Private Insurance Assuradeurs

What Private Insurance Assuradeurs does

Private Insurance Assuradeuren B.V. is a Netherlands-based gevolmachtigd agent (authorized underwriting agency) headquartered in Weert that administers insurance products on behalf of multiple carriers under volmacht (authority) agreements. The company holds an AFM license (12040161), is registered in the Register Gevolmachtigd Agent (0215), and is a member of NVGA, operating from a single office at Graafschap Hornelaan 180 with a workforce in the 11–50 range.

Its core product portfolio spans motor vehicles, home and contents, legal expenses, pleasure craft, liability, valuables/art, travel, and commercial property, sourced from 7+ volmachtgevers including ARAG, ASR Schadeverzekering, Baloise Belgium, Liberty Mutual, Lloyd's, Hiscox, XL Insurance, and Everest. Operations are supported by the DIAS Cloud policy administration platform, a Freshdesk-based multilingual support portal, and integrations with Mobielschademelden.nl for mobile claims and Stichting CIS for fraud data.

Revenue is generated via commission on premiums processed under volmacht agreements, with distribution restricted to a network of independent insurance advisors (tussenpersonen), five of which — Paardekooper Private Insurance, Classicus Private Insurance, DNA Adviesgroep BV, Group Claeys, and Hillewaere Verzekeringen — are also shareholders. There is no disclosed external PE or VC ownership, and the company is actively operating across the Netherlands and Belgium with no recorded M&A or funding activity.

Name

Private Insurance Assuradeurs

Legal name

Private Insurance Assuradeuren B.V.

Website

https://private-insurance.eu

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Private Insurance Assuradeuren B.V. is a Dutch gevolmachtigd agent that underwrites, administers, and settles insurance products on behalf of multiple carriers, distributing exclusively through independent insurance advisors across the Netherlands and Belgium.

Ownership category

akta.pro rank

Product category

Insurance Intermediary Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Other Insurance Related Activities (52429)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Personal Auto Insurance (FSAJAMAA)

akta.pro secondary industries

Personal Excess Liability (High-Net-Worth) (FSAJANAF), General Liability Insurance (FSAJAMAE)

Keywords

• Authorized insurance agent
• Managing general agency
• Insurance underwriting services
• Policy administration services
• Claims handling services

Headquarters

HQ city

Weert

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Commission-based intermediary services: As a gevolmachtigd agent (authorized agent), Private Insurance Assuradeuren earns commission from insurance companies (volmachtgevers) for processing insurance applications, underwriting, policy administration, and claims handling. The company operates under authority agreements where insurers delegate underwriting and administrative responsibilities in exchange for a share of premiums.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Private Insurance Assuradeuren B.V. operates as a gevolmachtigd agent (authorized/underwriting agent) that processes insurance applications, accepts risks, administers policies, and handles claims on behalf of multiple insurance carriers (volmachtgevers) including ARAG, ASR, Baloise Belgium, Liberty Mutual, Lloyd's, Hiscox, XL Insurance, and Everest. The company distributes motor, home, legal expenses, pleasure craft, liability, valuables, travel, and commercial insurance products exclusively through independent insurance advisors in the Netherlands and Belgium.

Product overview

Private Insurance Assuradeuren B.V. operates as a gevolmachtigd agent (managing agent/underwriting agency) — a licensed financial services provider that administers insurance products for multiple insurance carriers (volmachtgevers) including ARAG, ASR, Baloise, Everest, Hiscox, Liberty Mutual, and XL Insurance. The company does not develop its own proprietary product brand but instead manages and distributes branded products under the insurers' volmacht arrangements. Its product portfolio spans vehicle insurance (auto, motorcycle, moped, classic car, campervan), home and contents insurance, legal expenses insurance, pleasure craft/watercraft insurance, liability and valuables insurance, travel insurance, and business/property insurance. Products are distributed exclusively through independent insurance intermediaries (tussenpersonen). The company also operates a multilingual customer support portal (Freshdesk-based) and participates in Mobielschademelden.nl for mobile damage reporting. The portfolio includes branded tiers such as Baloise Topklasse/Middenklasse/HogereKlasse auto policies, PIA Multiline Home (Liberty), and PIA/DNA pleasure craft sub-brands.

Differentiator

Problem solved

Functional benefit

Brands

• Private Insurance: Internal brand used for insurance products and conditions, e.g., 'Verzekeringsvoorwaarden Private Insurance (2013 09)-EUR-reis' travel insurance.

Products and services

• Volmachtproducten (Managing Agent Insurance Products) Authorized agent services enabling Private Insurance Assuradeuren to process insurance applications, accept risks, administer policies, and handle claims on behalf of volmachtgevers (insurance carriers) including ARAG, ASR, Baloise, Liberty Mutual, Lloyd's, Hiscox, XL Insurance, and Everest. The service is offered to independent insurance advisors as a multi-carrier single-point-of-contact solution.
• Motorrijtuigenverzekeringen (Vehicle Insurance) Vehicle insurance products covering auto, motorcycle, moped, classic car, and campervan/motorhome risks with multiple coverage tiers (WA, Casco Allrisk, Casco Beperkt). Offered to end customers via independent insurance advisors in the Netherlands and Belgium.
• Woonhuis- en Inboedelverzekeringen (Home and Contents Insurance) Homeowners and household contents insurance with Basis (Basic) and Top coverage tiers, administered through the ASR volmacht for residential property owners.
• Rechtsbijstandverzekeringen (Legal Expenses Insurance) Legal expenses insurance products available in Basis, Uitgebreid, and Excellent tiers covering motor-related disputes, legal defense, and recreational vessel legal matters, administered via ARAG and Baloise volmachtgevers.
• Pleziervaartuigenverzekeringen (Pleasure Craft Insurance) Insurance for boats, sailing vessels, and recreational watercraft including general terms, liability, and casco coverage options. The PIA-U/D/Y branded sub-products cover trading stock and rental vessels.
• Aansprakelijkheidsverzekeringen (Liability Insurance) Liability insurance including personal liability (AVP) for individuals and business liability (AVB) for SMEs, offered through Hiscox and Everest authority agreements.
• Kostbaarhedenverzekeringen (Valuables Insurance) Insurance for high-value household contents, art objects, collectibles, and valuables targeted at Particulier Exclusief (high-net-worth) clients, offered through Hiscox Huis & Kunst, Baloise, and Liberty Mutual Multiline Home products.
• Reisverzekering (Travel Insurance) Annual travel insurance providing continuous coverage for trips taken throughout the policy year, administered through the ASR volmacht.
• Vastgoed- en Bedrijfsverzekeringen (Property and Business Insurance) Commercial property insurance including brand (fire), VvE (Owners Association), and AVB (business liability) coverage administered through the Everest authority agreement for SME and VvE customers.
• Ticketportaal (Customer Support Portal) Customer support portal providing knowledge base, ticket submission, and account management for insurance customers and intermediaries, available in Dutch, English, French, German, Italian, and Spanish.

Quantifiable outcome

• Application processing within 1-10 working days
• +2 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Lloyd's Insurance Company S.A.coreChannel Partner/ Reseller/ Distributor · 21 April 2021Lloyd's Insurance Company S.A. is an insurer providing specialized insurance coverage through Private Insurance Assuradeuren's authorized agent network since April 21, 2021.
• Baloise Belgium N.V.coreChannel Partner/ Reseller/ Distributor · 1 October 2020Baloise Belgium N.V. is an insurance company providing auto, home, and liability insurance products through Private Insurance Assuradeuren's authorized agent network since October 1, 2020.
• Liberty Mutual Insurance Europe LimitedcoreChannel Partner/ Reseller/ Distributor · 1 October 2019Liberty Mutual Insurance Europe Limited provides Fine Art, Multiline Home, and pleasure craft insurance products (PIA-U, PIA-D, PIA-Y) through Private Insurance Assuradeuren's authorized agent network since October 1, 2019.
• XL Insurance Company SEcoreChannel Partner/ Reseller/ Distributor · 1 December 2017XL Insurance Company SE provides motor vehicle insurance including auto, motorcycle, moped, trailer, and motor insurance products through Private Insurance Assuradeuren's authorized agent network since December 1, 2017.
• ASR Schadeverzekering N.V.coreChannel Partner/ Reseller/ Distributor · 1 January 2014ASR Schadeverzekering N.V. (operating under europeesche.nl) provides travel, boat, hobby car, home contents, and building insurance through Private Insurance Assuradeuren's authorized agent network since January 1, 2014.
• ARAGcoreChannel Partner/ Reseller/ Distributor · 3 September 2013ARAG is an insurer providing legal expense insurance products through Private Insurance Assuradeuren's authorized agent network. ARAG has been a volmachtgever (insurer with authority agreement) since September 3, 2013.
• Hiscox S.A.coreChannel Partner/ Reseller/ Distributor · 10 July 2013Hiscox S.A. provides high-value home contents, valuables, art insurance, and liability insurance products (including the 808 by Hiscox product) through Private Insurance Assuradeuren's authorized agent network since July 10, 2013.
• Everest (Re)Insurance GroupminorChannel Partner/ Reseller/ DistributorEverest provides commercial property insurance including brand (fire), VvE (association), and AVB (business liability) insurance products through Private Insurance Assuradeuren's authorized agent network.
• Paardekooper Private InsurancecoreChannel Partner/ Reseller/ DistributorIndependent brokerage (bemiddelingskantoor) with expertise in Particulier Exclusief and Brandverzekeringen (property insurance). The brokerage is also a shareholder of Private Insurance Assuradeuren.
• Classicus Private InsurancecoreChannel Partner/ Reseller/ DistributorIndependent brokerage with expertise in Particulier Exclusief and Brandverzekeringen (property insurance). The brokerage is also a shareholder of Private Insurance Assuradeuren.
• DNA Adviesgroep BVcoreChannel Partner/ Reseller/ DistributorIndependent brokerage with expertise in Particulier Exclusief and Pleziervaartuigenverzekeringen (pleasure craft insurance). The brokerage is also a shareholder of Private Insurance Assuradeuren.
• Group ClaeyscoreChannel Partner/ Reseller/ DistributorIndependent brokerage based in Belgium with expertise in Particulier Exclusief insurance products. The brokerage is also a shareholder of Private Insurance Assuradeuren.
• Hillewaere VerzekeringencoreChannel Partner/ Reseller/ DistributorIndependent brokerage based in Belgium with expertise in Particulier Exclusief insurance products. The brokerage is also a shareholder of Private Insurance Assuradeuren.
• NVGA (Nederlandse Vereniging van Gevolmachtigde Assurantiebedrijven)coreOthersIndustry association for authorized insurance agents (gevolmachtigde agenten) in the Netherlands. Private Insurance Assuradeuren is a member and adheres to NVGA's standards and high quality of service requirements.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• MeesRisicobeheer: Dutch risk management and authorized-agent intermediary serving SME and personal lines, distributed via independent advisors. Operates under the same NVGA/RGA regulatory regime as PIA.
• Nedasco: Dutch gevolmachtigd agent offering motor, home, legal, and travel insurance distributed through independent advisors. Closely mirrors PIA's volmacht-based, intermediated distribution model.
• Aevitae: Netherlands-based gevolmachtigd agent specialized in health and casualty insurance administered on behalf of carriers. Comparable authorized-agent, intermediated distribution model.
• Turien & Co. Assuradeuren: Authorized agent (gevolmachtigde agent) for multiple Dutch insurers, distributing personal and SME lines through independent intermediaries. Operates the same NVGA-style business model as PIA.
• VLIEG Verzekeringen: Independent Dutch insurance intermediary network distributing personal lines (auto, home, travel) via volmacht arrangements with multiple carriers. Directly comparable advisor-channel, multi-carrier model to PIA.
• Voogd & Voogd Group: One of the largest gevolmachtigde agenten in the Netherlands, operating a multi-line authorized-agent model similar to Private Insurance Assuradeuren across personal and commercial lines. Direct competitor for volmachtgevers mandates and tussenpersonen distribution.
• Tiesuisse / Klaverblad Verzekeringen-adjacent agents: Klap is a Dutch independent insurance intermediary group; comparable as a tussenpersonen-network-driven distribution competitor targeting the same personal-lines customer base via volmacht-style arrangements.
• Heilbron Groep: Dutch insurance intermediary group combining brokerage and authorized-agent activity across personal and commercial lines. Comparable volmacht-led, advisor-distributed model with broader scale than PIA.

Broad incumbents

• Aon Netherlands: Major global brokerage with a Dutch operation offering personal, commercial, and specialty lines through both direct and intermediated channels. Competes for the same volmachtgever mandates and serves overlapping customer segments at scale PIA cannot match.
• Marsh Netherlands: Global insurance broker and risk advisor with Dutch presence; competes with PIA in commercial and high-net-worth personal lines, particularly via delegated authority placements with major carriers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/about

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Private Insurance Assuradeurs