What ASG Homes does

ASG Homes (legal entity: ASG HOMES PROPCORP, S.L.U.) is a privately held Spanish residential real estate developer founded in 2016 and headquartered in Madrid. The company develops, constructs, and sells new-build residential properties across seven Spanish provinces (Madrid, Barcelona, Málaga, Valencia, Sevilla, Alicante, and Salamanca), with a portfolio of 16 active developments spanning urban lofts (Kings Lofts, Queens Lofts), luxury single-family homes (Santa Clara Residencial, Le Blanc), mid-rise residential complexes (Elcano, Torre Iberia, Argos series), and large multi-phase masterplans (Residencial Jardín de Cervantes, 500 units). Approximately 90% of projects hold or are pursuing BREEAM sustainability certification, supported by the company's stated use of Big Data and PropTech for site selection, market analysis, and design optimization. The company claims a multidisciplinary team with over 30 years of combined real estate sector experience.

ASG Homes operates a direct-to-consumer go-to-market model combining an owned website (asg-homes.com) with bilingual Spanish/English content, physical sales offices and show homes, and active social media presence across Instagram, LinkedIn, YouTube, and Facebook. Properties are priced from €239K for entry-level units to luxury villa pricing, with individual project investments disclosed in the €20M-€100M+ range. Revenue is generated primarily through one-time residential property sales, with a secondary growth vector into build-to-rent via a €200M investment vehicle launched in November 2020 to develop 2,500 rental homes in partnership with institutional capital. Customer segments include mid-market individual homebuyers (primary), property investors (secondary), and institutional rental investors via the BTR structure.

The company is led by a team with declared 30+ years of combined real estate experience and appointed Beatriz Pérez Luceño as Director of Finance in September 2023. ASG Homes has earned industry recognition including Best Luxury Residential Development in Salamanca (2019, Residencial España) and BREEAM Good certifications for multiple projects. The entity operates as a single private company (S.L.U. structure) registered in the Madrid Companies Register, with no disclosed parent company, subsidiaries, or external funding rounds; the €200M BTR vehicle represents the company's principal disclosed institutional capital relationship.

Name

ASG Homes

Legal name

ASG HOMES PROPCORP, S.L.U.

Website

https://asg-homes.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

ASG Homes is a privately held Spanish residential real estate developer founded in 2016, building and selling BREEAM-certified new-construction homes across seven Spanish provinces. The company serves individual homebuyers, property investors, and institutional partners via a €200M build-to-rent vehicle targeting 2,500 rental units.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

New Housing For-Sale Builders (236117), Residential Building Construction (2361), Residential Building Construction (23611)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential Luxury / High-End Home Construction (IMAFABAJ)

Keywords

• Residential property development
• Sustainable housing construction
• BREEAM certified homes
• New build apartments
• Real estate development Spain

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Residential Property Sales: ASG Homes generates revenue through the sale of newly constructed residential properties. The company develops residential projects across Spain and sells homes directly to buyers. Properties range from affordable options (from €239,000) to luxury developments. The company also announced a €200M vehicle for developing 2,500 rental homes, indicating expansion into build-to-rent.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

ASG Homes is a Spanish real estate developer that acquires land, designs, constructs, and sells newly built residential properties across major Spanish cities. The company offers a diversified portfolio of residential developments including loft complexes, single-family homes, multi-family residential complexes, and urban residential towers, with most projects targeting BREEAM sustainability certification. Properties range from entry-level units starting at €239,000 to luxury developments with investment exceeding €100M.

Product overview

ASG Homes is a Spanish real estate developer offering a diversified portfolio of residential developments across Spain. The company operates as a single unified offering centered on developing, constructing, and selling new residential properties. Their portfolio includes various product types: luxury villas (Le Blanc in Marbella, Santa Clara Residencial in Alicante), modern loft complexes (Kings Lofts, Queens Lofts in Madrid), multi-family residential complexes (Jardín de Cervantes in Alcalá de Henares, Elcano in Madrid, Argos/Argos II/Argos III in Sevilla, Galatea and Ítaca in Alicante), urban residential towers (Torre Iberia in Valencia, Residencial España in Salamanca), and exclusive private developments (Hacienda de Leala in Málaga). All projects emphasize sustainability, BREEAM certification, modern design, and quality common areas including pools, gyms, coworking spaces, and landscaped zones. The company targets buyers seeking quality new construction homes in prime Spanish locations with sustainable features.

Differentiator

Problem solved

Functional benefit

Products and services

• Kings Lofts

Quantifiable outcome

• 90% of ASG Homes projects already have or are in process of BREEAM certification
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature1 record

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Metrovacesa: Historic Spanish residential developer with a sizeable national land bank and listed equity. Competes head-to-head with ASG in new-build housing across the same Spanish regions.
• Habitat Inmobiliaria: Mid-sized Spanish residential developer offering new-build homes across multiple Spanish regions. Comparable scale, customer segment, and product mix to ASG Homes.
• Vía Célere: Spanish residential developer (now owned by Aedas Homes) emphasizing modern, design-led, sustainability-oriented developments — closely aligned with ASG Homes' BREEAM-led positioning and product profile.
• Inmobiliaria del Sur: Spanish residential developer with a strong Andalusian focus (Málaga, Sevilla, Córdoba). Closely comparable product offering and overlapping Andalusian footprint with ASG Homes' Le Blanc, Hacienda de Leala, and Residencial Infinity projects.
• Aedas Homes: Spain's largest publicly listed residential developer (BME Growth) with a national pipeline of new-build homes. Directly comparable in product (for-sale new construction), target buyer, and Spanish metro footprint to ASG Homes.
• Neinor Homes: Major publicly listed Spanish residential developer delivering new-build homes across Spain's main metros. Same core product, customer segment, and geographic markets as ASG Homes; most direct scale comparable.

Emerging players

• Vivenio: Spain's largest institutional build-to-rent operator, backed by APG and others. The most direct strategic comparable for ASG Homes' €200M BTR vehicle and 2,500-rental-home strategy.
• Greystar: World's largest build-to-rent operator with growing Spanish exposure. Comparable institutional-grade BTR platform relevant to ASG Homes' expansion into rental housing.
• Stoneweg: European real estate investor actively acquiring Spanish residential portfolios for BTR. Adjacent peer representing institutional capital flows shaping ASG Homes' rental-market opportunity set.

Broad incumbents

• Lar España: Spanish SOCIMI (REIT) with diversified real estate holdings including residential. A broader incumbent with overlapping Spanish residential exposure and an institutional capital structure ASG could aspire to as it scales.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCjjhqvgNL7cyFRAS9ReM14g
• Facebookfacebook.com/asghomes.es
• LinkedInlinkedin.com/company/18352040
• Instagraminstagram.com/asg.homes

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASG Homes