Assemblage

What Assemblage does

Assemblage was a small, privately held collaboration-technology company founded in 2013 and based in San Francisco. Its self-described mission was centered on the user, aiming to "show the future of collaboration today" by providing "the tools and the infrastructure" for collaboration experiences. The firm operated with a very lean team of 1-10 employees, consistent with an early-stage startup profile.

The company raised approximately $1.28 million in total disclosed funding across two rounds: a $28,000 seed from Alchemist Accelerator in July 2013 and a $1,250,000 round led by Amino Capital in February 2014. Beyond these capital events and a collaboration-focused product thesis, the input contains no product names, customer logos, revenue figures, patent portfolio, or leadership roster for Assemblage itself. The most material signal in the data is that the company's listed website URL now resolves to Cisco's collaboration solutions page (cisco.com/c/en/us/solutions/collaboration/index.html), which strongly suggests that Assemblage's assets, technology, and/or team were absorbed into Cisco's Collaboration/Webex business, and that Assemblage no longer operates as an independent entity.

The remaining input data (Silicon One, Hybrid Mesh Firewall, AI Canvas, ThousandEyes, Splunk integration, hyperscaler customer logos such as Microsoft and Meta, and multi-billion-dollar acquisition history) pertains to Cisco Systems, Inc. and is not directly attributable to Assemblage. Any attempt to extend Cisco's enterprise scale, customer roster, AI capabilities, or revenue band to Assemblage would be a category error; the analysis above is restricted to the data that is actually about Assemblage.

Name

Assemblage

Legal name

Cisco Systems, Inc.

Website

https://cisco.com

Company type

Public

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Assemblage was a small San Francisco collaboration-tools startup (founded 2013, 1-10 employees) that raised ~$1.28M from Alchemist Accelerator and Amino Capital before its web presence was absorbed into Cisco's Collaboration business.

Ownership category

akta.pro rank

Product category

Collaboration Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer and Peripheral Equipment Manufacturing (3341)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Work Management & Collaboration Suites (BPAMAMAG)

akta.pro secondary industries

Whiteboarding & Visual Collaboration (BPAMAMAI), Video Conferencing & Webinars (BPAMAMAB), Business Messaging & Team Collaboration (HDAIAHAE), Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI), Enterprise & Workplace Communities (BPAMABAJ), Digital Workplace & Collaboration Consulting (BPAHAEAH)

Keywords

• Collaboration software
• Team collaboration
• Collaboration tools
• Collaboration infrastructure
• Real-time collaboration

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D

Revenue model

1. Hardware Products: Sale of networking hardware including switches, routers, wireless, silicon processors. Physical infrastructure sold through direct sales and channel partners.
2. Software Subscriptions: Subscription-based software offerings including Cisco DNA Center, Meraki, SD-WAN Manager, Nexus Dashboard, security cloud management, and AI-powered platforms.
3. Security Services: Security offerings including firewall, zero-trust access, hybrid mesh firewall, threat intelligence (Talos), XDR, and AI security solutions.
4. Professional Services: Expert guidance, seamless deployment, and tailored solutions including Cisco Success Tracks, lifecycle services, and implementation support.
5. Training and Certifications: IT training services, certifications, and learning programs including Cisco U., Networking Academy, and instructor-led training.
6. Collaboration (Webex): Webex suite and collaboration tools for hybrid work including customer experience, events, intelligent workspaces, and remote work solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Assemblage provides user-centric collaboration tools and infrastructure, positioning itself around showing the future of collaboration. The company focused on building solutions that enable teams to collaborate more effectively through its tooling and supporting infrastructure.

Product overview

Cisco offers a comprehensive portfolio of networking, security, collaboration, computing, and observability solutions organized as a platform-plus-modules architecture. The core unified platform is Cisco Cloud Control, which integrates AI Canvas (multiplayer agentic workspace), AI Assistant (natural language operations), and Cloud Control Studio (MCP connectivity for third-party integrations). The networking portfolio centers on Cisco Silicon One (programmable unified silicon architecture with G-Series AI Scale Switch, P-Series Core Router, E-Series Feature Rich Switch, K-Series Feature Rich Router, and A-Series Feature Rich Access), Cisco C9350 Series Smart Switches, Catalyst and Nexus Series Switches, SD-WAN solutions, and Secure Routers (8000 Series). Security offerings include Hybrid Mesh Firewall, Cisco AI Defense, Hypershield, Secure Workload, Multicloud Defense, Firewall, XDR, Duo MFA, Secure Access (SASE), Zero Trust Access, Identity Services Engine, Talos threat intelligence, and the Security Cloud platform. Observability is provided through ThousandEyes (cloud-based assurance) and Splunk integration. Computing solutions include Cisco Intersight (hybrid cloud operations), Unified Edge (full-stack edge computing platform), and Nexus switches. Collaboration includes Webex Suite. Services span Cisco Networking Academy (free training), Cisco U. (professional certification), Cisco Validated (design guides), Professional Services, and Support. AI capabilities are delivered through AgenticOps framework enabling autonomous agents, AI Canvas for multi-agent collaboration, and integration with frontier models including Anthropic's Mythos Preview and OpenAI's GPT-5.5-Cyber.

Differentiator

Problem solved

Functional benefit

Brands

• Webex: Collaboration platform providing video conferencing, messaging, and calling services for hybrid work environments.
• Cisco Meraki
• ThousandEyes
• Cisco Silicon One
• Cisco Cloud Control
• AI Canvas
• Cisco Hypershield
• Cisco AI Defense
• Cisco Duo
• Cisco Umbrella
• Cisco Secure Access
• Cisco XDR
• Cisco Intersight
• Cisco Networking Academy

Products and services

• Collaboration Tools and Infrastructure User-centric collaboration tools and supporting infrastructure positioned to show the future of collaboration today, designed for teams and organizations that want next-generation collaboration capabilities.

Quantifiable outcome

• 99.97% network availability achieved
• +5 more outcomes

Named customers13 records

Segments8 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability17 records

Feature9 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and strategic.

• DDN (Data Direct Networks)coreTechnology or Integration · 1 February 2026DDN CTO Sven Oehme cited Cisco Silicon One G300-powered Nexus platforms as providing deterministic, high-bandwidth fabric required for AI-factory scale environments.
• AnthropicflagshipStrategic or Co-development Partner · 1 January 2026Collaboration with Anthropic on their Mythos Preview model as part of AI threat modeling initiative. Cisco gained access to frontier AI models to stress-test defenses against AI-era cyber threats.
• OpenAIflagshipStrategic or Co-development Partner · 1 January 2026Access to OpenAI's GPT-5.5-Cyber model for AI-era threat assessment and defense development. Partnership enables collaboration on frontier AI security research.
• Microsoft AzurecoreTechnology or Integration · 1 October 2025Microsoft is an early adopter of Silicon One, expanding from initial use cases to multiple roles in data center, WAN, and AI/ML environments with common ASIC architecture.
• ArelioncoreTechnology or Integration · 1 February 2025Arelion, a global service provider, collaborates with Cisco daily on network improvements. Uses Cisco networking for global connectivity and customer experience optimization.
• Rockwell AutomationcoreStrategic or Co-development Partner · 1 January 2025Partnership to power AI manufacturing at the edge. Combines Cisco infrastructure with Rockwell software to deliver greater AI performance for manufacturers.
• VerizoncoreTechnology or Integration · 1 January 2025Verizon views edge computing as critical for retail and enterprise. Cisco Unified Edge enables real-time customer analytics and data security at the edge.
• PepsiCocoreTechnology or Integration · 1 January 2025PepsiCo implements AI and edge computing solutions with Cisco to create self-optimizing production lines using real-time local analytics.
• MetacoreTechnology or Integration · 1 October 2024Meta announced deployment of OCP-inspired Cisco 8501 combining Silicon One G200 with Cisco-designed hardware at Open Compute Project Global Summit.
• Coalition for Secure AI (CoSAI)strategicStrategic or Co-development Partner · 1 January 2024Cisco donated Project CodeGuard to CoSAI, an open-source security framework for AI coding agents that embeds secure-by-default practices into agent workflows.
• PanasoniccoreTechnology or Integration · 1 January 2024Cisco and Panasonic partnered on validated design for media broadcasters, creating reliable and scalable IP infrastructure for high-resolution video workflows.
• IsovalentcoreTechnology or Integration · 1 January 2024Isovalent Enterprise Platform provides kernel-level visibility and control for runtime security in Kubernetes environments, integrated with Cisco Hybrid Mesh Firewall.

Scale indicators14 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• Fortinet: Fortinet competes with Cisco across firewalls, SD-WAN, SASE, and switching (via its FortiSwitch line) and is a frequent alternative bidder in mid-market and enterprise security deals.
• Arista Networks: Arista is Cisco's most direct competitor in cloud-grade data center switching and high-performance networking for AI and hyperscale workloads, with overlapping customers (large enterprises, cloud builders) and a comparable EOS software platform.
• Check Point Software: Check Point competes with Cisco in next-generation firewalls, SASE, and zero-trust network access, particularly in large enterprise and government accounts.
• Zoom Communications: Zoom is a direct competitor to Webex in video conferencing, webinars, and team collaboration, and shares Cisco's hybrid-work end-customer base across enterprises and SMBs.
• Juniper Networks (HPE): Acquired by HPE, Juniper directly competes with Cisco across enterprise routing, switching, and AI data center fabrics, and overlaps in Mist AI-driven campus/branch networking.
• HPE Aruba Networking: Aruba competes with Cisco Catalyst and Meraki in enterprise campus, wireless, and SD-Branch networking, with strong positions in higher education and large campus deployments.

Broad incumbents

• Palo Alto Networks: Palo Alto Networks is the leading next-gen firewall and broader security platform vendor, competing head-to-head with Cisco Hybrid Mesh Firewall, Secure Access (SASE), and XDR across enterprise security budgets.
• Broadcom: Broadcom is the dominant merchant networking silicon vendor (Tomahawk, Jericho) and, with VMware, also a systems and virtualization competitor to Cisco's data center and networking portfolio.
• NVIDIA: NVIDIA's networking business (Spectrum-X, NVLink, Mellanox) competes for the AI fabric dollars Cisco targets with Silicon One and Nexus 9800, and increasingly sets reference architectures for AI factories.

Emerging players

• Zscaler: Zscaler is a leading pure-play SASE/ZTNA vendor, often displacing Cisco Secure Access and Umbrella in cloud-first security architectures and competing for SSE budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ciscocollab

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assemblage