What Top Third Ag Marketing does

Top Third Ag Marketing operates Top Third Audio Comments, a subscription-based advisory service delivering daily pre-opening and post-close Chicago Board of Trade grain market commentary. The offering is led by Managing Director Mark Gold and is provided through StoneX Financial Inc. as part of the broader StoneX Group Inc. financial services ecosystem, which spans physical commodities, securities, exchange-traced and OTC derivatives, risk management, global payments, and foreign exchange across multiple regulated jurisdictions (SEC, CFTC, FINRA, NFA, FCA).

The product is distributed exclusively through StoneX's Market Intelligence digital platform (intel.stonex.com), which operates as a gated environment: prospective users must request access and authenticate before viewing content, and the service is supported by a direct phone inquiry line (877-884-6643) for sales-led engagement. Content is delivered in audio format and targeted at commodity traders and grain market participants requiring timely CBOT intelligence to inform trading and risk management decisions. Marketing channels are limited to StoneX's Market Intelligence platform and email communications, leveraging StoneX's existing institutional client network rather than independent demand generation.

Revenue is generated through recurring client subscriptions on a monthly billing cadence, though pricing is not publicly disclosed and is described as quote-based. The go-to-market is sales-led and relationship-based, aimed at institutional and Eligible Contract Participant clients rather than self-serve consumers. The product sits as a niche content layer inside StoneX's much larger commodity franchise, providing distribution and credibility leverage but limiting standalone visibility into Top Third Ag Marketing's financial performance, customer base, and operating metrics.

Name

Top Third Ag Marketing

Website

https://topthird.com

Company type

Private

Headcount range

1–10 employees

Short description

Top Third Ag Marketing provides daily pre-opening and post-close Chicago Board of Trade grain market audio commentary via StoneX's Market Intelligence platform, serving commodity traders and agricultural market participants through a subscription advisory led by Managing Director Mark Gold.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Market Intelligence Advisory Services: Premium advisory service providing daily grain market commentary to subscribers, delivered through StoneX's Market Intelligence platform. Revenue is generated through client subscriptions for market commentary and analysis services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Top Third Ag Marketing provides daily pre-opening and post-close audio commentary on Chicago Board of Trade grain market activity through its Top Third Audio Comments product. The commentary is produced by Managing Director Mark Gold of StoneX Financial Inc. and is delivered via the gated StoneX Market Intelligence platform to subscribed professional grain traders and commodity market participants.

Differentiator

Problem solved

Functional benefit

Products and services

• Top Third Audio Comments

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Pro Farmer: Pro Farmer is a long-standing subscription-based agricultural advisory service providing daily grain and livestock market commentary, analysis, and news to farmers, traders, and agribusinesses. It is one of the most direct competitors to Top Third Audio Comments in the grain market intelligence space.
• AgResource Company: AgResource is an independent agricultural research firm providing daily grain market analysis, fundamental research, and trade recommendations to commercial grain buyers and traders. Its subscription research model is closely comparable to Top Third's audio advisory.
• DTN (Progressive Farmer): DTN is a leading agricultural and energy market intelligence provider offering real-time market data, weather, and editorial commentary on grains and other commodities. Its subscription platforms directly compete with Top Third's audio commentary in serving professional grain market participants.
• Barchart: Barchart provides market data, charting, and editorial commentary across commodity markets including grains. It operates subscription-based intelligence services that overlap with Top Third's offering, particularly for active CBOT traders.
• Allendale Inc. Allendale is a grain market research and advisory firm that provides USDA report analysis, daily market commentary, and proprietary yield models to farmers, traders, and elevators. Its research-driven, subscription-based grain intelligence offering closely mirrors Top Third's value proposition.

Emerging players

• Kluis Commodity Advisors: Kluis Commodity Advisors is a smaller, independent grain market advisory firm providing daily market commentary and trade recommendations to farmers and traders. It represents a niche, advisory-focused participant comparable in scope and audience to Top Third Audio Comments.
• Water Street Solutions: Water Street Solutions is a grain marketing advisory firm providing market intelligence, strategy, and execution services to farmers and agribusinesses. Its advisory and subscription offerings serve overlapping customer segments with Top Third's grain trader audience.

Broad incumbents

• StoneX Group Inc. StoneX is the parent platform through which Top Third Audio Comments is delivered and provides physical commodities, derivatives, futures, securities, and global payments services. Although much broader than Top Third, StoneX is the closest incumbent as both the distribution and strategic owner of the Top Third offering.
• R.J. O'Brien: R.J. O'Brien is a major futures broker and clearing firm that publishes grain market commentary and research to support its institutional clients. Like StoneX, it operates both brokerage and market intelligence capabilities, making it a broad incumbent comparable to Top Third's parent ecosystem.

Others

• CME Group: CME Group operates the Chicago Board of Trade where the grain futures referenced in Top Third's commentary are traded. While not a direct competitor, CME is the foundational market infrastructure whose products, volumes, and price action drive demand for Top Third's commentary service.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/TopThird

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Top Third Ag Marketing