Mariehamns Parti

What Mariehamns Parti does

Ab Mariehamns Parti is a privately-held Åland-based conglomerate operating from Mariehamn since 1955, comprising two core business divisions and a property portfolio. MP Livs is the leading food wholesaler on the Åland market and one of the largest actors in ship trading (Skeppshandel) on the Baltic Sea, importing and wholesaling food products to restaurants, hotels, ships, large kitchens, schools, kindergartens, kiosks, and retail stores. Byggvaruhuset operates Åland's largest building materials retail store, a 10,000 square-meter showroom carrying approximately 26,000 articles across building, home and garden, and boat-life categories, serving both B2B construction customers and B2C consumers. The group also owns real estate for own use and rental income generation.

The business model is primarily margin-based product distribution: transaction-margin revenue from food wholesale (delivered via owned trucks within Åland and through transport partnerships to Sweden and Finland) and retail-margin revenue from building materials through the physical Byggvaruhuset storefront. The company employs 51-100 staff across warehousing, sales, logistics, customs handling, and finance. Pricing is not publicly disclosed and is negotiated per B2B account. The go-to-market is sales-led and consultative for MP Livs and direct showroom retail for Byggvaruhuset, with personal relationships emphasized as a key differentiator given Åland's small commercial ecosystem.

Wiklöf Holding Ab controls more than 70% of shares, with the remaining ownership held by Åland-based companies and private individuals. There is no evidence of public listing, external fundraising, M&A activity, proprietary technology, AI/ML capabilities, mobile applications, or third-party software integrations in the available data; the company operates a traditional wholesale-distribution model.

Name

Mariehamns Parti

Legal name

Ab Mariehamns Parti

Website

https://mp.ax

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

51–100 employees

Short description

Mariehamns Parti is an Åland-based food wholesaler (MP Livs) and building materials retailer (Byggvaruhuset), serving restaurants, ships, schools, retailers, construction companies, and individual consumers in Åland and the wider Baltic Sea region.

Ownership category

akta.pro rank

Headquarters

HQ city

Mariehamn

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Food Wholesale Distribution (MP Livs): MP Livs operates as importer and wholesaler of food products, supplying restaurants, ships, large kitchens, schools, kindergartens, kiosks, and retail stores on the Åland Islands and in the Baltic Sea region. Revenue is generated through product margin on food distribution.
2. Building Materials Retail (Byggvaruhuset): Byggvaruhuset operates Åland's largest building materials store, selling building, home, and leisure products to both businesses and individual consumers. Revenue is generated through retail product sales with margin.
3. Property Rental: The company owns properties for own use and rental income generation.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Ab Mariehamns Parti operates two business divisions: MP Livs, the leading food wholesaler and importer on the Åland market and one of the largest ship provisioning actors in the Baltic Sea, supplying restaurants, ships, large kitchens, schools, kindergartens, kiosks, and retail stores; and Byggvaruhuset, Åland's largest building materials store with 10,000 sqm of sales space and approximately 26,000 articles in building, home, and leisure products, serving both businesses and individual consumers. The company also owns real estate for own use and rental income.

Product overview

Ab Mariehamns Parti operates as a conglomerate consisting of two main business divisions: MP Livs (food importer and wholesaler) and Byggvaruhuset (building materials retailer). MP Livs is the leading food wholesaler on the Åland market and a major player in Baltic Sea ship provisioning, serving restaurants, ships, large kitchens, schools, kindergartens, kiosks and stores. Byggvaruhuset is Åland's largest building materials store with 10,000 sqm of sales space and ~26,000 articles. The company also owns properties for its own use and rental. Wiklöf Holding Ab controls over 70% of the shares, with other owners being Åland companies and private individuals.

Differentiator

Problem solved

Functional benefit

Brands

• MP Livs: Food importer and wholesaler serving the Åland market, leading food wholesaler on Åland and one of the largest actors in ship trading in the Baltic Sea. Delivers provisions to ships and to restaurants, schools, kindergartens, kiosks and stores on Åland.
• Byggvaruhuset

Products and services

• MP Livs

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Menigo Foodservice: Menigo is one of the largest Nordic foodservice distributors, supplying restaurants, hotels, and large kitchens. Comparable to MP Livs as a foodservice wholesaler serving similar end customers (restaurants, large kitchens) in the Nordic region.
• Martin & Servera: Martin & Servera is a leading Nordic foodservice distributor serving restaurants, hotels, and public sector kitchens. Directly comparable to MP Livs in terms of foodservice wholesale customers, product assortment, and Nordic geographic reach.
• Servera: Servera is a major Swedish foodservice distributor supplying restaurants and public kitchens. Comparable to MP Livs as a foodservice wholesaler serving institutional and restaurant customers in the Nordic market.
• Byggmax: Byggmax is a Nordic discount building materials retailer serving both DIY consumers and professional builders. Comparable to Byggvaruhuset as a building materials retailer serving B2B and B2C customers with a focus on breadth of assortment.
• Beijer Byggmaterial: Beijer Byggmaterial is one of Sweden's largest building materials retailers with over 200 stores. Comparable to Byggvaruhuset as a Nordic building materials trade retailer serving both professionals and consumers.

Broad incumbents

• SOK (S Group): SOK is Finland's largest cooperative retail and wholesale group, operating grocery stores, hotels, and hardware/building trade across Finland. Comparable to Mariehamns Parti as a broad Finnish incumbent in food wholesale and building materials.
• Axfood: Axfood is a leading Swedish food retailer and wholesaler through subsidiaries like Willys, Hemköp, and Dagab. Comparable to MP Livs as a regional/national food wholesaler operating in the Nordic market that MP serves via its Sweden and Finland delivery partnerships.
• Kesko: Kesko is Finland's largest retailer and wholesaler, operating K-food stores and K-Rauta building materials/hardware chains. Comparable to Mariehamns Parti as a broad incumbent serving both food wholesale and building materials trade across Finland and Åland.

Regional players

• Woody Bygghandel: Woody Bygghandel is a Swedish building materials retailer focused on professional builders. Comparable to Byggvaruhuset as a building materials retailer in the Nordic market, although primarily operating in mainland Sweden rather than Åland.

Emerging players

• ProNordic (Coop): Coop is a major Swedish/Nordic retailer and wholesaler operating grocery and hardware stores. Comparable to Mariehamns Parti as a multi-format Nordic retailer with both food and building/home assortment, though operating at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mariehamns-parti

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mariehamns Parti