Pembroke Lodge

What Pembroke Lodge does

Pembroke Lodge is a Grade II listed Georgian Mansion wedding and events venue located at the highest point of Richmond Park, the largest Royal Park in London, and is the only licensed wedding venue within a London Royal Park. Operated by The Hearsum Family Limited (a private limited company founded in 1997 when Daniel Hearsum won the tender for the building), the venue offers two fully fitted banqueting suites — The Belvedere (ground floor, up to 140 seated guests, 200 evening) and The Russell Suite (first-floor Georgian wing, up to 70 seated, 100 evening) — plus licensed outdoor ceremony areas (The Belvedere Terrace and Russell Suite Woodland Garden). The company runs a captive in-house catering operation (no external caterers permitted, food cooked fresh oven-to-plate) and a self-service tea-room called The Butler's Pantry offering classic English refreshments.

The business serves four primary customer segments: wedding couples (primary), corporate clients seeking away-days near central London and Heathrow, family-celebration hosts (birthdays, reunions, anniversaries), and funeral reception organisers (15-200 guests). GTM is direct-to-consumer via the company website, phone enquiries, social media (Facebook, Instagram, Pinterest, Twitter), and review platforms (Hitched, Bridebook), supported by a curated recommended-supplier ecosystem spanning florists, photographers, videographers, DJs, cake designers, and an accommodation partner. Revenue is generated through one-time venue hire fees (with multi-year pricing brochures covering 2026-2028), in-house catering charges, café self-service sales, and gift vouchers (£5/£10/£20).

The venue has hosted weddings for over 50 years, holds the Hitched Venue Award for five consecutive years (2022-2026), is a Bridebook Gold Award winner, and carries a 5-star rating with 900+ reviews on Hitched. Approximately 10p from every pound spent at Pembroke Lodge is directed to Richmond Park maintenance via The Hearsum Collection, a registered charity (number 1153010) established by the family in 2013. Following founder Daniel Hearsum's death in 2021, The Hearsum Family continues to operate the business with a team of 51-100 employees including three full-time Wedding administrators and three Banqueting managers who act as Master of Ceremonies on event days.

Name

Pembroke Lodge

Legal name

The Hearsum Family Limited

Website

https://pembroke-lodge.co.uk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Pembroke Lodge is a Grade II listed Georgian Mansion wedding and events venue in Richmond Park, London, operating two banqueting suites (capacity up to 200) with in-house catering, serving wedding couples, corporate clients, family celebrations, and funeral receptions under Hearsum Family ownership.

Ownership category

akta.pro rank

Product category

Wedding and Event Venue Services

NAICS

Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Wedding & Reception Catering (HSACAGAD)

akta.pro secondary industry

Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM)

Keywords

• Wedding venue hire
• Event catering services
• Banqueting suites
• Corporate event hosting
• Tea room dining

Headquarters

HQ city

Richmond

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Venue Hire: Hire fees for The Belvedere and The Russell Suite wedding and event venues. Fees vary by suite and date availability.
2. Catering Services: All food is cooked fresh on site and served oven to plate. No external catering permitted, ensuring full control over food quality and pricing.
3. Butler's Pantry Café: The Butler's Pantry offers classic English refreshments including sandwiches, cakes, scones, and hot lunches. Operates on a self-service basis.
4. Gift Vouchers: Gift vouchers available in £5, £10, and £20 values for purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Pembroke Lodge operates a Grade II listed Georgian Mansion wedding and event venue in Richmond Park, London. It offers two banqueting suites for hire—The Belvedere (up to 140 seated/200 evening guests) and The Russell Suite (up to 70 seated/100 evening guests)—along with in-house catering, outdoor ceremony areas, event coordination, and The Butler's Pantry tea rooms serving classic English refreshments.

Product overview

Pembroke Lodge is a Grade II listed Georgian Mansion wedding and events venue located in Richmond Park, London, operated by The Hearsum Family Limited. The venue operates two primary banquetting suites for hire: The Belvedere (ground floor, up to 140 guests) and The Russell Suite (first floor Georgian wing, up to 70 guests), both offering indoor and outdoor ceremony options. The venue provides fully integrated wedding services including in-house catering, PA systems, mood lighting, and starlit ceilings. Additionally, The Butler's Pantry offers casual dining with classic English refreshments, and The Hearsum Collection preserves the heritage of Richmond Park as an associated charity.

Differentiator

Problem solved

Functional benefit

Products and services

• The Belvedere (Venue Hire) A purpose-built wedding and events venue on the ground floor of Pembroke Lodge with a private terrace and sweeping views over the Thames Valley. Accommodates up to 140 seated guests for ceremonies and receptions and up to 200 for evening parties. Includes PA system, mood lighting, and starlit ceiling; targeted at wedding couples, corporate event organisers, and family celebration hosts.
• The Russell Suite (Venue Hire) A suite of original rooms on the first floor of the Georgian Wing with period features and views to the West. Accommodates up to 70 seated guests for ceremonies and receptions and up to 100 for evening parties. The South Lawn garden directly below is available for reception drinks and evening use; targeted at smaller weddings, intimate receptions, and family gatherings.
• Corporate Events Hosting A corporate away days hosting service using Pembroke Lodge's banqueting suites, with easy access from central London and Heathrow and an escape from city bustle in Richmond Park. Includes in-house catering and event coordination; targeted at businesses seeking distinctive off-site venues for conferences and team events.
• Family Celebrations Hosting Hosting service for milestone family events including birthday celebrations, family reunions, and anniversary celebrations held in The Belvedere or Russell Suite. Includes in-house catering and event coordination; targeted at families seeking elegant settings for important gatherings.
• Funeral Reception Hosting Reception hosting service for funeral gatherings accommodating 15-200 guests in private suites with spectacular Richmond Park views, relaxed atmosphere, and free parking. Targeted at families seeking a special, meaningful setting to celebrate the life of a family member.
• The Butler's Pantry (Tea Room Dining) Casual self-service tea room set within elegant Georgian rooms offering classic English refreshments including sandwiches, children's boxes, cakes, scones, and hot lunches from 12-2.30pm daily, plus a Full English breakfast on weekends. Targeted at Richmond Park visitors, tourists, and local diners seeking refreshments in a heritage setting.
• Gift Vouchers Physical gift vouchers available for purchase in £5, £10, and £20 denominations. Can be collected at the Lodge or posted to the buyer or recipient; ordered by email or phone. Targeted at visitors and gift purchasers wanting to share the tea room or venue experience.

Quantifiable outcome

• 5-star rating with 900+ independent reviews on Hitched
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• The Fine Flower CompanycoreGTM or Marketing PartnerRecommended wedding florist supplier offering wedding flower packages for Pembroke Lodge couples, including £1500 and £1750 packages with guest table arrangements
• Fiona Kelly PhotographyminorGTM or Marketing PartnerRecommended wedding photographer with elegant and romantic style
• The Wedding Studio (Richmond Hill)minorGTM or Marketing PartnerAward-winning wedding videography and photography services based at 16 Richmond Hill, with over 15 years experience and 1000+ weddings captured
• Films in BloomminorGTM or Marketing PartnerWedding filmmaker recognised in Country Life Magazine and awarded Best Wedding Videographer in South Central by The Wedding Industry Awards
• DJ2KminorGTM or Marketing PartnerMulti Award Winning Wedding DJ & Mobile Disco Specialist, winner of Best DJ Category - London & South East (The Wedding Industry Awards 2014)
• The Mobile Music CompanyminorGTM or Marketing PartnerProfessional DJ team with 25+ years experience, having supplied musical entertainment for Royal Family at Buckingham Palace, Elton John's 50th birthday, Pierce Brosnan's Wedding, and Oscar after-parties
• Liquid StringsminorGTM or Marketing PartnerProfessional musicians for hire providing strings, harpists, bands, and DJs for weddings and functions
• The Selwyn HotelminorOthersBoutique townhouse hotel in Richmond offering 15% discount off bed & breakfast rates for Pembroke Lodge guests, located 1.9 miles away
• Designer Cakes by ElleminorGTM or Marketing PartnerNational winner of Guides for Brides Awards 2025, creating beautiful wedding cakes with delicate sugar flowers and intricate piping
• The Hearsum CollectioncoreStrategic or Co-development PartnerRegistered charity (number 1153010) that collects and preserves the unique heritage of Richmond Park. Partnership with The Friends of Richmond Park to catalogue, digitise and publicise the collection. Set up in 2013 by Daniel Hearsum who won the tender for Pembroke Lodge in 1997.
• Richmond Registry OfficecoreOthersRichmond Registry Office conducts civil wedding ceremonies at Pembroke Lodge. Ceremonies are approximately 30 minutes in length and fees are determined by Richmond Council.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cliveden House: Cliveden House is a National Trust-owned stately home in Berkshire offering luxury weddings and overnight stays with full catering and event services, comparable to Pembroke Lodge as a heritage estate venue for high-end London and South-East weddings.
• Hedsor House: Hedsor House is a Georgian mansion in Buckinghamshire hired exclusively for weddings and private events with in-house catering and full event coordination, mirroring Pembroke Lodge's high-touch, all-inclusive, single-venue events proposition.
• Leez Priory: Leez Priory is a 16th-century Essex priory operated as a country-house wedding venue with on-site catering, comparable to Pembroke Lodge as a heritage, all-in-one wedding venue focused on ceremonies, receptions and banqueting.
• Syon Park: Syon Park is a Grade I listed historic house in west London operating as a wedding and corporate events venue with on-site catering, directly comparable to Pembroke Lodge's heritage-mansion, in-park, all-in-one model for Greater London weddings and corporate events.
• Luton Hoo Hotel, Golf & Spa: Luton Hoo is a Grade I listed mansion outside London operated as a hotel and luxury wedding/events venue, directly comparable to Pembroke Lodge's combination of heritage Georgian architecture, large banqueting capacity and integrated wedding services.

Others

• Bridebook: Bridebook is a UK wedding-venue marketplace on which Pembroke Lodge is a Gold-listed supplier; it is comparable not as a competitor but as a primary GTM and discovery channel for London-area wedding venues, shaping how couples find and compare venues such as Pembroke Lodge.

Broad incumbents

• Claridge's: Claridge's is a landmark luxury London hotel that hosts high-end weddings, receptions and corporate events with in-house Michelin-level catering, comparable to Pembroke Lodge as a premium London wedding venue serving affluent couples and corporate clients.
• The Savoy Hotel: The Savoy is a luxury London hotel that hosts large weddings, gala dinners and corporate events with full banqueting and catering; comparable as a London luxury wedding and events venue, but at a much larger scale and with overnight rooms that Pembroke Lodge does not offer.
• Hampton Court Palace (Historic Royal Palaces): Hampton Court Palace hosts licensed wedding ceremonies and private events in a historic royal setting operated by a major heritage institution; it is a broader, larger-scale heritage venue serving the same affluent London and destination wedding market as Pembroke Lodge.

Regional players

• Richmond Hill Hotel: Richmond Hill Hotel is an independent Georgian townhouse hotel in Richmond offering wedding ceremonies, receptions and corporate events with on-site catering, comparable to Pembroke Lodge as a local Richmond, Greater London wedding and events venue targeting the same catchment.

Market position

Strengths1 record

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Pembroke_Lodge
• Facebookfacebook.com/pembrokelodge
• Instagraminstagram.com/pembroke_lodge
• Pinterestuk.pinterest.com/pembrokel
• LinkedInlinkedin.com/company/pembroke-lodge

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pembroke Lodge