The Wedding Studio
The Wedding Studio is a privately held, appointment-based bridal boutique operating two designer gown showrooms in Carmel and Greenwood, Indiana, plus an off-the-rack sister store, The Wedding Loft, serving brides across price points.
- Company typePrivate
- Founded2004
- HeadquartersCarmel, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Wedding Studio does
The Wedding Studio (TWS) is a privately held, multi-store bridal retailer founded and owned by Adrienne Love, operating two appointment-based boutique showrooms in Carmel and Greenwood, Indiana (Indianapolis metro), plus an off-the-rack sister concept called The Wedding Loft. The company sells designer wedding gowns from more than twenty international brands — including BERTA, Nicole + Felicia Couture, SENstudio, Viktor and Rolf Mariage, Martina Liana, Trish Peng, Hera Couture, Essense of Australia, Justin Alexander, Stella York, Lillian West, and the in-house label Camryn James — collectively stocking over 1,000 gowns across street and plus-size ranges. Production lead times of 4-10 months require a 60% deposit at order and 40% on arrival.
The business model is direct-to-consumer, appointment-driven retail with no e-commerce channel for gowns. Standard first and second appointments are free; subsequent appointments incur a $50 fee. Three premium VIP tiers ($99, $399, $799) — including an owner-led experience at the top tier — drive service-led ARPU expansion within the Carmel boutique. Ancillary revenue comes from bridal accessories (veils, jewelry, sashes, the Jolie Collection under-$100 gift line) and ticket-based Bride Night community events ($25 per bride plus one).
Marketing relies on organic Instagram and Pinterest, an editorial blog, email newsletters, designer trunk shows, Bride Night events, vendor partnerships, and earned media in People Magazine, Vogue, and The Knot. Operations are intentionally high-touch and size-inclusive, with private bridal suites, professional stylist support, and no-pressure sales positioning as deliberate differentiators from traditional bridal retail. No external funding, parent company, headcount disclosures, or revenue figures are present in the source data, and no AI/ML, proprietary platform, or technology stack is described beyond a Squarespace-hosted website and standard social channels.
The Wedding Studio firmographics
Firmographics- Name
- The Wedding Studio
- Legal name
- The Wedding Studio
- Website
- https://theweddingstudios.net
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Wedding Studio is a privately held, appointment-based bridal boutique operating two designer gown showrooms in Carmel and Greenwood, Indiana, plus an off-the-rack sister store, The Wedding Loft, serving brides across price points.
- Ownership category
- akta.pro rank
The Wedding Studio industry classification
Industry- Product category
- Bridal Boutiques
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination) (HSACABAF)
- akta.pro secondary industry
- Bridal Beauty Packages & Bundles (HSALALAK)
Keywords
Where The Wedding Studio is headquartered
LocationHeadquarters
- HQ city
- Carmel
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Wedding Studio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Wedding Gown Sales: The Wedding Studio generates revenue primarily through the sale of designer wedding gowns. Brides place orders with a 60% deposit, with the remaining 40% due upon gown arrival. Production timelines range from 4-10 months depending on the designer. The company also operates a sister off-the-rack boutique, The Wedding Loft, for budget-conscious brides and those with tight timelines.
- VIP Bridal Experiences: Premium appointment upgrades including VIP Bridal Suite access ($99), VIP Experience with enhanced amenities ($399), and VIP Experience with owner Adrienne Love ($799). These create additional revenue per transaction and differentiate the customer experience.
- Bridal Accessories: Sale of bridal accessories including veils, earrings, belts, and bridal wear/gifts. The Jolie Collection offers pieces under $100 including bridal pajamas, honeymoon outfits, and rehearsal dinner items available at both locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Carmel Designer Wedding Gowns |
| One time/ perpetual license | Pay-as-you-go | Greenwood Designer Wedding Gowns |
| Unit Pricing | Pay-as-you-go | VIP Appointment Upgrade |
| Unit Pricing | Pay-as-you-go | VIP Experience |
| Unit Pricing | Pay-as-you-go | VIP Experience with Owner |
| Unit Pricing | Pay-as-you-go | Jolie Collection Accessories and Gifts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
The Wedding Studio product offering
Product offeringCore offering
The Wedding Studio operates two retail bridal boutiques in Indiana (Carmel and Greenwood), selling designer wedding gowns from over 20 international designers to individual brides by appointment. The business combines gown sales with personalized styling services, offering private and VIP appointment experiences, plus bridal accessories and gifts.
Product overview
The Wedding Studio is a bridal boutique with two physical locations (Carmel and Greenwood, Indiana) offering a curated selection of designer wedding gowns and bridal services. The company operates as a unified retail experience rather than a platform-plus-modules architecture. Their product portfolio centers on designer bridal gowns from over 20 international designers including Martina Liana, Essense of Australia, Justin Alexander, Stella York, Nicole + Felicia Couture, Viktor and Rolf Mariage, BERTA, Trish Peng, Hera Couture, and house brand Camryn James. They also offer premium VIP bridal appointment experiences at three tiers ($99, $399, $799), bridal accessories from brands like Toni Federici and Untamed Petals, and bridal-related gifts through the Jolie Collection. Designer trunk shows and Bride Nights provide exclusive shopping events. The boutiques carry over 1,000 gowns collectively, with a focus on size-inclusive offerings across all locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Carmel Designer Wedding Gowns Curated collection of designer wedding gowns carried exclusively at the Carmel boutique, including Steven Khalil, Viero, Nicole + Felicia Couture, SENstudio, Viktor and Rolf Mariage, Martina Liana Luxe, Verdin Bridal, BERTA Privée, Muse by Berta, Hera Couture, Trish Peng, Alyssa Kristin, Justin Alexander, Signature by Justin Alexander, All Who Wander, Lillian West, Stella York, and the in-house Camryn James collection. Gowns range from $1,500 to $13,000 with the majority between $2,500 and $6,000. Available by appointment to brides in the Indianapolis metro area.
- Greenwood Designer Wedding Gowns Designer wedding gowns available at the Greenwood boutique, including Randy Fenoli Bridal (exclusive to Greenwood), Essense of Australia, Colby John Canvas, Colby John Atelier, Colby John Novel, Adore by Justin Alexander, Sincerity Bridal, Stella York, Lillian West, All Who Wander, Martina Liana, Justin Alexander, Camryn James, and plus size collections. Gowns range from $1,250 to $5,000 with the majority between $1,800 and $3,500.
- VIP Bridal Suite Appointment 90-minute appointment in the VIP Bridal Suite for up to 12 guests, with a personal bridal stylist, sweets, and treats. Priced at $99 and available at the Carmel location.
- VIP Experience 120-minute signature appointment in the VIP Bridal Suite with two personal bridal stylists, charcuterie board, macarons, and special surprises. Priced at $399 at the Carmel location.
- VIP Experience with Owner Adrienne Love Premium private boutique experience with owner Adrienne Love serving as the bride's personal bridal stylist, with the entire boutique exclusive to the bride and party. Priced at $799 at the Carmel location.
- Bridal Accessories Collection Curated bridal accessories including Toni Federici veils, EnVogue accessories, Ti Adoro jewelry, Untamed Petals sashes and belts, and Thanks and Good Luck pieces. Sold at both Carmel and Greenwood boutiques.
- Jolie Collection Bridal Wear and Gifts Curated bridal wear and gift items including bridal pajamas, honeymoon outfits, rehearsal dinner dresses, and bridal gifts. Each piece is priced under $100 and available in sizes S-XL at both boutique locations.
- Camryn James House Brand Bridal Collection In-house bridal collection curated by owner Adrienne Love and named after her daughters. Timeless yet on-trend gowns priced from $1,500 to $3,000, available in sample sizes 8-26 and made-to-order sizes 2-32.
- Hera Couture Bridal Collection Internationally renowned bridal gowns from New Zealand-based designer Katie Yeung, featuring timeless design and luxurious quality. Priced from $3,200 to $5,500, available in sample sizes 6-22 at the Carmel boutique.
- Randy Fenoli Bridal Collection Bridal collection from TV personality and designer Randy Fenoli, carried exclusively at The Wedding Studio's Greenwood boutique. Gowns priced from $2,000 to $4,500, available in sample sizes 10-20 and made-to-order sizes 0-30.
Companies that use The Wedding Studio
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
The Wedding Studio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Wedding Studio partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- BERTA BridalcoreExclusive trunk show partner featuring BERTA Couture, BERTA Privée, and Muse by BERTA collections. TWS hosts annual trunk shows at their Carmel location featuring extended SS27 collections.
- SenstudiocoreSister brand to Nicole + Felicia Couture, carrying their Spring/Summer 2027 Bridal Collection. TWS is an exclusive stockist for trunk show events.
- Randy Fenoli BridalcoreExclusive at Greenwood boutique location. TWS is one of the few authorized retailers for Randy Fenoli's bridal collection.
- Martina LianacoreRegular trunk shows and preview events featuring Martina Liana and Martina Liana Luxe collections. TWS hosts global debut events for new collections.
- Justin Alexander SignaturecoreRegular trunk show events featuring Justin Alexander Signature collections at Carmel location. Hosts preview trunk shows for unreleased collections.
- Essense of AustraliacoreAvailable at Greenwood location with regular trunk show events featuring the brand's Western Australia-inspired bridal collections.
- Trish Peng BridalminorNew Zealand's leading luxury bridal brand with limited trunk show appearances at TWS Carmel location. Features fully customizable couture gowns.
- Nicole + Felicia CoutureminorLuxury bridal brand founded by Nicole and Felicia Chang in 2015. Worn by celebrities including Taylor Swift and Jennifer Lopez.
- Stella YorkcoreAustralian-inspired bridal collection featuring glamorous and extravagant designs at accessible price points. Available at both locations.
- House of IdanminorCouture fashion house featuring intricate embellishments and unexpected details. Has dressed celebrities including Jennifer Lopez and Nicki Minaj.
- Hera CoutureminorNew Zealand-based designer established by Katie Yeung in 2010. Features exquisite couture gowns with exceptional craftsmanship.
- Colby John BridalminorFeatures Canvas and Atelier collections. Greenwood location hosts meet-the-designer trunk show events.
Scale indicators2 records
Recent moves7 records
Expansion highlights4 records
The Wedding Studio competitors and assessment
Company assessmentBroad incumbents
- BHLDN: Anthropologie-owned bridal label operating showrooms and e-commerce for wedding gowns and bridal accessories. Overlaps with TWS on designer-adjacent assortment and accessory bundling, but at meaningfully larger scale and with online distribution that TWS lacks.
- Nordstrom Bridal: Department-store bridal offering through dedicated Nordstrom Bridal boutiques in select markets. Comparable in curated designer assortment and appointment styling, but operates as part of a wider multi-category retail platform rather than a bridal specialist.
- David's Bridal: Largest U.S. bridal chain operating physical stores and e-commerce across mass and premium tiers. Competes with TWS for the same bride demographic but at vastly larger scale and with broader price range, including off-the-rack similar to The Wedding Loft.
Direct peers
- Kleinfeld Bridal: Iconic appointment-based multi-designer bridal boutique (NYC flagship plus Blockbuster fame). Directly comparable business model: high designer curation, VIP-style appointments, trunk shows, and premium positioning with a strong national brand.
- True Society: National bridal boutique chain (formerly Bella Calla) carrying multiple designer collections in an appointment-based showroom format. Comparable in multi-brand assortment, exclusive designer partnerships, and consumer-facing bridal experience.
- A&Bé Bridal Shop: Multi-city independent bridal boutique chain offering curated designer gowns via appointment-based retail. Closely matches TWS's appointment model, multi-designer inventory, and tiered location strategy across mid-size U.S. markets.
- The White Dress by the Shore: Independent bridal boutique in New Jersey carrying a curated multi-designer assortment with appointment-based VIP styling. Comparable in owner-led premium positioning, designer trunk shows, and personalized stylist experience.
- Lo Bridal Boutique: Boutique bridal retailer offering designer gowns through private appointments. Matches TWS in appointment-driven, high-touch service model and indie-designer curation for a regional customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Wedding Studio social profiles
Digital presenceThe Wedding Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Wedding Studio leadership team
Management profileNumber of profiles
Profiles1 record
The Wedding Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Wedding Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Wedding Studio
What does The Wedding Studio do?
The Wedding Studio operates two retail bridal boutiques in Indiana (Carmel and Greenwood), selling designer wedding gowns from over 20 international designers to individual brides by appointment. The business combines gown sales with personalized styling services, offering private and VIP appointment experiences, plus bridal accessories and gifts.
Is The Wedding Studio a public or private company?
The Wedding Studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Wedding Studio founded?
The Wedding Studio was founded in 2004. It employs 11 to 50 people.
Where is The Wedding Studio based?
The Wedding Studio is headquartered in Carmel, United States, in the North America region.
How does The Wedding Studio make money?
Three revenue lines are on record. Wedding Gown Sales are the primary driver. The others are VIP Bridal Experiences and bridal Accessories.
Who are The Wedding Studio's main competitors?
Broad incumbents on record are BHLDN, Nordstrom Bridal and David's Bridal. Direct peers are Kleinfeld Bridal, True Society, A&Bé Bridal Shop, The White Dress by the Shore and Lo Bridal Boutique.
Does The Wedding Studio have an API?
No public API is recorded for The Wedding Studio.
What industry is The Wedding Studio in?
The Wedding Studio's product category is Bridal Boutiques. Its primary akta.pro industry code is HSACABAF, Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination), with a secondary code of HSALALAK, Bridal Beauty Packages & Bundles. Its SIC code is 5600.