Haku Collective
Haku Collective is a Honolulu-based, founder-led multi-media talent group providing artist management, music production, live events, and pro-bono youth mentorship to independent Hawaiian recording artists, operating through Haku Records, HakuMagic, MeleCraft, and Mele in Hawai'i.
- Company typePrivate
- Founded2017
- HeadquartersHonolulu, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Haku Collective does
Haku Collective is a privately held, founder-led multi-media talent production, artist management, record label, and music licensing group headquartered in Honolulu, Hawai'i. Founded in 2017 by Grammy-nominated producer Kimiē Miner, the company operates a 'By Artists, For Artists' platform that combines artist management, music production, live event production, merchandise sales, and pro-bono youth mentorship under a unified brand spanning sub-brands Haku Records, HakuMagic, MeleCraft, VIP Hui, and Haku Keiki.
The company's core offerings include a roster of ~14 named recording artists (Kimiē Miner, Kalani Pe'a, Anuhea, Paula Fuga, IZIK, Taimane, Imua Garza, Josh Tatofi, Wehilei, Likkle Jordee, Hailey/Ragamuffs, Anthony Pfluke, Keahi Delovio, Sidney Spencer), a music catalog including the Grammy-nominated 'Hawaiian Lullaby' (2020 Nā Hōkū Hanohano winner), 'Children of the Sea (Nā Kama Kai)', 'Christmas in Hawai'i', and 'Hawaiian Falsetto Vol 1', the 'Mele in Hawai'i' multi-home live-streaming series, a Shopify-based merchandise storefront, and the MeleCraft free youth mentorship bootcamp (ages 14-22) operating across Oahu, Hawai'i Island, and Maui since 2017.
Revenue is generated through five streams: artist management and booking fees, music production and licensing royalties, live event ticket sales (GA $29, VIP $69, Blue Note Hawaii $35-$48), direct-to-consumer merchandise, and donations/sponsorships (Henry Kapono Foundation, Hui Mālama O Ke Kai Foundation, Hawaiian Airlines). The business is self-funded with no disclosed venture or institutional capital, and growth has been driven primarily by adding program lines (Haku Keiki, Artists to Watch) and geographic expansion into new Hawaiian islands rather than scaling existing revenue streams.
Haku Collective firmographics
Firmographics- Name
- Haku Collective
- Legal name
- Haku Collective
- Website
- https://hakuhawaii.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Short description
- Haku Collective is a Honolulu-based, founder-led multi-media talent group providing artist management, music production, live events, and pro-bono youth mentorship to independent Hawaiian recording artists, operating through Haku Records, HakuMagic, MeleCraft, and Mele in Hawai'i.
- Ownership category
- akta.pro rank
Haku Collective industry classification
Industry- Product category
- Music Artist Management and Production Services
- NAICS
- Record Production and Distribution (512250), Music Publishers (512230), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Other Performing Arts Companies (711190)
- SIC
- Services-Amusement & Recreation Services (7900), Phonograph Records & Prerecorded Audio Tapes & Disks (3652)
- akta.pro primary industry
- Contracting, Licensing & Rights Management (Music/Performance Releases) (HSACAHAM)
- akta.pro secondary industries
- Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM), Virtual, Hybrid & Livestream Event Coordination (HSACAAAO), Remote Recording & Online Session Services (MPAIAHAL)
Keywords
Where Haku Collective is headquartered
LocationHeadquarters
- HQ city
- Honolulu
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Haku Collective business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D
Revenue model
- Artist Management & Bookings: Full-service talent management and booking for roster of Hawai'i's leading artists. Facilitates corporate events, private performances, video shoutouts, and appearances. Management includes career development, booking coordination, and representation.
- Music Production & Licensing: Full-service music production including recording, mixing, and mastering. Licenses music for film, TV, advertising, and other media. Produces collaborative albums featuring multiple artists under Haku Records label.
- Live Events: Produces and promotes live concerts and events including Mele in Hawai'i streaming series, holiday specials, venue performances at Blue Note Hawaii and other locations, and festival appearances. Revenue from ticket sales and venue partnerships.
- Merchandise Sales: E-commerce sales through hakumagic.com featuring apparel, beach blankets, swaddles, crib-liners, accessories, and albums. Products adorned with lyrics, musical imagery, and Hawaiian cultural elements. Connects fans globally to Hawaiian music culture through physical goods.
- Donations & Sponsorships: Accepts donations for community support and mentorship programs. Partnership with presenting sponsors (Henry Kapono Foundation, Hui Mālama O Ke Kai Foundation, Hawaiian Airlines) to fund free MeleCraft Bootcamp programs. Maui fire relief fundraising efforts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | General Admission events starting at $29 |
| Unit Pricing | One time/ perpetual license | VIP experience upgrades at $69 |
| Unit Pricing | One time/ perpetual license | Blue Note Hawaii concerts from $35-$48 |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels8 records
Haku Collective product offering
Product offeringCore offering
Haku Collective is a full-service, multi-media talent production, label, management, and music licensing group that manages and books Hawai'i's leading recording artists, produces and releases albums through its Haku Records imprint, runs free youth music mentorship programs (MeleCraft), operates live-streamed and venue-based event series (Mele in Hawai'i), and sells Hawaiian-themed merchandise through its HakuMagic e-commerce storefront. The company operates on a "By Artists, For Artists" model connecting artists, audiences, and Hawaiian cultural content across physical, digital, and live channels.
Product overview
Haku Collective is a full-service, multi-media talent production, label, management, and music licensing group founded in Honolulu, Hawaiʻi. The company operates as a multi-offering portfolio under a unified 'By Artists, For Artists' brand, encompassing Haku Records (music label), HakuMagic (e-commerce merchandise store), MeleCraft Mentorship/Bootcamp (youth music education programs), Mele in Hawai'i (live-streaming entertainment series), and comprehensive artist management/booking services. The portfolio includes music album releases (Hawaiian Lullaby, Children of the Sea, Christmas in Hawai'i, Hawaiian Falsetto Vol 1), an online store featuring artist-inspired merchandise, free youth mentorship workshops across multiple Hawaiian islands, virtual concert streaming, artist booking, and VIP membership access. The company connects fans globally to Hawaiian music and culture through both digital products and in-person events.
Differentiator
Problem solved
Functional benefit
Brands
- Haku Records: Music label imprint under Haku Collective for releasing albums and music projects.
- Haku Magic
- VIP Hui
- MeleCraft
Products and services
- Artist Booking Services Booking services that connect event organizers, corporations, and private clients with Hawai'i's leading recording artists for corporate events, private performances, video shoutouts, venue appearances, and festival bookings.
- Music Production and Recording Services Full-service music production capabilities including album production, recording, mixing, mastering, and music licensing for film, TV, and advertising, delivered through the Haku Records label infrastructure.
- Artist Management Services Comprehensive artist management services covering bookings, licensing, distribution, and career development for a curated roster of Hawai'i's leading recording artists.
- MeleCraft Mentorship and Bootcamp Program A free music mentorship program and bootcamp for young artists ages 14-22 that teaches songwriting, music production, Hawaiian language and culture, and essential life and business skills, supported by the Henry Kapono Foundation, Hui Mālama O Ke Kai Foundation, and Hawaiian Airlines.
- Mele in Hawai'i Live-Streaming Entertainment Series Hawai'i's first multi-home live-streaming entertainment series connecting Hawaiian musicians and entertainers with global audiences through star-studded live-streamed lineups, including the Hana Hou encore series.
- HakuMagic E-Commerce Merchandise Store Direct-to-consumer online storefront selling Hawaiian-themed apparel, beach blankets, swaddles, crib-liners, accessories, and music albums featuring lyrics and musical imagery, with proceeds supporting free music education in Hawai'i.
- Hawaiian Lullaby Album GRAMMY-nominated compilation album featuring Hawai'i's top recording artists performing familiar songs in English and Hawaiian, recognized as 2020 Nā Hōkū Hanohano Award winner for Compilation Album of the Year.
- Children of the Sea (Nā Kama Kai) Album Eleven-track children's album produced for non-profit Nā Kama Kai featuring young Hawaiian artists (Haku Keiki), celebrating conservation, ocean safety, and interconnectivity through the voices of Hawai'i's children.
- Christmas in Hawai'i Holiday EP Eight-track holiday EP produced by Kimié Miner with Brad Watanabe, featuring award-winning Hawaiian artists performing a collection of holiday songs.
- Hawaiian Falsetto Vol 1 Album Legacy compilation album produced in partnership with Festivals of Aloha celebrating 20 years of the Richard Ho'opi'i Leo Ki'eki'e Falsetto Contest, featuring contest champions and Richard Ho'opi'i.
Quantifiable outcome
- 100+ young artists mentored, with 70%+ being Native Hawaiian from rural communities
- +4 more outcomes
Companies that use Haku Collective
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles3 records
Haku Collective technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Haku Collective partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Henry Kapono FoundationcorePresenting sponsor for MeleCraft Mentorship Program. Partnership supports free youth music mentorship bootcamp connecting young artists with established creative professionals, honoring Hawaiian culture, language, business, and essential life skills.
- Hui Mālama O Ke Kai FoundationcoreSupporting sponsor for MeleCraft Mentorship Program, contributing to free youth music education opportunities in Hawai'i.
- Hawaiian AirlinesminorSupporting sponsor for MeleCraft Mentorship Program, enabling island-wide workshops across O'ahu, Hawai'i Island, and Maui.
- Nā Kama KaicoreNon-profit partnership to produce the 'Children of the Sea (Nā Kama Kai)' album supporting Nā Kama Kai's mission to empower keiki with aloha and kūleana for Hawai'i's environment. Album features young artists and shares conservation and ocean safety messages.
- Festivals of AlohaminorPartnership for Hawaiian Falsetto Vol 1 legacy music project celebrating 20 years of the Richard Ho'opi'i Leo Ki'eki'e Falsetto Contest. Features contest champions and songs from Richard Ho'opi'i.
- Mana UpcoreProduced Mana Up Showcase live concert featuring Artists to Watch from Haku Collective. Partnership celebrates Hawai'i's bright future and rising music stars in collaboration with Hawaii's startup ecosystem.
- Child & Family Service Hawai'iminorCommunity partnership for Festival of Hope for Families drive-thru event in Waimanalo, providing food and resources to support keiki and kupuna affected by the pandemic.
- Waiwai CollectiveminorPartnership for Waiwai Collective Food Drive celebrating 2020 graduates with meals and live music, supporting community during pandemic.
- Chef HuiminorCulinary partnership for food drive events supporting community members during pandemic and celebrating graduates.
- Sustainable CoastlinesminorEnvironmental partnership for Mālama Mākua celebration event featuring beach cleanup and concert supporting non-profits protecting Hawaiian environments.
- Protectors of ParadiseminorEnvironmental partnership for Mālama Mākua celebration supporting protection of Mākua Beach and Hawaiian cultural preservation.
- Mālama MākuaminorPartnership for 15th anniversary celebration of peace in Mālama with beach cleanup and concert featuring Grammy-nominated artists Kimié Miner, Paula Fuga, Kaumakaiwa Kanaka'ole, and Mike Love.
- Blue Note HawaiicoreVenue partnership for Kimié Miner birthday concerts and Christmas in Hawai'i performances. Premium jazz venue hosting regular performances featuring Haku Collective artists.
- Turtle Bay ResortminorPartnership for Ohana Day celebration event featuring live music performances by Kapena, Likkle Jordee, Paula Fuga, and Natural Vibrations.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Haku Collective competitors and assessment
Company assessmentBroad incumbents
- Concord: Large independent music company spanning recorded music, publishing, and theatrical performance rights. Operates a multi-label portfolio analogous to Haku's integrated approach, but at significantly greater scale and across many more genres.
- Secretly Group: Independent music company operating multiple labels, publishing, and distribution arms with a mission-driven, artist-first ethos similar to Haku's 'By Artists, For Artists' positioning. Larger and more diversified, but the values alignment and integrated structure are closely comparable.
Direct peers
- Mom+Pop Music: Independent record label focused on artist development and long-term career building with a curated roster. The artist-development emphasis and independent ethos parallel Haku Collective's approach to managing a smaller, higher-touch roster.
- Brushfire Records: Independent record label co-founded by Jack Johnson, based in Hawai'i with a strong cultural and environmental focus. Brushfire directly parallels Haku's combination of artist development, Hawai'i-based operations, and cultural authenticity positioning.
- Big Loud Records: Independent music company combining a record label with artist management, publishing, and merchandise — vertically integrated in a similar way to Haku Collective. While country-focused, the combined label-plus-management-plus-merchandise model is highly comparable.
- Thirty Tigers: Independent record label and distribution company serving artist-owned and culturally distinctive catalogs. Comparable to Haku in supporting independent artists with full-service label capabilities rather than mass-market pop signings.
- Putumayo World Music: World music label specializing in culturally curated compilations with strong retail merchandise integration. Shares Haku's niche cultural positioning and combination of recorded music with culturally-themed merchandise and live performance.
- Mountain Apple Company: Long-established Hawai'i-based independent music label and one of the most prominent Hawaiian music distributors. Operates in the same niche market as Haku Records, making it the closest direct competitor for Hawaiian recording artists and catalog rights.
Regional players
- Hana Records: Hawai'i-based music label operating within the Hawaiian music market alongside Haku Records and Mountain Apple Company. A direct regional competitor for Hawaiian artist signings and catalog distribution within the islands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Haku Collective social profiles
Digital presenceHaku Collective financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haku Collective leadership team
Management profileNumber of profiles
Profiles1 record
Haku Collective subsidiaries and ownership
Company hierarchySubsidiaries1 record
Haku Collective funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haku Collective M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haku Collective
What does Haku Collective do?
Haku Collective is a full-service, multi-media talent production, label, management, and music licensing group that manages and books Hawai'i's leading recording artists, produces and releases albums through its Haku Records imprint, runs free youth music mentorship programs (MeleCraft), operates live-streamed and venue-based event series (Mele in Hawai'i), and sells Hawaiian-themed merchandise through its HakuMagic e-commerce storefront. The company operates on a "By Artists, For Artists" model connecting artists, audiences, and Hawaiian cultural content across physical, digital, and live channels.
Is Haku Collective a public or private company?
Haku Collective is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Haku Collective founded?
Haku Collective was founded in 2017.
Where is Haku Collective based?
Haku Collective is headquartered in Honolulu, United States, in the North America region.
How does Haku Collective make money?
Five revenue lines are on record. Artist Management & Bookings are the primary driver. The others are music Production & Licensing, live Events, merchandise Sales and donations & Sponsorships.
Who are Haku Collective's main competitors?
Broad incumbents on record are Concord and Secretly Group. Direct peers are Mom+Pop Music, Brushfire Records, Big Loud Records, Thirty Tigers, Putumayo World Music and Mountain Apple Company. Hana Records is listed as a regional player.
Does Haku Collective have an API?
No public API is recorded for Haku Collective.
What industry is Haku Collective in?
Haku Collective's product category is Music Artist Management and Production Services. Its primary akta.pro industry code is HSACAHAM, Contracting, Licensing & Rights Management (Music/Performance Releases), with a secondary code of MPAFAKAM, Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO). Its NAICS code is 512250 and its SIC code is 7900.