Imedeen

What Imedeen does

Imedeen is a skincare supplement brand that develops and markets oral beauty products formulated around a proprietary ingredient called the Marine Complex — a protein and polysaccharide complex containing elements similar to those naturally found in skin. The brand's portfolio is organized by age cohort: Derma One targets women aged 25 and above with early signs of aging, Time Perfection addresses the 40-plus segment focused on moisture balance and fine lines, and Prime Renewal is positioned for the 50-plus segment targeting deeper wrinkles. A complementary ready-to-drink format, Advanced Beauty Shot (Collagen Shots), delivers 2,500mg of collagen with vitamin C as an add-on to the tablet regimen. Efficacy claims are supported by published clinical references covering visible reduction in signs of aging in approximately 12 weeks.

The business is operated as a brand within Boots UK Limited, itself a subsidiary of Walgreens Boots Alliance, and there is no separate corporate entity, funding history or management team identified for Imedeen in the source data. Distribution is exclusive to Boots retail stores and Boots.com in the United Kingdom, with the brand additionally available through Boots Ireland. Marketing runs through Boots-owned channels: product pages on Boots.com, the Boots Advantage Card loyalty program, Boots editorial content on health and beauty, and Boots promotional campaigns. End customers are individual consumers — primarily women from their late twenties through older age cohorts who want scientifically backed anti-aging supplements — rather than enterprise accounts. The brand holds a registered trademark on the IMEDEEN name and the Marine Complex is the central piece of proprietary technology, but no patents, certifications or AI/ML capabilities are disclosed.

Name

Imedeen

Legal name

Imedeen (brand owned by / sold through Boots UK Limited)

Website

https://imedeen.co.uk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Imedeen is a skincare supplement brand owned by Boots UK Limited that markets age-targeted oral beauty products — Derma One (25+), Time Perfection (40+), Prime Renewal (50+) and Collagen Shots — built on its proprietary Marine Complex and sold exclusively through Boots stores and Boots.com.

Ownership category

akta.pro rank

Product category

Anti-aging skincare supplements

NAICS

Food (Health) Supplement Retailers (456191), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Healthy Aging & Cognitive Support Supplements (CRADAGAM)

akta.pro secondary industries

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Skincare supplements
• Anti-aging supplements
• Oral beauty supplements
• Collagen supplements
• Marine complex skincare

Headquarters

HQ city

Brentford

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Skincare Supplements: Imedeen generates revenue through the sale of oral skincare supplements. Products include tablets (Derma One, Time Perfection, Prime Renewal) and collagen shots. The tablets are typically purchased in 120-tablet bottles for ongoing daily use, indicating repeat purchase dynamics.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Imedeen develops, manufactures, and sells oral skincare supplements formulated to address visible signs of skin ageing from within. The product portfolio comprises age-specific daily tablets (Derma One for 25+, Time Perfection for 40+, Prime Renewal for 50+) containing the proprietary Marine Complex, alongside Advanced Beauty Shot collagen drinks. The brand is sold exclusively through Boots retail stores and Boots.com in the UK and Ireland.

Product overview

Imedeen is a skincare supplement brand that offers an age-targeted product portfolio built around its proprietary Marine Complex—a protein and polysaccharide complex containing elements similar to those naturally found in skin. The core range consists of three age-specific supplements (Derma One for ages 25+, Time Perfection for ages 40+, and Prime Renewal for ages 50+), all scientifically proven to visibly reduce signs of ageing in as little as 12 weeks. The portfolio is complemented by the Advanced Beauty Shot (Collagen Shots), a standalone collagen and vitamin C supplement that can be used alongside the core products. The products are positioned as working from within to combat free radical damage and support the skin's supportive structure as it breaks down with age.

Differentiator

Problem solved

Functional benefit

Brands

• Derma One: Beauty & skin supplement for ages 25+, helps improve moisture balance and maintain skin radiance
• Time Perfection
• Prime Renewal
• Advanced Beauty Shot (Collagen Shots)

Products and services

• IMEDEEN Prime Renewal

Quantifiable outcome

• Visibly reduced signs of ageing in as little as 12 weeks (Kieffer 1998; Heule 1992, 1994; Costa 2011; Stephens et al. 2016; Skovgaard 2006)

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves1 record

Expansion highlights2 records

Direct peers

• Viviscal: Viviscal is a marine-derived ingestible beauty supplement brand (hair and skin) using a proprietary marine complex. Direct comparable to Imedeen on ingredient philosophy (marine-sourced), oral format, and anti-aging/female-target positioning, although Viviscal skews toward hair growth while Imedeen focuses on skin ageing.
• Nourkrin: Nourkrin is a UK-headquartered ingestible hair and skin supplement brand sold through pharmacies and health retailers. Highly comparable to Imedeen as a UK pharmacy-channel supplement brand targeting women concerned with hair/skin ageing using proprietary marine-protein complexes.
• Advanced Nutrition Programme: Advanced Nutrition Programme (ANP) sells ingestible beauty supplements via skin clinics, spas, and premium retail. Comparable to Imedeen on oral beauty-from-within positioning, premium tier, and clinically substantiated claims, though ANP is distributed through professional skincare channels rather than mass pharmacy.

Emerging players

• Hum Nutrition: Hum Nutrition is a US DTC ingestible beauty brand targeting women with targeted supplements (skincare, hair, sleep). Comparable to Imedeen on oral beauty supplements and female demographic, but differentiated by digital-native DTC model versus Imedeen's pharmacy exclusive distribution.
• SkinCeuticals: SkinCeuticals is a dermatologist-backed premium skincare brand with antioxidant-led anti-ageing claims and pharmacy/professional distribution. Comparable to Imedeen on science-backed anti-aging positioning and Boots presence, but differentiated by topical antioxidant serums versus ingestible Marine Complex.

Broad incumbents

• Holland & Barrett: Holland & Barrett is the UK's largest health and wellness retailer with a deep ingestible beauty and supplement assortment. Comparable to Imedeen on UK channel and supplement category, and represents both a potential alternative distribution partner and a competitive substitute within the beauty supplement shopper.
• L'Oréal Dermatological Beauty: L'Oréal's Dermatological Beauty division (La Roche-Posay, Vichy, SkinCeuticals) is the global leader in dermocosmetics sold through pharmacy channels. Comparable to Imedeen on pharmacy-channel anti-ageing positioning, and represents both a potential acquirer/partner for the Marine Complex IP and the dominant competitive threat on shelf.
• Perricone MD: Perricone MD is a premium anti-ageing brand spanning both ingestible supplements and topical skincare. Comparable to Imedeen on premium ingestible beauty positioning and clinical anti-aging claims, but operates with a multi-channel premium retail + DTC model and a much broader product portfolio.
• Boots No7: No7 is Boots' flagship owned skincare brand covering anti-ageing, serums, and moisturizers sold across the same Boots retail estate. Directly relevant as an internal competitor for shelf space, marketing share, and Boots' health-and-beauty editorial against the Imedeen brand portfolio.
• Olay (P&G Beauty): Olay is one of the largest mass-market anti-ageing skincare brands globally, with deep Boots distribution. Comparable to Imedeen on anti-ageing positioning and Boots shelf competition, but operates in topical skincare with P&G-level marketing scale versus Imedeen's ingestible niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ImedeenUK
• LinkedInlinkedin.com/company/imedeen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imedeen