Viviscal
Viviscal is a subsidiary of Church & Dwight that sells clinically tested, marine-derived hair growth supplements and topical hair care products directly to consumers via e-commerce, subscriptions, and international distributors, primarily targeting women with thinning hair.
- Company typePrivate
- Founded1992
- HeadquartersBallybrit, Ireland
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Viviscal does
Viviscal is a privately held consumer health brand that develops and sells clinically-tested hair growth supplements and topical hair care products. The company was founded in 1992 and is headquartered in Ewing, New Jersey, operating as a wholly-owned subsidiary of Church & Dwight Co., Inc. (NYSE: CHD) since 2016. Viviscal's core technology centers on proprietary marine-derived complexes — including the trademarked Collagen Complex and related formulations (Keratin Nutrient Complex, KeraBiotin Fusion Complex, AminoMar Marine Complex) — combined with biotin, vitamins, and minerals to nourish thinning hair. The product portfolio spans four dietary supplements (Women's Hair Growth Supplement, Men's Hair Growth Supplement, 4D Hair Growth Cycle Supplement, Shed Control) and a topical hair care line (Thickening Shampoo, Strengthening Conditioner, Thickening Serum, Volumizing Dry Shampoo), supported by 10 published clinical trials.
The business model is direct-to-consumer e-commerce (Viviscal.com) with a subscription layer offering 10-25% recurring discounts across monthly, 3-month, and 6-month cadences, supplemented by Amazon marketplace distribution and seven country-specific authorized distributors (Ireland, Italy, Netherlands, Portugal, Spain, UK, Canada). A 15-day trial at $25 reduces purchase friction for new customers. Pricing is tiered: supplements range from $36-$70 per month, while topicals retail at $11-$15 per unit. The primary customer segment is women experiencing thinning or fine hair, with secondary segments in men with pattern hair loss and women with excessive shedding (postpartum, stress-related). Marketing relies on clinical credibility, social proof (20,000+ five-star reviews), social media communities (Facebook, Instagram, TikTok, Pinterest), and an affiliate program via Impact.com. A separate professional channel (vxprohair.com) targets dermatologists and hair replacement surgeons. Church & Dwight provides corporate infrastructure, distribution, and marketing support as the parent company.
Viviscal firmographics
Firmographics- Name
- Viviscal
- Legal name
- Viviscal Limited
- Website
- https://viviscal.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Viviscal is a subsidiary of Church & Dwight that sells clinically tested, marine-derived hair growth supplements and topical hair care products directly to consumers via e-commerce, subscriptions, and international distributors, primarily targeting women with thinning hair.
- Ownership category
- akta.pro rank
Viviscal industry classification
Industry- Product category
- Hair Care Supplements
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)
Keywords
Where Viviscal is headquartered
LocationHeadquarters
- HQ city
- Ballybrit
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Viviscal business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations
Revenue model
- Direct-to-Consumer Supplement Sales: Viviscal generates primary revenue through direct online sales of hair growth supplements (Women's Hair Growth Supplement, Men's Hair Growth Supplement, 4D Hair Growth Cycle Supplement, Shed Control) via Viviscal.com. Products are offered as one-time purchases or subscription memberships with 10-25% recurring discounts, creating predictable recurring revenue.
- Hair Care Products: Revenue from topical hair care products including Thickening Shampoo, Strengthening Conditioner, Thickening Serum, and Volumizing Dry Shampoo sold through Viviscal.com and potentially Amazon marketplace.
- Bundles and Collections: Bundled product offerings (Essentials Collection, Cleanse + Fortify Collection, Shampoo + Conditioner Bundle) at discounted prices compared to individual product purchases, driving higher average order values.
- Amazon Marketplace Sales: Products available through Amazon.com, expanding distribution beyond owned DTC channels, with Viviscal mentioned among top hair growth products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Women's Hair Growth Supplement - one-time purchase |
| Subscription | Monthly | Women's Hair Growth Supplement - subscription |
| Subscription | Monthly | Men's Hair Growth Supplement |
| Subscription | Monthly | 4D Hair Growth Cycle Supplement |
| Subscription | Monthly | Shed Control Hair Supplement |
| Unit Pricing | Pay-as-you-go | Thickening Shampoo |
| Unit Pricing | Pay-as-you-go | Strengthening Conditioner |
| Unit Pricing | Pay-as-you-go | Thickening Serum |
| Unit Pricing | Pay-as-you-go | Volumizing Dry Shampoo |
| Unit Pricing | Multi-year contract | Essentials Collection Bundle |
| Unit Pricing | Monthly | Cleanse + Fortify Collection |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Viviscal product offering
Product offeringCore offering
Viviscal manufactures and sells oral hair growth supplements and topical hair care products (shampoos, conditioners, elixirs) formulated to nourish thinning hair and support hair growth in men and women. The brand's core differentiator is its proprietary AminoMar Marine Complex, combined with biotin, vitamins, and botanical extracts, sold direct-to-consumer and through retailers.
Product overview
Viviscal offers a comprehensive hair health portfolio centered on its proprietary Collagen Complex and marine-derived ingredients. The product line consists of three core dietary supplements (Hair Growth Supplement, 4D Hair Growth Cycle Supplement, and Shed Control Hair Supplement for women, plus Men's Hair Growth Supplement) designed to nourish thinning hair from within, complemented by a topical hair care line including Thickening Shampoo, Strengthening Conditioner, Thickening Serum, and Volumizing Dry Shampoo. Products are available individually or through value bundles (Essentials Collection, Cleanse + Fortify Collection). The brand operates a subscription-based e-commerce model with free shipping on orders over $99, backed by over 30 years of hair health research and clinical trials.
Differentiator
Problem solved
Functional benefit
Products and services
- Viviscal Hair Growth Supplement Oral daily nutritional supplement formulated with the AminoMar Marine Complex plus biotin, vitamin C, and zinc to nourish thinning hair and promote existing hair growth; intended for adult men and women experiencing hair thinning.
- Viviscal Gorgeous Growth Densifying Shampoo and Conditioner Topical shampoo and conditioner pairing formulated with the Collagen Complex and KeraBiotin Fusion Complex to thicken the appearance of hair and support scalp health. Designed for adult consumers using the Viviscal supplement regimen or as a standalone hair care routine.
- Viviscal Hair Elixir Leave-in topical hair treatment enriched with the Keratin Nutrient Complex and botanical extracts to improve hair density, strength, and manageability. Used as a complement to the Viviscal oral supplement regimen.
Quantifiable outcome
- 92% of women saw thicker hair in 3 months
- +4 more outcomes
Companies that use Viviscal
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Viviscal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Viviscal partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Viviscal Ireland (Authorized Distributor)coreAuthorized distributor for Viviscal products in Ireland operating viviscal.ie.
- Viviscal Italia (Authorized Distributor)coreAuthorized distributor for Viviscal products in Italy operating viviscalitalia.it.
- Viviscal Netherlands (Authorized Distributor)coreAuthorized distributor for Viviscal products in the Netherlands operating viviscal.nl.
- Viviscal Portugal (Authorized Distributor)coreAuthorized distributor for Viviscal products in Portugal operating viviscal.pt.
- Viviscal Spain (Authorized Distributor)coreAuthorized distributor for Viviscal products in Spain operating viviscal.es.
- Viviscal UK (Authorized Distributor)coreAuthorized distributor for Viviscal products in the United Kingdom operating viviscal.co.uk.
- Viviscal Canada (Authorized Distributor)coreAuthorized distributor for Viviscal products in Canada operating viviscal.ca.
- Impact.com (Affiliate Platform)minorViviscal operates its affiliate program through Impact.com, enabling influencers and partners to earn commissions for referred sales.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Viviscal competitors and assessment
Company assessmentDirect peers
- Nutrafol: Nutrafol is a leading DTC hair growth supplement brand offering clinically studied, natural ingredient formulations for men and women. It directly competes with Viviscal's core supplement business using a similar subscription, clinician-endorsed, clinical-trial-backed go-to-market.
- Rogaine: Rogaine (minoxidil) is the OTC pharmaceutical standard for hair loss treatment and Viviscal's primary alternative in the hair growth category. While Rogaine is drug-based and Viviscal is drug-free, both target the same thinning-hair customer seeking regrowth — making them direct substitutes on the shelf and in consideration sets.
- Vegamour: Vegamour is a clean, plant-based hair wellness brand selling ingestible supplements and topical serums via DTC channels, similar to Viviscal's supplement + topical portfolio. It targets the same wellness-oriented female consumer with subscription-based hair growth solutions.
- Keeps: Keeps is a DTC telehealth brand offering FDA-approved hair loss treatments (finasteride, minoxidil) primarily to men. It competes with Viviscal's Men's Hair Growth Supplement in the male hair thinning segment with a more clinical/telehealth-led model.
- Hims & Hers Health: Hims & Hers sells hair loss treatments (minoxidil, finasteride, supplements) through a telehealth-enabled DTC subscription model, overlapping with Viviscal in men's hair loss. While its core is pharmaceuticals, Hers-branded hair gummies and topical products compete for the same hair-health customer.
Broad incumbents
- Nioxin: Nioxin is an established professional haircare brand from Wella/Coty focused on thinning hair through shampoo, conditioner, and scalp treatments sold primarily through salons. It competes with Viviscal's topical hair care line (Thickening Shampoo, Strengthening Conditioner, Thickening Serum) in the thinning-hair topical segment.
- Olaplex: Olaplex is a science-backed haircare brand with patented bond-building technology sold in professional salons and DTC. While focused on hair integrity rather than growth, it competes for the same scientifically-positioned, ingredient-conscious haircare consumer Viviscal targets.
- Kérastase: Kérastase is L'Oréal's premium professional haircare brand with a dedicated hair loss range (Genesis, Nutritive, Initialiste). It competes with Viviscal in the professional/topical thinning-hair category and serves as the dominant salon-channel alternative to Viviscal's vxprohair.com professional line.
- Pantene (Pro-V): Pantene is a mass-market haircare brand from P&G with thinning-hair products in its portfolio. It competes at the lower-priced end of the same hair-thickening/hair-fall shampoo and conditioner category where Viviscal's Thickening Shampoo and Strengthening Conditioner sit.
Emerging players
- Prose: Prose is a personalized, DTC haircare brand offering custom-formulated shampoo, conditioner, and hair masks made-to-order. It overlaps with Viviscal's thickening/strengthening topical range as a digitally-native alternative targeting the same ingredient-conscious consumer.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Viviscal social profiles
Digital presenceViviscal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viviscal leadership team
Management profileNumber of profiles
Viviscal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viviscal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viviscal
What does Viviscal do?
Viviscal manufactures and sells oral hair growth supplements and topical hair care products (shampoos, conditioners, elixirs) formulated to nourish thinning hair and support hair growth in men and women. The brand's core differentiator is its proprietary AminoMar Marine Complex, combined with biotin, vitamins, and botanical extracts, sold direct-to-consumer and through retailers.
Is Viviscal a public or private company?
Viviscal is a private company. It is classified as corporate owned and is currently operating.
When was Viviscal founded?
Viviscal was founded in 1992. It employs 11 to 50 people.
Where is Viviscal based?
Viviscal is headquartered in Ballybrit, Ireland, in the Europe region.
How does Viviscal make money?
Four revenue lines are on record. Direct-to-Consumer Supplement Sales are the primary driver. The others are hair Care Products, bundles and Collections and amazon Marketplace Sales.
Who are Viviscal's main competitors?
Direct peers on record are Nutrafol, Rogaine, Vegamour, Keeps and Hims & Hers Health. Broad incumbents are Nioxin, Olaplex, Kérastase and Pantene (Pro-V). Prose is listed as an emerging player.
Does Viviscal have an API?
No public API is recorded for Viviscal.
What industry is Viviscal in?
Viviscal's product category is Hair Care Supplements. Its primary akta.pro industry code is CRADANAE, Hair Care (Shampoo, Conditioner, Styling, Treatments). Its NAICS code is 456120 and its SIC code is 2844.