MCare Northern Ireland

What MCare Northern Ireland does

MCare Northern Ireland (legal entity M CARE (NI) LTD, company number NI633898) is a Belfast-headquartered domiciliary care provider founded in 1999 and operating for over 25 years across Northern Ireland. The company delivers personal care, medication support, meal preparation, overnight and sitting services, companionship, respite, reablement, and palliative care to elderly and frail individuals, people with physical disabilities, those with dementia or mental health conditions, and individuals being discharged from hospital, primarily within the Belfast and North Down and Ards areas via offices in Belfast (Knockbreda House and Graham House), Newtownards (Sketrick House), and a registered address in Ballynahinch.

The operating backbone is a proprietary digital care management stack: the MCare NI mobile application gives field staff secure access to digital care plans and supports real-time visit documentation in service users' homes, while service users and families can view personal information and provide real-time feedback. The platform integrates with a dedicated online recruitment portal (mcareapplication.web.app) and is supported by the sister company Oberon Training & Development, which delivers accredited vocational, mandatory, and simulation-based training approved by OCN NI, Qualsafe, and the CPD Certification network.

Commercially, MCare NI runs a sales-led, relationship-driven model. Revenue is generated through recurring care packages funded by Health and Social Care Trusts — principally the Belfast Health and Social Care Trust and the South Eastern Health and Social Care Trust — and through self-funded private care paid directly by individuals. The company is regulated by the RQIA and registers all care staff with the Northern Ireland Social Care Council (NISCC). It markets through its website, social channels (Facebook, Instagram, LinkedIn, X), blog content, and recruitment campaigns, with no venture capital, private equity, or institutional investment indicated in the available data.

Name

MCare Northern Ireland

Legal name

M CARE (NI) LTD

Website

https://mcareni.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

MCare Northern Ireland is a Belfast-based, RQIA-registered domiciliary care provider founded in 1999, delivering personal, dementia, palliative and reablement home care across Belfast, North Down and Ards, funded via Health and Social Care Trusts and self-pay, supported by a proprietary digital care app.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Continuing Care at Home (CCaH) / Virtual CCRC Programs (HLADAEAH)

Keywords

• Domiciliary care services
• Home care provider
• Dementia care support
• Palliative care services
• Reablement short-term care

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Publicly Funded Care Packages: Services funded wholly or in part by local Health and Social Care Trusts, primarily Belfast Health and Social Care Trust and South Eastern Health and Social Care Trust. Care packages are arranged through these public funding mechanisms.
2. Private/ Self-Funded Care: Some service users use their own resources to fund their package of care privately, paying directly for services received.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

MCare NI is a domiciliary care agency providing care at home services across Belfast and the North Down and Ards areas of Northern Ireland. Services are delivered to elderly and frail individuals, people with physical disabilities, dementia, mental health needs, and palliative care recipients, covering personal care, medication support, meal preparation, companionship, overnight checks, respite, and reablement. The company's proprietary MCare NI App underpins service delivery with secure digital care plans, real-time visit recording, and family communication. Care is funded either by Health and Social Care Trusts or by self-paying individuals.

Product overview

MCare NI operates as a domiciliary care provider offering a unified portfolio of home care services, anchored by its proprietary digital care management platform. The core offering consists of Care at Home Services and Domiciliary Services, which provide personal care, medication support, companionship, respite, overnight checks, and domestic assistance to elderly and frail individuals, those with disabilities, dementia, mental health needs, and palliative care requirements. The MCare NI App serves as the digital backbone, enabling secure digital care plans, real-time visit documentation, and family communication. The company also provides staff training through its sister company, Oberon Training & Development, which delivers accredited programmes via simulation training suites and is approved by OCN NI, Qualsafe, and the CPD Certification network.

Differentiator

Problem solved

Functional benefit

Products and services

• Care at Home Services Comprehensive home-based care services supporting elderly and frail individuals, people with physical disabilities, dementia, mental health needs, and palliative care recipients. Includes personal care, domestic duties, companionship, respite, overnight checks, and medication administration in the service user's own home.
• Domiciliary Services Registered domiciliary care provision delivered to people living in their own homes. Services include day-to-day personal care, medication support, meal assistance, overnight care including continence care and repositioning.
• Reablement Services Short-term, targeted care designed to help individuals regain independence following surgery, illness, or hospitalisation, enabling recovery and continued residence in their own homes.

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Oberon Training & DevelopmentcoreStrategic or Co-development PartnerOberon Training & Development is described as a proud sister company to MCare NI Ltd. It is a people-first organisation delivering training to the right people, at the right time. Based in Belfast but operating UK wide, Oberon is approved and affiliated with Open College Network (OCN NI), Qualsafe, and the CPD Certification network, offering vocational and non-vocational qualifications alongside mandatory and optional training courses for MCare staff.
• Northern Ireland Social Care Council (NISCC)coreOthersNISCC is the regulatory body for the social care workforce in Northern Ireland. All of MCare NI's care and support staff are registered with NISCC, ensuring regulatory compliance and professional standards.
• Regulation and Quality Improvement Authority (RQIA)coreOthersRQIA is the independent regulator for health and social care in Northern Ireland. MCare NI is registered with RQIA and their inspection reports are publicly accessible through RQIA's website.
• Belfast Health and Social Care TrustcoreChannel Partner/ Reseller/ DistributorBelfast Health and Social Care Trust funds care packages for service users in the Belfast area. MCare NI provides care services that can be wholly or partially funded by the Trust.
• South Eastern Health and Social Care TrustcoreChannel Partner/ Reseller/ DistributorSouth Eastern Health and Social Care Trust funds care packages for service users in their area. MCare NI provides care services that can be wholly or partially funded by the Trust.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Helping Hands Home Care: Established UK home care provider offering visiting and live-in care for elderly, dementia and complex needs clients. Comparable in regulated care delivery, private-pay emphasis, and personal care/dementia/palliative service portfolio.
• Home Instead Senior Care UK: Largest UK home care franchise network providing personal care, dementia care and companionship to elderly clients in their own homes. Direct competitor in domiciliary care with similar Trust/local-authority and private-pay model and comparable geographic franchise structure.
• Bluebird Care: UK-wide home care franchise providing domiciliary care, live-in care and support for elderly and disabled clients. Operates with a similar mix of local-authority commissioned and private self-funded packages and is a direct head-to-head competitor in the home care category.
• Caremark: UK domiciliary care franchise providing personal care, dementia support, respite and reablement services. Directly comparable in service mix, regulatory framework (CQC-registered in England, equivalent in NI), and customer base of elderly and disabled individuals.
• Right at Home UK: UK franchise network delivering personal care, dementia care and live-in care to older adults in their homes. Closely comparable operating model—local franchisee delivering regulated domiciliary care funded by local authorities and private payers.
• Prestige Nursing + Care: UK-wide provider of homecare, complex care and nursing services for adults and older people. Similar regulated, multi-service domiciliary model with both public-sector and private-pay revenue streams.

Emerging players

• Elder: UK live-in care specialist using a digital matching platform to place caregivers with elderly clients. Competes for the higher-acuity end of the same home care market MCare NI serves, particularly the self-pay segment.
• Cera Care: Tech-enabled UK home care provider using AI scheduling, digital care plans and predictive analytics. Competes for the same Trust/local-authority contracts and private-pay clients but differentiates on technology investment and venture-backed scale.
• Alcedo Care: Fast-growing UK home care group with personal care, complex care and live-in services. Comparable in service mix and customer base, with a more acquisitive growth model versus MCare NI's organic regional approach.

Regional players

• Connected Health: Northern Ireland-headquartered home care provider delivering domiciliary and complex care services. Directly comparable regional competitor in the same geography, competing for the same HSC Trust contracts and private clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NI_MCare
• Facebookfacebook.com/mcareni/?locale=en_GB
• LinkedInuk.linkedin.com/company/mcare-northern-ireland
• Instagraminstagram.com/mcarenorthernireland/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MCare Northern Ireland