New Jersey Craft Beer
- Company typePrivate
- Founded2010
- HeadquartersRiver Edge, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
New Jersey Craft Beer firmographics
Firmographics- Name
- New Jersey Craft Beer
- Legal name
- New Jersey Craft Beer
- Website
- https://newjerseycraftbeer.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
New Jersey Craft Beer industry classification
Industry- Product category
- Craft Beer Directory & Membership Club
- SIC
- Services-Membership Organizations (8600), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Alcohol Subscription Clubs & Membership Retail (CRANAAAI)
- akta.pro secondary industry
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where New Jersey Craft Beer is headquartered
LocationHeadquarters
- HQ city
- River Edge
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
New Jersey Craft Beer business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Membership Subscriptions: Annual subscription membership at $25 per year (unchanged since 2012). Members receive discounts at 564 partner businesses across New Jersey.
- E-commerce Merchandise: On-demand printed merchandise and branded items sold through the NJCB Store
- Partner Enrollment: Bars, restaurants, liquor stores, breweries, and other alcohol manufacturers pay to enroll as NJCB Partners to receive promotion and member traffic
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | NJCB Membership Club - $25/year |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
New Jersey Craft Beer product offering
Product offeringCore offering
New Jersey Craft Beer operates an online craft beer directory and membership club that gives New Jersey residents and visitors a comprehensive resource for discovering breweries, brewpubs, bars, restaurants, and liquor stores. The core offering is the NJCB Membership Club, an annual subscription at $25/year that unlocks discounts at 564 partner businesses statewide, supported by an interactive Explorer map, an Events & News Feed, a Growler Finder, the NJCB Store, and curated directories of breweries, distilleries, cideries, wineries, homebrewers, and beer media.
Product overview
New Jersey Craft Beer is a craft beer directory and membership club platform operating as a single unified service rather than a modular platform. The core offering is the NJCB Membership Club, which combines a directory of 564+ partner businesses (breweries, brewpubs, bars, restaurants, liquor stores) with an annual subscription model at $25/year. Supporting this are the Explorer interactive map tool for geolocation-based partner discovery, an Events & News Feed for craft beer happenings, a Growler Finder for off-premises filling stations, the NJCB Store for merchandise and subscriptions, and the A Conversation With video series. The platform also maintains comprehensive directories for homebrewers, beer resources, and all NJ craft beverage manufacturers including breweries, distilleries, cideries, meaderies, and wineries.
Differentiator
Problem solved
Functional benefit
Products and services
- NJCB Membership Club Annual subscription membership program priced at $25/year that gives members discounts and deals at 564+ craft beverage partner businesses across New Jersey, including breweries, brewpubs, bars, restaurants, and liquor stores. Membership fee has remained unchanged since 2012.
- NJCB Store
Quantifiable outcome
- $50+ million in annual sales at partner locations attributed to NJCB members
- +2 more outcomes
Companies that use New Jersey Craft Beer
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
New Jersey Craft Beer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
New Jersey Craft Beer partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- NJCB Partner Breweriescore146 breweries across New Jersey participate in the NJCB membership club, offering discounts to members. Partners receive free event promotion on the NJCB network reaching thousands of beer enthusiasts daily. Partners include notable breweries such as Carton Brewing, Icarus Brewing, and Cape May Brewing.
- NJCB Partner Bars and RestaurantscoreBars and restaurants offer NJCB member discounts on food and drinks. Examples include The Iron Monkey in Jersey City, Triumph Brewing in Princeton and Red Bank, and Gaslight Brewery in South Orange. Partners gain exposure through NJCB's social media network and event calendar.
- NJCB Partner Liquor StorescoreLiquor stores across New Jersey offer NJCB member discounts. Notable partners include BottleCo, Buy Rite Liquors, and Spirits Unlimited locations. These partners benefit from member traffic and the platform's 5000+ member base.
- Slippery Pole Hop FarmminorLocal hop farm collaborated with NJCB and Last Wave brewery on Out Front IPA collaboration beer, brewed with locally grown wet Columbus and Southern Cross hops.
- Children's Hospital of Philadelphia (CHOP)minorNJCB partnered with Third State Brewing on CHOP Saison to raise funds for the Children's Hospital of Philadelphia. Beer brewed with Coriander, Orange peel, Honey and Pacific jade hops.
- Brewers Guild of New JerseyminorIndustry organization representing craft breweries in New Jersey. NJCB has conducted video interviews with Guild leadership and covers Guild events and initiatives.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
New Jersey Craft Beer competitors and assessment
Company assessmentDirect peers
- BeerAdvocate: BeerAdvocate is one of the longest-running craft beer review/rating communities with venue finders and event coverage; comparable to NJCB in being enthusiast-led, content-driven, and focused on beer discovery, though it is more review-centric and lacks a paid local discount membership.
- Untappd: Untappd is a craft beer check-in, rating, and discovery app with a nationwide social community of enthusiasts; like NJCB it monetizes engaged craft beer drinkers and surfaces venues/breweries, but operates at multi-state scale rather than a single state's membership club model.
Broad incumbents
- VinePair: VinePair is a major alcohol beverage media outlet covering beer, wine, and spirits with newsletter and event businesses; comparable to NJCB in monetizing enthusiast readership around beer venues and events, though broader in category and national in scope.
- Brewers Association (CraftBeer.com): CraftBeer.com is the Brewers Association's national craft beer education and event platform; it competes for the same enthusiast attention and event-promotion surface as NJCB but at an industry-wide, non-regional scale with trade-association backing.
Others
- Brewbound: Brewbound is a beer industry trade publication with events like the Brewbound Craft Beer Session; comparable to NJCB's event and content organizing role but addressed to brewery operators and buyers rather than end consumers in a specific state.
- Good Beer Hunting: Good Beer Hunting is an editorial platform covering craft beer culture, business, and policy through long-form writing and podcasts; adjacent to NJCB in curating craft beer content for an enthusiast audience, but without a regional partner-discount membership layer.
- The Beer Connoisseur: The Beer Connoisseur is a craft beer lifestyle media outlet featuring reviews, travel, and event coverage; adjacent to NJCB in serving craft beer enthusiasts through content and publishing, without the local membership/discount club mechanic.
Emerging players
- Hop Culture: Hop Culture is a craft beer content/newsletter brand covering brewery openings, releases, and events; it overlaps NJCB's editorial/blog/event-calendar role but operates nationally and through newsletter sponsorship rather than a regional membership discount club.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
New Jersey Craft Beer social profiles
Digital presenceNew Jersey Craft Beer financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Jersey Craft Beer leadership team
Management profileNumber of profiles
Profiles1 record
New Jersey Craft Beer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Jersey Craft Beer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Jersey Craft Beer
What does New Jersey Craft Beer do?
New Jersey Craft Beer operates an online craft beer directory and membership club that gives New Jersey residents and visitors a comprehensive resource for discovering breweries, brewpubs, bars, restaurants, and liquor stores. The core offering is the NJCB Membership Club, an annual subscription at $25/year that unlocks discounts at 564 partner businesses statewide, supported by an interactive Explorer map, an Events & News Feed, a Growler Finder, the NJCB Store, and curated directories of breweries, distilleries, cideries, wineries, homebrewers, and beer media.
Is New Jersey Craft Beer a public or private company?
New Jersey Craft Beer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Jersey Craft Beer founded?
New Jersey Craft Beer was founded in 2010. It employs 1 to 10 people.
Where is New Jersey Craft Beer based?
New Jersey Craft Beer is headquartered in River Edge, United States, in the North America region.
How does New Jersey Craft Beer make money?
Three revenue lines are on record. Membership Subscriptions are the primary driver. The others are E-commerce Merchandise and partner Enrollment.
Who are New Jersey Craft Beer's main competitors?
Direct peers on record are BeerAdvocate and Untappd. Broad incumbents are VinePair and Brewers Association (CraftBeer.com). Others are Brewbound, Good Beer Hunting and The Beer Connoisseur. Hop Culture is listed as an emerging player.
Does New Jersey Craft Beer have an API?
No public API is recorded for New Jersey Craft Beer.
What industry is New Jersey Craft Beer in?
New Jersey Craft Beer's product category is Craft Beer Directory & Membership Club. Its primary akta.pro industry code is CRANAAAI, Alcohol Subscription Clubs & Membership Retail, with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its SIC code is 8600.