Oliver's Cycle Sports

What Oliver's Cycle Sports does

Oliver's Cycle Sports is an independent, single-location bicycle retailer operating from 18055 Highwoods Preserve Parkway in Tampa, Florida. The business sells new bicycles from Trek, Electra, and Sun Bicycles — spanning entry-level hardtails from $629.99 up through premium electric mountain bikes at $7,699.99 — alongside apparel (including premium labels such as Rapha, priced up to $210), parts, accessories, and a trade-in program for pre-owned bikes. Owner-operator Randy Myhre runs the company with a staff in the 11-50 employee band, blending retail sales with a service-oriented offering that includes repair, fitting, and trade-in transactions.

The core operating model combines traditional bike-shop retail with professional fitting services delivered under Trek Precision Fit and Slowtwitch F.I.S.T. certifications. Tiered fitting packages — road fit at $150, triathlon fit at $250, and saddle pressure mapping at $100 — create a service revenue layer with materially higher margin contribution than unit bike sales, while simultaneously deepening customer engagement post-purchase. The store also distributes Trek's consumer financing program, lowering purchase friction for higher-AOV bikes. Distribution is anchored by a physical showroom supplemented by an e-commerce channel that extends reach beyond the immediate Tampa trade area.

Revenue mechanics flow through four streams: (1) new-bike unit sales across Trek, Electra, and Sun Bicycles SKUs, (2) apparel, parts, and accessory attach sales, (3) service and fitting fees at fixed published price points, and (4) trade-in transactions that recycle pre-owned inventory. The customer base is composed entirely of individual retail consumers — no B2B, fleet, or institutional accounts are disclosed. With no disclosed revenue figures, no funding history, and no multi-location footprint, the company's scale and trajectory are inferable only through retail-benchmark and pricing-mix triangulation.

Name

Oliver's Cycle Sports

Legal name

Oliver's Cycle Sports

Website

https://oliverscycles.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Oliver's Cycle Sports is an independent single-location Trek dealer in Tampa, FL, selling bicycles, apparel, parts, and accessories while delivering certified fitting, repair, and trade-in services to individual retail consumers.

Ownership category

akta.pro rank

Product category

Bicycle Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Fit, Performance & Training Retail/Studios (CRAMAHAI), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), E-Bike Retail (CRAMAHAE)

Keywords

• Bicycle retail
• Bike repair services
• Professional bike fitting
• Cycling accessories
• Electric bikes

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Bike Sales: Sales of complete bicycles including road, mountain, commuter, cruiser, fitness, hybrid, and children's bikes from brands like Trek, Electra, and Sun Bicycles
2. Parts and Accessories: Sales of bicycle components (brakes, chains, cranksets, derailleurs, etc.), accessories (lights, locks, nutrition, pumps, helmets), and clothing/apparel
3. Service and Fitting: Bike service and repair, professional bike fitting services including road, triathlon, and hybrid fits, and saddle pressure mapping
4. Trade-In Program: Bike trade-in program allowing customers to exchange used bikes for credit towards new purchases
5. Financing: Trek financing program for customer purchases

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Oliver's Cycle Sports is a specialty bicycle retailer selling complete bikes, parts, accessories, apparel, and helmets from brands such as Trek, Electra, Bontrager, Rapha, Fox Racing, Shimano, Pearl Izumi, and Sun Bicycles. In addition to retail, the store provides professional in-store services including bicycle repair, certified bike fitting (road, triathlon, and saddle pressure mapping), a used-bike trade-in program, and Trek consumer financing.

Product overview

Oliver's Cycle Sports is a bicycle retail store in Tampa, FL offering a comprehensive range of cycling products across multiple categories. The product portfolio includes complete bicycles from brands like Trek, Electra, and Sun Bicycles across Road, Mountain, Commuter/Urban, Comfort, Cruiser, Fitness, Hybrid, Children's, and Electric categories. The store also carries extensive parts and components (Bar Ends, Brakes, Derailleurs, Cranksets, Groups, etc.), accessories (Electronics, Lighting, Locks, Nutrition, Pumps, Safety gear, Tools), and cycling clothing from premium brands (Trek/Bontrager, Rapha, Fox Racing, Pearl Izumi, Endura). They offer services including professional bike fitting (Road, Triathlon, Saddle pressure mapping), repair/maintenance, trade-in, and financing. The store operates as a dealer for Trek and related Bontrager accessories, along with other cycling brands including Electra, Rapha, Shimano, Lezyne, Park Tool, and K-Edge.

Differentiator

Problem solved

Functional benefit

Products and services

• Bicycles
• Electric Bikes Electric-assist bicycles and electric trikes sold to commuters and recreational riders seeking motorized pedal assistance.
• Bicycle Parts and Components Replacement and upgrade bicycle components sold to cyclists for maintenance and customization.
• Wheels Complete wheels, hubs, rims, and spokes sold to cyclists for wheel building, repair, and upgrades.
• Tires and Tubes Bicycle tires and inner tubes sold in various sizes and types for all bicycle categories.
• Cycling Accessories Cycling accessories including lights, locks, hydration, nutrition, pumps, child seats, electronics, storage, and tools sold to cyclists for everyday riding needs.
• Cycling Clothing and Apparel Cycling apparel including jerseys, outerwear, shorts, gloves, socks, and protective gear from Trek/Bontrager, Rapha, Fox Racing, Pearl Izumi, and Endura, sold to road, mountain, and recreational cyclists.
• Helmets Adult and children's cycling helmets with various safety certifications, sold to individual cyclists and families.
• Cycling Shoes Cycling shoes and related parts and accessories sold to road, mountain, and recreational cyclists for improved pedaling performance.
• Car Racks Vehicle-mounted bicycle transport racks in Hitch-Mount, Roof-Mount, Trunk-Mount, and Pickup/RV/Spare-Tire Mount configurations, sold to cyclists needing to transport bikes.
• Gift Cards Store gift cards redeemable for bikes, parts, accessories, apparel, and services.
• Bike Service and Repair Professional in-store bicycle repair and maintenance services for individual cyclists.
• Professional Bike Fitting Certified professional bike fitting services including road bike fitting ($150), triathlon bike fitting ($250), and saddle pressure mapping ($100), using Trek Precision Fit and Slowtwitch F.I.S.T. protocols, with 10% off parts needed for the fit.
• Bike Trade-In Program Used-bike trade-in program allowing customers to exchange bicycles for credit toward new purchases.
• Trek Financing Customer financing program offered through Trek for bicycle and related product purchases.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TrekprimaryChannel Partner/ Reseller/ DistributorAuthorized Trek dealer offering the full range of Trek bicycles including road, mountain, hybrid, fitness, and electric bikes. Also offers Trek financing options and Trek Precision Fit certified bike fitting services.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• Rapha: Premium cycling apparel brand that operates its own retail clubs and DTC channel. Comparable because Oliver's retails Rapha apparel and competes with Rapha's own direct-to-consumer store for the same enthusiast customer wallet share.
• BikeExchange: Online marketplace connecting consumers to bike shops and listings for new and used bikes. Comparable as a distribution and customer-acquisition channel that competes for organic search traffic Oliver's would otherwise capture.

Emerging players

• Competitive Cyclist: Premium online cycling retailer specializing in high-end road, mountain, and gravel bikes plus apparel. Targets the same serious-cyclist customer segment that Oliver's premium brand portfolio (Rapha, Trek top-tier) is built to serve.
• Chain Reaction Cycles: Large online bicycle and components retailer with global shipping. Competes with Oliver's e-commerce store on selection and price for components, accessories, and complete bikes from major brands.
• Jenson USA: Online-direct bicycle and component retailer offering competitive pricing on Trek, Shimano, and apparel. Competes with Oliver's e-commerce channel on price for commodity parts, accessories, and bikes that can be shipped.

Broad incumbents

• Trek Bicycle: Major U.S. bicycle manufacturer and corporate parent of the Trek, Bontrager, and Electra brands. Comparable as both a supplier and direct competitor through company-owned retail, defining the dealer program and product roadmap that Oliver's operates within.
• REI: National outdoor and cycling cooperative retailer selling bikes, apparel, and offering in-store services. Competes with Oliver's for Tampa-area cycling customers across road, mountain, and e-bike categories as a broad-line sporting goods incumbent.
• Dick's Sporting Goods: Mass-market sporting goods retailer carrying bikes, parts, and apparel including Trek. Represents price and convenience competition for entry- and mid-level cycling consumers in the Tampa Bay area.
• Specialized Bicycle Components: Major bicycle manufacturer and retailer with company-owned stores (Specialized Retailers concept). Comparable in product category overlap and represents an alternative dealer-network model to the Trek ecosystem Oliver's depends on.

Direct peers

• Mike's Bikes: Multi-location independent bicycle retailer on the U.S. West Coast carrying Trek, Specialized, and premium cycling brands with in-store fitting and service. Directly comparable business model to Oliver's — full-service local bike shop with parts, apparel, fitting, and repair — but operating at greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OliversCycleSports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oliver's Cycle Sports