Premium Golf Brands

Name

Premium Golf Brands

Legal name

PGB Sports Limited

Website

https://pgbsports.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Golf Apparel

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro industry

PRIMARYCRAMAGAD

Golf Apparel Retail (Men’s/Women’s/Youth)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Golf Equipment & Apparel Retail

SECONDARYCRAOAJAK

Golf Equipment & Accessories Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Sporting Goods, Outdoor & Recreation Distribution

Keywords

• Golf apparel
• Sportswear licensing
• Apparel distribution
• Brand management
• Golf clothing

Headquarters

HQ city

Cork

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Licensing Royalties - Calvin Klein Golf: PGB Sports operates as Global Master Licensee for Calvin Klein Golf since 2009, designing and developing men's, women's and junior golf collections in collaboration with Calvin Klein Inc. New York. Revenue is generated through licensing arrangements and wholesale distribution of the branded apparel.
2. Licensing Royalties - Cutter & Buck: PGB Sports is the European Licensee for Cutter & Buck golf since 2002, distributing top-quality golf and lifestyle sportswear throughout Europe.
3. Brand Ownership - Green Lamb: Green Lamb is a brand founded and owned by PGB Sports since 1989, generating revenue through direct brand sales. The brand has become the leading women's golf clothing brand in Europe and is sold to over 28 countries.
4. Brand Ownership - Dwyer & Co. Dwyer & Co. is a brand owned by PGB Sports with over 200 years of history dating back to 1820. Revenue is generated through design, development, and sale of men's clothing and accessories renowned for fit and quality.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Premium Golf Brands (PGB Sports Limited) is a multi-brand apparel company that designs, sources, markets, manufactures, and distributes premium golf and sportswear apparel. It operates as Global Master Licensee for Calvin Klein Golf, European Licensee for Cutter & Buck, and brand owner of Green Lamb and Dwyer & Co., supplying men's, women's, and junior collections to golf retailers, specialty stores, and department stores across 28+ countries.

Product overview

Premium Golf Brands (PGB Sports) is a multi-brand apparel company that designs, sources, markets, and distributes golf and sportswear brands. The company operates a portfolio of four distinct brands: Calvin Klein Golf (Global Master Licensee since 2009), Cutter & Buck (European Licensee since 2002), Green Lamb (Brand Owners, founded 1989), and Dwyer & Co (Brand Owners, est. 1820). Each brand targets different segments of the golf and sportswear market, with in-house design teams responsible for creation and development of all collections. The company specializes in apparel design and distribution with expertise in brand management, sourcing, manufacturing, and distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Calvin Klein Golf: Global Master Licensee since 2009 - designs and develops men's, women's & junior golf collections in collaboration with Calvin Klein Inc. New York
• Cutter & Buck
• Green Lamb
• Dwyer & Co.

Products and services

• Calvin Klein Golf Apparel Licensed golf apparel collection for men, women, and juniors sold under the Calvin Klein Golf brand, designed and developed by PGB Sports as Global Master Licensee and distributed to golf retailers and department stores worldwide.
• Cutter & Buck Golf Apparel Licensed golf and lifestyle sportswear collection (including the 'Annika' women's line inspired by Annika Sorenstam) distributed throughout Europe by PGB Sports as European Licensee.
• Green Lamb Women's Golf Apparel Owned women's golf clothing brand offering quality, performance, and style apparel for on- and off-course wear, including the sustainable recycled-PET 'Planet Luxury Fabrics' line. Sold to over 28 countries through golf retailers and specialty stores.
• Dwyer & Co. Menswear Owned heritage men's clothing and accessories brand dating to 1820, renowned for fit and quality, blending tradition with modern design for traditional menswear buyers.

Quantifiable outcome

• Green Lamb sold to over 28 countries - demonstrating international distribution reach

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Calvin Klein Inc.coreOEM/ Whitelabel/ Licensing Partner · 1 January 2009PGB Sports serves as Global Master Licensee for Calvin Klein Golf since 2009. Working in collaboration with Calvin Klein Inc. New York, PGB Sports designs and develops men's, women's and junior Calvin Klein Golf collections. Calvin Klein is a global lifestyle brand founded in 1968, known for bold, progressive ideals and a seductive, minimal aesthetic.
• Cutter & BuckcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2002PGB Sports is the European Licensee for Cutter & Buck golf since 2002. Cutter & Buck began creating top-quality sportswear for the golf course in 1990 and today designs span the whole lifestyle. The ladies collection 'Annika' is inspired by 2017 Solheim Cup Captain and Hall of Fame legend Annika Sorenstam.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Puma Golf: Puma Golf is a global golf apparel and footwear line sold through pro shops and sporting goods retailers, competing in the same accessory and apparel categories as PGB Sports' brands. Operates as a division within a broader athletic brand.
• Adidas Golf: Adidas Golf competes across golf apparel, footwear, and accessories via mass global distribution. Comparable product categories and on-course retail presence to PGB Sports' portfolio, but part of a global athletic giant rather than a focused golf wholesaler.
• Ralph Lauren Golf / RLX Golf: Ralph Lauren operates a large global golf apparel line sold through pro shops, country clubs, and department stores. Overlaps directly with Calvin Klein Golf at the premium lifestyle positioning but is part of a much broader fashion portfolio rather than a golf specialist.
• Nike Golf: Nike Golf is a major golf apparel and footwear line from a global athletic brand, competing for the same pro-shop and specialty retail shelf space as PGB Sports' licensed and owned brands. Operates as a golf division within a global athletic giant rather than a golf specialist.
• Under Armour Golf: Under Armour's golf line competes directly with PGB Sports' performance golf apparel across pro shops, sporting goods retailers, and now DTC. Part of a global athletic apparel giant with overlapping product technology and target consumer.

Direct peers

• J.Lindeberg: J.Lindeberg is a premium European golf and lifestyle apparel brand with strong wholesale presence in golf retailers - comparable to Calvin Klein Golf and Cutter & Buck at the high-end of the category, with similar European distribution footprint to PGB Sports.
• Peter Millar: Peter Millar is a premium golf and lifestyle apparel brand distributed through golf retailers, country clubs, and specialty stores - the same channel mix PGB Sports targets with Calvin Klein Golf and Cutter & Buck. Comparable price point, customer base, and pro-shop distribution model.
• TravisMathew: TravisMathew is a golf-first lifestyle apparel brand sold primarily through on-course retailers and specialty stores, directly comparable to Cutter & Buck and Green Lamb in positioning and channel. Closely matches PGB's premium casual golf apparel proposition.
• Acushnet Holdings (FootJoy): Acushnet owns FootJoy, one of the largest golf apparel and footwear brands worldwide, and is the most direct apparel analogue to PGB Sports' portfolio of multi-brand golf apparel distribution. Comparable wholesale-to-pro-shop model, similar demographic focus, and overlapping retail relationships.

Emerging players

• Greyson Clothiers: Greyson is a specialty golf apparel brand selling through golf pro shops and select retailers, comparable to Green Lamb's positioning in the women's and younger demographic segment of on-course apparel. Similar scale and channel strategy.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/pgbsports
• LinkedInlinkedin.com/company/pgbsports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premium Golf Brands