Fuze Beverage
Fuze Beverage is a U.S.-based manufacturer of ready-to-drink iced tea beverages, operating as a sub-brand within The Coca-Cola Company portfolio. It sells five flavored RTD tea products (black and green tea bases with fruit infusions) through Coca-Cola's global retail distribution and direct-to-consumer e-commerce channels.
- Company typePublic
- Founded1886
- HeadquartersEnglewood Cliffs, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Fuze Beverage does
Fuze Beverage is a U.S.-based manufacturer of ready-to-drink (RTD) iced tea beverages, commercially marketed as Fuze Tea or Fuze Iced Tea. Founded in 2000 and headquartered in Englewood Cliffs, the company operates as a brand within The Coca-Cola Company's beverage portfolio. Its core technology centers on tea-based beverage formulation using black tea powder (Lemon + Sweet Tea; Blueberry + Lemonade) and green tea powder (Pineapple + Mango; Strawberry + Peach; Watermelon + Lime) as base ingredients, blended with fruit-derived flavors, high fructose corn syrup, and standard beverage preservatives.
The product line consists of five flavored RTD iced tea SKUs available in 12 fl oz, 24 fl oz, and 1 Liter sizes, each containing 80 calories per 12 fl oz serving. Ingredients are commodity inputs (tea powders, HFCS, natural flavors, citric/phosphoric acid, and standard preservatives such as potassium sorbate and sodium benzoate), with no proprietary formulation technology or patented process documented in the source data.
Fuze generates revenue through mass-market beverage product sales distributed entirely via The Coca-Cola Company's retail infrastructure, including grocery, convenience, and on-premise channels globally, plus direct-to-consumer e-commerce through Coca-Cola Store Online and three physical Coca-Cola retail stores (Atlanta, Orlando, Las Vegas). Marketing is executed through Coca-Cola's corporate digital channels (X, Instagram, YouTube, Facebook, and the iOS/Android Coca-Cola mobile apps). The customer base is the general consumer beverage market, segmented horizontally by flavor preference and consumption occasion rather than by demographic or enterprise vertical.
Fuze Beverage firmographics
Firmographics- Name
- Fuze Beverage
- Legal name
- The Coca-Cola Company
- Website
- https://fuzebev.com
- Company type
- Public
- Founded year
- 1886
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Fuze Beverage is a U.S.-based manufacturer of ready-to-drink iced tea beverages, operating as a sub-brand within The Coca-Cola Company portfolio. It sells five flavored RTD tea products (black and green tea bases with fruit infusions) through Coca-Cola's global retail distribution and direct-to-consumer e-commerce channels.
- Ownership category
- akta.pro rank
Fuze Beverage industry classification
Industry- Product category
- Ready-to-drink Iced Tea Beverages
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- RTD Iced Tea Production (AFAFABAD)
- akta.pro secondary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
Keywords
Where Fuze Beverage is headquartered
LocationHeadquarters
- HQ city
- Englewood Cliffs
- HQ country
- United States
- HQ region
- North America
Markets served
Fuze Beverage business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Beverage Product Sales: Fuze generates revenue through the sale of ready-to-drink iced tea beverages. Products are sold in various sizes (12 fl oz, 24 fl oz, 1 Liter) through Coca-Cola's distribution network. The brand operates as part of The Coca-Cola Company's beverage portfolio, leveraging the company's established retail and distribution channels.
Distribution channels3 records
Marketing channels6 records
Fuze Beverage product offering
Product offeringCore offering
Fuze Beverage manufactures and sells ready-to-drink iced tea beverages under the Fuze Iced Tea brand, owned by The Coca-Cola Company. The product line consists of five flavored tea beverages: Lemon + Sweet Tea (black tea base), Pineapple + Mango, Strawberry + Peach, Watermelon + Lime, and Blueberry + Lemonade (green tea base), available in 12 fl oz, 24 fl oz, and 1 Liter sizes. Products are distributed through Coca-Cola's retail and distribution network, including the Coca-Cola Store Online, physical Coca-Cola retail stores, and grocery and convenience outlets.
Product overview
Fuze Beverage offers a portfolio of ready-to-drink iced tea products under the Fuze Iced Tea brand. The product line consists of five flavored tea beverages: Lemon + Sweet Tea (black tea base), Pineapple + Mango, Strawberry + Peach, Watermelon + Lime, and Blueberry + Lemonade (all green tea base). These are mass-market consumer beverages distributed through Coca-Cola's retail channels, with regionally varying availability and sizes ranging from 12 fl oz to 1 Liter.
Differentiator
Problem solved
Functional benefit
Products and services
- Lemon + Sweet Tea
Companies that use Fuze Beverage
Customer profileSegments1 record
Ideal customer profiles1 record
Fuze Beverage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fuze Beverage partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights3 records
Fuze Beverage competitors and assessment
Company assessmentBroad incumbents
- Nestea: Nestlé's global RTD tea brand, licensed in various markets (including to Coca-Cola in some regions). Competes broadly with Fuze in mainstream flavored iced tea, with much larger international distribution scale.
Direct peers
- AriZona Beverage Company: Largest independent U.S. RTD iced tea brand, with iconic 23-oz cans and an extensive flavor line (including fruit-fusion variants like Watermelon and Mucho Mango). Directly competes with Fuze in grocery, convenience, and foodservice RTD tea aisles.
- Snapple: Established U.S. RTD tea and juice drink brand owned by Keurig Dr Pepper, sold through the same DSD retail channels as Fuze. Overlaps directly with Fuze in flavored iced tea and broader non-carbonated beverages.
- Brisk: PepsiCo's mainstream RTD iced tea brand, distributed nationally and competing with Fuze in grocery and convenience stores for value-tier tea consumers.
- Pure Leaf: Premium RTD iced tea brand jointly owned by PepsiCo and Unilever, distributed through PepsiCo's bottler network. Competes with Fuze in the same grocery and convenience aisles, often at a premium price point.
- Honest Tea (The Coca-Cola Company): Organic, lower-sugar RTD tea brand owned by Coca-Cola and sold alongside Fuze via Coca-Cola's distribution network. Competes with Fuze for health-leaning tea consumers within the same parent company.
- Lipton (Unilever / Pepsi Lipton JV): Heritage global tea brand that markets RTD iced tea in the U.S. through the Pepsi Lipton joint venture; one of the most widely distributed RTD tea portfolios and a direct rival for Fuze in mainstream retail.
- Gold Peak Tea: Coca-Cola's own "brewed-style" RTD iced tea brand sold through the same Coca-Cola distribution system that carries Fuze, making it the closest portfolio-level competitor for shelf space, marketing dollars, and consumer occasions.
Emerging players
- Tazo: Tea brand owned by Starbucks that sells packaged RTD and bottled teas alongside food-service offerings. Adjacent competitor to Fuze in the flavored/premium RTD tea segment, particularly in retail-adjacent and café channels.
- The Republic of Tea: Specialty tea company offering premium loose-leaf, bagged, and RTD/canned teas with distinctive flavors. Competes with Fuze in the flavored/premium RTD tea niche, primarily through natural and specialty retail channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Fuze Beverage social profiles
Digital presenceFuze Beverage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fuze Beverage leadership team
Management profileNumber of profiles
Profiles1 record
Fuze Beverage funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fuze Beverage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fuze Beverage
What does Fuze Beverage do?
Fuze Beverage manufactures and sells ready-to-drink iced tea beverages under the Fuze Iced Tea brand, owned by The Coca-Cola Company. The product line consists of five flavored tea beverages: Lemon + Sweet Tea (black tea base), Pineapple + Mango, Strawberry + Peach, Watermelon + Lime, and Blueberry + Lemonade (green tea base), available in 12 fl oz, 24 fl oz, and 1 Liter sizes. Products are distributed through Coca-Cola's retail and distribution network, including the Coca-Cola Store Online, physical Coca-Cola retail stores, and grocery and convenience outlets.
Is Fuze Beverage a public or private company?
Fuze Beverage is a public company. It is classified as corporate owned and is currently operating.
When was Fuze Beverage founded?
Fuze Beverage was founded in 1886. It employs 501 to 1,000 people.
Where is Fuze Beverage based?
Fuze Beverage is headquartered in Englewood Cliffs, United States, in the North America region.
How does Fuze Beverage make money?
One revenue line is on record: beverage Product Sales.
Who are Fuze Beverage's main competitors?
Nestea is listed as a broad incumbent. Direct peers are AriZona Beverage Company, Snapple, Brisk, Pure Leaf, Honest Tea (The Coca-Cola Company), Lipton (Unilever / Pepsi Lipton JV) and Gold Peak Tea. Emerging players are Tazo and The Republic of Tea.
Does Fuze Beverage have an API?
No public API is recorded for Fuze Beverage.
What industry is Fuze Beverage in?
Fuze Beverage's product category is Ready-to-drink Iced Tea Beverages. Its primary akta.pro industry code is AFAFABAD, RTD Iced Tea Production, with a secondary code of CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks). Its NAICS code is 311920 and its SIC code is 2080.