NEEO
NEEO is a smart home automation control platform, acquired by Snap One and distributed through ADI Global's B2B network to professional AV and home automation integrators serving residential and commercial clients.
- Company typePrivate
- Founded2014
- HeadquartersCupertino, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What NEEO does
NEEO is a smart home automation company founded in 2014 and headquartered in Cupertino, United States, that builds control systems for residential and commercial environments. Its platform provides unified control of smart devices including lighting, multi-room audio, surveillance, networking, power management, and access control, accessed through dedicated interfaces, remotes, and mobile applications. Originally a standalone consumer-facing smart home controller, NEEO was acquired by Snap One and now operates as a product line within Snap One's professional smart home and AV ecosystem.
NEEO's go-to-market is indirect: rather than selling directly to end users, the products are distributed through Snap One's B2B network, primarily ADI Global Distribution warehouses, Snap One Partner Stores, and the snapav.com e-commerce platform. The customer base is professional AV and home automation integrators serving both residential and commercial deployments, including restaurants, gyms, retail, and conference spaces. NEEO integrates with Snap One's broader platform stack, including Control4 automation, OvrC remote device management, and a portfolio of exclusive brands (Episode, Triad, Araknis, WattBox, Luma, Clare, Access Networks, SunBrite, Strong, Wirepath, SurgeX).
The business model is product resale through professional channels, with revenue captured by the integrator on the install and recurring service layer, while Snap One captures wholesale margin. NEEO supports integrator workflows through Snap One's certification programs (C4CT), partner programs (Partner Rewards, Model Home, Triad Authorized Dealer, Control4 Certified Showroom), and technical community resources. Pricing is not publicly disclosed and is typically quote-based for professional installation projects.
NEEO firmographics
Firmographics- Name
- NEEO
- Website
- https://neeo.com
- Company type
- Private
- Founded year
- 2014
- Headcount range
- 11–50 employees
- Short description
- NEEO is a smart home automation control platform, acquired by Snap One and distributed through ADI Global's B2B network to professional AV and home automation integrators serving residential and commercial clients.
- Ownership category
- akta.pro rank
Where NEEO is headquartered
LocationHeadquarters
- HQ city
- Cupertino
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NEEO business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Distribution channels3 records
Marketing channels3 records
NEEO product offering
Product offeringCore offering
NEEO is a smart home automation system that provides unified control of residential devices through dedicated interfaces, remotes, and mobile apps. The platform is designed for professional AV and home automation integrators and integrates with the broader Snap One / ADI Global ecosystem (including Control4 automation, OvrC remote management, and partner brands) to deliver automation across audio, lighting, surveillance, networking, power management, and access control.
Differentiator
Problem solved
Functional benefit
Products and services
- NEEO Smart Home Automation System A smart home automation and control system that unifies operation of audio, lighting, surveillance, networking, power management, and access control through dedicated interfaces, remotes, and mobile apps. It is sold to professional AV and home-automation integrators via ADI Global Distribution and Snap One Partner Stores.
Companies that use NEEO
Customer profileSegments2 records
Ideal customer profiles2 records
NEEO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NEEO partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- ADI Global DistributioncoreADI Global Distribution is the parent B2B distribution company serving professional AV and smart home integrators. NEEO products are distributed through ADI's network of branches and e-commerce platform.
- Snap OnecoreSnap One is the parent company and brand platform for professional AV distribution, acquired by ADI Global. NEEO smart home products integrate with the Snap One ecosystem including Control4 automation, OvrC remote management, and various exclusive brands.
- Control4coreControl4 is a smart home automation platform owned by Snap One. NEEO integrates with Control4 systems for comprehensive home automation including controllers, interfaces, multi-room audio, video doorstations, and lighting control.
- OvrCcoreOvrC is Snap One's remote monitoring and management platform for connected devices. Celebrating 10 years, it provides remote management for amplifiers, lighting, media over IP, networking, power, and surveillance products.
- PSNI Global AllianceminorPSNI Global Alliance is a network of professional integrators. Snap One is a member of this global alliance.
- CEDIAminorCEDIA is the industry association for home technology professionals. Snap One participates in CEDIA events and training programs.
- AVIXAminorAVIXA is the Audiovisual and Integrated Experience Association. Snap One maintains membership and participation in AVIXA industry initiatives.
- NSCAminorNational Systems Contractors Association. Snap One is a member supporting commercial AV integrators.
- EpisodecoreEpisode is an exclusive speaker brand under Snap One offering architectural, commercial, home theater, and outdoor speakers including the Episode Business Music Solution for commercial spaces.
- TriadcoreTriad is an exclusive brand offering premium speakers and outdoor audio solutions including the Triad Stratus outdoor solutions line.
- Access NetworkscoreAccess Networks is an exclusive networking brand offering enterprise-grade Wi-Fi solutions including the new Araknis Wi-Fi 7 access points for demanding installations.
- ArakniscoreAraknis is an exclusive networking brand offering premium Wi-Fi 7 access points and networking equipment for professional installations.
- ClarecoreClare is an exclusive Snap One brand offering smart home products including controls, security cameras, and integrated home automation solutions.
- WattBoxcoreWattBox is an exclusive IP power management brand offering power strips, UPS, and power monitoring with the new Power Insights Dashboard.
- LumacoreLuma is an exclusive surveillance brand offering IP cameras, NVRs, and the new PoE floodlight camera with enhanced night vision and deterrence features.
- SunBritecoreSunBrite is an exclusive outdoor television brand offering all-weather displays including Veranda Series and Solis Series.
- StrongcoreStrong is an exclusive brand for mounts and racks including the Carbon Series displays and Strong Rack Builder configuration tool.
- WirepathcoreWirepath is an exclusive brand for bulk wire, connectors, and surveillance products including hard drives and SD cards.
- SurgeXcoreSurgeX power protection and conditioning products are distributed through Snap One for protecting AV equipment.
- D-Tools CloudminorD-Tools Cloud system design and documentation tools are offered through Snap One partner programs for professional integrators.
Recent moves5 records
Expansion highlights4 records
NEEO competitors and assessment
Company assessmentBroad incumbents
- Lutron Electronics: Lutron is the dominant lighting and shading controls provider in the professional smart home market. While not a direct NEEO competitor, it is a major component brand distributed through Snap One that defines integrator expectations for control UX.
- Google (Google Home / Nest): Google's Nest and Google Home platforms, distributed through Snap One, are the leading DIY smart home ecosystems. They compete with NEEO for end-user mindshare and increasingly for control of whole-home experiences via the Matter standard.
- Amazon (Alexa Smart Home): Amazon's Alexa and Ring ecosystems define the mass-market smart home category. While not in the professional channel, they shape end-customer expectations and increasingly compete for the same whole-home control use cases at a fraction of the price.
- Apple (HomeKit): Apple HomeKit provides a consumer-grade smart home control framework deeply integrated with iOS. It is an indirect competitor that sets baseline expectations for residential automation and limits how much premium integrators can charge for equivalent features.
Emerging players
- Josh.ai: Josh.ai offers AI-driven natural-language voice control and home automation for high-end residential installations, sold through a dealer network. It is an emerging alternative to traditional controllers like NEEO in the premium integrator channel.
Direct peers
- Control4: Control4 is a leading professional smart home automation platform that is itself a Snap One brand and the central system NEEO integrates with. They share the same professional installer channel, Control4 Certified programs, and OvrC remote management backbone.
- Crestron Electronics: Crestron is a premier manufacturer of integrated smart home and commercial AV control systems targeting the same professional integrator channel. It competes head-to-head with NEEO/Snap One in high-end residential and commercial automation projects.
- Savant: Savant offers premium whole-home automation and control systems sold through authorized dealers and integrators. It targets the same affluent residential customer base and professional installer channel as NEEO.
- Elan Home Systems: Elan (a Nortek Security & Control brand) provides smart home control and automation systems for residential and light commercial integrators. It competes for the same dealer-driven projects as NEEO.
- URC (Universal Remote Control): URC manufactures whole-house automation controllers, remotes, and integration platforms distributed through professional dealers. It is a direct competitor to NEEO in the professional smart home control category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
NEEO social profiles
Digital presenceNEEO financial estimates
Financial estimateRevenue estimate
Valuation estimate
NEEO leadership team
Management profileNumber of profiles
Profiles1 record
NEEO funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NEEO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NEEO
What does NEEO do?
NEEO is a smart home automation system that provides unified control of residential devices through dedicated interfaces, remotes, and mobile apps. The platform is designed for professional AV and home automation integrators and integrates with the broader Snap One / ADI Global ecosystem (including Control4 automation, OvrC remote management, and partner brands) to deliver automation across audio, lighting, surveillance, networking, power management, and access control.
When was NEEO founded?
NEEO was founded in 2014. It employs 11 to 50 people.
Where is NEEO based?
NEEO is headquartered in Cupertino, United States, in the North America region.
Who are NEEO's main competitors?
Broad incumbents on record are Lutron Electronics, Google (Google Home / Nest), Amazon (Alexa Smart Home) and Apple (HomeKit). Josh.ai is listed as an emerging player. Direct peers are Control4, Crestron Electronics, Savant, Elan Home Systems and URC (Universal Remote Control).
Does NEEO have an API?
No public API is recorded for NEEO.