Wellbeing Chiropractic
Wellbeing Chiropractic is an Australian multi-site chiropractic practice group operating 50+ clinics across Melbourne, Sydney, and Brisbane, delivering chiropractic adjustments, spinal decompression, massage, acupuncture, myotherapy, and NDIS-funded services to general consumer patients on a fee-for-service basis.
- Company typePrivate
- Founded2007
- HeadquartersHawthorn, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Wellbeing Chiropractic does
Wellbeing Chiropractic operates a multi-location musculoskeletal healthcare practice headquartered in Hawthorn, Australia, with 50+ clinic sites distributed across Victoria (40+ sites centered on Melbourne), New South Wales (12 sites in Greater Sydney), and Queensland (4 sites in Brisbane). Founded in 2007 and privately held, the company positions itself as among Australia's largest chiropractic practice groups, particularly in the Melbourne metropolitan market.
The core service offering centers on chiropractic care delivered through multiple techniques (Diversified, Gonstead, Activator, Arthrostim, Atlas Orthogonal, SOT, Drop piece, Pelvic blocking, Extremity Adjustments), complemented by spinal decompression/traction therapy (available across all clinics via decompression tables) and onsite digital X-ray diagnostics. The company expands its service portfolio through integrated offerings including therapeutic massage, traditional acupuncture, and myotherapy, plus specialized services for NDIS (National Disability Insurance Scheme) participants and a niche 'Body Building Chiropractor' vertical in Melbourne. Patient education is supported by a substantive content library of downloadable exercise guides covering neck, back, nerve mobility, and pregnancy exercises.
The business operates a direct-to-consumer model with fee-for-service pricing (AUD $89 first-visit promotional, $49 May assessment specials), bulk billing arrangements with major insurers including Medibank, real-time claims processing via HICAPS integration, and NDIS-funded service delivery. Patients access care through physical clinic visits, online booking via the Cliniko practice management platform integrated across all locations, phone bookings (1300 123 365), or walk-in appointments. Marketing relies on seasonal promotional pricing, practitioner referral programs, and location-specific SEO-driven web presence. The company also monetizes underutilized clinic space through allied health room hire to third-party practitioners.
Wellbeing Chiropractic firmographics
Firmographics- Name
- Wellbeing Chiropractic
- Legal name
- Wellbeing Chiropractic
- Website
- https://wellbeing365.com.au
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Wellbeing Chiropractic is an Australian multi-site chiropractic practice group operating 50+ clinics across Melbourne, Sydney, and Brisbane, delivering chiropractic adjustments, spinal decompression, massage, acupuncture, myotherapy, and NDIS-funded services to general consumer patients on a fee-for-service basis.
- Ownership category
- akta.pro rank
Wellbeing Chiropractic industry classification
Industry- Product category
- Chiropractic Healthcare Services
- NAICS
- Offices of Chiropractors (62131)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)
- akta.pro primary industry
- General Chiropractic Care (HSADALAA)
- akta.pro secondary industries
- Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI), Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG), Auto Injury & Personal Injury Chiropractic (Whiplash) (HSADALAH), Sports Chiropractic & Performance Care (HSADALAB)
Keywords
Where Wellbeing Chiropractic is headquartered
LocationHeadquarters
- HQ city
- Hawthorn
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Wellbeing Chiropractic business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Chiropractic Services: Fee-for-service chiropractic consultations and treatments including adjustments, therapy sessions, and rehabilitation exercises. Revenue generated per visit with options for bulk billing through insurance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Consultation - $89 online special for new patients |
| Unit Pricing | Pay-as-you-go | May Assessment - $49 with two visits included |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Wellbeing Chiropractic product offering
Product offeringCore offering
Wellbeing Chiropractic runs more than 50 clinic locations across Victoria, New South Wales, and Queensland offering chiropractic adjustments, spinal decompression therapy, digital X-ray diagnostics, massage, acupuncture, and myotherapy. Care is delivered by in-clinic practitioners on a fee-for-service basis, with bulk-billing through private health funds and NDIS, and supported by downloadable exercise and nerve-glide PDF resources.
Product overview
Wellbeing Chiropractic operates as a multidisciplinary healthcare practice with 50+ clinic locations across Victoria, New South Wales, and Queensland, Australia. The core offering centers on chiropractic services utilizing multiple adjustment techniques (Diversified, Gonstead, Activator, Atlas Orthogonal, SOT) combined with spinal decompression therapy, digital x-ray diagnostics, and rehabilitation exercises. The practice expands its portfolio through complementary services including massage therapy, acupuncture, and myotherapy, along with specialized offerings for NDIS participants and body builders. Patient resources include downloadable exercise guides covering neck, back, nerve mobility, and pregnancy exercises. Appointments are managed through the Cliniko practice management platform with online booking available across all locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Chiropractic Services Manual and instrument-assisted chiropractic adjustments delivered by practitioners at 50+ clinics across Australia for patients with back pain, neck pain, sciatica, posture issues, and injuries.
- Spinal Decompression/Traction Therapy Non-surgical spinal decompression therapy using traction tables to treat disc bulges, protrusions, and sciatica; available at all clinics for patients with disc-related spinal injuries.
- Digital X-ray Diagnostics Onsite digital X-ray imaging available at all clinics for faster diagnosis and immediate treatment commencement without external referral delays; for patients requiring diagnostic imaging as part of chiropractic care.
- Massage Services Therapeutic massage delivered at clinic locations as part of a multidisciplinary approach for patients seeking soft-tissue treatment or adjunct care to chiropractic adjustments.
- Acupuncture Traditional acupuncture treatment provided at clinic locations for patients seeking alternative or complementary care for musculoskeletal and related conditions.
- Myotherapy Myotherapy treatments focused on muscle and soft-tissue conditions, available as a standalone or adjunct service for patients with musculoskeletal complaints.
- NDIS Services NDIS-funded chiropractic and allied-health services delivered at clinic locations for eligible participants with disability-related musculoskeletal needs.
- Body Building Chiropractor Specialized chiropractic service tailored to bodybuilders and fitness enthusiasts, focusing on training-related injury prevention, recovery, and performance in Melbourne locations.
- Allied Health Room Hire Rental of allied-health treatment rooms within the clinic network to external practitioners seeking physical space to deliver their own services.
Companies that use Wellbeing Chiropractic
Customer profileSegments2 records
Ideal customer profiles2 records
Wellbeing Chiropractic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Wellbeing Chiropractic partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Australian Chiropractors AssociationminorIndustry association membership providing professional credibility and standards compliance for chiropractic services.
- HICAPScoreHealth industry claims and payments system enabling real-time health fund claims processing for patients at point of service.
- MedibankcoreMajor Australian health insurer with bulk billing arrangements for eligible members at Wellbeing Chiropractic clinics.
- NDIS (National Disability Insurance Scheme)coreAustralian government disability support scheme providing funded chiropractic services for eligible NDIS participants.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Wellbeing Chiropractic competitors and assessment
Company assessmentDirect peers
- The Joint Chiropractic: U.S.-based corporate chiropractic chain operating hundreds of franchised clinics offering spinal adjustments and adjunct therapies. Directly comparable as a multi-location, consumer-facing chiropractic platform with standardized service delivery and walk-in/affordable pricing.
- HealthSource Chiropractic: U.S. chiropractic franchise network with hundreds of clinics providing adjustments, corrective exercises, and wellness care. Comparable multi-clinic consumer chiropractic model with standardized protocols and insurance/bulk-billing parallels to Wellbeing.
- The Wellness Way: Multi-location chiropractic and wellness franchise in the U.S. offering chiropractic adjustments alongside functional medicine and nutrition. Comparable in bundling chiropractic with adjacent wellness services across a growing clinic network.
- 100% Chiropractic: U.S. chiropractic franchise with multiple clinics offering adjustments, massage, and stretch therapy. Closely mirrors Wellbeing's combination of chiropractic core with massage and adjunct services across a multi-site retail footprint.
Regional players
- Back In Motion Health Group: Large Australian allied health group with 100+ locations primarily focused on physiotherapy, with adjacent services. Comparable as a multi-site Australian consumer allied-health platform, though it centers on physio rather than chiropractic.
- Healthia Limited: ASX-listed (ASX: HEA) Australian allied health group operating integrated physiotherapy, podiatry, and related clinics. Comparable as a publicly traded Australian multi-clinic allied-health roll-up, though focused on physio/podiatry rather than chiropractic.
Broad incumbents
- Bupa Dental / Bupa Optical & Hearing: Major Australian health insurer and multi-site provider of dental, optical, and hearing services. Comparable as a large multi-site consumer allied-health operator in Australia with insurance integration and bulk-billing capabilities.
Emerging players
- CoreHealth Collective: Australian multi-disciplinary allied health provider offering chiropractic, physiotherapy, massage, and podiatry under one roof. Directly mirrors Wellbeing's multi-service model but at a smaller, emerging scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wellbeing Chiropractic social profiles
Digital presenceWellbeing Chiropractic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wellbeing Chiropractic leadership team
Management profileNumber of profiles
Wellbeing Chiropractic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wellbeing Chiropractic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wellbeing Chiropractic
What does Wellbeing Chiropractic do?
Wellbeing Chiropractic runs more than 50 clinic locations across Victoria, New South Wales, and Queensland offering chiropractic adjustments, spinal decompression therapy, digital X-ray diagnostics, massage, acupuncture, and myotherapy. Care is delivered by in-clinic practitioners on a fee-for-service basis, with bulk-billing through private health funds and NDIS, and supported by downloadable exercise and nerve-glide PDF resources.
Is Wellbeing Chiropractic a public or private company?
Wellbeing Chiropractic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wellbeing Chiropractic founded?
Wellbeing Chiropractic was founded in 2007. It employs 51 to 100 people.
Where is Wellbeing Chiropractic based?
Wellbeing Chiropractic is headquartered in Hawthorn, Australia, in the Oceania region.
How does Wellbeing Chiropractic make money?
One revenue line is on record: chiropractic Services.
Who are Wellbeing Chiropractic's main competitors?
Direct peers on record are The Joint Chiropractic, HealthSource Chiropractic, The Wellness Way and 100% Chiropractic. Regional players are Back In Motion Health Group and Healthia Limited. Bupa Dental / Bupa Optical & Hearing is listed as a broad incumbent. CoreHealth Collective is listed as an emerging player.
Does Wellbeing Chiropractic have an API?
No public API is recorded for Wellbeing Chiropractic.
What industry is Wellbeing Chiropractic in?
Wellbeing Chiropractic's product category is Chiropractic Healthcare Services. Its primary akta.pro industry code is HSADALAA, General Chiropractic Care, with a secondary code of HSADALAI, Pain Management Chiropractic (Neck/Back/Sciatica). Its NAICS code is 62131 and its SIC code is 8090.