SHOWTEC

What SHOWTEC does

SHOWTEC (Showtec Beleuchtungs- und Beschallungs GmbH) was founded in 1983 in Germany as a lighting and sound equipment company. It was acquired by Production Resource Group (PRG) LLC in 2011 and fully integrated into PRG Germany, where its lighting and audio expertise was combined with the legacy Procon Event Engineering organization (founded 1988, pioneer in computer-controlled lighting). As part of PRG Germany, SHOWTEC provides full-service technical event production across lighting, audio, video, broadcasting, and rigging disciplines, serving enterprise clients in corporate events, concert touring, sports (including eSports) events, TV/film production, musical & theater, and special events. The brand effectively functions as a heritage label within the broader PRG Germany operation.

Operations are anchored at a Hamburg headquarters (Neumühlen 19, 22763 Hamburg) with four additional German locations in Berlin, Köln, Kerpen, and München, supported by 350+ employees and 20,000 sqm of warehouse capacity. The technology stack includes professional-grade lighting systems (with expertise in computer-controlled lighting dating to Procon's 1988 founding), audio systems, video and broadcasting technology, rigging and automation equipment, mobile LED-Trucks, and studio facilities accessed through the affiliated PRG Cinegate GmbH in Hamburg, Berlin, and Köln. Proprietary products launched under the PRG umbrella - BEST BOY (lighting fixture, 2011), PRG Ground Control (2014), BEST BOY WASH (2014), and PRG Spaceframe (touring structure, 2017) - have won multiple industry awards including the Plasa Award for Innovation and LDI Best Debuting Product.

SHOWTEC/PRG Germany monetizes through project-based professional services and managed services engagements covering both equipment rental/deployment and comprehensive 360-degree technical event production (consultation, on-site execution, coordination, post-event support). Pricing is quote-based and not publicly disclosed. Go-to-market relies on direct enterprise field sales organized by market segment with dedicated directors for Music, Corporate Events & Trade Shows, TV, and Sports & Special Events, plus on-site technical service teams dispatched from each of the five German locations. Customers span enterprise names (Celonis for Celosphere 2025, Tokio Hotel anniversary show) and government/association clients (Rhine-Ruhr-Games 2025, International Music Awards). SHOWTEC operates as a wholly-owned subsidiary of the privately-held Production Resource Group LLC, which has a global footprint across 14+ countries.

Name

SHOWTEC

Legal name

Showtec Beleuchtungs- und Beschallungs GmbH

Website

https://showtec.de

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

501–1,000 employees

Short description

SHOWTEC, founded in 1983 and acquired by PRG in 2011, operates as part of PRG Germany providing full-service technical event production including lighting, audio, video, rigging, and broadcasting across five German locations. The company serves enterprise clients across corporate, music, sports, TV/film, and theater sectors.

Ownership category

akta.pro rank

Product category

Event Technology Services

NAICS

Convention and Trade Show Organizers (561920), Motion Picture and Video Exhibition (51213)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Event Production & Technical Services (Staging, Lighting, Sound, Video) (MPAGAAAG)

akta.pro secondary industries

Temporary Structures (Truss Roofs, Tents, Barricades) (MPAGAKAK), Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB), Event Communications & Intercom (RF, Wireless, Comms) (MPAGAKAL)

Keywords

• Event production technology
• Professional lighting services
• Audio visual solutions
• Rigging automation equipment
• Live event technology rental

Headquarters

HQ city

Deutsch

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Equipment Rental and Technical Services: SHOWTEC, as part of PRG Germany, generates revenue through rental and deployment of professional event technology equipment including lighting, audio, video, broadcasting, and rigging systems. Revenue is project-based, driven by event complexity, equipment volume, and service duration.
2. Full-Service Event Production: Comprehensive 360-degree technical event services including consultation, on-site technical execution, coordination, and post-event support for concerts, corporate events, sports events, TV/film productions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

SHOWTEC, operating as part of PRG Germany, provides comprehensive 360-degree technical event production services including professional lighting, audio, video/broadcasting, rigging and automation, and LED truck solutions for corporate events, concerts, sports events, TV/film productions, and special events. The company also operates PRG Cinegate studio facilities for film, TV, and advertising production in Hamburg, Berlin, and Köln. Services are delivered through project-based engagements with dedicated account managers and on-site technical teams across five German locations.

Product overview

SHOWTEC was originally established in 1988 as Showtec Beleuchtungs- und Beschallungs GmbH, specializing in lighting and sound equipment and services. The company was acquired by Production Resource Group (PRG) in 2011 and integrated into PRG's German operations. The current product portfolio and specific SHOWTEC-branded offerings are not detailed in the available source material, which focuses on PRG Germany's general event technology services including audio, lighting, rigging, video, and related solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Audiotechnik (Audio Technology Services) Professional audio system rental, deployment, and technical services for events including concerts, conferences, sports events, and theatrical productions. Delivered as part of the full-service event technology portfolio to enterprise clients across Germany.
• Lichttechnik (Lighting Technology Services) Professional lighting technology rental, design, and on-site technical execution for events, including computer-controlled lighting systems. Serves corporate events, concerts, sports, TV/film, and theater productions.
• Rigging & Automation Services Professional rigging and automation equipment rental and technical services for events, including stage structures, hoists, and automated systems for concerts, corporate events, sports productions, and theatrical shows.
• Videotechnik (Video Technology Services) Professional video technology rental and deployment including screens, projection, camera systems, and broadcasting solutions for live events, concerts, corporate events, and TV productions.
• PRG Spaces (Studio Facilities) Studio rental facilities for film, TV, and advertising production available through PRG Cinegate GmbH in Hamburg, Berlin, and Köln. Integrated into PRG Germany's broader service portfolio.
• LED-Trucks/Trailers Mobile LED truck and trailer rental for outdoor events, festivals, and large-scale productions requiring large-format video displays with flexible deployment.
• Used Equipment Sale Sale of used professional event technology equipment including lighting, audio, video, and rigging gear through the PRG ProShop online platform.
• PRG Cinegate Technical Equipment for Film, TV & Advertising Technical equipment rental and studio facilities for cinema, TV, and advertising production through PRG Cinegate GmbH, with first-class studios in Hamburg, Berlin, and Köln. Extends the German service offering to production companies and advertising agencies.

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• PRG (Production Resource Group)coreStrategic or Co-development Partner · 1 January 2011SHOWTEC Beleuchtungs- und Beschallungs GmbH (founded 1983) was acquired by Production Resource Group, LLC in 2011 and integrated into the German PRG company. SHOWTEC's lighting and audio expertise was incorporated into PRG Germany's comprehensive technical event services.

Scale indicators4 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Riedel Communications: German-headquartered provider of event communications, intercom, video, and signal distribution infrastructure for live events and broadcast — overlapping technical product categories with SHOWTEC's event services portfolio.
• Neumann&Müller Veranstaltungstechnik: German full-service event technology provider covering lighting, sound, video, and rigging for corporate events, concerts, and conferences — direct DACH competitor with comparable integrated service model.
• satis&fy: Germany-based event technology and live communication specialist offering audio, video, lighting, staging, and rigging — a direct DACH peer with overlapping client base in corporate and live music events.
• NEP Group: Worldwide outsourced technical production partner for broadcast and live events, providing video, audio, lighting, and staging services — closely aligned with SHOWTEC/PRG Germany's TV/film and live event production segments.
• Gahrens + Battermann: German provider of event technology, media equipment rental, and conference services — a head-to-head competitor in the DACH market for corporate events, trade shows, and live productions.
• Solotech: Canadian-headquartered provider of audio, video, lighting, and rigging equipment and services for live events, touring, and corporate productions — directly comparable full-service event production model across multiple geographies.
• Stageco: Belgian specialist in staging, scaffolding, and temporary structures for concerts, festivals, and major events — directly comparable for rigging and structural event infrastructure components of SHOWTEC's offering.

Broad incumbents

• Production Resource Group (PRG): Global event production technology group and SHOWTEC's parent company. Operates the largest worldwide footprint in lighting, audio, video, and rigging rentals — directly comparable service offering but at global scale.

Emerging players

• disguise: UK-based technology company providing visual production platforms (media servers, software) for live events, immersive experiences, and broadcast — an adjacent technology provider in the live event value chain where SHOWTEC operates.

Regional players

• Habegger: Swiss provider of event technology, rigging, and staging services — comparable technical event production model with strong DACH presence but primarily serving Swiss and adjacent German-speaking markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/prglive
• YouTubeyoutube.com/@PRGDeutschland
• Facebookfacebook.com/prglive
• LinkedInlinkedin.com/company/showtec-beleuchtungs--und-beschallungs-gmbh
• Instagraminstagram.com/prgdeutschland/?hl=de

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHOWTEC