What Sugar Rush does

Sugar Rush (株式会社シュガー・ラッシュ) is a Tokyo-based, privately-held digital advertising and content production agency founded on September 3, 2012, with registered capital of 20,000,000 yen. The firm operates from a Roppongi headquarters and a Shiba branch, offering four interlocking lines of business: advertising agency services (digital ad planning and production), digital content production (websites, iOS/Android applications, promotional video, and branding), marketing consulting, and owned web-media operations. Its client base spans Japanese enterprises across telecommunications (NTT DOCOMO, NTT East), luxury/fashion (FENDI Japan), entertainment (MIYAVI, Avex/iDOLStreet, Kino Kinjunsho), F&B (Ise Shoyu, Kinmon Akita, Kikusui, Tsuki no Katsura), and government tourism bodies (Spain Tourist Board).

Technically, Sugar Rush builds mobile applications for enterprise clients — including a 4K VR live-streaming app (MIYAVI Live VR) and a tour companion app with synchronized smartphone illumination effects (MIYAVI NEOTOKYO), both for NTT DOCOMO — and produces portrait-format original video content distributed through the CONNECTA platform. The firm also operates a portfolio of three 'Bijin' series women's lifestyle media platforms (SAKE美人, THAI♡美人, HANA美人) covering sake, Thai culture, and floral content, plus an Ibiza/Spain business line anchored by the Japan-first IBIZA TRAVEL GUIDE and a partnership with local concierge ibiza Muse. Revenue is generated through project-based agency fees, advertising and sponsorship on owned media, book sales, and merchant-acquisition services via its 2025 Asia Miles Limited (Cathay Pacific) loyalty-program partnership. The company is led by CEO Hisashi Eryu, with board directors who also serve at food manufacturer Yamamori Co., Ltd. and DHE Co., Ltd.

Name

Sugar Rush

Legal name

株式会社シュガー・ラッシュ

Website

https://sugarrush.jp

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Sugar Rush is a Tokyo-based, privately-held digital advertising and content production agency offering web/app development, branding, and owned niche women's lifestyle media (SAKE美人, THAI♡美人, HANA美人) to Japanese enterprises and lifestyle consumers.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Sales Promotion Campaign Design & Management (BPAFAMAC)

Keywords

• Digital advertising services
• Content production
• Mobile app development
• Brand consulting
• Media platform operations

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Advertising Agency Services: Planning and producing digital advertisements for corporate clients across multiple industries including telecom, luxury brands, entertainment, and food & beverage sectors.
2. Digital Content/Web/App Production: Websites, smartphone applications, promotional videos, and branding/design services for third-party clients.
3. Own Media Platform Operations: Operation of owned digital media properties including SAKE美人, THAI♡美人, and HANA美人, generating revenue through advertising and sponsorship.
4. Publishing (IBIZA TRAVEL GUIDE): Published a Japan-first travel guidebook for Ibiza island, Spain. Available through nationwide bookstores, select overseas bookstores, CD shops, and Amazon. Revenue from book sales.

Distribution channels4 records

Marketing channels6 records

Core offering

Sugar Rush is a full-service Japanese digital advertising agency that plans and produces digital advertisements, websites, smartphone applications, and branding content for corporate clients. It also operates a portfolio of self-owned women's lifestyle media platforms (SAKE美人, THAI♡美人, HANA美人) targeting niche cultural segments and runs Spain/Ibiza island-related concierge and publishing businesses.

Product overview

Sugar Rush is a digital advertising and content production agency established in 2012, offering advertising agency services, digital content production (web/apps), marketing consulting, and self-owned web media operation. The company operates a portfolio of 'Bijin' (beauty) themed content platforms including SAKE美人 (Japanese sake-focused), THAI♡美人 (Thailand-focused), and HANA美人 (flower-themed), which function as curated social media services. Their digital production work includes mobile applications for clients such as NTT DOCOMO (MIYAVI tour apps with VR features), FENDI Japan (CRAYONS coordination app), and NTT East (Flets Members Club app). The company also publishes the IBIZA TRAVEL GUIDE and has produced promotional videos for various clients.

Differentiator

Problem solved

Functional benefit

Brands

• SAKE美人: A women-focused social media curation site specializing in Japanese sake culture and products
• THAI♡美人 (THAI-LOVE-BIJIN)
• HANA美人

Products and services

• SAKE美人 (SAKE Bijin) A Japanese sake-focused social media and curation platform targeting women. SAKE Bijin and SAKE Kagai curators promote sake culture through curated content, videos, and partnerships with sake breweries.
• THAI♡美人 (THAI-LOVE-BIJIN) A Thailand-focused information and lifestyle platform for women, featuring curated content on travel, culture, gourmet food, fashion, and beauty. Operated in partnership with Yamamori Co., Ltd.
• HANA美人 (HANA Bijin)

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Asia Miles LimitedflagshipGTM or Marketing Partner · 5 March 2025Partnership for merchant development for Asia Miles loyalty program. Sugar Rush acts as a merchant acquisition partner, helping Japanese retail, F&B, leisure, accommodation, and local government entities join the Asia Miles network. The program has over 11 million active members across Hong Kong, Taiwan, Korea, and mainland China, enabling merchants to attract inbound tourists.
• Tsuki no Katsura / Matsuwa Sake Brewery (月の桂 / 増田本店)coreStrategic or Co-development Partner · 5 November 2019Strategic brand collaboration with Kyoto Fushimi's oldest sake brewery (14th generation) to create MIYAVI SAKE — a Japanese sake brand targeting the global market. Sugar Rush coordinated the collaboration between samurai guitarist MIYAVI and the brewery, developing four sake products: MIYAVI SAKE PREMIUM (aged junmai daiginjo), STANDARD (junmai daiginjo), LIGHT (junmai), and SPARKLING (junmai sparkling).
• Yamamori Co., Ltd. (ヤマモリ株式会社)coreStrategic or Co-development Partner · 21 September 2016Yamamori, a food manufacturer, provides full support for the launch of THAI♡美人 (THAI-LOVE-BIJIN) lifestyle media platform targeting women interested in Thai culture. Yamamori's directors (Noritada Mitsubayashi and Keisuke Mitsubayashi) also serve on Sugar Rush's board.
• Magabon Inc. (株式会社マガボン)minorGTM or Marketing Partner · 8 February 2016Collaboration with Magabon's new video media platform CONNECTA to deliver SAKE美人 original program 'SAKE美人がゆく' featuring vertical-format videos of sake beauty curators visiting sake breweries.
• AllAbout Inc. (株式会社オールアバウト)minorGTM or Marketing Partner · 1 July 2015Partnership with AllAbout's business magazine For M to run monthly serialized content 'SAKE美人×For M Tokyo Beauty 100 Views' featuring SAKE beauty curators in romantic sake-drinking scenes targeting business professionals.
• E-Com Communications (株式会社イー・コミュニケーションズ)minorStrategic or Co-development Partner · 24 February 2015Co-produced the idol industry's first certified exam 'iDOL Street Exam 2015' with Avex's idol label iDOLStreet. Sugar Rush produced the certification program and event promotion.
• ibiza MusecoreStrategic or Co-development Partner · 27 November 2014Business partnership with Ibiza local concierge service ibiza Muse. Provides support for Ibiza stays including restaurant/club VIP bookings, cruise and vehicle arrangements, Japanese-speaking guide arrangements, and hotel/Villa bookings. Supports both vacation and business purposes for clients visiting Ibiza island, Spain.
• PACHA COLLECTION TOKYOminorStrategic or Co-development Partner · 4 August 2014Partnered with PACHA COLLECTION TOKYO for the IBIZA POP-UP SHOP at TSUTAYA Tokyo Roppongi, featuring latest items from PACHA COLLECTION along with CDs, Ibiza salt, travel products, and the IBIZA TRAVEL GUIDE.
• Spain Tourist Board (スペイン政府観光局)minorGTM or Marketing Partner · 24 March 2014Official cooperation partner for IBIZA TRAVEL GUIDE publication. Spain Tourist Board provided support and endorsement for the first Japan-original travel guidebook for Ibiza island.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• D.A. Consortium: Japanese digital advertising specialist providing digital media planning, buying, and ad operations for enterprise marketers — a close comparable on the digital advertising agency side of Sugar Rush's business.
• Members Co., Ltd. Japanese web production and digital creative agency serving enterprise marketing teams — comparable to Sugar Rush's web/app production and branding work for clients like NTT East and FENDI.
• Digital Garage: Tokyo-headquartered digital media and marketing company with advertising, content, and platform businesses — overlaps with Sugar Rush's mix of agency services and owned media operations.
• Septeni Holdings (Septeni Inc.): Tokyo-based digital advertising agency offering digital ad operations, creative production, and content marketing for Japanese enterprise clients — directly comparable in service mix and target market to Sugar Rush.

Broad incumbents

• Hakuhodo: Japan's second-largest advertising agency and a full-service creative and media network — competes with Sugar Rush for enterprise creative and digital production budgets at much larger scale.
• Dentsu: Japan's largest advertising agency and global marketing services group — competes broadly with Sugar Rush across digital campaigns, brand strategy, and content production for major Japanese corporates.
• CyberAgent: Japanese internet media and advertising conglomerate with digital ad agency, content, and media businesses — adjacent competitor for digital advertising budgets and owned-media audience plays.
• ADK Holdings: Major Japanese advertising and content solutions group — overlaps with Sugar Rush in integrated digital campaigns, content, and media solutions for enterprise clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sugar Rush