Marketing Experiments

What Marketing Experiments does

MarketingExperiments is a research publication and proprietary methodology platform operated as a division of MECLABS Institute, founded around 2000 and headquartered in the Jacksonville/Florida area. The company publishes free conversion rate optimization (CRO) research — including articles, Quick Win Clinics, Research Briefs, and case studies — based on more than 10,000 experiments, 20,000+ treatment tests, and a patented methodology (US Patent 8,155,995) anchored by the MECLABS Conversion Heuristic formula (C=4m+3v+(2i-f)-2a). Its commercial offering is delivered through MECLABS Institute and consists of certification courses (Landing Page Optimization, Email Messaging Optimization, Online Testing Optimization), in-person team training, the Quick Win Intensive consulting service, paid joint research engagements with enterprises (past or current partners include The New York Times, Google, Verizon, Capital One, Johnson & Johnson, and Cox Media), and free diagnostic tools such as the Data Pattern Analysis Tool and Value Proposition Assessment Matrix.

The business model is predominantly freemium: free articles and a free "Become a Marketer-Philosopher" conversion course build top-of-funnel audience reach, while monetization is gated behind quote-based premium services and certification. In 2024 the organization launched MeclabsAI, an AI-powered platform featuring custom Expert/App agents, generative copy and landing-page optimization, voice interaction, avatars, and knowledge libraries grounded in its 10,000-experiment research corpus; a companion MECLABS AI Guild community surrounds the product. The organization operates as a small private entity (1-10 employees) with a leadership team that includes Flint McGlaughlin (CEO and Managing Director, MECLABS Institute), Daniel Burstein (Senior Director, Content & Marketing), Austin McCraw (Senior Director, Editorial Content), Talor Levy (Project Manager), and Linda Johnson (Copy Editor), augmented by a broad network of contributing analysts and authors.

Name

Marketing Experiments

Legal name

MECLABS Institute

Website

https://marketingexperiments.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

MarketingExperiments, a division of MECLABS Institute, publishes free conversion rate optimization research drawn from 10,000+ experiments and a patented methodology, serving marketing professionals, ecommerce businesses, and enterprise research partners through certification courses, consulting, and the MeclabsAI platform.

Ownership category

akta.pro rank

Product category

Conversion Rate Optimization Services

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)

SIC

Services-Direct Mail Advertising Services (7331), Services-Advertising (7310)

akta.pro primary industry

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

Keywords

• Conversion rate optimization
• Marketing experimentation
• Landing page testing
• Digital marketing research
• Value proposition testing

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Free Content Publishing: MarketingExperiments publishes all research articles freely online, building audience and brand awareness. This drives awareness for paid services.
2. Certification Courses: MECLABS Institute offers world first certification course in fundamentals of online testing. Training pathways include In-Person Team Training, Online Learning, and Academic Partnerships.
3. Research Partnership Services: MECLABS conducts joint experiments with research partners to optimize their subscription, lead gen, advertising or ecommerce offers. Partners include The New York Times, Google, Verizon, and others.
4. Quick Win Intensive: Paid intensive research service through MECLABS for companies seeking rapid conversion optimization results.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

MarketingExperiments is a free online research publication of MECLABS Institute that publishes articles, case studies, Quick Win Clinics, Research Briefs, and Analysis on conversion rate optimization, A/B testing, copywriting, ecommerce, email, and lead generation. The publishing brand sits alongside its parent organization's paid offerings including the MeclabsAI AI platform, MECLABS certification courses, in-person team training, enterprise research partnerships, and the Quick Win Intensive consulting service that turns 20+ years of experimental research into client-facing conversion optimization work.

Product overview

MarketingExperiments is a free research publication powered by MECLABS Institute, offering content on conversion rate optimization and marketing experimentation. The core product portfolio includes: (1) MarketingExperiments publication providing free articles, Quick Win Clinics, Research Briefs, and Analysis; (2) MeclabsAI - an AI platform with custom Expert/App agents for marketing optimization, content generation, and voice interaction; (3) MECLABS Certification and education programs including free and paid courses; (4) Free tools like the Data Pattern Analysis Tool and downloadable resources like the 21 Psychological Elements infographic; (5) Research partnership services for enterprise clients. The company has conducted 10,000+ experiments and developed proprietary methodology including a patented conversion formula (patent 8,155,995) and the Conversion Heuristic Index.

Differentiator

Problem solved

Functional benefit

Products and services

• MeclabsAI Platform AI-powered marketing platform offering custom Expert/App agents, AI-driven content generation for headlines and value propositions, landing page optimization, voice interaction, avatars, and knowledge libraries. Built on MECLABS methodology from 10,000+ experiments and $138 million in research for marketing professionals and teams seeking AI-assisted conversion optimization.
• MECLABS Certification Courses Certification programs in Landing Page Optimization, Email Messaging Optimization, and Online Testing Optimization, delivered through in-person team training, online learning, academic partnerships, and lecture series. Offered to corporate marketing teams and individual professionals seeking structured credentialing in conversion testing.
• Research Partnership Services Custom joint research engagements in which MECLABS Institute conducts conversion optimization experiments with partner companies across subscription, lead generation, advertising, and ecommerce offers. Enterprise research partners include The New York Times, Google, Verizon, Capital One, and Johnson & Johnson.
• Quick Win Intensive Intensive consulting service that helps companies discover what really works in optimization and overcome marketing challenges by applying MECLABS's experimental methodology to a specific conversion problem. Sold as a paid engagement to clients seeking rapid, research-backed results.

Quantifiable outcome

• 1,052% cumulative conversion gain for The New York Times through landing page optimization
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• The New York TimescoreStrategic or Co-development PartnerResearch partnership driving breakthrough discoveries in conversion optimization. The New York Times worked with MECLABS on landing page optimization, achieving 1,052% cumulative conversion gain.
• GooglecoreStrategic or Co-development PartnerKey research partnership with Google for optimization experiments and case studies, contributing to world's largest collection of optimization-related research.
• VerizoncoreStrategic or Co-development PartnerResearch partnership with Verizon for driving optimization discoveries and case studies through joint experimentation.
• Reuters Group PLCminorStrategic or Co-development PartnerResearch partnership for optimization experiments.
• Cox MediaminorStrategic or Co-development PartnerResearch partnership for optimization experiments.
• Capital OnecoreStrategic or Co-development PartnerResearch partnership with Capital One for driving optimization discoveries through joint experimentation.
• Johnson & JohnsoncoreStrategic or Co-development PartnerResearch partnership with Johnson & Johnson for optimization experiments and case studies.

Scale indicators15 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Widerfunnel: Widerfunnel is a conversion rate optimization agency that runs experiments and optimization programs for enterprise clients; directly comparable to MarketingExperiments' research partnership and Quick Win Intensive services, with overlapping methodology in A/B testing and funnel optimization.
• Conversion Sciences: Conversion Sciences is a digital agency focused on conversion rate optimization and copywriting; comparable to MarketingExperiments because it offers conversion audit and research services grounded in direct response and ecommerce experimentation methodologies.
• Optimizely: Optimizely is an experimentation and A/B testing platform used by marketers to run conversion experiments; comparable to MarketingExperiments because both compete for the same marketing experimentation budget, although Optimizely sells software where MarketingExperiments sells research and methodology.
• Unbounce: Unbounce is a landing page builder with built-in A/B testing and Smart Traffic optimization; comparable to MarketingExperiments because it sells landing page conversion tools to the same SMB and mid-market marketer segment that consumes MECLABS research.
• Inflow: Inflow is a CRO-focused agency that designs and executes conversion optimization programs for ecommerce and lead generation brands; directly comparable to MarketingExperiments' research partnership model and shared methodology of structured experimentation for ecommerce clients.
• VWO (Visual Website Optimizer): VWO is an A/B testing and conversion optimization platform with CRO services; directly comparable to MarketingExperiments because it operates in the same CRO and experimentation category for the same marketer and ecommerce buyer.
• AB Tasty: AB Tasty is a personalization and A/B testing SaaS platform serving enterprise marketers; comparable to MarketingExperiments' experimentation and personalization research, addressing the same conversion optimization use cases for similar enterprise and ecommerce customers.

Emerging players

• Persado: Persado applies AI/NLP to optimize marketing language and conversion messaging for enterprise brands; comparable to MarketingExperiments' MeclabsAI because both leverage proprietary data and language models to generate higher-converting marketing copy and value propositions.

Broad incumbents

• ClickFunnels: ClickFunnels is a funnel-building platform for SMB marketers with built-in conversion optimization features; comparable to MarketingExperiments because it serves the same SMB and solopreneur segment seeking high-converting landing pages and sales funnels.
• HubSpot: HubSpot is a broad marketing, sales, and CRM platform that includes landing pages, A/B testing, and analytics; comparable to MarketingExperiments as an incumbent that bundles conversion tools, content education, and AI assistants targeting the same marketing audience at a much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mktgexperiments
• YouTubeyoutube.com/user/mktgexperiments
• Facebookfacebook.com/MktgExperiments

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketing Experiments