BeerSales
BeerSales is a Brazilian vertical-SaaS company that provides a modular ERP system purpose-built for breweries, brewpubs, and beverage distributors, offering 12+ modules covering production, fiscal compliance, POS, sales, and equipment tracking across more than 700 customers in Brazil.
- Company typePrivate
- Founded2011
- HeadquartersSanta Cruz Do Sul, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What BeerSales does
BeerSales, operated by E-GET Desenvolvimento de Sistemas LTDA., is a Brazilian vertical SaaS company founded in 2011 and headquartered in Santa Cruz do Sul, Rio Grande do Sul. The company provides a modular ERP system purpose-built for the Brazilian craft beer market, serving breweries (cervejarias), brewpubs, and beverage distributors. Its core platform comprises more than 12 independently contractable modules covering production planning and recipe costing, electronic invoicing (NF-e/NFC-e), SPED Fiscal generation, POS (PDV), TEF electronic funds transfer, financial management, sales force automation, procurement, bank slip (boleto) issuance, table/order management, and equipment/barrel tracking. The system is cloud-hosted on AWS and accessed via desktop installer, web browser, and native iOS/Android applications, including dedicated mobile apps for external sales representatives (BeerSales Pedidos) and waitstaff (BeerSales Comandas).
The underlying technology encodes complex Brazilian fiscal and tax-compliance requirements specific to the beverage vertical, including ICMS-ST (Substitute Tax) calculation, PIS/Cofins base calculations excluding ICMS, and EFD SPED Fiscal file generation (Blocks 0, C, K, H with K230/K235 registries). The platform also supports multi-company management under a single contract, real-time inventory with barcode support, and equipment loan/return tracking for barrels and jockey boxes. The company operates an Integration Partner Program allowing third-party developers to build APIs against the platform, signaling a platform-oriented architecture beyond a closed monolith.
BeerSales generates revenue primarily through monthly recurring subscriptions to its modular ERP, with pricing quote-based and tailored to each customer's selected module configuration (no public pricing). Its go-to-market combines direct sales with personalized demonstrations, an active presence at Brazilian craft beer industry events (Festival Brasileiro da Cerveja, Brasil Brau, Expo Brew, and others), an affiliate/referral program (R$150 per converted customer, open to individuals and companies), educational content marketing (blog, newsletter, free downloadable resources), and self-serve distribution via Google Play, Apple App Store, and web.beersales.com.br. By 2023, the platform served more than 700 companies across all regions of Brazil with approximately 1,000 daily users, managing roughly 8 million liters of beer and over 350,000 barrels per month. The company is privately held, has not raised external funding, and has grown organically since founding.
BeerSales firmographics
Firmographics- Name
- BeerSales
- Legal name
- E-GET DESENVOLVIMENTO DE SISTEMAS LTDA.
- Website
- https://beersales.com.br
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BeerSales is a Brazilian vertical-SaaS company that provides a modular ERP system purpose-built for breweries, brewpubs, and beverage distributors, offering 12+ modules covering production, fiscal compliance, POS, sales, and equipment tracking across more than 700 customers in Brazil.
- Ownership category
- akta.pro rank
BeerSales industry classification
Industry- Product category
- Brewery Management Software
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)
Keywords
Where BeerSales is headquartered
LocationHeadquarters
- HQ city
- Santa Cruz Do Sul
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
BeerSales business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Modular Software Subscription: BeerSales generates revenue through subscription fees for its modular ERP system. Customers contract only the modules relevant to their business needs, paying recurring fees for access to the software, updates, and technical support. The cloud-hosted solution (AWS) is accessed via desktop application, web browser, or mobile apps.
- Affiliate Program Referrals: BeerSales operates an affiliate program where partners earn R$150 per successful customer referral who contracts the system. This serves as a customer acquisition channel with performance-based payouts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Quote-based modular pricing tailored to each customer's requirements |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
BeerSales product offering
Product offeringCore offering
BeerSales is a cloud-based modular ERP (Enterprise Resource Planning) system purpose-built for the Brazilian craft beer market. It offers over 12 independently contractable modules covering production planning, inventory management, sales force automation, electronic invoicing (NF-e/NFC-e), SPED Fiscal generation, TEF payment integration, point of sale, financial management, and equipment (barrel) tracking, delivered via desktop, web, and mobile (iOS/Android) applications hosted on AWS.
Product overview
BeerSales is a modular ERP (Enterprise Resource Planning) platform designed exclusively for the Brazilian beer market, serving breweries (cervejarias), brewpubs, and beverage distributors of all sizes. The system comprises a core BeerSales platform complemented by over 12 specialized modules that can be contracted individually based on business needs. The module ecosystem includes: Módulo Essencial + Aplicativo (core operations, inventory, orders), Módulo de Emissão de NF-e (electronic invoicing), Módulo Financeiro + Aplicativo (financial management), Módulo Produção + Aplicativo (production planning), Módulo Frente de Caixa (PDV) com Emissão de NFC-e (point-of-sale), Módulo Aplicativo de Comandas e mesas (table/order management), Módulo TEF (electronic funds transfer), Módulo Emissão de Boletos (bank slip generation), Módulo Força de Vendas + Aplicativo (sales force automation), Módulo Controle de Metas e Comissão (sales targets), Módulo Compras (procurement), Módulo Geração do Sped Fiscal (fiscal reporting), and Módulo de Integração (third-party integration). The product portfolio is extended by companion mobile applications including App BeerSales (main mobile app), BeerSales Pedidos (sales force app), BeerSales Comandas (waitstaff ordering), and BeerSales Web (browser-based access), as well as the standalone Finance Intelligence module.
Differentiator
Problem solved
Functional benefit
Brands
- BeerSales ERP: Modular ERP system for beer market management including production, sales, inventory, fiscal emission, and financial control modules.
- BeerSales Web
- BeerSales App
- BeerSales Pedidos
- BeerSales Comandas
- BeerSales PDV
- Finance Intelligence
Products and services
- BeerSales ERP Platform Modular ERP platform designed exclusively for the Brazilian beer market, serving breweries (cervejarias), brewpubs, and beverage distributors. Provides end-to-end management from raw materials to finished product, including production planning, inventory, sales, fiscal compliance, and financial control. Customers contract only the modules relevant to their operations.
- BeerSales Web Web-based access to the BeerSales ERP via browser without requiring local software installation, enabling users to access the system directly online.
- App BeerSales (Mobile) Native mobile application for iOS and Android enabling brewery managers to oversee financial operations, inventory, production, orders, and equipment management remotely from smartphones.
- BeerSales Pedidos Sales force mobile and web application for external representatives and sales teams to register orders and manage customer relationships from field locations.
- BeerSales Comandas Order management mobile application for waitstaff to register orders directly at the point of sale, available on iOS and Android.
- BeerSales PDV (Point of Sale) Point-of-sale system for bars, brewpubs, and distributors, integrating with NFC-e electronic receipt emission and TEF payment processing for standardized front-of-house operations.
- Finance Intelligence Standalone financial management module handling accounts payable/receivable, cash flow management, automated DRE (Income Statement) reports, and financial and fiscal operations for breweries and distributors.
- Brokers Commerce Additional product offered by the company under the BeerSales brand portfolio, registered trademark held by E-GET DESENVOLVIMENTO DE SISTEMAS LTDA.
Companies that use BeerSales
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
BeerSales technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature9 records
BeerSales partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Amazon Web Services (AWS)coreBeerSales utilizes Amazon Web Services (AWS) for cloud hosting of its ERP system. The cloud-based infrastructure enables customers to access the system via internet connection, with automatic data synchronization. AWS provides the underlying reliability and security for the SaaS delivery model.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
BeerSales competitors and assessment
Company assessmentDirect peers
- Conta Azul: Leading Brazilian cloud ERP/management platform for SMBs including service businesses and small retailers. Closest Brazilian SMB ERP competitor; less vertical depth in breweries but broader horizontal SMB reach.
- Omie: Brazilian cloud ERP platform for SMBs with modules spanning finance, sales, inventory, and fiscal compliance. Competes for the same Brazilian SMB ERP wallet as BeerSales, particularly for the distributor segment.
- Lightspeed Restaurant: Cloud-based POS and operations platform serving restaurants, bars, and brewpubs globally. Comparable to BeerSales for the brewpub/PDV/Comandas functionality, but without BeerSales' deep Brazilian fiscal compliance focus.
- Toast: US-based restaurant/brewpub POS and management platform offering integrated ordering, payments, and back-office tools. Highly comparable to BeerSales for the brewpub and bar segment, though Toast operates at much larger scale and in a different geography.
Broad incumbents
- Square for Restaurants (Block): POS and business management tools from Block targeting restaurants and bars globally. A broader incumbent that overlaps with BeerSales' PDV/Comandas modules but does not address brewery production or Brazilian fiscal complexity.
- SAP Business One: Mid-market ERP from SAP with presence in Brazilian SMB manufacturing. Represents an incumbent threat as breweries grow and graduate toward more generalist ERP platforms.
- Oracle NetSuite: Global cloud ERP suite serving mid-market and enterprise. Represents the well-funded incumbent BeerSales competes against if Brazilian breweries scale beyond SMB and require more sophisticated ERP capabilities.
Emerging players
- BevSpot: Inventory and operations platform for bars and restaurants. Comparable in the inventory management domain but narrower in scope than BeerSales' full ERP + production + fiscal compliance suite.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
BeerSales social profiles
Digital presenceBeerSales financial estimates
Financial estimateRevenue estimate
Valuation estimate
BeerSales leadership team
Management profileNumber of profiles
BeerSales funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BeerSales M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BeerSales
What does BeerSales do?
BeerSales is a cloud-based modular ERP (Enterprise Resource Planning) system purpose-built for the Brazilian craft beer market. It offers over 12 independently contractable modules covering production planning, inventory management, sales force automation, electronic invoicing (NF-e/NFC-e), SPED Fiscal generation, TEF payment integration, point of sale, financial management, and equipment (barrel) tracking, delivered via desktop, web, and mobile (iOS/Android) applications hosted on AWS.
Is BeerSales a public or private company?
BeerSales is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BeerSales founded?
BeerSales was founded in 2011. It employs 11 to 50 people.
Where is BeerSales based?
BeerSales is headquartered in Santa Cruz Do Sul, Brazil, in the Latin America region.
How does BeerSales make money?
Two revenue lines are on record. Modular Software Subscription is the primary driver. The others are affiliate Program Referrals.
Who are BeerSales's main competitors?
Direct peers on record are Conta Azul, Omie, Lightspeed Restaurant and Toast. Broad incumbents are Square for Restaurants (Block), SAP Business One and Oracle NetSuite. BevSpot is listed as an emerging player.
Does BeerSales have an API?
No public API is recorded for BeerSales.
What industry is BeerSales in?
BeerSales's product category is Brewery Management Software. Its primary akta.pro industry code is HDAEAEAA, Core ERP Suites (Financials, Procurement, Projects). Its SIC code is 7370.