INNOVO
INNOVO is a privately held Chinese B2B contract manufacturer founded in 2008, producing customized air care and hygiene products (aerosol diffusers, plug-in diffusers, dispensers, air purifiers) for global consumer brands via an integrated design-to-manufacturing model from its Zhongshan City facility.
- Company typePrivate
- Founded2008
- HeadquartersShiqi, China
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What INNOVO does
INNOVO (legal name Innovo Household) is a privately held B2B contract manufacturer founded in 2008 and headquartered at Pingchang Road, Pingpu Industrial Park, Sanxiang Town, Zhongshan City, Guangdong Province, China. The company designs and produces household wellness and health products for global brand customers, operating through an integrated "concept to production" model that combines an in-house Design Studio, a Global R&D team, an Engineering function with a dedicated fragrance development unit, and state-of-the-art manufacturing capabilities including tooling, plastic injection, assembly lines, packaging, filling, premium in-house decoration, and a testing center with quality assurance controls.
INNOVO's product portfolio is split across two categories. The Air Care Solutions line comprises aerosol diffusers, outlet plug-in diffusers, decorative and small space diffusers, aroma mist and ultrasonic diffusers, car air fresheners, and air purifiers integrated with scent capsules. The Hygiene Solutions line comprises hand sanitizer dispensers, hand wash dispensers, air sanitizers, air purifiers, and insecticide diffusers. Products are manufactured to client specifications and delivered as branded finished goods, with documented manufacturing partnerships such as the Godrej Stella Matic aerosol diffuser case study dated April 2021.
The company makes money through quote-based B2B manufacturing contracts with global consumer brands, supplemented by design and engineering professional services bundled into the manufacturing partnership. Pricing is not publicly disclosed and is determined by product specifications, customization, order volumes, and partnership terms, with billing structured around multi-year contracts. INNOVO has been recognized repeatedly by customers with awards spanning 2013 through 2019 (Best Supply Vendor, Best Supply Chain Support, Outstanding P2P Vendor, Long Association, and consecutive Best NPD awards), suggesting deep but undisclosed anchor relationships in a concentrated B2B revenue base.
INNOVO firmographics
Firmographics- Name
- INNOVO
- Legal name
- Innovo Household
- Website
- https://innovohousehold.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- INNOVO is a privately held Chinese B2B contract manufacturer founded in 2008, producing customized air care and hygiene products (aerosol diffusers, plug-in diffusers, dispensers, air purifiers) for global consumer brands via an integrated design-to-manufacturing model from its Zhongshan City facility.
- Ownership category
- akta.pro rank
INNOVO industry classification
Industry- Product category
- Air Care and Hygiene Product Manufacturing
- NAICS
- Small Electrical Appliance Manufacturing (335210), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)
- SIC
- Electric Housewares & Fans (3634), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI)
- akta.pro secondary industries
- Aerosol Air Fresheners & Sprays (CRAJAEAA), Plug-In & Electric Air Fresheners (CRAJAEAB), Household Insecticide Aerosols & Sprays (CRAJAHAA)
Keywords
Where INNOVO is headquartered
LocationHeadquarters
- HQ city
- Shiqi
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
INNOVO business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Custom Manufacturing - Air Care Products: B2B manufacturing revenue from producing customized aerosol diffusers, plug-in diffusers, decorative diffusers, aroma mist diffusers, ultrasonic diffusers, and car air fresheners for client brands
- Custom Manufacturing - Hygiene Products: B2B manufacturing revenue from producing hand sanitizer dispensers, hand wash dispensers, air sanitizers, air purifiers, and insecticide diffusers
- Design and Engineering Services: Concept to production services including design studio, R&D, and engineering support as part of integrated manufacturing partnerships
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B custom manufacturing quotes |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
INNOVO product offering
Product offeringCore offering
INNOVO is a global B2B manufacturer specializing in custom air care products and hygiene solutions, including aerosol diffusers, plug-in diffusers, decorative diffusers, ultrasonic diffusers, car air fresheners, air purifiers with scent capsules, hand sanitizer and hand wash dispensers, air sanitizers, and insecticide diffusers. The company provides end-to-end services from concept to production, including in-house design, R&D, engineering, tooling, plastic injection, assembly, packaging, filling, and quality assurance testing. Products are manufactured to client brand specifications and delivered as branded finished goods for global consumer product companies.
Product overview
INNOVO is a global professional manufacturer of household wellness and health solutions offering two main product categories: Air Care Solutions and Hygiene Solutions. Their Air Care portfolio includes Aerosol Diffusers, Outlet Plug-In Diffusers, Decorative and Small Space Diffusers, Aroma Mist & Ultrasonic Diffusers, Car Air Fresheners, and Air Purifiers with scent capsules. The Hygiene Solutions line comprises Hand sanitizer dispensers, Hand wash dispensers, Air sanitizers, and Insecticide diffusers. The company provides end-to-end services from concept to production, including design, R&D, engineering, manufacturing (tooling, plastic injection, assembly, packaging, filling), and quality assurance testing.
Differentiator
Problem solved
Functional benefit
Products and services
- Aerosol Diffusers
Companies that use INNOVO
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
INNOVO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
INNOVO partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GodrejcoreINNOVO developed and manufactured the Stella Matic aerosol diffuser product for Godrej, serving as their manufacturing partner from concept to production. The case study demonstrates INNOVO's capabilities in delivering customized air care products to major consumer brands.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
INNOVO competitors and assessment
Company assessmentBroad incumbents
- McBride plc: European leader in contract-manufactured household and personal care products including air care and cleaning categories. Comparable as a larger-scale established contract manufacturer competing for similar private-label and brand-partner air care contracts.
- Voyant Beauty: North American contract manufacturer of personal care, beauty, and household products with full concept-to-production capabilities. Comparable in the integrated formulation-plus-packaging B2B manufacturing space, though with a stronger North American footprint.
- Reckitt Benckiser: Global consumer health and hygiene company owning Air Wick, Lysol, and Finish brands. Comparable as a buyer/incumbent in the air care and hygiene end-markets INNOVO serves, with potential customer overlap in OEM/ODM engagements.
- SC Johnson: Privately held global leader in household products including Glade air fresheners, Raid insecticides, and other home care categories. Comparable as a major brand owner and prospective customer in INNOVO's core air care and insecticide diffuser product lines.
Direct peers
- Coster Group: Italian-headquartered global manufacturer of aerosol valves, spray pumps, and dispensing components for personal care, household, and pharmaceutical markets. Coster is a direct peer in the B2B dispensing and aerosol packaging value chain that INNOVO serves.
- Albea Group: Global packaging manufacturer serving beauty, personal care, and home care brands with bottles, tubes, pumps, and dispensing systems. Directly comparable as a multi-category packaging and dispensing solutions provider competing for similar brand-client manufacturing contracts.
- Silgan Dispensing Systems: A division of Silgan Holdings manufacturing pumps, sprayers, and dispensing closures for personal care, home care, and fragrance markets. Directly comparable as a dispensing-component and finished-device manufacturer serving global consumer brands in hygiene and fragrance.
- Rebhan Group: German B2B contract manufacturer specializing in air care, home fragrance, and personal care products for brand owners. Closely comparable as a European-based OEM/ODM of aerosol and ambient scenting products targeting the same FMCG brand clients.
Emerging players
- Ningbo Fangtian Industries: China-based manufacturer of aerosol products, air fresheners, and personal care devices supplying brand clients globally. Comparable as a domestic Chinese OEM/ODM peer competing for similar contract manufacturing volumes in aerosol and ambient scenting.
Regional players
- Godrej Consumer Products: Indian FMCG company with significant presence in air care (including Stella Matic, manufactured by INNOVO) and household insecticides across South Asia and emerging markets. Directly comparable as both a customer reference and a regional air-care category incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
INNOVO social profiles
Digital presenceINNOVO financial estimates
Financial estimateRevenue estimate
Valuation estimate
INNOVO leadership team
Management profileNumber of profiles
INNOVO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
INNOVO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about INNOVO
What does INNOVO do?
INNOVO is a global B2B manufacturer specializing in custom air care products and hygiene solutions, including aerosol diffusers, plug-in diffusers, decorative diffusers, ultrasonic diffusers, car air fresheners, air purifiers with scent capsules, hand sanitizer and hand wash dispensers, air sanitizers, and insecticide diffusers. The company provides end-to-end services from concept to production, including in-house design, R&D, engineering, tooling, plastic injection, assembly, packaging, filling, and quality assurance testing. Products are manufactured to client brand specifications and delivered as branded finished goods for global consumer product companies.
Is INNOVO a public or private company?
INNOVO is a private company. It is classified as unknown and is currently operating.
When was INNOVO founded?
INNOVO was founded in 2008. It employs 101 to 250 people.
Where is INNOVO based?
INNOVO is headquartered in Shiqi, China, in the Asia region.
How does INNOVO make money?
Three revenue lines are on record. Custom Manufacturing - Air Care Products are the primary driver. The others are custom Manufacturing - Hygiene Products and design and Engineering Services.
Who are INNOVO's main competitors?
Broad incumbents on record are McBride plc, Voyant Beauty, Reckitt Benckiser and SC Johnson. Direct peers are Coster Group, Albea Group, Silgan Dispensing Systems and Rebhan Group. Ningbo Fangtian Industries is listed as an emerging player. Godrej Consumer Products is listed as a regional player.
Does INNOVO have an API?
No public API is recorded for INNOVO.
What industry is INNOVO in?
INNOVO's product category is Air Care and Hygiene Product Manufacturing. Its primary akta.pro industry code is CRADAKAI, Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers), with a secondary code of CRAJAEAA, Aerosol Air Fresheners & Sprays. Its NAICS code is 335210 and its SIC code is 3634.