What Makette does

Makette, operating under the brand Huxley, is a private professional services and bespoke tooling firm that builds intelligent custom decision-support tools for organizations. Its core offering combines three technical layers: data aggregation across fragmented sources (CMS, email, chats, document stores), business context modeling that maps decision dependencies, and interactive interface delivery via in-page widgets embedded inside existing CRMs, browsers, and chat tools. The company's methodology follows a four-stage sequence — Find the Friction (workshops to map high-stakes decisions), Make it Visible (digital toolkit producing versioned, auditable decision models), Make it Repeatable (prototyping sandbox that translates models into structured rules), and Support in the Moment (lightweight in-workflow helpers).

Revenue is generated through three streams: paid discovery workshops, bespoke custom tool development engagements (priced as subscription/recurring per the source), and organizational training services to build internal decision-governance capabilities. A freemium 'first tool free' entry point is used to seed the sales pipeline, and the GTM combines product-led growth with enterprise field sales targeting organizations under decision pressure and those implementing AI. The company operates across the UK, Gulf Cooperation Council, and Singapore, delivered through a network of sector experts rather than disclosed in-region offices. The publicly named leadership team comprises three individuals covering innovation and customer insights, product and data strategy, and enterprise AI advisory.

Name

Makette

Legal name

Huxley

Website

https://makette.it

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Makette (brand: Huxley) is a boutique consultancy that designs and builds bespoke AI-powered decision-support tools for enterprises, combining data aggregation, business context modeling, and in-workflow widgets across UK, GCC, and Singapore markets.

Ownership category

akta.pro rank

Product category

Decision Support Services

NAICS

Other Management Consulting Services (541618), Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

Mobile App Development Platforms (MADP) (HDAEAKAD)

Keywords

• Decision support tools
• AI workflow automation
• Business intelligence consulting
• Knowledge aggregation platforms
• Customer journey mapping

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services / Workshops: Short, focused workshops to identify high-stakes decisions and map decision-making processes, followed by custom tool development.
2. Custom Tool Development: Bespoke AI-powered tools built specifically for organizational decision-making needs, including digital toolkits, prototypes, and production-ready systems.
3. Training & Capability Building: Organizational training services to build internal decision governance capabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Huxley is a professional services firm that designs and builds intelligent custom AI-powered tools to support organizational decision-making. Its offerings combine a workshop-led methodology (Find the Friction) with bespoke digital toolkits, prototypes, production-ready systems, and in-page widgets embedded inside CRMs, browsers, and chat tools. Engagement begins with a free first tool to demonstrate value and progresses to recurring custom tool development and training.

Product overview

Huxley is a professional services company that builds intelligent custom tools for business decision-making. Their offering combines a structured methodology with digital toolkits: they begin with 'Find the Friction' workshops, move through 'Make it Visible' (digital toolkit) and 'Make it Repeatable' (prototyping sandbox), and deliver guidance via 'Support in the Moment' in-page widgets. Key capabilities include dynamic customer journey mapping and innovation operations platforms. The approach surfaces context at the right moment, turning complex knowledge into actionable tools using generative AI, knowledge retrieval, and process automation.

Differentiator

Problem solved

Functional benefit

Products and services

• Find the Friction Short, focused workshops that identify high-stakes decisions shaping outcomes, mapping how choices are made today, where they get stuck, and what 'good' looks like. Sold to enterprise clients as a standalone diagnostic engagement that often leads to a custom tool build.
• Make it Visible Digital toolkit that turns messy judgement into a simple, visible model with version history, ownership, and an audit trail showing how decisions were arrived at. Targeted at organizations that need to align teams before automating decisions.
• Make it Repeatable Prototyping sandbox that translates decision models into structured rules and data that systems can follow later, keeping automation reliable without locking in assumptions too early. Targeted at organizations ready to operationalize their decision logic into AI/automation workflows.
• Support in the Moment Lightweight in-page helpers that sit inside existing tools (CRM, browser, chat) and deliver decision guidance where work happens. Targeted at operational teams who need decision support inside their daily workflows.
• Innovation Ops Platform End-to-end innovation operations platform that streamlines project management, resource allocation, and cross-functional collaboration with automated workflows and governance structures. Targeted at enterprise innovation functions managing complex pipelines.

Quantifiable outcome

• Increases acquisition and activation of members across partner ecosystems
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Emerging players

• Pendo: Product-analytics and in-app guidance platform that delivers widgets and prompts inside existing applications. Comparable to Huxley in its emphasis on in-the-moment, in-page delivery of guidance inside CRMs and web tools.
• WalkMe: Digital adoption platform providing in-app guidance and automation overlays for enterprise software. Comparable to Huxley in embedding interactive support widgets inside existing enterprise workflows and CRMs.
• Appcues: Product-led growth platform for in-app messaging, onboarding, and decision-support flows. Comparable to Huxley in its freemium-led GTM motion and in-product delivery of contextual guidance to users.

Direct peers

• Thoughtworks: Global technology consultancy that designs and builds custom software and digital platforms for enterprises. Comparable to Huxley in its blend of strategic advisory, custom engineering, and product-style delivery for complex enterprise problems.
• Palantir Technologies: Enterprise decision-support and data-analytics platform that builds bespoke operational tools for large organisations. Directly comparable to Huxley in its focus on custom decision tooling, data context modeling, and embedding logic into customer workflows.
• C3.ai: Enterprise AI application platform delivering custom AI-driven solutions for large organisations. Comparable to Huxley in building bespoke AI-powered tools for complex decision-making, although typically at much larger scale and with a packaged-platform model.
• Slalom: Management and technology consulting firm delivering custom digital and AI solutions to enterprises. Comparable to Huxley in combining local expert teams, custom tool building, and outcome-focused advisory engagements.

Broad incumbents

• Accenture: Global professional services firm with deep enterprise AI and digital transformation practices. Comparable to Huxley in delivering custom decision-support and AI-readiness engagements, but at vastly greater scale and brand reach.
• Deloitte Consulting: Large global consulting firm offering strategy, technology, and AI implementation services. Comparable to Huxley in selling enterprise decision-making and AI-readiness advisory, but as part of a much broader portfolio.
• BCG (Boston Consulting Group): Global management consulting firm with dedicated AI and technology build practices (BCG X). Comparable to Huxley in combining strategic advisory with custom tool/prototype delivery for enterprise transformation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/makette

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Makette