Shane & Associates
Shane & Associates is an independent California insurance and benefits brokerage offering group health, dental, vision, life, retirement, and Medicare coverage to small and mid-sized businesses and individuals, distributed via direct consultative sales from Bay Area and Southern California offices.
- Company typePrivate
- Founded-
- HeadquartersSan Ramon, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Shane & Associates does
Shane & Associates Financial & Insurance Services is an independent insurance and benefits consulting firm based in California, serving both small-to-mid-sized businesses and individual consumers. The firm operates from two offices — one in the Bay Area and one in Southern California — under principal Jo Ann Shane (CA License #0722319), with a leadership team and consultants whose combined practice history exceeds seventy-five years.
The company's core offerings span business insurance (commercial liability, property, business interruption, commercial auto, professional liability, workers' compensation); group and employee benefits (group health, dental, vision, life, and disability coverage); retirement plans (IRAs, Roth IRAs, 401(k)s, Roth 401(k)s, Simple IRAs, SEP IRAs, ESOPs); and individual lines (personal lines, dental, vision, life, Medicare Parts A–D and Medigap). Services are delivered via direct phone-based consultative sales, online quote forms, a Zywave-powered website and client portal, and a 'Refer A Friend' referral program. The underlying technology is minimal and non-proprietary — there is no custom platform, and digital infrastructure is outsourced to Zywave.
Revenue is generated through insurance brokerage commissions from carrier partners (Aetna, Blue Cross of California, Blue Shield of California, California Choice, Covered California, Delta Dental, Sutter Health Plus, VSP) and consulting fees on placed business. Pricing is not publicly disclosed and is quote-based per engagement. Customer segments are split between SMB employers (the primary segment), individuals and families, and retirees navigating Medicare; the GTM motion is sales-led and relationship-driven rather than product-led or digital-led.
Shane & Associates firmographics
Firmographics- Name
- Shane & Associates
- Legal name
- Shane & Associates Financial & Insurance Services
- Website
- https://shane-associates.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Shane & Associates is an independent California insurance and benefits brokerage offering group health, dental, vision, life, retirement, and Medicare coverage to small and mid-sized businesses and individuals, distributed via direct consultative sales from Bay Area and Southern California offices.
- Ownership category
- akta.pro rank
Shane & Associates industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)
Keywords
Where Shane & Associates is headquartered
LocationHeadquarters
- HQ city
- San Ramon
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Shane & Associates business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Advisory and Consulting Services: The firm generates revenue through consulting fees and commissions from insurance carriers for placing business and individual coverage. They offer group benefits, retirement plans, and individual insurance products including dental, vision, life, and Medicare coverage.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Shane & Associates product offering
Product offeringCore offering
Shane & Associates is an independent insurance and benefits brokerage that consults with businesses and individuals in California to implement healthcare plans and retirement planning solutions. The firm places group and individual coverage with multiple insurance carriers (Aetna, Blue Cross, Blue Shield, California Choice, Covered California, Delta Dental, Sutter Health, VSP) and offers business insurance, group/employee benefits, retirement plans, personal lines, dental, vision, life, and Medicare coverage. Revenue is generated through commissions from carriers and consulting fees for advisory and enrollment services.
Product overview
Shane & Associates is an independent insurance and financial services brokerage offering a comprehensive portfolio of insurance products and retirement planning services. The core offering consists of Business Insurance (commercial coverage including liability, property, and workers' compensation), Group/Employee Benefits (employer-sponsored health, dental, vision, life, and disability coverage), Retirement Plans (IRAs, 401(k)s, SEP IRAs, and ESOPs), and Individual Coverage (personal lines, dental, vision, life, and Medicare). These products are offered through partnerships with major California carriers including Aetna, Blue Cross of California, Blue Shield of California, California Choice, Covered California, Delta Dental, Sutter Health, and VSP. The firm operates as a traditional insurance brokerage providing consultation, quote comparison, and enrollment support rather than a technology platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Insurance Commercial insurance coverage including general liability, business property, business interruption, commercial auto, professional liability, and workers' compensation insurance for businesses.
- Group Benefits Employer-sponsored insurance benefits including health, dental, vision, life, and disability coverage offered to employees as part of a comprehensive benefits package.
- Employee Benefits Non-wage compensation packages including group health insurance, dental insurance, short- and long-term disability insurance, group life insurance, and vision insurance for employees.
- Retirement Plans Retirement savings solutions including IRAs, Roth IRAs, 401(k) accounts, Roth 401(k) plans, Simple IRAs, SEP IRAs, and Employee Stock Ownership Plans (ESOPs).
- Personal Lines Insurance Individual insurance coverage including homeowners, health, auto, renters, disability, and umbrella insurance to protect personal financial livelihood.
- Dental Insurance Coverage for routine preventive oral health care, fillings, X-rays, crowns, extractions, and orthodontic services through in-network providers.
- Vision Insurance Coverage for routine eye care including annual exams, eyeglass lenses, contact lenses, eyeglass frames, and corrective surgery discounts.
- Life Insurance Financial security coverage including term life insurance and whole life insurance policies that provide death benefits to beneficiaries.
- Medicare Advisory Federal health insurance guidance and enrollment assistance for Part A (hospital insurance), Part B (medical insurance), Part C (Medicare Advantage), Part D (prescription drug coverage), and Medigap supplemental plans.
Companies that use Shane & Associates
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Shane & Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Shane & Associates partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- AetnacoreInsurance carrier partner offering health insurance products including Medicare Advantage. Shane & Associates distributes Aetna products to their business and individual clients.
- Blue Cross of CaliforniacoreMajor health insurance carrier partner providing individual and group health coverage in California.
- Blue Shield of CaliforniacoreHealth insurance carrier partner offering comprehensive coverage options for individuals and businesses.
- California ChoiceminorRegional insurance provider offering health coverage options through California's insurance marketplace.
- Covered CaliforniacoreCalifornia's official health insurance marketplace. Shane & Associates helps individuals enroll and select appropriate coverage.
- Delta DentalcoreDental insurance carrier partner providing group and individual dental coverage options.
- Sutter HealthminorHealth system partner offering health insurance products including Sutter Health Plus.
- VSPcoreVision insurance carrier partner providing individual and group vision coverage.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Shane & Associates competitors and assessment
Company assessmentEmerging players
- Acrisure: Tech-enabled insurance brokerage platform acquiring independent agencies with commercial and benefits books. Directly competes for California SMB clients and represents an active acquirer that compresses commission economics across the brokerage sector.
Broad incumbents
- Hub International: North American insurance brokerage offering commercial, personal, and benefits products across multiple U.S. regions. Competitor for California SMB benefits accounts; broader portfolio but similar core offerings.
- USI Insurance Services: Large national insurance brokerage with deep employee benefits and retirement planning capabilities. Overlaps with Shane & Associates on benefits consulting and retirement plan offerings, serving similar SMB customers at greater scale.
- NFP (NFP Corp): Insurance brokerage and advisory firm specializing in benefits, commercial, and personal lines with a strong mid-market and SMB focus. Comparable to Shane & Associates on employee benefits consulting and multi-carrier distribution model.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with a large U.S. benefits and commercial insurance practice. Provides a broader portfolio than Shane & Associates but competes for the same California SMB and mid-market benefits clients.
Direct peers
- Alliant Insurance Services: Large California-headquartered specialty insurance brokerage offering commercial, employee benefits, and personal lines through a multi-carrier platform. Highly comparable to Shane & Associates on geography, business mix, and independent brokerage model.
- Relation Insurance Services: Independent insurance brokerage offering commercial, employee benefits, and personal lines to mid-market and SMB clients. Directly comparable to Shane & Associates on multi-line brokerage model and employee benefits focus.
- Burnham Benefits Insurance Services: California-based independent benefits brokerage specializing in group health, retirement, and employee benefits for mid-sized employers. Directly comparable to Shane & Associates on product mix, customer segment (SMB/mid-market), and California regional focus.
- Woodruff-Sawyer & Co. California-based independent commercial insurance brokerage focused on business insurance, employee benefits, and risk management. Comparable to Shane & Associates on California footprint, business insurance offerings, and benefits advisory services.
- OneDigital: National employee benefits and insurance brokerage serving mid-market and SMB employers with group benefits, retirement, and individual coverage. Comparable to Shane & Associates on core product mix and SMB/mid-market customer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Shane & Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shane & Associates leadership team
Management profileNumber of profiles
Profiles1 record
Shane & Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shane & Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shane & Associates
What does Shane & Associates do?
Shane & Associates is an independent insurance and benefits brokerage that consults with businesses and individuals in California to implement healthcare plans and retirement planning solutions. The firm places group and individual coverage with multiple insurance carriers (Aetna, Blue Cross, Blue Shield, California Choice, Covered California, Delta Dental, Sutter Health, VSP) and offers business insurance, group/employee benefits, retirement plans, personal lines, dental, vision, life, and Medicare coverage. Revenue is generated through commissions from carriers and consulting fees for advisory and enrollment services.
Is Shane & Associates a public or private company?
Shane & Associates is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shane & Associates founded?
Shane & Associates was founded in -1. It employs 11 to 50 people.
Where is Shane & Associates based?
Shane & Associates is headquartered in San Ramon, United States, in the North America region.
How does Shane & Associates make money?
One revenue line is on record: insurance Advisory and Consulting Services.
Who are Shane & Associates's main competitors?
Acrisure is listed as an emerging player. Broad incumbents are Hub International, USI Insurance Services, NFP (NFP Corp) and Arthur J. Gallagher & Co.. Direct peers are Alliant Insurance Services, Relation Insurance Services, Burnham Benefits Insurance Services, Woodruff-Sawyer & Co. and OneDigital.
Does Shane & Associates have an API?
No public API is recorded for Shane & Associates.
What industry is Shane & Associates in?
Shane & Associates's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAJ, Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines). Its NAICS code is 52421 and its SIC code is 6411.