Queensland Rural
Queensland Rural is a regional livestock marketing and rural real estate services firm headquartered in Charters Towers, Queensland, operating as a Nutrien Ag Solutions subsidiary serving cattle producers, stud breeders, and rural property buyers across Northern and Western Queensland with weekly saleyard auctions and multi-channel marketing services.
- Company typePrivate
- Founded2009
- HeadquartersCharters Towers, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Queensland Rural does
Queensland Rural is a regional livestock marketing and rural property services firm headquartered in Charters Towers, Queensland, Australia, operating as a wholly-owned subsidiary of Nutrien Ag Solutions Limited (ABN 73 008 743 217). Founded in 2009, the company serves beef cattle producers, stud breeders, and rural property buyers and sellers across Northern and Western Queensland through approximately 18 full-time and part-time team members distributed across offices in Charters Towers and Atherton, with field agents in Cassowary Coast, Mareeba, and Emerald. The company is licensed to conduct livestock and property auctions and positions itself as one of the major suppliers of live export cattle out of Townsville, with a 17-year operational track record.
The core product offering consists of two lines: Livestock Services and Property Services. Livestock Services include weekly Prime & Store auctions at Charters Towers (Dalrymple Saleyards) and Mareeba (NQ Saleyards), periodic Special Store Sales at Malanda Showgrounds, AuctionsPlus listings, Stocklive-broadcast stud sales, live export orders, private treaty sales, feedlot placement, and slaughter cattle marketing, supported by two Cattle Tick Accredited Certifiers and integration with the eNVD livestock declaration system. Property Services span rural, lifestyle, and commercial real estate across Northern and Western Queensland, marketed through live auctions, online auctions, expressions of interest, and private treaty. Complementary products include the Digital Hub (client account management portal with CSV export), Online Clearing Sales via Bidsonline, Nutrien Finance and Nutrien Insurance referral arrangements, weekly market reports for seven selling centres, and joint listing partnerships with external specialists (Slaney & Co, Veivers Property, Colliers Cairns).
Revenue is generated through transaction-based commissions on livestock sales and property transactions, augmented by referral fees from Nutrien Finance and Nutrien Insurance. The go-to-market motion is sales-led, anchored by field agents and weekly saleyard auctions, supplemented by digital channels (website, mailing list, AuctionsPlus, Stocklive, Bidsonline) and event-driven stud sales. Pricing is not publicly disclosed; cattle listing examples range from $4.30/kg + GST for store cattle to POA for stud animals, and rural property listings span from lifestyle blocks at $400,000 to large-scale stations priced above $5M, indicating commission variability tied to transaction value.
Queensland Rural firmographics
Firmographics- Name
- Queensland Rural
- Legal name
- Queensland Rural Pty Ltd
- Website
- https://qldrural.com.au
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Queensland Rural is a regional livestock marketing and rural real estate services firm headquartered in Charters Towers, Queensland, operating as a Nutrien Ag Solutions subsidiary serving cattle producers, stud breeders, and rural property buyers across Northern and Western Queensland with weekly saleyard auctions and multi-channel marketing services.
- Ownership category
- akta.pro rank
Queensland Rural industry classification
Industry- Product category
- Livestock and Rural Real Estate Services
- NAICS
- Support Activities for Animal Production (115210), Livestock Merchant Wholesalers (424520)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Ranches & Livestock Properties Brokerage (BPAJADAB)
- akta.pro secondary industries
- Land & Farm/Ranch Real Estate Auctions (BPAJAEAD), Animal Handling, Transport & Livestock Hauling Services (AFAEALAD), Livestock & Herd/Flock Operations Management Advisory (Nutrition, Housing, Performance) (AFACAJAL)
Keywords
Where Queensland Rural is headquartered
LocationHeadquarters
- HQ city
- Charters Towers
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Queensland Rural business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Livestock Sales Commission: Commission-based revenue from handling and marketing livestock to National and International Markets. Services include Live Export, Saleyards, AuctionsPlus, Private Treaty, Feedlot, and Slaughter. Queensland Rural is one of the major suppliers of live export cattle out of Townsville.
- Rural Property Sales Commission: Commission from sale of rural, lifestyle, and commercial properties across Northern and Western Queensland. Services include Live and Online Auctions, Expressions of Interest, and Private Treaty sales methods.
- Agistment/Leasing Services: Services facilitating agistment and leasing arrangements for livestock producers.
- Finance Referral: Referral arrangements with Nutrien Finance for rural finance products including Flexi Saver and Livestock Finance. Nutrien Finance is a specialist financial solutions provider with expertise in rural finance market.
- Insurance Referral: Referral arrangements with Nutrien Insurance broking team offering Farm Insurance, Motor Vehicle Insurance, Crop Insurance, Livestock and Equine Insurance, Business Insurance, Home & Contents Insurance, and other covers.
- Online Clearing Auctions: Commission from online machinery and equipment clearing auctions via Bidsonline platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Cattle listing prices range from $4.30/kg + GST for store cattle to POA for registered stud animals |
| Transaction based/ take rate | Multi-year contract | Property values range from lifestyle blocks to large-scale stations |
Go-to-market motion2 records
Distribution channels11 records
Marketing channels6 records
Queensland Rural product offering
Product offeringCore offering
Queensland Rural provides livestock marketing services (Live Export, Saleyard auctions, AuctionsPlus listings, Private Treaty, Feedlot placement and Slaughter marketing) and rural, lifestyle and commercial property sales and leasing across Northern and Western Queensland. The company conducts weekly Prime & Store auctions at Charters Towers and Mareeba saleyards, facilitates stud cattle sales, and offers complementary Digital Hub account management, online clearing auctions, and referrals to Nutrien Finance and Insurance products.
Product overview
Queensland Rural operates as a livestock and rural property services company with a platform-plus-services model. The core offerings include Livestock Services (Live Export, Saleyard auctions, AuctionsPlus, Private Treaty, Feedlot, and Slaughter marketing) and Property Services (rural, lifestyle, and commercial property sales). These are supported by complementary services including Digital Hub (online account management), Online Clearing Sales (via BidsOnline), Nutrien Finance and Insurance products, Stud Sales facilitation, Market Reports, and Cattle Tick Clearing. The company conducts weekly auctions at Charters Towers and Mareeba saleyards with integration to national platforms like AuctionsPlus and StockLive.
Differentiator
Problem solved
Functional benefit
Products and services
- Livestock Services Comprehensive livestock marketing and handling services including Live Export, Saleyard auctions (Charters Towers, Mareeba, Malanda), AuctionsPlus listings, Private Treaty sales, Feedlot placement and Slaughter cattle marketing. Also includes Cattle Tick Clearing services. Target customers are beef cattle producers across Northern and Western Queensland.
- Property Services Rural, lifestyle, and commercial property sales and leasing services across Northern and Western Queensland via Live and Online Auctions, Expressions of Interest, and Private Treaty methods. Serves sellers and buyers of rural, lifestyle, and commercial/agribusiness properties.
- Online Clearing Sales Online platform for clearing auctions of livestock, machinery, equipment, trucks, trailers, and major machinery. Conducted through Bidsonline platform with vendor booking forms available.
- Stud Sales Facilitation Facilitates stud cattle sales for Brahman, Brangus and Ultrablack breeds via on-property and saleyard events broadcast on Stocklive and interfaced with CQLX Gracemere. Partners with producers like Elrose Brahmans, Lunar Brangus, Wilangi Brahmans, and Big Country sales.
- Cattle Tick Clearing Cattle tick dipping, scratching, and clearing services provided by Cattle Tick Accredited Certifiers located in Charters Towers, available to travel to surrounding areas.
- Agistment / Leasing Services Services facilitating agistment and leasing arrangements for livestock producers seeking grazing for livestock and rental of pastoral land.
Quantifiable outcome
- Weekly Prime & Store Auction Sales conducted at Charters Towers & Mareeba Saleyards
- +3 more outcomes
Companies that use Queensland Rural
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles1 record
Queensland Rural technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Queensland Rural partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Nutrien Ag SolutionscoreParent company providing brand affiliation, business network access, and relationship with Grant Daniel & Long (GDL) for access to major selling centres including Longreach, Blackall, Roma, Dalby, Gracemere, Emerald, and Clermont. Queensland Rural is a subsidiary of Nutrien Ag Solutions Limited ABN 73 008 743 217.
- Grant Daniel & Long (GDL)minorThrough Nutrien Ag Solutions network, provides access to Central, Southern & Western Queensland major selling centres including Longreach, Blackall, Roma, and Dalby.
- AuctionsPluscoreNational cattle marketing platform. Queensland Rural has fully accredited staff to list and market cattle, providing access to national Australian buying panel.
- StocklivecoreLive auction broadcast platform used for stud cattle sales. Elrose, Big Country, and Wilangi Brahman sales are interfaced with Stocklive. CQLX Gracemere also interfaced for some events.
- Slaney & CominorJoint listing agent for property sales. Henry Slaney contact for conjunction marketing (e.g., Bumbleginny property).
- Veivers PropertyminorGrant Veivers from Veivers Property acts as joint agent for large-scale grazing properties including Strathalbyn and Tabletop Stations aggregation. Grant Veivers contact: 0429 844 585.
- David Buckley (External Rural Property Specialist)minorExternal Rural Property Specialist engaged for specific property listings such as Desmond Station Collinsville. Contact: 0448 010 162.
- Colliers CairnsminorCommercial real estate partner for ecotourism and specialty property listings. Stacey Quaid contact (0418 773 258) for Outstanding Ecotourism Opportunity at Butchers Creek.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Queensland Rural competitors and assessment
Company assessmentDirect peers
- Raine & Horne Rural: Raine & Horne operates a dedicated rural real estate network across regional Australia handling livestock properties, stations and lifestyle holdings. Direct peer in rural property brokerage, with overlapping client profiles (graziers, station owners, lifestyle buyers) in Queensland.
- Colliers Rural & Agribusiness: Colliers runs a Rural & Agribusiness team handling station, grazing and large-scale rural property transactions across Queensland (Cairns office already partners with Queensland Rural on ecotourism listings). Direct peer on the high-value rural property brokerage side.
- Ray White Rural: Ray White's rural division specialises in livestock, rural and lifestyle property sales across Australian regions. Comparable in that it competes for the same rural property listings and offers auction and private treaty sales methods analogous to Queensland Rural's property services.
Broad incumbents
- CBRE Agribusiness: CBRE's Agribusiness team transacts large-scale farmland and pastoral assets across Australia and globally. Comparable for institutional-grade rural property mandates of the type Queensland Rural handles (e.g., the 225,800 ha Mutton Hole/Oakland Park aggregation).
- Elders Limited: Elders is Australia's largest listed rural services and real estate agency with livestock marketing, rural property sales, finance and insurance offerings across the country. Comparable as a broad incumbent offering the same livestock + property + financial services bundle as Queensland Rural, but at national scale.
- Nutrien Ag Solutions (parent): Queensland Rural's parent company and the largest Australian rural services network, operating livestock marketing, property sales and farm supply across hundreds of branches. As the corporate parent it offers the same service mix at much greater scale, making it the closest comparable in scope.
Emerging players
- AuctionsPlus: AuctionsPlus is Australia's national online livestock marketing platform, used by Queensland Rural as a channel but also a competitive threat to traditional saleyard intermediation. Comparable as a livestock marketing channel with overlapping value proposition to Queensland Rural's saleyard and stud sale services.
- StockLive: StockLive is an online live-streaming auction platform for stud and commercial livestock sales. Used by Queensland Rural for stud sale broadcasts, but also a digitisation vector that could disintermediate traditional saleyard auctioneers in future.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Queensland Rural social profiles
Digital presenceQueensland Rural financial estimates
Financial estimateRevenue estimate
Valuation estimate
Queensland Rural leadership team
Management profileNumber of profiles
Profiles13 records
Queensland Rural funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Queensland Rural M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Queensland Rural
What does Queensland Rural do?
Queensland Rural provides livestock marketing services (Live Export, Saleyard auctions, AuctionsPlus listings, Private Treaty, Feedlot placement and Slaughter marketing) and rural, lifestyle and commercial property sales and leasing across Northern and Western Queensland. The company conducts weekly Prime & Store auctions at Charters Towers and Mareeba saleyards, facilitates stud cattle sales, and offers complementary Digital Hub account management, online clearing auctions, and referrals to Nutrien Finance and Insurance products.
Is Queensland Rural a public or private company?
Queensland Rural is a private company. It is classified as corporate owned and is currently operating.
When was Queensland Rural founded?
Queensland Rural was founded in 2009. It employs 11 to 50 people.
Where is Queensland Rural based?
Queensland Rural is headquartered in Charters Towers, Australia, in the Oceania region.
How does Queensland Rural make money?
Six revenue lines are on record. Livestock Sales Commission is the primary driver. The others are rural Property Sales Commission, agistment/Leasing Services, finance Referral, insurance Referral and online Clearing Auctions.
Who are Queensland Rural's main competitors?
Direct peers on record are Raine & Horne Rural, Colliers Rural & Agribusiness and Ray White Rural. Broad incumbents are CBRE Agribusiness, Elders Limited and Nutrien Ag Solutions (parent). Emerging players are AuctionsPlus and StockLive.
Does Queensland Rural have an API?
No public API is recorded for Queensland Rural.
What industry is Queensland Rural in?
Queensland Rural's product category is Livestock and Rural Real Estate Services. Its primary akta.pro industry code is BPAJADAB, Ranches & Livestock Properties Brokerage, with a secondary code of BPAJAEAD, Land & Farm/Ranch Real Estate Auctions. Its NAICS code is 115210 and its SIC code is 700.