Grant Daniel Long
Grant Daniel Long is a privately held livestock and rural property selling agency operating 33 regional branches across Queensland and Northern Territory, serving graziers, stud stock breeders, and rural property owners with livestock sales, property transactions, and ancillary finance, insurance, feedlot, and live export services.
- Company typePrivate
- Founded1996
- HeadquartersCunnamulla, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Grant Daniel Long does
Grant Daniel Long (GDL) is a privately held livestock and rural property selling agency headquartered in Cunnamulla, Australia, operating through 33 regional branches across Queensland and the Northern Territory. Founded in 1996, the company serves graziers, livestock producers, rural property owners, and stud stock breeders with a service catalogue that spans livestock sales (commercial and stud), residential and rural property sales and management, clearing sales, live cattle export facilitation, feedlot and livestock management services, and ancillary finance and insurance. The underlying technology is a traditional agency model augmented by integrations with third-party online auction platforms AuctionsPlus and Stocklive, which extend the buyer pool beyond physical saleyards at venues such as Silverdale, CQLX Gracemere, Coolabunia, and Winton. There is no proprietary platform technology, API, or AI capability disclosed.
GDL generates revenue through commission-based transaction fees on livestock and property sales, supplemented by professional service fees on property management, finance and insurance, feedlot services, and live export. Go-to-market is sales-led and event-driven: field sales teams operate out of regional branches, and the company organizes stud stock sales events across multiple saleyards. Customer acquisition relies on the website (gdlrural.com.au), Facebook, YouTube, and email newsletters targeting rural audiences in its operating territory. Customer mix is dominated by SMB graziers and rural property owners, with a secondary enterprise segment in stud stock breeders. A co-branding relationship with Nutrien Ag Solutions is visible on the website, suggesting a parent or affiliated entity tie that is not formally documented in the data.
Grant Daniel Long firmographics
Firmographics- Name
- Grant Daniel Long
- Legal name
- Grant Daniel Long
- Website
- https://gdlrural.com.au
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Grant Daniel Long is a privately held livestock and rural property selling agency operating 33 regional branches across Queensland and Northern Territory, serving graziers, stud stock breeders, and rural property owners with livestock sales, property transactions, and ancillary finance, insurance, feedlot, and live export services.
- Ownership category
- akta.pro rank
Where Grant Daniel Long is headquartered
LocationHeadquarters
- HQ city
- Cunnamulla
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
Grant Daniel Long business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Livestock Sales: Cattle and livestock sales including weaner sales, PTIC cows, and other cattle transactions through physical saleyards and online platforms
- Stud Stock Sales: Specialized stud cattle sales including bull sales, female sales, and breeder production sales for various cattle breeds
- Property Sales: Residential, rural, commercial, and vacant land property sales across Queensland and Northern Territory
- Property Management: Rental property management services
- Finance & Insurance: Finance and insurance services for rural and property customers
- Feedlot & Management Services: Feedlot services and livestock management services
- Live Export: Live cattle export services
- Clearing Sales: Clearing sales for livestock and equipment
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Property Sales - Commission-based |
| Transaction based/ take rate | Pay-as-you-go | Livestock Sales - Commission-based |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Grant Daniel Long product offering
Product offeringCore offering
Grant Daniel Long is a livestock and property agency that facilitates the buying and selling of cattle (commercial and stud), rural and residential properties, and related services across Queensland and the Northern Territory through 33 regional branches, physical saleyards, and online auction platforms (AuctionsPlus, Stocklive). The agency also provides complementary services including finance and insurance broking, feedlot and management services, live cattle export, clearing sales, property management, and property appraisals.
Product overview
Grant Daniel Long (GDL) is a livestock and rural property agency operating across Queensland and the Northern Territory. The company offers two main service divisions: livestock sales (including cattle, stud stock, feedlot services, live export, and clearing sales) and real estate services (residential, rural, commercial properties, and property management). Operating for 29 years through 33 regional branches, GDL functions as a traditional agency connecting buyers and sellers rather than a technology platform. Key services include livestock auction facilitation through AuctionsPlus and Stocklive, stud stock sales, rural property sales, and associated finance and insurance services.
Differentiator
Problem solved
Functional benefit
Products and services
- Livestock Sales
Companies that use Grant Daniel Long
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Grant Daniel Long technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Grant Daniel Long partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- AuctionsPluscoreAuctionsPlus is an online cattle auction platform used by GDL for listing and selling commercial livestock. The partnership enables GDL to reach a broader national buyer network and conduct online livestock sales beyond regional physical saleyards.
- StocklivecoreStocklive is an online auction platform used for GDL's stud stock and commercial cattle sales. The partnership provides online bidding capabilities for livestock auctions, supplementing traditional saleyard sales.
- Nutrien Ag SolutionsminorNutrien Ag Solutions is referenced in the website footer's Privacy Policy and Terms of Use links, suggesting a corporate parent or affiliated entity relationship. The GDL logo appears alongside Nutrien Ag Solutions branding.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Grant Daniel Long competitors and assessment
Company assessmentDirect peers
- TopX Australia: Specialist livestock marketing agency running stud stock and commercial cattle sales across eastern Australia. Highly comparable to GDL's stud stock and livestock sales operations, competing for similar breeder and commercial cattle clients.
- Elders Limited: Australia's largest listed rural services company providing livestock agency, real estate sales, agronomy, and financial services across regional Australia. Highly comparable to GDL's combined livestock and property agency model, though at much greater national scale.
- LAWD: Australian specialist rural property agency focused on land, agribusiness, water, and development transactions across eastern Australia. Directly comparable to GDL's rural property sales capability with a similar geographic footprint in QLD and NSW.
- Ray White Rural: Franchised rural real estate network across Australia and New Zealand handling farms, stations, and lifestyle property sales. Comparable to GDL's rural property division though operating on a franchise model rather than corporate branch ownership.
- Herron Todd White: National property valuation and advisory firm with strong regional and rural Australia coverage. Comparable to GDL's appraisals and rural sales advisory work, though primarily a valuation firm rather than transactional agency.
- RMA Network: Aggregator network for independent rural real estate agencies across Queensland, NSW, and Victoria. Comparable to GDL's regional agency model and a potential acquirer of independent QLD/NT rural agencies in any future consolidation.
- Harcourts Rural: Rural property franchise operation in Australia covering farms, stations, and lifestyle blocks. Comparable to GDL's residential and rural property sales, though without GDL's integrated livestock agency component.
- Colliers Rural & Agribusiness: Specialized rural property sales and advisory division of Colliers in Australia, handling high-value station and farmland transactions. Comparable to GDL's rural sales business but focused on the upper end of the rural property market.
Broad incumbents
- Nutrien Ag Solutions: Global agricultural inputs and services company with a major Australian rural services footprint following the Landmark acquisition. Operates livestock, property, and finance services directly overlapping GDL's offering; co-branding in GDL's footer suggests an affiliation.
Others
- AuctionsPlus: Australia's leading online livestock auction platform integrated with GDL for cattle sales. Not a competitor but an enabling channel partner; relevant as a benchmark for the digital layer that traditional agencies like GDL increasingly depend on.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Grant Daniel Long social profiles
Digital presenceGrant Daniel Long financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grant Daniel Long leadership team
Management profileNumber of profiles
Profiles9 records
Grant Daniel Long funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grant Daniel Long M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grant Daniel Long
What does Grant Daniel Long do?
Grant Daniel Long is a livestock and property agency that facilitates the buying and selling of cattle (commercial and stud), rural and residential properties, and related services across Queensland and the Northern Territory through 33 regional branches, physical saleyards, and online auction platforms (AuctionsPlus, Stocklive). The agency also provides complementary services including finance and insurance broking, feedlot and management services, live cattle export, clearing sales, property management, and property appraisals.
Is Grant Daniel Long a public or private company?
Grant Daniel Long is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Grant Daniel Long founded?
Grant Daniel Long was founded in 1996. It employs 101 to 250 people.
Where is Grant Daniel Long based?
Grant Daniel Long is headquartered in Cunnamulla, Australia, in the Oceania region.
How does Grant Daniel Long make money?
Eight revenue lines are on record. Livestock Sales are the primary driver. The others are stud Stock Sales, property Sales, property Management, finance & Insurance, feedlot & Management Services, live Export and clearing Sales.
Who are Grant Daniel Long's main competitors?
Direct peers on record are TopX Australia, Elders Limited, LAWD, Ray White Rural, Herron Todd White, RMA Network, Harcourts Rural and Colliers Rural & Agribusiness. Nutrien Ag Solutions is listed as a broad incumbent. AuctionsPlus is listed as an others.
Does Grant Daniel Long have an API?
No public API is recorded for Grant Daniel Long.