Compas
Compas is a private media planning and buying firm serving healthcare and pharmaceutical clients. For over 30 years, it has operated a consortium model that aggregates client media spend to deliver incremental savings, supported by its NMSDC-certified minority-owned designation enabling diverse spend reporting.
- Company typePrivate
- Founded1994
- HeadquartersCherry Hill, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Compas does
Compas, Inc. is a private, healthcare-focused media planning and buying firm headquartered in Cherry Hill, New Jersey, with 101-250 employees. Founded over 30 years ago, the company partners with leading media providers and innovators across all channels and tactics, positioning itself as a steward of its clients' media investments with a stated emphasis on management, execution, effectiveness, transparency, and accountability. The company is led by CEO James Woodland and Founder & Executive Chairman Stan Woodland.
The firm's core product is Media Buying Services, built around a consortium model that aggregates media spend across multiple clients to unlock incremental savings through collective buying power. This is supplemented by the Reprints Buying Portal, a self-service web platform that lets clients view real-time order status and request quotes. Compas holds NMSDC certification as a minority-owned-and-operated business, enabling its clients to generate Tier 1 and Tier 2 Diverse Spend against supplier-diversity mandates, and the firm is a member of the Diversity Alliance for Science (DA4S). It has also formed a strategic collaboration with Microsoft Advertising (alongside CMI Media Group) to extend its reach into Microsoft's advertising platforms for healthcare and pharmaceutical brands.
Compas operates an enterprise, consultative go-to-market motion targeting healthcare and pharmaceutical organizations, with engagement supported by content marketing, professional association participation, and earned media such as the Most Loved Workplaces 2024 (Diversity, Women, Young Professionals) and Healthcare Businesswomen's Association Luminary Award recognitions. The firm generates revenue through managed services fees tied to the value delivered on client media spend. The company is privately held, with no disclosed parent company, funding rounds, acquisitions, or M&A activity in the available data.
Compas firmographics
Firmographics- Name
- Compas
- Legal name
- Compas, Inc.
- Website
- https://compas-inc.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Compas is a private media planning and buying firm serving healthcare and pharmaceutical clients. For over 30 years, it has operated a consortium model that aggregates client media spend to deliver incremental savings, supported by its NMSDC-certified minority-owned designation enabling diverse spend reporting.
- Ownership category
- akta.pro rank
Compas industry classification
Industry- Product category
- Healthcare Media Buying Services
- NAICS
- Media Buying Agencies (541830)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
- akta.pro secondary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
Keywords
Where Compas is headquartered
LocationHeadquarters
- HQ city
- Cherry Hill
- HQ country
- United States
- HQ region
- North America
Markets served
Compas business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Media Buying Services: Compas generates revenue by acting as a strategic media buying partner for healthcare and pharmaceutical clients. The company leverages collective buying power through a consortium model to secure media placements across all channels and tactics, returning savings to clients while earning fees based on the value delivered.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Compas product offering
Product offeringCore offering
Compas delivers media buying services to healthcare and pharmaceutical clients by aggregating client media budgets into a consortium model that unlocks incremental savings. The firm executes strategic media purchases across all channels and tactics with full transparency, data sharing, validation, and follow-up, and supports Tier 1 and Tier 2 Diverse Spend reporting as an NMSDC-certified minority-owned-and-operated business. A self-service Reprints Portal enables clients to track order status and request quotes online.
Product overview
Compas offers a unified suite of media buying services for healthcare and pharmaceutical clients, built around a consortium model that aggregates purchasing power across multiple organizations to deliver savings and strategic execution. The core offering is the Media Buying Services platform, supplemented by the Reprints Portal for order management and quote requests. The company positions itself as a steward of clients' media investments with a focus on transparency and accountability.
Differentiator
Problem solved
Functional benefit
Products and services
- Media Buying Services Comprehensive media buying services for healthcare and pharmaceutical clients that aggregate client media investments into a consortium to unlock incremental savings, with strategic execution across all channels and tactics backed by data sharing, validation, and follow-up.
- Reprints Buying Portal Online client portal where existing healthcare and pharmaceutical clients can sign in to view real-time status of reprints orders and request quotes, supporting account management and transparency around reprints purchasing.
Quantifiable outcome
- Returns millions in savings to clients through consortium buying power
Companies that use Compas
Customer profileSegments1 record
Ideal customer profiles1 record
Compas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Compas partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- National Minority Supplier Diversity Council (NMSDC)coreCompas is certified as a minority-owned-and-operated business by NMSDC, a leading corporate membership organization committed to advancing supplier diversity. This certification enables Compas to help clients generate significant Tier 1 and Tier 2 Diverse Spend.
- Diversity Alliance for Science (DA4S)minorCompas is a member of the Diversity Alliance for Science, supporting diversity initiatives in the scientific and healthcare sectors.
- Microsoft AdvertisingcoreHealthcare brands gain enhanced engagement through CMI Media Group and Compas collaboration with Microsoft Advertising, enabling pharmaceutical and healthcare companies to reach audiences through Microsoft's advertising platforms.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Compas competitors and assessment
Company assessmentBroad incumbents
- Wavemaker: Global media planning and buying agency within WPP, with significant healthcare and pharma practice. Competes for healthcare media budgets through enterprise-scale holding company relationships.
- OMD Worldwide: Global media agency within Omnicom serving major healthcare and pharmaceutical advertisers. Broader incumbent offering media buying as part of a wider communications portfolio.
- Hearts & Science: Data-driven media agency within Omnicom with strong pharma/healthcare client roster. Competes for healthcare media budgets with a technology-forward, audience-centric approach.
- PHD Media: Global media planning and buying network within Omnicom with active pharmaceutical and healthcare clients. Broad incumbent that competes for healthcare media mandates as part of a full-service offering.
Direct peers
- Publicis Health Media: Healthcare-focused media agency within the Publicis network serving pharma, OTC, and medical device clients. Direct competitor for healthcare media buying RFPs at enterprise scale.
- FCB Health New York: Healthcare-specialized creative and media agency within IPG, serving pharma, biotech, and medical device marketers. Competes directly for healthcare media buying engagements.
- Intouch Group: Pharma and healthcare-specialized marketing services agency providing media buying, planning, and analytics to life sciences clients. Directly competes for healthcare media budgets with similar vertical focus.
- CMI Media Group: Healthcare-focused media buying agency and Compas' named collaborator on the Microsoft Advertising partnership. Operates in the same healthcare media buying niche with overlapping client roster and consortium-style offerings.
- Havas Health Network: Global healthcare communications network offering media planning and buying for pharma and consumer health clients. Operates in the same healthcare media buying category with broader geographic reach.
- McCann Health: Healthcare-focused global agency within IPG offering media planning and buying alongside creative and consulting. Direct competitor for large pharma and healthcare media buying mandates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Compas social profiles
Digital presenceCompas compliance and trust
Trust signalCompliance1 record
Compas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Compas leadership team
Management profileNumber of profiles
Profiles2 records
Compas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Compas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Compas
What does Compas do?
Compas delivers media buying services to healthcare and pharmaceutical clients by aggregating client media budgets into a consortium model that unlocks incremental savings. The firm executes strategic media purchases across all channels and tactics with full transparency, data sharing, validation, and follow-up, and supports Tier 1 and Tier 2 Diverse Spend reporting as an NMSDC-certified minority-owned-and-operated business. A self-service Reprints Portal enables clients to track order status and request quotes online.
Is Compas a public or private company?
Compas is a private company. It is classified as family owned and is currently operating.
When was Compas founded?
Compas was founded in 1994. It employs 101 to 250 people.
Where is Compas based?
Compas is headquartered in Cherry Hill, United States, in the North America region.
How does Compas make money?
One revenue line is on record: media Buying Services.
Who are Compas's main competitors?
Broad incumbents on record are Wavemaker, OMD Worldwide, Hearts & Science and PHD Media. Direct peers are Publicis Health Media, FCB Health New York, Intouch Group, CMI Media Group, Havas Health Network and McCann Health.
Does Compas have an API?
No public API is recorded for Compas.
What industry is Compas in?
Compas's product category is Healthcare Media Buying Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying, with a secondary code of BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio). Its NAICS code is 541830.