Seesound

What Seesound does

SeeSound (legal entity SEESOUND, S.L.) is a privately held Spanish professional audiovisual equipment distributor founded in 2004 and headquartered in Esplugas de Llobregat, Barcelona. The company is the exclusive Iberian (Spain and Portugal) distributor for more than 45 premium international AV brands spanning audio (DPA, Wisycom, Audac, Powersoft, Adamson), lighting (MA Lighting, Martin, Prolights), video, acoustic treatment, and rigging. Its core product portfolio includes lighting control consoles (grandMA3-compact XT), wireless broadcast systems (Wisycom PFL, DPA receivers), amplifiers with DSP/Dante (Powersoft Mezzo), LED fixtures (Martin MAC ONE), and an integrated Visual Productions control stack (CueCore3, B-Station2, LPU, PoeSwitch) interoperable with MA Lighting and Resolume via OSC. The company also distributes Visual Productions, Panasonic, and other manufacturers' solutions for video and control.

SeeSound operates a 1,500 m2 Experience Center in Sant Feliu de Llobregat near Barcelona where professional buyers can test and evaluate AV equipment before purchase, supported by an in-house engineering department that provides project advisory, design, and integration services for integrators and installers. Revenue is generated through four streams: hardware distribution (transactional B2B e-commerce and direct sales), engineering advisory services for integration projects, after-sales technical support and repair (SAT), and professional training and workshops. Pricing is registration-based for professional buyers, with tiered discounts, free shipping above EUR 200, and a 14-day return policy. Go-to-market combines an e-commerce storefront (seesound.es with a Spanish/Portuguese bilingual version), direct enterprise sales through the Experience Center, and consultative field sales for integration projects.

The company serves at least eight professional verticals: Integration & Installation (primary), TV/Studio/Photography (primary), LIVE concerts and festivals (primary), Architectural lighting, Location Sound & Cinema, Theater/Corporate events, Acoustic Conditioning, and Industrial (including healthcare and worship). Notable named customers include Fluge Audiovisuales (technical production for Manuel Carrasco concerts at Estadio La Cartuja with 250,000+ attendees and Aitana's world tour), LedDream Group, TV3, La Fábrica de Carbón, and E. Arquitectura J. Fragoso. SeeSound maintains memberships in three Spanish AV industry associations (AFIAL, AAI, AEC) and operates with no disclosed external investment, parent entity, or M&A activity.

Name

Seesound

Legal name

SEESOUND, S.L.

Website

https://seesound.es

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

SeeSound is a privately held Spanish professional audiovisual equipment distributor, serving integrators, broadcasters, live-event producers, and architects across Spain and Portugal with exclusive distribution rights for over 45 premium international AV brands and an engineering advisory team.

Ownership category

akta.pro rank

Product category

Professional Audiovisual Equipment Distribution

NAICS

Musical Instrument and Supplies Retailers (459140)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Pro Audio & Recording Equipment Retail (MI-adjacent) (CRALAEAC)

Keywords

• Professional audio distribution
• Lighting equipment distribution
• Video equipment distribution
• Acoustic treatment products
• AV system integration

Headquarters

HQ city

Esplugas De Llobregat

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Equipment Distribution: Distribution of professional audio, lighting, video, acoustics, and rigging equipment from multiple international brands to professional customers in Spain and Portugal.
2. Engineering Advisory Services: Comprehensive consulting services for integration and installation projects with engineering department support for project design and implementation.
3. Technical Support (SAT): Technical after-sales service including repairs and returns (RMA) for professional audiovisual equipment.
4. Training and Workshops: Professional training programs and workshops on audiovisual equipment and technologies for customers and industry professionals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

SeeSound is the exclusive distributor in Spain and Portugal of premium professional audiovisual brands spanning audio, lighting, video, acoustics, and rigging. The company sells and supports more than 45 international brands (including Adamson, DPA, Martin, MA Lighting, Powersoft, Prolights, Audac, Renkus-Heinz, and Wisycom) to professional customers, complemented by an in-house engineering advisory team, a 1,500 m² Experience Center showroom in Barcelona, after-sales technical support, and a training/workshops program.

Product overview

SeeSound is a professional audiovisual equipment distributor offering a comprehensive portfolio across six core product categories: Audio (microphones, speakers, amplifiers, wireless systems from brands like DPA, Wisycom, Audac, Powersoft, Adamson), Lighting (consoles, fixtures from MA Lighting, Martin, Prolights), Acoustic Treatment, Stage & Truss, and Video Equipment. The company distributes over 40 professional brands and operates an Experience Center in Barcelona where customers can test products. Specific notable products include the grandMA3-compact XT lighting console, Zactrack automatic tracking systems, Wisycom wireless RF equipment, DPA broadcast microphones, and Visual Productions controllers (CueCore3, B-Station2) for integrated lighting and video control. SeeSound serves diverse sectors including Integration & Installation, TV & Studio, Live Events, Architectural, Location Sound & Cinema, Theater, Acoustic Conditioning, and Industrial applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Audio Equipment Distribution Distribution of professional audio equipment including microphones, loudspeakers, amplifiers, wireless/RF systems, and audio processors from premium brands such as DPA, Wisycom, Audac, Powersoft, and Adamson, sold to registered professional buyers in Spain and Portugal.
• Professional Lighting Equipment Distribution Distribution of professional lighting consoles, LED fixtures, moving heads, and lighting control accessories from brands including MA Lighting, Martin Professional, and Prolights, for live events, broadcast, and architectural applications.
• Professional Video Equipment Distribution Distribution of professional video equipment, displays, media servers, and show-control devices (including Visual Productions CueCore3 and B-Station2 controllers) for integrated AV installations and live productions.
• Acoustic Treatment Solutions Distribution of acoustic treatment and conditioning products to address noise problems and optimize sound quality in venues, studios, and professional environments.
• Stage & Rigging Equipment Distribution Distribution of stage equipment, truss structures, and rigging hardware for professional installations and live event productions.
• Engineering Advisory Services Comprehensive consultative engineering support for integration and installation projects, providing 360° project advisory including audio, lighting, video, rigging, and acoustics design and implementation guidance from the in-house engineering department.
• Technical Support and Repairs (SAT) After-sales technical service including repairs, returns management (RMA), and technical assistance for distributed professional audiovisual equipment.
• Training and Workshops Professional training programs, workshops, and industry training tours (e.g., SeeYou 2019 multi-city tour) on audiovisual equipment and technologies for customers and industry professionals.
• Experience Center (Demonstration Facility) 1,500 m² showroom in Sant Feliu de Llobregat, Barcelona, allowing professional customers to test and evaluate audio, video, lighting, rigging, and acoustic equipment before purchase; also hosts client meetings and training events.

Named customers7 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Three partnerships are on record, tiered minor.

• AFIAL (Asociación de Fabricantes de Iluminación)minorOthersIndustry association membership representing professional lighting manufacturers in Spain. SeeSound is listed as a member company on the AFIAL website, indicating participation in the Spanish professional lighting industry association.
• AAI (Associación de Audiovisión)minorOthersAudiovisual industry association. SeeSound appears as a member, demonstrating involvement in the Spanish audiovisual sector professional community.
• AEC (Asociación de Empresas de Sonido e Iluminación)minorOthersAssociation of Sound and Lighting Companies. SeeSound is listed as a member, indicating participation in the professional AV services industry association.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Production Resource Group (PRG): Global AV solutions provider combining equipment distribution, rental, and integration; overlaps SeeSound's premium brand distribution, live-event production, and broadcast customer base at a substantially larger scale.
• Solotech: North American-headquartered AV and live-event production company with European operations; overlaps SeeSound's premium pro-AV brand distribution and large-scale live-event production customer base at much larger scale.
• AED Group: Belgium-headquartered AV equipment distribution and rental group with a broader pan-European footprint and dry-hire rental business that overlaps SeeSound's premium brand distribution and live-event customer segments.

Direct peers

• Adam Hall Group: German pro-audio and event technology manufacturer-distributor with a comparable multi-brand, multi-segment European distribution model and integrator/event customer base, with overlap in brands such as LD Systems.
• Sisme: Italian distributor of professional audio, lighting, and video equipment serving the same European pro-AV integrator and event-production customer segments as SeeSound with comparable multi-brand distribution economics.
• Earpro: Spanish distributor of professional audio brands including Sennheiser and DAS Audio, operating in the same Iberian market as SeeSound with a comparable B2B integrator/event-company customer base and overlapping brand portfolio.
• LMC Audio Systems: UK-based professional audio distributor supplying brands such as DiGiCo, Adamson, and Martin to the live, install, and broadcast markets; comparable multi-brand portfolio, integrator customer base, and Iberian-adjacent European geography.
• NEEC Iberia: Iberian distributor of professional broadcast, AV, and cinema equipment, sharing SeeSound's Iberian geographic focus, integrator and broadcaster customer base, and multi-brand premium distribution model.
• Audio Pro Heilbronn: German distributor of professional audio, lighting, and video brands to integrators, broadcasters, and event production companies; comparable multi-brand distribution model and customer verticals to SeeSound across Europe.
• Algam Entreprises: French-headquartered distributor of professional audio, lighting, and music instruments across Europe, comparable to SeeSound in multi-brand distribution model, premium brand portfolio, and B2B integrator/event customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCJcHyLubi23tMV-fQ0BQl4A
• Facebookfacebook.com/seesound.es
• LinkedInlinkedin.com/company/seesound-espa%C3%B1a
• Instagraminstagram.com/seesound_av

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seesound