ProFinance
ProFinance.Ru is a Russian financial information portal operating since 1995 that provides real-time currency quotes, forex analysis, commodity prices, and market news to Russian-speaking active traders and investors via its website, the Market Logic Windows application, and a paid API.
- Company typePrivate
- Founded1995
- HeadquartersMoscow, Russia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What ProFinance does
ProFinance.Ru (ПроФинанс.ру) is a privately held Russian financial information portal operating since 1995 from Moscow. The company provides real-time currency exchange rates, forex quotes, commodity prices, market news, technical analysis, and economic calendar data primarily to Russian-speaking active traders, retail investors, and financial specialists. Its core product is the ProFinance.Ru website, which aggregates market data and publishes expert commentary sourced from global banks and analysts, and serves an audience of 3.4 million monthly visitors generating 15.6 million monthly visits and 50.6 million page views, with 88.5% of traffic from organic search and direct visits.
The company's underlying technology is a real-time market data aggregation platform covering currency, indices, precious metals, forward metals, bonds, energy, agriculture, and cryptocurrency markets. Its commercial product surface consists of two offerings: (1) the Market Logic Windows desktop application, a downloadable tool providing tick-level historical pricing, custom interval aggregation, cross-price construction, and built-in technical analysis indicators; and (2) a paid subscription API delivering real-time currency, precious metal, and market data programmatically. The platform also maintains a Telegram channel (MarketSnapshot) and distributes content through Yandex Zen and Google News.
ProFinance operates a hybrid monetization model combining display advertising against its large organic-traffic audience and premium subscription revenue from the Market Logic application and API. Pricing for premium services is not publicly disclosed. The business is a small, privately held operation with 11-50 employees and no disclosed institutional investors, parent company, or capital raises. Its audience spans 24+ countries, though 80%+ of visitors originate from Russia and CIS markets.
ProFinance firmographics
Firmographics- Name
- ProFinance
- Legal name
- ПроФинанс.ру (ProFinance.Ru)
- Website
- https://profinance.ru
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ProFinance.Ru is a Russian financial information portal operating since 1995 that provides real-time currency quotes, forex analysis, commodity prices, and market news to Russian-speaking active traders and investors via its website, the Market Logic Windows application, and a paid API.
- Ownership category
- akta.pro rank
ProFinance industry classification
Industry- Product category
- Financial Information Services
- NAICS
- Web Search Portals, Libraries, Archives, and Other Information Services (519)
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Retail FX/CFD Broker Trading Venues (FSAFADAD)
- akta.pro secondary industry
- Remittances & Retail FX (Consumer Cross-Border) (FSABAAAK)
Keywords
Where ProFinance is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Markets served
ProFinance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Distribution channels3 records
Marketing channels4 records
ProFinance product offering
Product offeringCore offering
ProFinance.Ru is a Russian-language financial information portal that aggregates real-time currency exchange rates, forex quotes, commodity prices, stock market data, and financial news for traders and investors. The portal offers an advertising-supported free website with charts, technical analysis, expert commentary from banks and analysts, and an economic calendar. In parallel, the company sells the Market Logic Windows desktop application for tick-level historical data and technical analysis tools, and provides paid API access to live market data for institutional and enterprise subscribers.
Product overview
ProFinance operates as a financial information portal offering a website with real-time currency rates, forex analysis, and market charts, combined with the Market Logic desktop application (Windows) for professional traders requiring tick-level data, technical analysis tools, and API access for real-time market data subscriptions.
Differentiator
Problem solved
Functional benefit
Brands
- Market Logic: Windows-based downloadable application providing real-time market data, historical price data, and technical analysis tools for forex, indices, precious metals, and other financial instruments.
Products and services
- ProFinance.Ru Website (Financial Information Portal) A Russian-language financial information portal providing real-time currency exchange rates, forex and currency market analysis, commodity and stock prices, charts, market news, expert commentary from banks and analysts, an economic calendar, historical data archives, and a forum for retail traders and investors. The portal serves active traders and investors across Russia, CIS, and global markets.
- Market Logic Desktop Application A downloadable Windows desktop application providing real-time market data with tick-level price streams, aggregated historical price intervals, built-in technical analysis indicators, and cross-price construction across currency, equity index, precious metals, forward metals, bonds, energy, agriculture, and cryptocurrency markets. Sold as a paid subscription product for professional traders and market data subscribers.
- ProFinance Market Data API A paid subscription API providing programmatic real-time online access to currency exchange rates, precious metals prices, and other financial instrument market data for enterprise and developer integration. Includes consultation on pricing of financial instruments and additional data customization. Subscribers request terms via email at [email protected].
Quantifiable outcome
- Monthly audience of 15.6 million visits with 50.6 million page views
- +1 more outcomes
Companies that use ProFinance
Customer profileSegments1 record
Ideal customer profiles2 records
ProFinance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
ProFinance partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
ProFinance competitors and assessment
Company assessmentDirect peers
- Investing.com: A leading global financial information portal providing real-time quotes, charts, news and analysis across forex, commodities, equities and crypto — directly comparable to ProFinance in product surface, audience and monetization model, but at global scale.
- TradingView: A web-based charting and market analysis platform with social/networking features and a global retail trader user base. Overlaps with ProFinance's technical-analysis and FX coverage and represents the modern, product-led competitor that ProFinance's Market Logic desktop app competes against.
- FXStreet: A dedicated forex news, analysis and real-time quotes portal for retail FX traders. Closely mirrors ProFinance's editorial and quote-aggregation model in the FX vertical, with a comparable dealer/market-data-adjacent revenue structure.
- DailyFX: A forex-focused news and analysis site serving retail FX traders globally, closely comparable to ProFinance's FX news and analysis offering and supported by an institutional FX broker parent.
- Banki.ru: A high-traffic Russian financial information site covering banking products, deposits, loans and market news. Comparable to ProFinance as a Russian-language financial media/portal, though with a heavier banking-product comparison focus.
- Smart-Lab: A leading Russian-language investor community and financial information portal with active forums and market analysis content. Overlaps ProFinance's audience (active Russian retail traders/investors) and editorial coverage of equities and FX.
- Finam.ru: A major Russian financial information and brokerage portal providing quotes, analytics and market news to retail investors in Russia/CIS — the leading domestic competitor to ProFinance in the same language, audience and product category.
Broad incumbents
- Bloomberg: A global financial data, news and analytics platform serving institutional and retail audiences. Operates far above ProFinance's scale but provides the same fundamental functionality of real-time market data and financial news that ProFinance targets at a niche audience.
- RBC (RosBusinessConsulting): Russia's largest business news media group with broad coverage of financial markets, companies and macroeconomic news. A broader incumbent than ProFinance but overlapping heavily in Russian-language market news and quotes distribution.
Emerging players
- ForexLive: A real-time forex news and analysis blog popular among active retail FX traders. A more niche, content-led peer comparable to ProFinance's news/analysis offering with a similar target user (active retail FX traders), though at smaller scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
ProFinance social profiles
Digital presenceProFinance financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProFinance leadership team
Management profileNumber of profiles
ProFinance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProFinance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProFinance
What does ProFinance do?
ProFinance.Ru is a Russian-language financial information portal that aggregates real-time currency exchange rates, forex quotes, commodity prices, stock market data, and financial news for traders and investors. The portal offers an advertising-supported free website with charts, technical analysis, expert commentary from banks and analysts, and an economic calendar. In parallel, the company sells the Market Logic Windows desktop application for tick-level historical data and technical analysis tools, and provides paid API access to live market data for institutional and enterprise subscribers.
Is ProFinance a public or private company?
ProFinance is a private company. It is classified as unknown and is currently operating.
When was ProFinance founded?
ProFinance was founded in 1995. It employs 11 to 50 people.
Where is ProFinance based?
ProFinance is headquartered in Moscow, Russia, in the Europe region.
Who are ProFinance's main competitors?
Direct peers on record are Investing.com, TradingView, FXStreet, DailyFX, Banki.ru, Smart-Lab and Finam.ru. Broad incumbents are Bloomberg and RBC (RosBusinessConsulting). ForexLive is listed as an emerging player.
Does ProFinance have an API?
Yes. ProFinance offers a paid subscription API for receiving real-time market data including currency exchange rates, precious metals prices, and other financial instrument data. Access is provided in conjunction with the Market Logic desktop application for Windows. The service includes consultation on pricing of financial instruments and additional data as needed. Interested users can request terms via email at [email protected]. Developer documentation is at www.profinance.ru/api-about.
What industry is ProFinance in?
ProFinance's product category is Financial Information Services. Its primary akta.pro industry code is FSAFADAD, Retail FX/CFD Broker Trading Venues, with a secondary code of FSABAAAK, Remittances & Retail FX (Consumer Cross-Border). Its NAICS code is 519 and its SIC code is 7374.