Kalexiko

What Kalexiko does

Kalexiko is a web design and digital marketing agency founded in 2006 and headquartered in Birmingham, United Kingdom, operating as a privately held limited company (Kalexiko Ltd). The firm delivers a suite of interconnected digital services centered on custom responsive web design, eCommerce platform development, organic SEO, bespoke web application development, digital marketing, and paid biddable media (PPC) management. Its technology stack is based on the LAMP architecture (Linux, Apache, MySQL, PHP) extended with MongoDB, Redis, Express, Angular, Node.js, and nginX, employing a modular "plug and play" application architecture and RESTful API development approach. The agency has built specialized platforms including a LightWaveRF smart home RESTful API serving over 20,000 end users, a regulated MyMedsUK online doctor and pharmacy platform with two-step payment processing, and a cloud-based grant management CRM for Creative England.

Kalexiko serves a diversified client base spanning manufacturing (Made In The Midlands), government (Creative England), energy (National Grid), consumer technology (Jawbone, Herman Miller), real estate (Prime PLC), IoT/smart home (LightWave RF), healthcare (MyMedsUK, Filler World), construction (Ivor King), waste management (Rubbish Taxi), and collectibles (Ludkins Collectables). The firm holds Google Partner status with AdWords certification, is based at the Innovation Birmingham Campus, and positions itself as a "small and personal team" of UX designers, developers, and search strategists. The agency employs 1-10 staff and operates from a 1,850-square-foot studio.

Kalexiko's revenue model is primarily project-based, with services quoted on a per-project basis, supplemented by ongoing retainer arrangements for SEO, digital marketing, and paid biddable media management. The go-to-market approach is consultative and direct, with prospective clients initiating contact through the website, phone, or email. No public pricing tiers are disclosed. The agency has no disclosed external funding, operates without institutional investors, and shows no evidence of M&A activity, leadership changes, or restructuring events in the available data.

Name

Kalexiko

Legal name

Kalexiko Ltd

Website

https://kalexiko.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Kalexiko is a Birmingham-based web design and digital marketing agency founded in 2006, serving UK and European clients with custom web design, eCommerce development, SEO, digital marketing, and PPC services through a small in-house team.

Ownership category

akta.pro rank

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Web Design & Development Services: Project-based custom web design and development services for creating websites, web applications, and digital platforms. Projects range from responsive websites to complex eCommerce and CRM systems.
2. SEO Services: Organic SEO services including link profile audits, opportunity assessment, content creation, keyword research, site structure optimization, and technical SEO audits. Offered as consultancy and ongoing retainer services.
3. Digital Marketing Services: Digital marketing including social media campaigns, email marketing design and broadcasting, video production, content seeding, and viral marketing services.
4. Paid Biddable Media Management: Management of paid search campaigns including Remarketing, Google Shopping, Pay Per Click (PPC) advertising across Google, Facebook, YouTube and Google Display Network.
5. eCommerce Solutions: Complete eCommerce solutions including platform development, payment gateway integration (Sage Pay, World Pay, Elavon), PCI compliance, and ongoing hosting and support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Kalexiko is a web design and digital marketing studio that designs and builds custom responsive websites, eCommerce platforms, and web applications, and delivers organic SEO, digital marketing, and paid biddable media (PPC) services to UK businesses. The studio operates as a small, multidisciplinary team providing bespoke end-to-end digital solutions from strategy through design, development, launch, and ongoing support, including API integrations and managed hosting.

Product overview

Kalexiko is a web design and digital marketing agency offering a suite of interconnected digital services centred on custom website design, eCommerce development, organic SEO, digital marketing (including paid biddable media), and bespoke web application development with API integration capabilities. The core portfolio consists of Web Design, eCommerce, Organic SEO, Development, Digital Marketing, and Paid Biddable Media as primary service lines, supplemented by SEO Consultancy, SEO Copywriting, Email Marketing, Video Production, Hosting & Support, and API Integrations as add-on sub-services. Their approach is project-based and client-specific, with notable client case studies including MyMedsUK (online pharmacy platform), LightWaveRF (smart home API and control platform), Creative England's grant management CRM, Made In The Midlands network platform, Filler World eCommerce, Rubbish Taxi, and Ludkins Collectables marketplace.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design Custom responsive website design service covering visual design, wireframing, branding, custom typography, and interface design, including user experience, prototyping, interaction design, platform design, data capture, and mobile/cross-platform design optimised for touchscreen and device dimensions.
• eCommerce Development
• Organic SEO
• Web Application Development
• Digital Marketing
• Paid Biddable Media (PPC)
• Email Marketing
• Video Production
• SEO Copywriting
• Hosting & Support

Quantifiable outcome

• 500% traffic increase in organic search within 12 months (Filler World project)
• +4 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Innovation BirminghamminorOthersLocated at Innovation Birmingham Campus (iCentrum), Kalexiko maintains an ecosystem presence at this innovation hub which also hosts events like TEDxBrum. Listed as 'Our Friends' on agency website.
• GooglecoreTechnology or IntegrationOfficial Google Partner with AdWords certification. Enables Kalexiko to access Google partner resources and demonstrates verified expertise in Google advertising products including AdWords, PPC, and Google Display Network.
• Third-Party Prescription Signing ServicecoreTechnology or IntegrationIntegrated via API for MyMedsUK to ensure all online prescriptions are legally electronically signed off by doctors, producing valid medical prescriptions.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Dept: Global digital agency offering web design, eCommerce, SEO, and digital marketing — a direct functional match to Kalexiko's core service lines, though operating at materially larger scale.
• ustwo: UK-headquartered digital product studio of comparable size offering bespoke web, app, and digital experiences for enterprise clients. Operates a similar end-to-end model spanning design, development, and strategy.
• Code Computerlove: Manchester-based digital agency with a comparable mid-sized UK profile, focused on bespoke web and digital product builds for enterprise and SME clients.
• Pragmatic: UK digital agency specialising in web design, bespoke development, SEO, and digital marketing for SMEs and mid-market businesses, with a similar Midlands/UK focus.
• The Crocodile: Boutique UK digital agency offering web design, development, and digital marketing services to SMEs and mid-market clients — closely comparable in size, geography, and service scope to Kalexiko.
• Kin and Carta: London-listed digital transformation agency with a strong UK Midlands and enterprise client base. Overlaps directly with Kalexiko on web design, eCommerce, and bespoke development engagements at a larger scale.

Broad incumbents

• AKQA: Global creative and digital agency (part of WPP) that delivers web, eCommerce, and digital marketing at massive scale. Overlaps with Kalexiko's services but competes for much larger enterprise budgets.
• WPP: Global advertising and communications holding company whose portfolio (including AKQA, VMLY&R, Ogilvy) competes for the same enterprise web, eCommerce, and digital marketing budgets Kalexiko targets.
• R/GA: Global digital agency offering design, web/app development, and digital marketing across enterprise clients. Provides a benchmark for where boutique digital agencies can scale with broader capabilities.
• Fjord: Global design and innovation consultancy (part of Accenture Song) covering service design, web/app design, and digital transformation. Provides a strategic design-led peer at much larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kalexiko
• Facebookfacebook.com/kalexiko
• LinkedInlinkedin.com/company/kalexiko
• Instagraminstagram.com/kalexiko

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kalexiko