Marcom
Marcom is an Istanbul-based marketing communications agency founded in 2013 that delivers integrated experiential, event, creative, branded content, and digital marketing services to enterprise brands, corporate clients, and entertainment/lifestyle companies in Turkey. It operates with 11-50 employees and supports delivery through AR/VR, AI-engagement tools, and a four-property owned media network.
- Company typePrivate
- Founded2013
- HeadquartersIstanbul
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Marcom does
Marcom is a private, Istanbul-based marketing communications agency founded in 2013 that sells integrated brand-experience services to enterprise clients. The firm positions itself as a "next-generation" agency whose core proposition is blending physical and digital worlds through experiential marketing, rather than executing traditional media buying or creative production in isolation. Revenue is generated through project-based engagements, retainer agreements, and consulting fees, with custom quote-based pricing and multi-year contract cadences; no standard pricing tiers are publicly disclosed. The customer base spans enterprise brands, corporate clients, and entertainment/lifestyle segments, with the company claiming 100+ satisfied clients and 99% client satisfaction across its project portfolio.
The agency's service portfolio comprises six integrated offerings: Marketing Strategy, Experiential Marketing, Event Production & Marketing, Creative Communication, Branded Content, and Digital Marketing. Underlying capabilities include AR/VR experience design, AI-powered personalization and engagement tools, multi-sensory branding (sound, scent, visuals, lighting), and facial recognition for activations, alongside standard marketing automation (email, social scheduling). The technical stack is supported by SSL SHA-256 with RSA encryption for client data. A strategic partner network (The Mothers for communication, Octave for event technical production, Expo Studio for exhibition design, Etkinlik Ekipmanları for event management) allows end-to-end delivery without in-house specialization in every capability.
Distribution is anchored by a four-property owned media network (MarcomTurkiye.com, HRtoday.com.tr, DailyParents.com.tr, DefenceToday.com.tr) covering general marketing, HR, parenting, and defense verticals, supplemented by active social media presence across Instagram, LinkedIn, Facebook, X, YouTube, and Vimeo. The firm employs between 11 and 50 people at its Ferko Signature headquarters on Buyukdere Avenue in the Sisli district of Istanbul, and is led by Agency President Recep Asar. Operations are concentrated in Turkey with no disclosed international offices.
Marcom firmographics
Firmographics- Name
- Marcom
- Legal name
- MARCOM
- Website
- https://marcom.com.tr
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Marcom is an Istanbul-based marketing communications agency founded in 2013 that delivers integrated experiential, event, creative, branded content, and digital marketing services to enterprise brands, corporate clients, and entertainment/lifestyle companies in Turkey. It operates with 11-50 employees and supports delivery through AR/VR, AI-engagement tools, and a four-property owned media network.
- Ownership category
- akta.pro rank
Marcom industry classification
Industry- Product category
- Marketing Communications & Experiential Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Experiential, Event & Sponsorship Marketing (BPAFAAAH)
- akta.pro secondary industries
- Creative Concepting & Campaign Development (BPAFAEAD), Customer Journey Orchestration & Campaign Management (BPAFAFAF)
Keywords
Where Marcom is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices2 records
Markets served
Marcom business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Marketing Communications Services: Agency fees for comprehensive marketing communications services including strategy, creative, production, and campaign execution. Revenue generated through project-based engagements, retainer agreements, and consulting fees for brand transformation and experiential marketing solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on project scope |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Marcom product offering
Product offeringCore offering
Marcom is a next-generation marketing communications agency that designs and delivers integrated brand experiences. Its core services span marketing strategy, experiential marketing (AR/VR and multi-sensory activations), event production and marketing (corporate conferences, trade shows, festivals, brand activations), creative communication (PR, influencer, crisis management), branded content (video, podcast, photography, animation), and digital marketing (paid media, SEO, social, programmatic, AI-driven engagement). Offerings are sold as project-based engagements, retainers, and consulting engagements to enterprise brands.
Product overview
Marcom is a next-generation marketing communications agency offering an integrated portfolio of six core services: Marketing Strategy, Experiential Marketing, Event Production & Marketing, Creative Communication, Branded Content, and Digital Marketing. These services work together to deliver comprehensive brand transformation through experiences that captivate, inspire, and connect audiences. The agency specializes in blending physical and digital elements across all offerings, from intimate brand activations to large-scale exhibitions and festivals.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Strategy Holistic marketing strategy service covering brand strategy, communication strategy, creative strategy, go-to-market strategy, media planning, and campaign development for enterprise brands.
- Experiential Marketing Immersive brand experience service that blends physical and digital worlds through live events, digital experiences, and interactive activations, using AR/VR and multi-sensory technologies for enterprise brands.
- Event Production & Marketing End-to-end event production service covering corporate conferences, trade shows, award shows, concerts, festivals, brand activations, product launches, and global event solutions.
- Creative Communication Strategic communication service including PR, brand storytelling, media relations, influencer marketing, crisis management, and corporate communication for enterprise and corporate clients.
- Branded Content Branded content creation service including video production, social media content, podcast content, influencer partnerships, photography, animation, and motion graphics.
- Digital Marketing Data-driven digital marketing service including strategy and performance, paid media, content and creative, social media management, influencer marketing, SEO, analytics, programmatic advertising, and AI-powered engagement.
Quantifiable outcome
- 99% client satisfaction rate across 100+ projects
- +1 more outcomes
Companies that use Marcom
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Marcom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature4 records
Marcom partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, supporting and owned_media.
- The MotherscoreThe Mothers is a communication partner providing strategic communication and creative collaboration services. The partnership enables Marcom to deliver comprehensive communication solutions to clients.
- OctavecoreOctave provides event technical production services as a specialized partner, delivering technical expertise for events and experiential marketing activations.
- Expo StudiocoreExpo Studio specializes in exhibition design and serves as a key partner for representing brands at global exhibitions and trade shows, including world's largest exhibitions.
- Etkinlik EkipmanlarısupportingEvent equipment and management partner providing logistical support and equipment solutions for event production and management services.
- MarcomTurkiye.comowned_mediaOwned media channel providing industry-specific content and news coverage for the Turkish market, part of Marcom's owned media ecosystem.
- HRtoday.com.trowned_mediaOwned HR-focused media channel covering human resources trends and news, part of Marcom's industry media network.
- DailyParents.com.trowned_mediaOwned parenting and family media channel, part of Marcom's content distribution network across vertical industries.
- DefenceToday.com.trowned_mediaOwned defense industry media channel covering sector news and trends, part of Marcom's specialized media ecosystem.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Marcom competitors and assessment
Company assessmentRegional players
- Havas Istanbul: Havas's Turkish operation offers integrated marketing, communications, and experiential services — a regional peer competing for the same enterprise brand budgets as Marcom in Turkey.
- Medina Turgul DDB: One of Turkey's leading independent creative and integrated marketing agencies, serving large enterprise brands with creative, digital, and campaign work — a direct Turkish-market peer to Marcom.
- Tribal Worldwide Istanbul: Digital and brand experience agency within the DDB network operating in Istanbul, focused on digital marketing and customer experience — comparable to Marcom's digital marketing and brand experience capabilities.
Direct peers
- George P. Johnson Experience Marketing: Large experiential marketing agency focused on events, exhibitions, and brand experiences for global enterprise brands — comparable in scope and delivery model to Marcom's event production and exhibition work.
- Geometry Global: WPP-owned commerce and experiential marketing agency delivering brand activations, shopper marketing, and events — closely comparable to Marcom's experiential and brand activation offering.
- Jack Morton Worldwide: Global experiential brand experience agency specializing in events, activations, and immersive brand experiences for enterprise clients — directly comparable to Marcom's experiential marketing and event production core.
- Momentum Worldwide: IPG-owned experiential marketing agency creating brand experiences, events, and cultural activations for enterprise clients — directly comparable to Marcom's experiential marketing and creative strategy stack.
- Sparks: Sparks specializes in experiential marketing, sponsorship, and brand experiences, often in sports and entertainment — comparable to Marcom's entertainment and lifestyle brand activation work.
Broad incumbents
- Manajans/Publicis Istanbul: Publicis Groupe's Turkish creative and media network serving large enterprise clients with integrated campaigns — a broader incumbent comparable to Marcom's full-service marketing communications offering.
- Ogilvy Turkey: Ogilvy's Turkish operation is a broad full-service agency offering advertising, PR, and experiential work — a larger incumbent competing with Marcom for enterprise brand mandates in Turkey.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Marcom social profiles
Digital presenceMarcom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marcom leadership team
Management profileNumber of profiles
Profiles1 record
Marcom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marcom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marcom
What does Marcom do?
Marcom is a next-generation marketing communications agency that designs and delivers integrated brand experiences. Its core services span marketing strategy, experiential marketing (AR/VR and multi-sensory activations), event production and marketing (corporate conferences, trade shows, festivals, brand activations), creative communication (PR, influencer, crisis management), branded content (video, podcast, photography, animation), and digital marketing (paid media, SEO, social, programmatic, AI-driven engagement). Offerings are sold as project-based engagements, retainers, and consulting engagements to enterprise brands.
Is Marcom a public or private company?
Marcom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Marcom founded?
Marcom was founded in 2013. It employs 11 to 50 people.
Where is Marcom based?
Marcom is headquartered in Istanbul.
How does Marcom make money?
One revenue line is on record: marketing Communications Services.
Who are Marcom's main competitors?
Regional players on record are Havas Istanbul, Medina Turgul DDB and Tribal Worldwide Istanbul. Direct peers are George P. Johnson Experience Marketing, Geometry Global, Jack Morton Worldwide, Momentum Worldwide and Sparks. Broad incumbents are Manajans/Publicis Istanbul and Ogilvy Turkey.
Does Marcom have an API?
No public API is recorded for Marcom.
What industry is Marcom in?
Marcom's product category is Marketing Communications & Experiential Marketing Services. Its primary akta.pro industry code is BPAFAAAH, Experiential, Event & Sponsorship Marketing, with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 541810 and its SIC code is 7311.