Marcom

What Marcom does

Marcom is a private, Istanbul-based marketing communications agency founded in 2013 that sells integrated brand-experience services to enterprise clients. The firm positions itself as a "next-generation" agency whose core proposition is blending physical and digital worlds through experiential marketing, rather than executing traditional media buying or creative production in isolation. Revenue is generated through project-based engagements, retainer agreements, and consulting fees, with custom quote-based pricing and multi-year contract cadences; no standard pricing tiers are publicly disclosed. The customer base spans enterprise brands, corporate clients, and entertainment/lifestyle segments, with the company claiming 100+ satisfied clients and 99% client satisfaction across its project portfolio.

The agency's service portfolio comprises six integrated offerings: Marketing Strategy, Experiential Marketing, Event Production & Marketing, Creative Communication, Branded Content, and Digital Marketing. Underlying capabilities include AR/VR experience design, AI-powered personalization and engagement tools, multi-sensory branding (sound, scent, visuals, lighting), and facial recognition for activations, alongside standard marketing automation (email, social scheduling). The technical stack is supported by SSL SHA-256 with RSA encryption for client data. A strategic partner network (The Mothers for communication, Octave for event technical production, Expo Studio for exhibition design, Etkinlik Ekipmanları for event management) allows end-to-end delivery without in-house specialization in every capability.

Distribution is anchored by a four-property owned media network (MarcomTurkiye.com, HRtoday.com.tr, DailyParents.com.tr, DefenceToday.com.tr) covering general marketing, HR, parenting, and defense verticals, supplemented by active social media presence across Instagram, LinkedIn, Facebook, X, YouTube, and Vimeo. The firm employs between 11 and 50 people at its Ferko Signature headquarters on Buyukdere Avenue in the Sisli district of Istanbul, and is led by Agency President Recep Asar. Operations are concentrated in Turkey with no disclosed international offices.

Name

Marcom

Legal name

MARCOM

Website

https://marcom.com.tr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Marcom is an Istanbul-based marketing communications agency founded in 2013 that delivers integrated experiential, event, creative, branded content, and digital marketing services to enterprise brands, corporate clients, and entertainment/lifestyle companies in Turkey. It operates with 11-50 employees and supports delivery through AR/VR, AI-engagement tools, and a four-property owned media network.

Ownership category

akta.pro rank

Product category

Marketing Communications & Experiential Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Experiential, Event & Sponsorship Marketing (BPAFAAAH)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Customer Journey Orchestration & Campaign Management (BPAFAFAF)

Keywords

• Experiential marketing services
• Event production agency
• Branded content creation
• Creative communications solutions
• Digital marketing services

Headquarters

HQ city

Istanbul

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Marketing Communications Services: Agency fees for comprehensive marketing communications services including strategy, creative, production, and campaign execution. Revenue generated through project-based engagements, retainer agreements, and consulting fees for brand transformation and experiential marketing solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Marcom is a next-generation marketing communications agency that designs and delivers integrated brand experiences. Its core services span marketing strategy, experiential marketing (AR/VR and multi-sensory activations), event production and marketing (corporate conferences, trade shows, festivals, brand activations), creative communication (PR, influencer, crisis management), branded content (video, podcast, photography, animation), and digital marketing (paid media, SEO, social, programmatic, AI-driven engagement). Offerings are sold as project-based engagements, retainers, and consulting engagements to enterprise brands.

Product overview

Marcom is a next-generation marketing communications agency offering an integrated portfolio of six core services: Marketing Strategy, Experiential Marketing, Event Production & Marketing, Creative Communication, Branded Content, and Digital Marketing. These services work together to deliver comprehensive brand transformation through experiences that captivate, inspire, and connect audiences. The agency specializes in blending physical and digital elements across all offerings, from intimate brand activations to large-scale exhibitions and festivals.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Strategy Holistic marketing strategy service covering brand strategy, communication strategy, creative strategy, go-to-market strategy, media planning, and campaign development for enterprise brands.
• Experiential Marketing Immersive brand experience service that blends physical and digital worlds through live events, digital experiences, and interactive activations, using AR/VR and multi-sensory technologies for enterprise brands.
• Event Production & Marketing End-to-end event production service covering corporate conferences, trade shows, award shows, concerts, festivals, brand activations, product launches, and global event solutions.
• Creative Communication Strategic communication service including PR, brand storytelling, media relations, influencer marketing, crisis management, and corporate communication for enterprise and corporate clients.
• Branded Content Branded content creation service including video production, social media content, podcast content, influencer partnerships, photography, animation, and motion graphics.
• Digital Marketing Data-driven digital marketing service including strategy and performance, paid media, content and creative, social media management, influencer marketing, SEO, analytics, programmatic advertising, and AI-powered engagement.

Quantifiable outcome

• 99% client satisfaction rate across 100+ projects
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, supporting and owned_media.

• The MotherscoreStrategic or Co-development PartnerThe Mothers is a communication partner providing strategic communication and creative collaboration services. The partnership enables Marcom to deliver comprehensive communication solutions to clients.
• OctavecoreTechnology or IntegrationOctave provides event technical production services as a specialized partner, delivering technical expertise for events and experiential marketing activations.
• Expo StudiocoreStrategic or Co-development PartnerExpo Studio specializes in exhibition design and serves as a key partner for representing brands at global exhibitions and trade shows, including world's largest exhibitions.
• Etkinlik EkipmanlarısupportingImplementation/ SI/ Consulting PartnerEvent equipment and management partner providing logistical support and equipment solutions for event production and management services.
• MarcomTurkiye.comowned_mediaGTM or Marketing PartnerOwned media channel providing industry-specific content and news coverage for the Turkish market, part of Marcom's owned media ecosystem.
• HRtoday.com.trowned_mediaGTM or Marketing PartnerOwned HR-focused media channel covering human resources trends and news, part of Marcom's industry media network.
• DailyParents.com.trowned_mediaGTM or Marketing PartnerOwned parenting and family media channel, part of Marcom's content distribution network across vertical industries.
• DefenceToday.com.trowned_mediaGTM or Marketing PartnerOwned defense industry media channel covering sector news and trends, part of Marcom's specialized media ecosystem.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Havas Istanbul: Havas's Turkish operation offers integrated marketing, communications, and experiential services — a regional peer competing for the same enterprise brand budgets as Marcom in Turkey.
• Medina Turgul DDB: One of Turkey's leading independent creative and integrated marketing agencies, serving large enterprise brands with creative, digital, and campaign work — a direct Turkish-market peer to Marcom.
• Tribal Worldwide Istanbul: Digital and brand experience agency within the DDB network operating in Istanbul, focused on digital marketing and customer experience — comparable to Marcom's digital marketing and brand experience capabilities.

Direct peers

• George P. Johnson Experience Marketing: Large experiential marketing agency focused on events, exhibitions, and brand experiences for global enterprise brands — comparable in scope and delivery model to Marcom's event production and exhibition work.
• Geometry Global: WPP-owned commerce and experiential marketing agency delivering brand activations, shopper marketing, and events — closely comparable to Marcom's experiential and brand activation offering.
• Jack Morton Worldwide: Global experiential brand experience agency specializing in events, activations, and immersive brand experiences for enterprise clients — directly comparable to Marcom's experiential marketing and event production core.
• Momentum Worldwide: IPG-owned experiential marketing agency creating brand experiences, events, and cultural activations for enterprise clients — directly comparable to Marcom's experiential marketing and creative strategy stack.
• Sparks: Sparks specializes in experiential marketing, sponsorship, and brand experiences, often in sports and entertainment — comparable to Marcom's entertainment and lifestyle brand activation work.

Broad incumbents

• Manajans/Publicis Istanbul: Publicis Groupe's Turkish creative and media network serving large enterprise clients with integrated campaigns — a broader incumbent comparable to Marcom's full-service marketing communications offering.
• Ogilvy Turkey: Ogilvy's Turkish operation is a broad full-service agency offering advertising, PR, and experiential work — a larger incumbent competing with Marcom for enterprise brand mandates in Turkey.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/marcomgrouptr
• YouTubeyoutube.com/c/marcomgroup
• Facebookfacebook.com/marcomgrouptr
• LinkedInlinkedin.com/company/marcomgrouptr
• Instagraminstagram.com/marcomgrouptr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marcom