Media and Communication Services

What Media and Communication Services does

Media & Communication Services is an Australian privately held public relations and marketing communications agency founded in 1986 and headquartered in Scoresby, Victoria. The firm delivers an integrated portfolio of services across three core lines — strategic public relations, integrated marketing communications, and promotional/event programs — supported by specialized modules including professional writing, content creation, social media activation, sponsorship leverage, brand and product launches, event management, crisis management, corporate identity, and graphic and website design. Service delivery is anchored by a small senior team (Managing Director Vicky De George and Account Directors Erin Ponton, Clare Arthurs, and Mark Walker) working directly with enterprise clients, with no proprietary technology platform or software product underlying the offering.

The agency's revenue is generated through professional-services fees for PR retainers, project-based campaigns, and event management, with no publicly disclosed pricing. Customer acquisition is primarily sales-led via direct outreach, the company website contact form, and industry referrals built over nearly four decades of operation. The client base is heavily concentrated in the automotive sector (Hino, ZF Services, Suzuki, Ford, Lamborghini, Continental Tyres, Repco, SEA Electric, Motorclassica), with episodic engagements in healthcare (WIDEX, Polar Electro), utilities (South East Water), and not-for-profit (Variety). The firm operates exclusively in the Australian market and demonstrates outcomes through quantified PR value metrics rather than disclosed financial performance.

Name

Media and Communication Services

Legal name

Media & Communication Services

Website

https://mediacomservices.com.au

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Media & Communication Services is an Australian boutique public relations and marketing communications agency founded in 1986, delivering strategic PR, integrated marketing, events, and promotional programs primarily to enterprise automotive clients across Australia.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYMPAAADAI

Media Relations & Press Office Services

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

SECONDARYBPAFADAF

Media Relations & Press Office Services

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYMPAAADAJ

Digital PR & Social Media Communications

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

SECONDARYBPAFADAO

Event PR & Communications Support

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYMPAAADAF

Crisis Communications & Issues Management

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

Keywords

• Public relations services
• Marketing communications
• Event management services
• Promotional campaign planning
• Media relations agency

Headquarters

HQ city

Scoresby

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Public Relations: Strategic public relations services including media relations, press releases, media statements, crisis management, and ongoing PR program management for clients.
2. Integrated Marketing Communications: Comprehensive marketing strategy and communication services including content creation, social media activation, and strategic planning.
3. Event Management and Promotional Programs: Full event management services including creative concepts, logistics, guest management, sponsorship leverage, and promotional campaign execution.
4. Advertising Coordination: Media & Communication Services coordinates and places advertising on behalf of clients, negotiating rates and managing creative artwork with publications.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Media & Communication Services is a media-driven public relations and marketing communications agency that provides strategic PR, integrated marketing communications, promotional programs, and event management to corporate clients. The firm manages brand and product launches, ongoing PR programs, crisis communications, and advertising coordination, delivering measurable media coverage and ROI outcomes for clients across Australia.

Product overview

Media & Communication Services operates as a unified service offering—rather than a software platform, it provides an integrated portfolio of PR and marketing communications services. The core service line encompasses Public Relations, Marketing Communications, and Promotional Programs, supported by specialized service modules including Professional Writing, Content Creation, Social Media Activation, Brand & Product Launches, Event Management, Crisis Management, and Graphic & Website Design. This modular structure allows the firm to deliver tailored, comprehensive communications solutions from strategy through execution for clients across corporate, sports, and independent business sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Strategic communication services that build positive brand image through media engagement, stakeholder relationships, and reputation management for corporate clients across Australia.
• Marketing Communications Integrated marketing strategies that align messaging and ensure consistent outreach across multiple channels to achieve business goals for corporate clients.
• Promotional Programs Creative campaigns designed to generate buzz and drive sales through attention-capturing activities that motivate target audiences to take action, for corporate and event clients.
• Event Management and Promotion Full event management services including creative concepts, logistics management, guest management, sponsorship leverage, and promotional campaign execution for trade shows, exhibitions, and corporate events.
• Brand and Product Launches Total management solution for brand and product launches, from creative concept development through implementation to budget management, including photography, videography, and audio content creation.
• Crisis Management Comprehensive consultation and tactical communications to minimize damage to company reputation, protecting clients through coordinated messaging with media, government, communities, and stakeholders.
• Advertising Coordination Coordination and placement of advertising on behalf of clients, including negotiating rates and managing creative artwork with publications in Australian media.

Quantifiable outcome

• ROI of 50:1 for Hino 300 Series Launch with 100+ articles and $2.4M+ PR value
• +5 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators13 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cannings Strategic Communications: Australian independent communications and PR agency with strengths in corporate, investor, and crisis communications. Comparable Australian-headquartered mid-sized peer with similar professional services positioning.
• DEC PR: Australian boutique PR and communications agency with automotive and consumer practice. Comparable size and specialisation as a closely matched Australian independent PR peer.
• SenateSHJ: Independent Australian communications consultancy offering PR, content, and stakeholder engagement. Closely comparable in size and business model as a privately held Australian mid-sized PR firm.
• Keep Left: Independent Australian PR and integrated communications agency serving corporate, government, and NFP clients. Comparable privately held Australian mid-sized peer with similar service portfolio.
• Howorth Communications: Australian owned PR and communications agency with established automotive and corporate practice. Closely comparable as a privately held Australian PR firm competing for similar automotive and B2B clients.
• Sling & Stone: Australian independent PR and communications agency. Comparable mid-sized privately held Australian competitor with similar integrated marketing and PR service offering.

Broad incumbents

• Burson (Australia): Global PR and communications network with significant Australian presence. Competes in the same automotive and corporate communications space with greater scale and global mandates.
• Edelman Australia: Global PR network's Australian office offering corporate, consumer, and crisis communications. A direct competitor for large corporate and automotive clients operating in Australia, but with materially greater international resources.
• Ogilvy PR Australia: WPP-owned global advertising and PR network's Australian operation offering PR, advertising, and social media services. Competes for enterprise accounts but with broader portfolio and global resources.
• FleishmanHillard Australia: International PR and integrated communications agency with Australian presence. Competes for enterprise mandates across automotive, healthcare, and corporate sectors with global reach M&CS cannot match.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MediaComServices
• LinkedInlinkedin.com/company/media-&-communication-services

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media and Communication Services