Clauss Orthodontics

What Clauss Orthodontics does

Clauss Orthodontics is a privately held orthodontic practice operating two clinical locations in Watertown and Middlebury, Connecticut. Founded in 2017 when Dr. Mark Clauss purchased and rebranded an existing practice, the firm provides orthodontic treatment to patients of all ages using three primary modalities: traditional metal braces, ceramic clear braces, and Invisalign clear aligners (including Invisalign Teen). The practice leverages vendor-supplied diagnostic technology, notably the iTero Digital Scanner and 3D imaging systems, to support digital treatment planning and to eliminate traditional impression-taking. Additional service offerings include Phase I and Phase II interceptive orthodontics for children, custom retainers, mouthguards, emergency orthodontic care, and a Virtual Visit teledentistry option for current patients. Patient engagement is reinforced through the Patient Rewards Hub loyalty platform and the Dr. C's Rock and Roll Kids Club program aimed at younger children.

The business operates on a professional services revenue model, with fees generated per treatment course typically spanning 12 to 30 months. Patient acquisition is driven by free initial consultations as the top-of-funnel offer, supported by a website with consultation request forms, Google reviews at both locations, active Facebook and Instagram presence, an educational blog, and referrals from general dentists via a dedicated portal. Pricing is not publicly disclosed; the practice accepts dental insurance with orthodontic benefits and offers in-house no-interest financing and payment plans to broaden affordability. Two physical offices with amenities such as a children's game room, coffee, and WiFi support an in-person, family-oriented patient experience.

Dr. Mark Clauss is the sole owner and practicing orthodontist, with a dental degree from Temple University (2000), five years of general dentistry practice, and postdoctoral orthodontic specialty training from SUNY Buffalo (graduated 2007). The practice carries no external investment, no parent company, and no disclosed funding; it is registered in Connecticut, USA. The firm has received Connecticut Magazine Top Dentist recognition across multiple consecutive years and serves the Watertown, Middlebury, and Woodbury communities of Connecticut.

Name

Clauss Orthodontics

Legal name

Clauss Orthodontics

Website

https://claussortho.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Clauss Orthodontics is a privately held, two-location orthodontic practice in Connecticut, owned and operated by Dr. Mark Clauss, serving children, teens, and adults with metal braces, clear ceramic braces, and Invisalign clear aligners, supported by iTero digital scanning and in-house financing.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Clear Aligner Orthodontics (HLABABAD), Traditional Braces (Metal/Ceramic/Lingual) Providers (HLABABAE), Orthodontic Emergency & Repair Services (HLABABAL)

Keywords

• Orthodontic treatment
• Clear aligners
• Braces services
• Invisalign provider
• Orthodontic care

Headquarters

HQ city

Watertown

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Orthodontic Treatment Services: Professional orthodontic services including braces (metal, clear ceramic) and clear aligners. Treatment typically spans 6-36 months with regular adjustment appointments. Revenue generated through treatment fees, with financing options and payment plans available.
2. In-House Financing: No-interest financing offered in-house to make treatment affordable for patients. Accepts dental insurance plans that include orthodontic benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Clauss Orthodontics is a private orthodontic practice that provides teeth straightening treatments — traditional metal braces, clear ceramic braces, and Invisalign clear aligners — to patients of all ages from two Connecticut offices in Watertown and Middlebury. Treatment offerings include Phase I/II interceptive orthodontics for children, teen and adult orthodontics, custom retainers and mouthguards, free initial consultations, virtual visit teledentistry, and emergency orthodontic care. The practice pairs clinical care with iTero digital scanning, 3D imaging, and Invisalign's SmartTrack material for impressionless, customized treatment planning.

Product overview

Clauss Orthodontics offers a unified orthodontic treatment practice centered around three primary treatment options: Metal Braces, Clear Braces (ceramic), and Invisalign Clear Aligners (including Invisalign Teen). The practice serves patients of all ages with comprehensive care that includes Phase I/Phase II interceptive orthodontics for children, teen orthodontic treatment, and adult orthodontics. Diagnostic capabilities include iTero Digital Scanner technology for precise treatment planning. Post-treatment products include custom retainers, while patient engagement programs like the Patient Rewards Hub and Dr. C's Rock and Roll Kids Club enhance the patient experience. Additional services include Virtual Visit teledentistry consultations, emergency orthodontic care, and free initial consultations. The practice operates from two Connecticut locations (Watertown and Middlebury) under Dr. Mark Clauss.

Differentiator

Problem solved

Functional benefit

Brands

• Dr. C's Rock and Roll Kids Club: A kids club program designed to make orthodontic health fun through engaging activities and exciting prizes for younger patients.
• Clauss Orthodontics Rewards Hub

Products and services

• Metal Braces Traditional metal braces made from stainless steel with smaller, more comfortable brackets bonded to teeth and connected by wires to gradually align teeth; typically treatment spans 18-30 months.
• Clear Braces (Ceramic) Ceramic tooth-colored brackets that blend with natural teeth color, functioning like traditional metal braces but offering a more discreet appearance; typically treatment spans 18-24 months.
• Invisalign Clear Aligners Custom-made, clear, removable plastic aligners using SmartTrack material that gradually move teeth into alignment without wires or brackets; worn 20-22 hours daily and changed every 1-2 weeks; treatment typically spans 12-18 months.
• Invisalign Teen Invisalign system designed specifically for teenagers with compliance indicators, eruption tabs for second molars, and replacement aligners for lost or broken trays.
• Phase I / Interceptive Orthodontics Early orthodontic treatment for children around age seven, including growth modification techniques such as space maintainers and palatal expanders to address bite concerns before full treatment.
• Phase II Orthodontics Conventional braces used to finalize tooth alignment after Phase I interceptive treatment, completing the two-step approach to orthodontic care.
• Orthodontic Retainers Custom clear retainers worn after active treatment to maintain tooth positions; patients are advised to wear them nightly long-term.
• Custom Mouthguards Custom-fitted protective mouthguards for patients undergoing orthodontic treatment, especially recommended for athletes with braces.
• Free Orthodontic Consultation Complimentary initial orthodontic evaluation with examination, photographs, and X-rays to discuss treatment options and develop customized treatment plans.
• Virtual Visit Teledentistry Teledentistry service allowing current patients to send progress photos of their smile for remote assessment by Dr. Clauss.
• Emergency Orthodontic Care 24-hour emergency care service for orthodontic issues such as broken brackets, loose wires, and other urgent problems.

Quantifiable outcome

• Clear aligner treatment typically takes 12-18 months
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Others

• Align Technology: Parent company of Invisalign and iTero scanner — both of which Clauss Orthodontics uses as core products. Comparable as the dominant supplier/ecosystem player in the clear-aligner category that defines the practice's primary treatment offering.

Emerging players

• Candid: Direct-to-consumer clear aligner brand positioning around hybrid in-office + remote monitoring treatment. Comparable as a category disruptor competing for the same clear-aligner patient pool that Clauss serves with chair-based Invisalign.
• SmileDirectClub: Direct-to-consumer clear aligner company that historically competed with chair-based orthodontists for mild/moderate cases. Comparable as the canonical DTC aligner disruptor that pressured economics across the traditional orthodontic channel.

Broad incumbents

• Brident Dental & Orthodontics: Multi-state dental chain combining general dentistry with in-house orthodontics, including clear aligners. Comparable as a scaled chain competitor offering similar bundled orthodontic services in regional U.S. markets.
• Aspen Dental: Multi-state DSO chain with hundreds of locations offering general dentistry plus orthodontics. Comparable as a scaled, well-capitalized alternative to an independent orthodontic practice for consumers in similar mid-sized markets.
• Pacific Dental Services: Dental support organization supporting hundreds of practices across multiple specialties including orthodontics. Comparable as an infrastructure/operating model competitor that enables scaling beyond what a solo practice can achieve.
• Great Expressions Dental Centers: Multi-location dental chain offering general dentistry and orthodontics in the U.S. Comparable as a chain competitor serving similar middle-market suburban patient demographics that Clauss Orthodontics targets in CT.
• Heartland Dental: Largest U.S. dental support organization supporting thousands of offices. Comparable because affiliated practices offer orthodontic services alongside general dentistry, representing the DSO operating model that Clauss could join or compete against.
• Western Dental: Large multi-state dental chain with significant orthodontic service lines, including clear aligners and traditional braces. Comparable because it offers the same core treatments to similar patient segments at scale and with marketing reach an independent cannot match.

Direct peers

• Smile Doctors: Largest orthodontic-focused DSO in the U.S. operating hundreds of orthodontic clinics with multi-location, multi-doctor models. Direct comparable to Clauss Orthodontics on services offered (braces, clear aligners, all ages), but at dramatically larger scale and with affiliated-doctor rather than sole-owner structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/claussortho
• Instagraminstagram.com/clauss_ortho
• Xx.com/claussortho
• LinkedInlinkedin.com/company/clauss-orthodontics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clauss Orthodontics