Direct Alarm & Surveillance
Direct Alarm & Surveillance is a privately held, Griffin, Georgia-based security systems integrator founded in 1994 that designs, installs, and monitors commercial-grade intrusion, video surveillance, access control, and fire/life-safety systems for residential homeowners and commercial businesses within a 35-40 mile regional radius.
- Company typePrivate
- Founded1994
- HeadquartersGriffin, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Direct Alarm & Surveillance does
Direct Alarm & Surveillance is a privately held, Georgia-based security systems integrator founded in 1994 in Griffin, GA, serving residential homeowners and commercial businesses within an approximately 35-40 mile radius. The company designs, installs, and services commercial-grade intrusion alarms, video surveillance, access control, fire and life safety, intercom, environmental monitoring, structured cabling, and home automation systems, operating under Georgia Low Voltage license GA LVU 405079. Its core technology stack is assembled from third-party platforms — Alarm.com for cloud-based management and mobile apps, Qolsys IQ Panels for smart-home integration, DSC and Johnson Controls for intrusion and access control, Telguard for LTE cellular alarm communication, and Dahua/Hikvision/Firelite/Aiphone for cameras, fire panels, and intercoms — with AI-powered video analytics delivered through those partner platforms to flag suspicious behavior, verify alarms, and capture license plates.
The business operates a consultative, sales-led go-to-market combining direct field sales for commercial accounts, phone-based inside sales, and web-based quote request forms, supported by local SEO and an active blog targeting Georgia-specific topics. Revenue is generated through a mix of one-time system design and installation fees plus recurring monthly subscriptions for 24/7 professional monitoring, system maintenance, and smart home automation services. The company claims thousands of satisfied clients across nearly three decades and serves 11+ commercial verticals including retail, warehouses/distribution, manufacturing, healthcare, restaurants, offices, car dealerships, construction, property management, and houses of worship, alongside its residential book. Customer concentration appears low and fragmented across SMB and individual residential accounts, with no parent company, institutional investors, or acquisition history disclosed.
Direct Alarm & Surveillance firmographics
Firmographics- Name
- Direct Alarm & Surveillance
- Legal name
- Direct Alarm & Surveillance
- Website
- https://directalarmonline.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Direct Alarm & Surveillance is a privately held, Griffin, Georgia-based security systems integrator founded in 1994 that designs, installs, and monitors commercial-grade intrusion, video surveillance, access control, and fire/life-safety systems for residential homeowners and commercial businesses within a 35-40 mile regional radius.
- Ownership category
- akta.pro rank
Direct Alarm & Surveillance industry classification
Industry- Product category
- Security Systems Integration & Monitoring Services
- NAICS
- Security Systems Services (56162), Security Systems Services (except Locksmiths) (561621)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Commercial & Industrial Alarm Monitoring (BPAKAFAB)
- akta.pro secondary industries
- Professional Monitoring (Burglar/Intrusion) (HSAHAAAA), Fire Alarm Monitoring & Dispatch (BPAKAFAC), Fire Alarm Monitoring Services (HSAHAAAI)
Keywords
Where Direct Alarm & Surveillance is headquartered
LocationHeadquarters
- HQ city
- Griffin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Direct Alarm & Surveillance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Security System Design and Installation: Custom-designed commercial-grade security systems installed by certified technicians. Systems include alarms, cameras, access control, fire detection, and integrated solutions. One-time installation revenue.
- 24/7 Professional Monitoring: Round-the-clock central station monitoring by trained professionals who respond to intrusion, fire, and environmental alarms, verify threats via video, and coordinate emergency dispatch. Recurring monthly service.
- System Maintenance and Servicing: Ongoing system maintenance including component testing, firmware/software updates, battery replacement, and full system health checks. Keeps existing systems aligned, connected, and reliable.
- Smart Home Automation Services: Home automation features including smart integrations with Alarm.com for access control, video, and automation management, along with energy and environmental monitoring services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom commercial security systems — pricing varies by facility scope and requirements |
| Subscription | Monthly | Custom residential security systems — pricing varies by home size and features |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Direct Alarm & Surveillance product offering
Product offeringCore offering
Direct Alarm & Surveillance designs, installs, and monitors commercial-grade security systems for Georgia homes and businesses. Their offerings include intrusion detection, video surveillance, access control, fire/life safety, and 24/7 professional monitoring integrated through technology partner platforms such as Alarm.com, Qolsys, DSC, Johnson Controls, and Telguard. The company also delivers vertical-specific solutions for retail, warehouses, healthcare, manufacturing, and other commercial segments, along with ongoing system maintenance and home automation services.
Product overview
Direct Alarm & Surveillance is a residential and commercial security systems integrator offering a comprehensive portfolio of security, fire, video surveillance, access control, and automation products and services. The company provides both commercial and residential security systems including intrusion alarms, video cameras, 24/7 professional monitoring, fire and life safety, access control, video monitoring, intercom systems, environmental monitoring, home automation, and structured cabling. Their offerings are delivered through partnerships with leading technology manufacturers including Alarm.com (cloud-based monitoring platform), Telguard (cellular communicators), Qolsys (smart home panels), DSC, Johnson Controls, Dahua, Hikvision, Firelite, and Aiphone. The company also provides industry-specific solutions for retail, warehouses, healthcare, restaurants, manufacturing, and other verticals, along with video verification services and ongoing system maintenance.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Security Systems Professional-grade intrusion detection and alarm systems for businesses, including motion sensors, door/window contacts, glass-break detectors, and 24/7 monitoring with professional response.
- Commercial Video Cameras High-definition surveillance cameras with night vision, intelligent motion detection, and remote viewing capabilities for commercial properties.
- Commercial Security Monitoring 24/7 professional monitoring center with trained operators who respond to alarm events and coordinate with emergency services.
- Commercial Fire and Life Safety Monitored fire alarm systems with smoke, heat, and carbon monoxide detection, providing automatic emergency notification for commercial facilities.
- Access Control Cloud-based access control systems enabling role-based permissions, time-based scheduling, mobile credentials, and real-time entry tracking for commercial properties.
- Commercial Video Monitoring Live video surveillance monitoring by trained security professionals with real-time intervention capabilities and alarm verification.
- Intercom Systems Audio and video intercom systems for visitor verification and communication at entry points, integrated with access control.
- Home Security Systems Residential alarm systems with intrusion detection, 24/7 monitoring, and integration with smart home automation.
- Home Video Cameras Indoor and outdoor HD security cameras with mobile app access, cloud storage, and intelligent motion alerts for residential properties.
- Home Security Monitoring 24/7 professional monitoring for residential security systems with emergency response coordination.
- Home Fire and Life Safety Monitored smoke, heat, and carbon monoxide detection systems for residential properties with automatic emergency notification.
- Home Video Monitoring Live video surveillance for homes with remote viewing, recording, and real-time alerts via mobile devices.
- Home Automation Smart home integration including lighting control, thermostat management, door locks, and automated routines connected to the security system.
- POTS Replacement Cellular communication solutions replacing traditional landline phone systems for alarm signal transmission, providing more reliable connectivity.
- System Maintenance Ongoing system maintenance services including component testing, firmware updates, camera inspection, and connectivity monitoring to ensure reliability.
- Video Verification Alarm verification service using live video footage to confirm threats before dispatching emergency response, reducing false alarms and improving police response times.
Quantifiable outcome
- Video-verified alarms can achieve up to 85% faster police response times compared to traditional unverified alarms
- +1 more outcomes
Companies that use Direct Alarm & Surveillance
Customer profileNamed customers3 records
Segments12 records
Ideal customer profiles2 records
Direct Alarm & Surveillance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature6 records
Direct Alarm & Surveillance partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and supporting.
- Alarm.comcoreAlarm.com is listed as a core technology partner providing cloud-based security platform integration for smart home automation, video surveillance, access control, and remote management capabilities. Direct Alarm leverages Alarm.com for mobile app access, real-time alerts, and system integration across residential and commercial installations.
- DSC (Digital Security Controls)coreDSC is a leading security alarm panel manufacturer. Direct Alarm installs and services DSC security systems as part of their intrusion detection offerings for both residential and commercial customers.
- QolsyscoreQolsys is a leader in smart home and security technology, offering the IQ Panel that integrates security and smart home controls. Direct Alarm is a dedicated Qolsys provider in Georgia, offering the IQ Panel with real-time alerts, Z-Wave device compatibility, and over-the-air updates for residential and commercial installations.
- Johnson ControlscoreJohnson Controls provides integrated security solutions including comprehensive intrusion detection, advanced video surveillance, and integrated access control systems. Direct Alarm is a dedicated Johnson Controls provider in Georgia, delivering enterprise-grade commercial security solutions with cloud-based management.
- TelguardcoreTelguard is a leader in cellular alarm communication solutions, providing cellular alarm communicators that eliminate landline dependency and transmit alarm signals over LTE networks. Direct Alarm offers Telguard as a provider in Georgia for primary or backup alarm communication paths, supporting intrusion and fire alarm systems.
- DahuasupportingDahua is a video surveillance equipment manufacturer. Direct Alarm integrates Dahua cameras and video solutions as part of their commercial video monitoring offerings.
- HikvisionsupportingHikvision is a global video surveillance equipment provider. Direct Alarm incorporates Hikvision cameras as part of their commercial and residential video surveillance solutions.
- FirelitesupportingFirelite (Honeywell/Notifier brand) manufactures fire alarm control panels and detection equipment. Direct Alarm installs Firelite fire alarm systems as part of their commercial fire and life safety offerings.
- AiphonesupportingAiphone is a manufacturer of intercom and communication systems. Direct Alarm installs Aiphone intercom systems as part of their commercial intercom and access control offerings.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Direct Alarm & Surveillance competitors and assessment
Company assessmentDirect peers
- Ackerman Security: Atlanta-headquartered security systems integrator serving Georgia residential and commercial customers with installation, monitoring, and smart-home services — directly comparable regional competitor in the same geography.
- CPI Security: Regional security integrator and monitoring provider across the Southeast US offering intrusion, video, fire, and medical alert systems to homes and businesses — comparable business model and product breadth.
Broad incumbents
- Vector Security: Multi-state security systems integrator offering commercial and residential installation plus 24/7 monitoring — broader geographic footprint but directly comparable integrated security + monitoring model.
- Vivint Smart Home: National smart-home security provider combining professionally installed intrusion, video, and automation with subscription monitoring — directly overlaps Direct Alarm's residential and small-commercial offering.
- Brinks Home: National residential and small-business security and monitoring provider — directly comparable subscription monitoring model and product breadth.
- STANLEY Security: National commercial security integrator offering intrusion, video surveillance, access control, and fire/life safety — overlaps Direct Alarm's commercial portfolio across many of the same verticals.
- ADT: Largest U.S. residential and commercial security provider with nationwide installation, professional monitoring, and smart-home integration — competes with Direct Alarm in both SMB and consumer segments at scale.
Emerging players
- Ring (Amazon): DIY-focused smart-home video doorbell and camera brand owned by Amazon — competes with Direct Alarm on price and convenience for residential and small-business buyers.
- SimpliSafe: DIY-installed home security system with optional professional monitoring — targets the same residential segment as Direct Alarm with a no-contract, lower-price alternative.
Others
- Johnson Controls (Security & Fire): Enterprise security, fire, and building-automation OEM and integrator — already a Direct Alarm technology partner, but at national scale they are also a downstream competitor for large commercial accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Direct Alarm & Surveillance social profiles
Digital presenceDirect Alarm & Surveillance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Direct Alarm & Surveillance leadership team
Management profileNumber of profiles
Direct Alarm & Surveillance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Direct Alarm & Surveillance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Direct Alarm & Surveillance
What does Direct Alarm & Surveillance do?
Direct Alarm & Surveillance designs, installs, and monitors commercial-grade security systems for Georgia homes and businesses. Their offerings include intrusion detection, video surveillance, access control, fire/life safety, and 24/7 professional monitoring integrated through technology partner platforms such as Alarm.com, Qolsys, DSC, Johnson Controls, and Telguard. The company also delivers vertical-specific solutions for retail, warehouses, healthcare, manufacturing, and other commercial segments, along with ongoing system maintenance and home automation services.
Is Direct Alarm & Surveillance a public or private company?
Direct Alarm & Surveillance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Direct Alarm & Surveillance founded?
Direct Alarm & Surveillance was founded in 1994. It employs 1 to 10 people.
Where is Direct Alarm & Surveillance based?
Direct Alarm & Surveillance is headquartered in Griffin, United States, in the North America region.
How does Direct Alarm & Surveillance make money?
Four revenue lines are on record. Security System Design and Installation is the primary driver. The others are 24/7 Professional Monitoring, system Maintenance and Servicing and smart Home Automation Services.
Who are Direct Alarm & Surveillance's main competitors?
Direct peers on record are Ackerman Security and CPI Security. Broad incumbents are Vector Security, Vivint Smart Home, Brinks Home, STANLEY Security and ADT. Emerging players are Ring (Amazon) and SimpliSafe. Johnson Controls (Security & Fire) is listed as an others.
Does Direct Alarm & Surveillance have an API?
No public API is recorded for Direct Alarm & Surveillance.
What industry is Direct Alarm & Surveillance in?
Direct Alarm & Surveillance's product category is Security Systems Integration & Monitoring Services. Its primary akta.pro industry code is BPAKAFAB, Commercial & Industrial Alarm Monitoring, with a secondary code of HSAHAAAA, Professional Monitoring (Burglar/Intrusion). Its NAICS code is 56162 and its SIC code is 3822.