What Euro Options does

Euro Options Limited is a UK-based IT hardware distributor founded in 1998 and headquartered in Littleborough, Rochdale, with a Netherlands subsidiary (Euro Options BV) operating a post-Brexit warehouse in Moordrecht. The company supplies servers, storage, networking equipment and PSG hardware (laptops, monitors, peripherals) from authorized brands including Dell, HP, HPE, Cisco, Microsoft and VMware, holding over £12 million of inventory across 1,500+ product lines and shipping to more than 80 countries.

The business model is exclusively channel-led: Euro Options does not sell direct to end-users but serves IT resellers and managed service providers, assigning each reseller a dedicated account manager and offering credit facilities subject to approval. Pricing is quote-based with payment terms of 14 days in the UK and a 30-day minimum credit term, and pricing validity is limited to 24 hours due to market volatility. Value is added through an in-house Configuration Centre providing custom RAID, VMware and firmware installation with full pre-delivery testing — 94% of orders placed before 2 pm are built, tested and shipped the same day — plus white-label packaging and 24/7 white-label IT support that allow resellers to deliver hardware and services under their own brand.

Revenue is generated from hardware product sales, custom configuration services and delivery logistics, with cumulative sales exceeding £700 million since inception. Distribution is supported by the dual UK/Netherlands footprint, which eliminates customs and VAT friction for EU shipments. In April 2026 the company appointed M3 Agency to lead a strategic brand and growth transformation intended to reposition the firm from a hardware-led distributor into a more visible, multi-vendor, service-led channel growth partner.

Name

Euro Options

Legal name

Euro Options Limited

Website

https://eurooptions.co.uk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

UK-based IT hardware distributor serving IT resellers across the UK, Europe and 80+ countries with servers, storage, networking and PSG hardware from Dell, HP, HPE, Cisco, Microsoft and VMware, supplemented by custom configuration, logistics and white-label support services.

Ownership category

akta.pro rank

Product category

IT Hardware Distribution

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Business/Enterprise IT Hardware Retail (Workstations, Servers, POS) (CRACABAJ)

akta.pro secondary industry

Business Laptops (Commercial Notebooks) (HDACAAAG)

Keywords

• IT hardware distribution
• Server distribution
• Networking equipment supply
• Storage solutions distribution
• PSG hardware distribution

Headquarters

HQ city

Rochdale

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Hardware Product Sales: Primary revenue stream from sale of IT hardware (servers, storage, networking, PSG/laptops, monitors, peripherals) to IT resellers. Over £12 million in inventory across thousands of product lines.
2. Custom Configuration Services: Custom hardware configuration including software installation, RAID configuration, firmware upgrades, and pre-delivery testing performed by in-house engineers at the configuration centre.
3. Delivery & Logistics Services: Same-day, next-day, and standard delivery services across UK, Europe, and internationally, including white label delivery packaging.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Euro Options distributes IT hardware (servers, storage, networking equipment, and PSG hardware including laptops, monitors and peripherals) from brands such as Dell, HP, HPE, Cisco, Microsoft and VMware exclusively to IT resellers and managed service providers across the UK, Europe and 80+ countries. The company operates a custom configuration centre where in-house engineers install software, configure RAID, fit memory and HDDs, and perform full pre-delivery testing, supported by UK and Netherlands warehouses offering same-day, next-day and standard delivery with white-label packaging options.

Product overview

Euro Options is an IT hardware distributor serving Europe's premier IT resellers, offering a portfolio of physical hardware products centered around Servers, Storage, Networking, and PSG (Product Solutions Group) hardware. The company operates as a single unified offering rather than a platform-plus-modules architecture. In addition to hardware distribution, Euro Options provides complementary services including custom configuration (software installation, RAID configuration, asset tagging, testing), delivery logistics (same-day, next-day, international), white label packaging, and white label IT support. The core value proposition combines broad inventory availability across thousands of product lines with configuration and testing capabilities, allowing IT resellers to procure and deliver ready-to-deploy hardware to end customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Servers IT server hardware distributed to IT resellers, including rack servers (DL family, ML family), tower servers (micro server, entry-level servers) and blade servers optimised for virtualisation. Servers are tested at the Euro Options configuration centre before shipping. Available from brands including Dell, HP and HPE.
• Storage Enterprise storage hardware distributed to IT resellers, including NAS and SAN solutions for small sites and remote offices, as well as full-rack storage. Offers performance, availability, scalability and disaster recovery capabilities.
• Networking Networking hardware distributed to IT resellers, including routers, switches and wireless technologies from leading manufacturers to support cloud services, IoT initiatives and digital transformation projects.
• PSG Hardware (Product Solutions Group) Laptops, monitors and peripherals distributed to IT resellers for hybrid working solutions. Includes white-label packaging options for seamless service delivery to end-user customers. PSG orders received by 2pm ship same day.
• Configuration Services Custom hardware configuration services delivered to IT resellers, including server options (hardware installation, RAID configuration, VMware installation, asset tags), SAN storage configuration and network switch configuration, with full pre-delivery testing by in-house engineers.
• Delivery Services Distribution and logistics services for IT resellers offering same-day, next-day and standard delivery options across the UK, Europe and internationally, with orders placed before 14:00 (UK) shipped same day and pre-09:00, pre-10:30 and pre-noon options available.
• White Label Packaging Custom branding applied to delivery packaging for resellers, enabling them to offer a seamless branded service to their end-user customers.
• White Label IT Support 24/7 technical support offered as a white-label service, allowing resellers to provide wrap-around IT support services under their own brand.

Quantifiable outcome

• 94% of orders placed before 2pm are built, tested, and shipped same day
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• M3 AgencycoreGTM or Marketing Partner · 1 April 2026M3 Agency, an independent creative marketing agency, was appointed by Euro Options in April 2026 to support a strategic brand and growth transformation. The partnership encompasses brand strategy, positioning, digital experience, and performance marketing, aimed at helping Euro Options evolve from a hardware-led distributor into a more visible, multi-vendor, service-led channel growth partner.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CMS Distribution: CMS Distribution is a UK-based IT distributor focused on enterprise hardware, networking, and storage, plus complementary services including configuration and logistics. Highly comparable to Euro Options in geography, customer base (UK IT resellers), and product mix.
• Westcoast: Westcoast is the UK's largest independent IT distributor, distributing enterprise hardware, networking, storage, and computing devices to resellers. Highly comparable to Euro Options given parallel product lines, same UK reseller focus, and similar service offerings including custom configuration and rapid delivery.
• Micro-P: Micro-P is a UK-focused IT distributor (part of the Northamber group) serving resellers with enterprise hardware, networking, and peripherals. Comparable to Euro Options given UK-centric distribution, multi-vendor approach, and shared reseller customer base.
• Enta Technologies: Enta Technologies is a UK-based IT distributor supplying server, storage, networking, and software solutions to resellers and system integrators. Comparable to Euro Options given focused UK reseller channel, enterprise hardware product mix, and value-added configuration services.
• ALSO Group: ALSO is a major European IT distributor offering hardware, software, and value-added services across multiple countries, with strong configuration and logistics capabilities. Highly comparable to Euro Options given multi-vendor IT distribution model, broader European footprint, and ongoing shift toward higher-margin services.
• Exclusive Networks: Exclusive Networks is a global cybersecurity and infrastructure specialist distributor operating through a value-added channel model. Comparable to Euro Options in the value-added distribution model targeting resellers, though focused more on cybersecurity and infrastructure than PSG hardware.

Regional players

• Jigsaw24: Jigsaw24 is a UK IT provider and reseller focused on Apple, creative media, and enterprise hardware, with adjacent distribution services. Partial overlap with Euro Options on enterprise hardware configuration and PSG distribution, primarily serving UK markets with a different vendor emphasis (notably Apple).

Broad incumbents

• TD SYNNEX: TD SYNNEX (formed via the Tech Data merger) is one of the largest global IT distributors offering enterprise hardware, peripherals, and a broad services portfolio including configuration. Comparable to Euro Options as a multi-vendor channel distributor serving resellers, but with materially larger geographic and vendor reach.
• Ingram Micro: Ingram Micro is the world's largest wholesale IT distributor, providing servers, storage, networking, peripherals, and configuration services globally. Overlaps with Euro Options in product categories and reseller channel, but operates at much broader scale and across far more geographies.
• Arrow Electronics: Arrow Electronics is a major global distributor of enterprise computing, storage, and networking components serving resellers and OEMs. Overlaps with Euro Options in enterprise hardware distribution, but operates globally across multiple verticals and product categories at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/euro-options-ltd
• Xx.com/optionseuro

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euro Options