StoryMiners

What StoryMiners does

StoryMiners is a founder-led strategic narrative consultancy established in 2002 by Mike Wittenstein, operating with 1–10 employees out of Marietta, Georgia. The firm helps founders, CEOs, and senior leaders translate a strategic hunch into a "Future Story" — a structured narrative artifact that articulates organizational direction, target outcomes, and the moments that make the future feel inevitable to teams and markets.

The firm's core offering is a four-stage methodology branded as Clarifier℠ (one month), Catalyst (one to three months), Co-Creator (three to six months), and Amplifier (ongoing). Each tier is senior-led, builds on the prior stage, and produces progressively more durable organizational artifacts — from language and alignment (Clarifier℠), to tested vision (Catalyst), to leadership-team ownership (Co-Creator), to embedded operating-system integration (Amplifier). The methodology is augmented by AI tooling for competitive research, rapid iteration, and concept refinement, which the firm cites as compressing timelines from months to weeks. Clarifier℠ is a registered service mark.

StoryMiners operates a direct, relationship-driven go-to-market: all engagements begin with a 30-minute "Chemistry Check" on Calendly, with no sales team and no junior account managers. Pricing is fixed-fee and ranges roughly from $150k for a six-month Co-Creator engagement to $500k for a 14-month Amplifier engagement, per disclosed case-study budgets. Documented client outcomes include a $1.75B exit for Transitions Optical, a multi-decade competitive lead on digital drive-thru for McDonald's, and 66% sales CAGR for iPay Technologies, though current revenue is not disclosed.

Name

StoryMiners

Legal name

Storyminers

Website

https://storyminers.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

StoryMiners is a founder-led strategic narrative consultancy that helps CEOs and senior leaders convert strategic instincts into Future Story narratives and shared organizational language across four engagement tiers (Clarifier℠, Catalyst, Co-Creator, Amplifier), augmented by AI tooling.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Operations & Process Improvement Consulting (BPAHACAB)

akta.pro secondary industries

Organization Design & Operating Model Consulting (BPAHAGAB), Performance Management & Productivity Consulting (BPAHAGAL)

Keywords

• Strategic narrative consulting
• Executive narrative strategy
• Founder advisory services
• Strategic storytelling services
• Vision articulation consulting

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Strategic Consulting Engagements: Fixed-fee consulting engagements across four engagement types: Clarifier (1 month), Catalyst (1-3 months), Co-Creator (3-6 months), and Amplifier (ongoing). Each engagement is senior-led and priced at fixed project fees based on scope and duration.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Storyminers runs senior-led consulting engagements that help founders, CEOs, and senior leaders translate a forward-looking strategic instinct into a Future Story — a tested narrative artifact their leadership teams can carry into execution. The work is delivered through four fixed-fee engagement stages: Clarifier℠ (one month to surface and test the language), Catalyst (one to three months to sharpen the idea before commitment), Co-Creator (three to six months to build leadership team ownership), and Amplifier (ongoing to embed strategy into operating systems). Every engagement is delivered by senior practitioners — primarily founder Mike Wittenstein — and is augmented by AI tooling for competitive research and iteration.

Product overview

Storyminers offers a four-stage consulting methodology: Clarifier℠ (one month), Catalyst (1-3 months), Co-Creator (3-6 months), and Amplifier (ongoing). Clarifier℠ finds the right language for an idea; Catalyst sharpens the vision before major commitments; Co-Creator builds shared ownership with leadership teams; and Amplifier scales and embeds the strategy into organizational systems. Each stage completes the one before it, though each stands on its own for leaders who start at different points in their strategic journey.

Differentiator

Problem solved

Functional benefit

Brands

• Clarifier℠: One-month engagement focused on getting the language right for a forward instinct. Tests ideas on three audiences: the Ideator, the Friendlies, and the Skeptics.
• Catalyst
• Co-Creator
• Amplifier
• Future Story

Products and services

• Clarifier℠ One-month senior-led engagement that builds alignment around context, outcomes, and shared language, helping leaders turn a forward-looking instinct into a Future Story their team can carry into the work. Target buyer: founders, CEOs, and senior leaders with a clear sense that something is possible but no shared language for it yet.
• Catalyst One-to-three-month senior-led engagement that sharpens a forward-looking idea into something others can understand, trust, and act on before organizational resources are committed. Case study budget reference: $250k for a two-month Catalyst timeline with McDonald's.
• Co-Creator Three-to-six-month senior-led engagement that turns one leader's conviction into a leadership team's commitment, shaping strategy together so the people who will lead execution see themselves in it. Case study budget reference: $150k for a six-month Co-Creator timeline with iPay Technologies.
• Amplifier Ongoing senior-led engagement structured around business cycles that embeds strategy into organizational systems, rhythms, and culture so the story travels and what was built keeps working when the leader is not in the room. Case study budget reference: $500k across a fourteen-month engagement with Transitions Optical.

Quantifiable outcome

• $1.75B exit value achieved by Transitions Optical following retail customer experience engagement
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• AI (Technology Augmentation)coreTechnology or IntegrationStoryminers augments its senior-led consulting engagements with AI technology to accelerate competitive research, compress concept development timelines, and enable rapid iteration across multiple rounds of refinement. This allows them to achieve in weeks what traditional methods would take months to complete.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Prophet: Global consultancy combining brand, marketing, customer experience, and growth strategy for enterprise clients. Broader portfolio than StoryMiners but directly competes on the strategy-and-experience narrative work for CEOs and CMOs.
• Siegel+Gale: Global strategic branding and customer-experience firm that helps executives simplify and clarify complex narratives. Closely comparable on the narrative-clarity value proposition StoryMiners sells, though with a larger and more design-led practice.
• Wolff Olins: Global brand consultancy that helps leadership teams articulate brand and organizational purpose narratives. Comparable to StoryMiners in senior-led narrative work for enterprise CEOs, though typically scoped to brand identity rather than full strategic vision.
• Doblin (Deloitte): Deloitte's innovation strategy practice, focused on helping leaders build innovation capabilities and design new growth strategies. Overlaps with StoryMiners' Future Story / strategic-narrative framing for senior leaders but operates at significantly larger scale.
• McKinsey & Company: The global leader in management consulting, providing strategy and organizational advice to Fortune 500 CEOs. StoryMiners' McDonald's engagement overlaps with the kind of corporate strategy work McKinsey does, but at a far more senior-narrative and intimate scale.

Direct peers

• Fahrenheit 212: Innovation strategy and transformation firm that worked with senior executives on growth strategy and customer-experience innovation (acquired by EY-Parthenon). Comparable to StoryMiners in targeting senior leaders with bespoke strategic-narrative and customer-experience work.
• Red Thread Consulting: Customer-experience strategy consultancy advising Fortune 500 leaders on experience-driven growth. Comparable to StoryMiners' Transitions Optical and McDonald's work in tying senior strategic narrative to customer-experience outcomes.
• The Bridgespan Group: Nonprofit and social-impact strategy consultancy advising CEOs and boards on transformative direction. Comparable in mission-led positioning and senior-leader engagement model, particularly relevant given StoryMiners' FullCircle and SeekWell Health engagements.
• Strategos: Founded by Gary Hamel, Strategos is a strategy consulting boutique that helps leaders invent the future of their enterprises through novel strategy frameworks and innovation methods. Closely comparable to StoryMiners in being a founder-led boutique strategy practice with proprietary IP and a senior-led model.

Emerging players

• Anecdote: Boutique consultancy that helps leaders use storytelling to drive organizational change and strategy execution. Directly comparable in the niche of business storytelling for senior executives, though typically smaller engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/storyminers
• YouTubeyoutube.com/storyminers
• LinkedInlinkedin.com/in/mikewittenstein

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StoryMiners