Krona
Krona Tubos e Conexões is a Brazilian manufacturer of PVC, CPVC, and PPR pipes, connections, and accessories for hydraulic and electrical installations. Operating as part of Grupo Krona with five brands, it serves construction companies, retailers, and installers nationwide across all 27 Brazilian states.
- Company typePrivate
- Founded1994
- HeadquartersJoinville, Brazil
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Krona does
Krona Tubos e Conexões is a Brazilian industrial manufacturer of PVC, CPVC, and PPR pipes, connections, and accessories for hydraulic (cold water, hot water, sewage) and electrical installations, serving residential, commercial, and industrial construction projects. Founded in 1994 in Joinville, Santa Catarina, the company operates as the core brand of Grupo Krona and now encompasses five brands—Krona, Viqua, Elleve, Novii, and Top-Max—following the 2023 acquisitions of Viqua and Grupo Linear. The portfolio spans more than 2,500 SKUs across cold water, hot water (PPR and UltraTerm CPVC), sewage, electrical conduits and distribution boards, accessories, linear and square drains, faucets, and agricultural irrigation products, complemented by the Krona BIM digital specification tool launched in 2024.
Krona manufactures across eight units located in Joinville (headquarters), Blumenau, Aparecida de Goiânia, and Marechal Deodoro, with a workforce of more than 3,500 direct and indirect employees and R$300M+ invested in expansions and operational improvements between 2020 and 2023. The company sells exclusively through B2B channels—distributors, wholesalers, and a national retailer network covering all 27 Brazilian states—combined with direct enterprise sales for large construction accounts (e.g., Cyrela, recognized Krona as 2023 Top Supplier in hydraulics and electrical) and a regional representative force. Pricing is quote-based and not publicly disclosed, and Krona does not maintain consumer e-commerce.
The business is positioned as a one-stop-shop for the full construction lifecycle, certified under PBQP-H and ABNT standards, and has been ranked Top of Mind in Brazilian construction materials retail since 2006. The company is privately held by its founding families and underwent governance professionalization in 2024, with a Board of Directors chaired by founder Vilson Perin and an incoming Independent Board Member.
Krona firmographics
Firmographics- Name
- Krona
- Legal name
- Krona Tubos e Conexões
- Website
- https://krona.com.br
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Krona Tubos e Conexões is a Brazilian manufacturer of PVC, CPVC, and PPR pipes, connections, and accessories for hydraulic and electrical installations. Operating as part of Grupo Krona with five brands, it serves construction companies, retailers, and installers nationwide across all 27 Brazilian states.
- Ownership category
- akta.pro rank
Krona industry classification
Industry- Product category
- Plastic Pipes and Fittings Manufacturing
- akta.pro primary industry
- Water & Sewer Pipe & Fittings (PVC/HDPE/PP) (IMANADAA)
Keywords
Where Krona is headquartered
LocationHeadquarters
- HQ city
- Joinville
- HQ country
- Brazil
- HQ region
- Latin America
Offices4 records
Markets served
Krona business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Pipes and Connections Manufacturing and Sales: Manufacturing and distribution of PVC, CPVC, PPR pipes and connections for hydraulic systems (cold water, hot water, sewage), electrical systems (conduits, distribution boxes), and accessories. Products sold through distributors, wholesalers, and direct to retailers across Brazil.
- Building Materials Portfolio: Extended portfolio including Viqua (taps, faucets, agricultural irrigation), Elleve (linear drains, bathroom accessories), Novii (grates, accessories), and Top-Max (square drains, accessories) brands. Coverage of construction lifecycle from basic materials to finishing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B wholesale pricing for distributors and retailers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Krona product offering
Product offeringCore offering
Krona designs, manufactures, and distributes PVC, CPVC, and PPR pipes and connections for cold water, hot water, sewage, and electrical installations, serving residential, commercial, and industrial construction across Brazil. The portfolio spans more than 2,500 items across brands Krona, Viqua, Elleve, Novii, and Top-Max, complemented by the Krona BIM digital specification tool for engineering professionals.
Product overview
Krona Tubos e Conexões is a Brazilian manufacturer of pipes and connections for the construction industry, operating as part of Grupo Krona which includes acquired brands Viqua, Elleve, Novii, and Top-Max. The company offers over 2,500 items across multiple product lines including cold water (Água Fria), hot water (Água Quente with PPR and CPVC/UltraTerm), sewage (Esgoto), electrical (Elétrica with conduits and distribution boards), and accessories. Krona BIM provides a digital BIM tool for building information modeling. The portfolio serves residential, commercial, and industrial construction with solutions for water supply, drainage, and electrical installations.
Differentiator
Problem solved
Functional benefit
Brands
- Viqua: Torneiras e soluções hidráulicas (faucets and hydraulic solutions) including agropecuária/irrigation line.
- Elleve
- Novii
- Top-Max
Products and services
- Água Fria (Cold Water Line) Pipes and connections for cold water installations, available in solderable (marrom/brown) and threaded (branco/white) options, for residential, commercial, and industrial use.
- Água Quente (Hot Water Line) Pipes and connections for hot water systems manufactured in PPR (green) and CPVC/UltraTerm (beige) materials, awarded 1st Place in Hot Water Pipes and Connections at Prêmio Melhor Produto do Ano 2024 (28th edition).
- Esgoto (Sewage Line) Sewage and drainage pipes and connections available in normal (SN) and reinforced (SR) series, in white/off-white color, supporting domestic and commercial drainage systems. The reinforced series received 48 new items added to the Esgoto Série Reforçada line.
- Elétrica (Electrical Line) Electrical conduits and distribution boards including flexible corrugated conduits (amarelo/leve for walls, laranja/reforçado for slabs), rigid conduits (preto), and distribution boards (QDC — Quadro de Distribuição de Circuitos).
- Acessórios (Accessories) Hydraulic accessories including registers (sphere, gate, pressure), faucets, showers, toilet seats, water tanks, grease traps, inspection boxes, and cleaning solutions.
- Viqua Brand within Grupo Krona specializing in faucets, valves, and ABS hydraulic products, plus an agricultural irrigation line with exclusive products for irrigation systems distributed through partnership with K-Rain.
- Elleve Brand specializing in linear drains (ralos lineares), including the Touch model with proprietary automatic activation technology triggered by water weight.
- Novii Brand specializing in drainage products, including the Grelha Abre e Fecha (open and close grate).
- Top-Max Brand offering drainage solutions including the 2-in-1 Square Drain with hidden finish on one side and stainless steel on the other.
- UltraTerm CPVC CPVC (Chlorinated Polyvinyl Chloride) product line for hot water applications featuring UV protection compound and low thermal conductivity, dispensing insulation for installations up to 20m length. Relaunched as featured product on the Krona homepage.
- PPR (Polypropylene Random) PPR pipes and connections for hot water systems, available in PN20 (yellow stripe) and PN25 (red stripe) pressure classes, joined through thermofusion (thermo-fusion) process.
- Krona BIM Digital Building Information Modeling tool that provides a system of digital representation of physical and functional characteristics of construction projects, enabling better planning, execution, and material management with reduced waste. Built for engineering professionals specifying hydraulic and electrical installations.
- PU 40 Specific Krona product line referenced in the product catalog on krona.com.br and featured on the company website homepage.
Quantifiable outcome
- 48 new items added to Esgoto Série Reforçada line
- +1 more outcomes
Companies that use Krona
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Krona technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Krona partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, major, strategic, minor and core.
- JEC (Joinville Esporte Clube)flagshipSponsorship of JEC/Krona Futsal team since 2009. Partnership renewed and expanded for 2025 season with brand on sleeves. Includes JEC/Krona Futsal sub-21 team winning Copa Mundo do Futsal world championship.
- Akdeniz ChemsonmajorWorld leader in PVC stabilizers. Mutual recognition with Grupo Krona including celebrations at Joinville Iate Clube. International supplier partnership with visits exchanged between companies. Part of Grupo Krona's international supplier network.
- K-RainstrategicUS-based irrigation equipment manufacturer with 40+ years experience in 70+ countries. Serves Viqua brand which operates in agricultural irrigation segment. Part of international supplier relationship developed during Colombia and USA mission.
- Wittmann BattenfeldmajorAustrian manufacturer of injection molding machines. Main supplier of injection molding equipment for Krona. Supplied latest generation automated cell for Viqua faucet production. Founding families participated in Wittmann Battenfeld's Competence Days event.
- Joinville Ciclismo TeamminorLocal cycling team supported during 54th Circuito do Boa Vista event. Includes pit stop with fruit and water distribution.
- UFSC (Universidade Federal de Santa Catarina)strategicAcademic partnership for R&D innovation project in raw materials developed during Lana Taise Peschel's master's degree, presented at PVC Conference 2024.
- Sinduscon (Sindicato da Indústria da Construção Civil)strategicPartnership under Projeto Profissão Construir for Hydraulic Installer Course. Instituto Krona collaboration for professional training and community development.
- ViquacoreAcquisition in 2023 of Viqua, a brand specializing in taps, faucets, and bathroom fixtures. Includes automated production cell from Wittmann Battenfeld for ABS faucet production. Part of Grupo Krona's expansion into complete building solutions.
- Grupo Linear (Elleve, Novii, Top-Max)coreAcquisition of Grupo Linear with brands Elleve (linear drains with Touch technology), Novii (grates), and Top-Max (square drains). Complements Krona's portfolio with finishing and bathroom solutions.
Scale indicators9 records
Recent moves10 records
Expansion highlights6 records
Krona competitors and assessment
Company assessmentDirect peers
- Deca: Brazilian market leader in bathroom fixtures and sanitaryware, competing with Krona's Viqua, Elleve and Top-Max brands in the finishing stage of residential and commercial construction projects.
- Fortlev: Major Brazilian PVC manufacturer focused on pipes, connections and water tanks, serving the same building materials retail and wholesale channels that Krona dominates nationwide.
- Amanco: Brazilian plastic pipe and fittings brand owned by Aliaxis, offering PVC, PPR and CPVC solutions that overlap almost one-to-one with Krona's core hydraulic and electrical conduit portfolio.
- Docol: Leading Brazilian manufacturer of faucets, valves and metal fittings, directly comparable to Krona's Viqua brand line in the bathroom fixtures and finishing solutions segment.
- Tigre: Brazil's largest manufacturer of plastic pipes, fittings and sanitaryware, directly competing with Krona across PVC, CPVC and PPR product lines for the same Brazilian construction and infrastructure customers.
- Astra: Brazilian manufacturer of faucets, valves and bathroom accessories, overlapping directly with Krona's Viqua brand in the mid-market plumbing fittings category.
Broad incumbents
- Pipelife: European plastic pipe manufacturer offering water, sewage and cable protection solutions that mirror Krona's core product portfolio, though focused primarily on European markets.
- Aliaxis: Global leader in plastic fluid handling solutions and parent of Amanco; directly comparable through its Brazilian subsidiary and competes with Krona in pipe, fittings and water management categories worldwide.
- Wavin: Global plastic pipe systems company owned by Orbia, serving water and building markets across Europe, Asia and Latin America; overlaps with Krona's core pipe portfolio but at much larger international scale.
Emerging players
- Uponor: International specialist in PPR and PEX plumbing systems for hot and cold water, competing in the same hot water pipe and connection category as Krona's UltraTerm CPVC and PPR lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Krona social profiles
Digital presenceKrona compliance and trust
Trust signalCompliance4 records
Krona financial estimates
Financial estimateRevenue estimate
Valuation estimate
Krona leadership team
Management profileNumber of profiles
Profiles8 records
Krona subsidiaries and ownership
Company hierarchySubsidiaries5 records
Krona funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Krona M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Krona
What does Krona do?
Krona designs, manufactures, and distributes PVC, CPVC, and PPR pipes and connections for cold water, hot water, sewage, and electrical installations, serving residential, commercial, and industrial construction across Brazil. The portfolio spans more than 2,500 items across brands Krona, Viqua, Elleve, Novii, and Top-Max, complemented by the Krona BIM digital specification tool for engineering professionals.
Is Krona a public or private company?
Krona is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Krona founded?
Krona was founded in 1994. It employs 1,001 to 5,000 people.
Where is Krona based?
Krona is headquartered in Joinville, Brazil, in the Latin America region.
How does Krona make money?
Two revenue lines are on record. Pipes and Connections Manufacturing and Sales are the primary driver. The others are building Materials Portfolio.
Who are Krona's main competitors?
Direct peers on record are Deca, Fortlev, Amanco, Docol, Tigre and Astra. Broad incumbents are Pipelife, Aliaxis and Wavin. Uponor is listed as an emerging player.
Does Krona have an API?
No public API is recorded for Krona.
What industry is Krona in?
Krona's product category is Plastic Pipes and Fittings Manufacturing. Its primary akta.pro industry code is IMANADAA, Water & Sewer Pipe & Fittings (PVC/HDPE/PP).