Footfall

What Footfall does

Footfall Ltd. is an Irish commercial flooring contractor that supplies and installs modular entrance matting, carpet tiles, safety flooring, wall protection, and contamination control systems for B2B clients nationwide. Founded in 2006 and headquartered in Ballybrit, Galway, with additional offices in Dublin and Cork, the company operates a supply-and-fit model anchored by certified Milliken OBEX installation expertise and a Gradus wall protection distribution agreement. Its product portfolio spans OBEX HD modular matting systems (Prior HD, Tergo HD, Forma HD), Milliken and Interface carpet tiles, LVT, GRP anti-slip industrial flooring, hygienic wall protection, and PrintWorks custom logo mats, alongside the FootVis recurring maintenance service for installed systems.

The business serves five primary verticals: retail and shopping centres, healthcare, education, industrial and manufacturing, and corporate offices. Named customers include Galway Shopping Centre, Ilac Shopping Centre, Donaghmede Shopping Centre, Ennis Shopping Centre (Tesco-anchored), Applegreen, Mayo University Hospital, HubSpot Dublin Quays, and St. Cronan's Junior National School. Footfall generates revenue through three streams: product sales (Milliken, Gradus, Interface and third-party matting), professional installation services backed by manufacturer warranties, and managed maintenance via the FootVis programme. Distribution has historically been field-sales-led with free site surveys, but the company opened a Dublin showroom in partnership with BizQuip in September 2025 and relaunched its FootfallShop.ie e-commerce platform in October 2025, adding SMB and direct-purchase channels. The company holds Alcumus SafeContractor accreditation and a Trustpilot 'Rated Excellent' rating, and is privately held with no disclosed external funding.

Name

Footfall

Legal name

Footfall Ltd.

Website

https://footfall.ie

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Footfall is an Irish commercial flooring contractor specializing in modular entrance matting, carpet tiles, safety flooring, and wall protection systems. It operates a nationwide supply-and-fit service targeting retail, healthcare, education, corporate, and industrial clients across Ireland.

Ownership category

akta.pro rank

Product category

Commercial Flooring Services

NAICS

Flooring Contractors (23833)

akta.pro primary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

akta.pro secondary industries

Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions) (IMADAJAL), Flooring & Trip-Hazard Mitigation (Non-Slip Surfaces, Transitions) (HSAPANAG)

Keywords

• Entrance matting systems
• Commercial flooring installation
• Modular flooring solutions
• Carpet tile supply
• Safety matting installation

Headquarters

HQ city

Ballybrit

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Sale of modular entrance mats, carpet tiles, safety flooring, wall protection, contamination control mats, logo mats, and industrial flooring products. Products include Milliken OBEX systems, Milliken carpet tiles, LVT, GRP products, and third-party matting solutions.
2. Installation Services: Professional installation of flooring and matting products with certified installers. Services include site surveys, moisture testing, sub-floor conditioning, and manufacturer-warranty-backed installation.
3. Maintenance and After-Sales Services: FootVis scheduled maintenance service for modular matting systems including deep cleaning, safety checks, and tile replacement. Provides aftersales support and maintenance service.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Footfall supplies and installs modular entrance matting, carpet tiles, safety flooring, contamination control matting, GRP industrial flooring, wall protection, logo mats, and LVT flooring for commercial clients across Ireland. The company combines a supply-and-fit service using premium partner brands (Milliken, Gradus, Interface) with certified installation, project management, free site surveys, and ongoing maintenance through its FootVis program.

Product overview

Footfall provides modular flooring and entrance matting solutions for commercial spaces across Ireland. The core portfolio includes entrance matting systems (OBEX HD, OBEX Grid, Prior HD, Tergo HD, Forma HD), carpet tiles (Milliken and Interface collections), contamination control and safety matting, wall protection (Gradus), and LVT flooring. The company operates on a supply-and-fit model nationwide with services spanning consultation, installation, and FootVis maintenance. Products are distributed through the Footfall Shop e-commerce platform and the Dublin showroom.

Differentiator

Problem solved

Functional benefit

Brands

• FootVis: Professional matting cleaning and maintenance service for OBEX modular matting systems, including deep chemical extraction cleaning, safety checks, and tile replacement.
• Contamination Control Matting
• OBEX Grid
• MatWarehouse

Products and services

• Entrance Matting Systems Modular entrance matting systems designed around a three-zone barrier concept to capture dirt and moisture at building entrances. Includes OBEX HD collections (Prior HD, Tergo HD, Forma HD) and OBEX Grid vinyl and mono options, available in 11mm and 16mm thicknesses. Targeted at retail, corporate, healthcare, and education facilities across Ireland.
• Carpet Tiles Modular carpet tiles from Milliken and Interface including collections such as Northern Soul, Down to Earth, Unexpected Purpose, Fractals, and Interface Upon Common Ground. Feature recycled content and design flexibility for commercial offices, retail, and education environments.
• Contamination Control Matting Adhesive and bunded mats designed to capture dust, pathogens and microbes at entry points, proven to capture 99.9% of foot and wheel-borne traffic. Used at entrances to ICUs, airlocks, gowning rooms, and air showers in hospitals, cleanrooms, and critical environments.
• Logo Mats Customised logo mats using PrintWorks dye technology for intricate colour and patterning. Can be floor- or wall-mounted and feature high-quality materials and innovative technology, sold to commercial clients seeking branded entrance or interior solutions.
• Safety Matting and GRP Industrial Flooring Non-slip safety solutions including GRP stair treads with silica-gritted finish, FRP anti-slip surfaces, and 3M Safety-Walk tape. Engineered for wet weather and industrial conditions to prevent slips and falls in factories, warehouses, and commercial buildings.
• Anti-Fatigue Mats Standing comfort mats for sit-stand desks and workstations designed to stimulate blood flow, improve posture, and reduce muscle strain during extended standing. Sold to corporate offices, industrial settings, and individual consumers via FootfallShop.ie.
• Wall Protection Systems Gradus wall protection systems including wall guards, corner guards, bed head protectors, and handrails (SHR40 and CHR160 combination rails). Designed to absorb and deflect impact in high-traffic healthcare, education, and commercial environments.
• LVT Flooring Milliken LVT flooring including Freelay plank and other commercial vinyl options providing easy maintenance and durability for retail, office, and commercial spaces. Installed as part of turn-key fit-out projects such as the HubSpot Dublin Quays canteen.
• Dust Mats Rubber-backed heavy-duty dust mats with nitrile rubber backing that stop up to 80% of interior soil from foot traffic. Sold to commercial and consumer buyers for locations without fixed matting systems.
• Playground Safety Mats and EPDM Surfaces Impact-absorbing rubber mats and EPDM rubber surfacing for playgrounds tested to EN 1177 standards for fall-height protection, available in custom colours and designs. Targeted at schools and educational facilities.
• Supply and Fit Installation Service Comprehensive nationwide supply-and-fit installation service with trained engineers, including free site surveys, moisture testing, subfloor conditioning, acclimatisation of flooring, and installation in line with manufacturer guidelines. Backed by manufacturer warranties and project manager-led scheduling.
• FootVis Maintenance Service Scheduled maintenance program for OBEX modular matting systems including deep chemical extraction cleaning, safety and performance checks, and tile replacement. Designed to extend mat life and create recurring after-sales revenue for Footfall.

Quantifiable outcome

• Up to 90% of dirt and moisture stopped at entrance
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered major, core, secondary and minor.

• BizQuipmajorStrategic or Co-development Partner · 30 September 2025Showroom partnership in Sandyford, Dublin 18. BizQuip is a workplace design and furniture company. Partnership creates a curated showroom space showcasing Footfall flooring alongside BizQuip furniture solutions. Flooring throughout the showroom delivered by Footfall.
• MillikencoreTechnology or IntegrationMilliken is a key supplier of entrance matting systems (OBEX), carpet tiles, and LVT flooring. Footfall is a certified Milliken OBEX installer and distributor. Products include carbon-neutral flooring with high recycled content and local manufacturing. Partnership enables access to premium modular flooring technology.
• GraduscoreChannel Partner/ Reseller/ DistributorFootfall is the chosen partner for Gradus wall protection products in Ireland. Products include wall guards, bed head protectors, corner guards, handrails, and combination rails. Partnership provides comprehensive wall protection solutions for healthcare, education, and commercial environments.
• InterfacesecondaryTechnology or IntegrationInterface is a modular flooring manufacturer. Footfall promotes Interface's Upon Common Ground collection featuring nature-inspired carpet tile designs made from recycled and bio-based materials.
• HubSpotminorStrategic or Co-development PartnerFootfall completed full turn-key floor fit-out of HubSpot's Dublin Quays headquarters canteen, removing cork flooring and installing Milliken LVT freelay plank. 250 square meters installed outside office hours over two phases.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Tarkett: Global flooring manufacturer across LVT, vinyl, carpet, wood, and rubber. Comparable as a broad incumbent whose products are commonly installed in the same retail, healthcare, and education projects Footfall services, often via competing regional contractors.
• Polyflor: UK-headquartered commercial vinyl and safety flooring manufacturer. Overlaps with Footfall's LVT and safety matting categories for healthcare, retail, and education projects and operates broadly across the same UK/Ireland specification market.
• Milliken: Manufacturer of the OBEX modular entrance matting system at the core of Footfall's specification offering. Functions simultaneously as Footfall's key supply partner and as the upstream incumbent that could bypass distributors in some channels.
• Forbo Flooring: Global manufacturer of resilient flooring (Marmoleum, LVT, safety floors) frequently referenced in Footfall's project specs (e.g., Mayo University Hospital, Eye Clinic). Comparable as the upstream manufacturer whose products Footfall installs, and a broad incumbent competitor in commercial flooring channels.
• Gradus: UK manufacturer of wall protection, floor trims, and contract flooring products which Footfall distributes in Ireland. Overlaps with Footfall's wall-protection and commercial flooring range, but at much larger scale and broad product portfolio rather than specialist entrance matting.
• Interface: Global modular carpet tile manufacturer whose products Footfall sells and installs in Ireland. Directly comparable product category (carpet tiles including the Upon Common Ground collection) and increasingly a global incumbent versus specialist regional installers.

Direct peers

• Burmatex: UK-based designer and manufacturer of carpet tiles, entrance matting, and commercial flooring. Direct comparable peer to Footfall's carpet tile and entrance matting offering for commercial fit-outs in the UK/Ireland region.
• Altro: UK-headquartered specialist in safety flooring and wall protection systems for commercial, healthcare, and education environments. Directly comparable to Footfall's safety matting, GRP, and Gradus wall-protection offering, and serves overlapping UK/Ireland verticals with a similar spec-driven install model.

Regional players

• MCS Ireland: Irish commercial flooring contractor offering carpet tiles, vinyl, and installation services across the Republic of Ireland. Direct regional competitor pursuing similar B2B fit-out contracts in retail, healthcare, and corporate environments.
• BizQuip: Irish workplace design and furniture company partnered with Footfall on the Sandyford Dublin showroom. Functions as both an adjacent collaborator and a regional player in the Irish commercial fit-out market where Footfall competes for spec-driven projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=Moh58oY1lx4
• LinkedInlinkedin.com/company/footfall-ltd
• Xx.com/footfallmatting
• Facebookfacebook.com/FootfallMatting

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Footfall