Living Concept

What Living Concept does

Living Concept Werbeagentur GmbH is a Münster-based full-service communications agency founded in 2000, operating as a wholly-owned subsidiary of Living Concept Holding GmbH. The firm positions itself as a 'Kommunikationsagentur für den mutigen Mittelstand' — a communications agency for growth-oriented German mid-market companies — and delivers integrated services spanning brand strategy, corporate design, website UI/UX, sales media, packaging, content and campaigns, SEA and Paid Social, SEO, video/film production, press relations, and employer branding. Its client portfolio spans at least eight named engagements across energy infrastructure (Thyssengas), construction (Borgers), agriculture (farmsaat), sanitary products (SCALIDO), building materials (Westag AG/Getalit), municipal government (Stadt Münster), nonprofit (skate-aid), and local retail (Blumen Dahlmann), with several multi-year retainers established since 2023–2024.

The agency's underlying technology stack combines standard digital marketing infrastructure (Google Analytics, Google Tag Manager, Perspective Software for landing pages), HR tooling (Personio), and hosting (NETZCOCKTAIL), supplemented by AI-supported creative workflows layered onto traditional handmade design. The agency holds no patents or proprietary software assets; its competitive differentiation rests on integrated cross-media execution capabilities, in-house creative and strategy teams (with department heads for Social Media/Content, Design, Strategy, SEA/SEO, Account Management, and Creation), and a partnership network with specialist firms (Republic of Yes, Leonex, DIIIP, GROSE8, emotions4life) for projects requiring web development, AR, showroom design, and production photography. External credibility is anchored by a Red Dot Design Award (for SCALIDO), GWA membership, and kununu Top-Arbeitgeber recognition.

Living Concept generates revenue through a hybrid of project-based engagements and recurring retainers, with retainer/ongoing contracts billed in advance and project work billed on completion or via interim invoices for larger engagements. Media placement is conducted in the agency's own name with pass-through costs to clients. The firm operates from a single headquarters at Dorpatweg 10, 48159 Münster, serving a national German client base, with no disclosed external investment, acquisitions, or geographic expansion beyond NRW. Distribution is direct (senior account management, referrals, industry events, GWA network), with no self-serve, marketplace, or reseller channels.

Name

Living Concept

Legal name

LIVING CONCEPT WERBEAGENTUR GmbH

Website

https://livingconcept.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Living Concept is a Münster-based full-service communications agency serving the German Mittelstand with brand strategy, corporate design, digital marketing, campaigns, and employer branding across diverse B2B and B2C verticals.

Ownership category

akta.pro rank

Product category

Advertising and Communications Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Brand strategy services
• Corporate design agency
• Digital marketing services
• Employer branding agency
• Integrated marketing communications

Headquarters

HQ city

Münster

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Project-based Agency Services: Living Concept charges for individual client projects including brand strategy, corporate design, website development, digital marketing (SEO/SEA), campaigns, and content production. Based on AGB, projects are billed upon completion with interim invoices for larger or long-running projects. Running contracts (Laufzeitverträge) are billed in advance. Media placement is handled in Living Concept's own name with pass-through costs to clients.
2. Retainer / Running Contracts: Ongoing client relationships (e.g., Borgers since 2024, Thyssengas since 2023, farmsaat since 2024) billed on a recurring basis, typically monthly or project-stage invoicing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Living Concept is a full-service communications agency delivering integrated brand, design, digital, and marketing services for German Mittelstand clients. Its core offerings span brand strategy and brand concepts, corporate design, website UI/UX, content and cross-media campaigns, packaging design, video and film production, SEO/SEA and Paid Social advertising, press relations, and employer branding. Engagements are delivered as bespoke B2B service projects and ongoing retainers, combining traditional handmade creation with AI-supported content production.

Product overview

Living Concept is a full-service communications and advertising agency based in Münster, Germany, founded approximately 25 years ago. It is a communications agency for the 'mutigen Mittelstand' (bold middle market), serving both B2B and B2C clients. The agency's core offering is a comprehensive suite of integrated marketing and communication services delivered as managed professional engagements rather than a software product. The service portfolio spans brand strategy and brand concepts, corporate design, website UI/UX design, sales media, content creation and campaigns, packaging design, SEA and paid social media, SEO, video and film production, press relations, and employer branding. Supporting these core services are internal culture and benefits programs (Living Spirit, Living Health, Living Family, Living Academy, Living Charity) and a knowledge-sharing event series (WISSENSDURST). The agency also incorporates AI-supported methods alongside traditional (handmade) and digital-analog approaches. Living Concept operates as a project- and retainer-based service firm; it does not appear to offer a packaged SaaS product or public API.

Differentiator

Problem solved

Functional benefit

Brands

• Living Spirit: Employee culture and workplace philosophy program
• Living Academy
• Living Family
• Living Health
• Living Charity
• Wissensdurst

Products and services

• Brand Strategy & Brand Concepts Strategic brand development including brand concepts, positioning, and identity development for B2B and B2C clients in the bold middle-market segment. Delivered as bespoke consulting engagements.
• Corporate Design
• Website UI/UX Design
• Content & Campaign Development
• Packaging Design
• Search Engine Advertising (SEA) and Paid Social Media
• Search Engine Optimization (SEO)
• Video & Film Production
• Press Relations
• Employer Branding & Recruiting Marketing
• Sales Media (Vertriebsmedien)

Quantifiable outcome

• SCALIDO brand won a Red Dot Design Award (international design recognition)
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Six partnerships are on record, tiered minor.

• Republic of YesminorStrategic or Co-development PartnerDesign agency collaborated on Getalit brand relaunch, responsible for print media and sample boxes alongside Living Concept's brand strategy and design leadership.
• DIIIPminorStrategic or Co-development PartnerDesigned and conceptualized the Getalit F10 showroom as part of the brand relaunch, creating a physical brand experience space.
• emotions4lifeminorStrategic or Co-development PartnerProduction partner for SCALIDO bathroom photography shoots, creating lifestyle and bathroom imagery for the brand's marketing materials.
• FH Münster / MSD (Münster School of Design)minorStrategic or Co-development PartnerLiving Concept supports the MSD/FH Münster design program through guest lectures. Jakob (Head of Creation) teaches 'Aspekte der Kommunikationsgestaltung' since 2012; Jolina (Text/Concept) teaches 'Kreatives Schreiben' since 2024. Students gain practical experience; agency benefits from fresh perspectives and potential future talent. Agency supports the annual 'Parcours' graduate exhibition.
• skate-aidminorStrategic or Co-development PartnerPro-bono partnership since 2009. Living Concept supports the humanitarian organization founded by skateboard legend Titus Dittmann with website and communication services. skate-aid builds youth centers and provides skateboarding equipment in underprivileged regions worldwide.
• Rugby Tourists Münster e.V.minorStrategic or Co-development PartnerPro-bono marketing support since approximately 2018. Living Concept redesigned the club's logo, created a mini-CD, new visual language, and poster designs, and provided social media consulting to help the niche sports club attract sponsors.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Faktor 3 AG: Hamburg-based independent communications and PR agency with integrated brand, content, and digital services. Comparable mid-sized German agency targeting B2B Mittelstand and enterprise clients.
• Cheil Germany: Branch of the global Cheil network, providing integrated brand, digital marketing, and retail experience services in Germany. Comparable mid-sized German operations serving similar B2B and B2C segments.
• denkwerk: Cologne-based independent digital and creative agency of comparable size to Living Concept, offering brand, digital, and campaign services to mid-market and enterprise clients in Germany.
• ressourcenmangel: Berlin-based independent agency offering brand strategy, design, digital, and sustainability communications. Comparable mid-sized German agency serving B2B clients with similar integrated capabilities.

Broad incumbents

• MediaMonks (S4 Capital): Global digital-first production and creative agency offering content, campaigns, and digital experiences. Comparable in digital creative and content production capabilities, though operating at vastly greater scale.
• Scholz & Friends: Leading German creative agency offering integrated brand strategy, advertising, and digital services. Comparable in service breadth to Living Concept but with a much larger footprint across Germany and Europe.
• possible (WPP): WPP-owned digital creative and experience agency offering similar digital, brand, and campaign capabilities. Larger and part of a global network but comparable in service offering to Living Concept's digital/creative work.
• grey Germany: Global network agency with significant German operations providing brand strategy, creative, digital, and media services. Overlaps with Living Concept's integrated communications offering for B2B and consumer clients.
• Jung von Matt: One of Germany's largest independent creative agencies with full-service brand, digital, and campaign capabilities. Like Living Concept, it serves the German Mittelstand and enterprise clients, but operates at significantly greater scale with international offices.

Regional players

• Wirz Communications: Switzerland's largest independent advertising agency offering integrated brand, advertising, and digital services to B2B and B2C clients. Comparable in size and full-service positioning to Living Concept, but operating in the Swiss market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/LIVINGCONCEPTde
• Facebookfacebook.com/livingconcept
• LinkedInlinkedin.com/company/living-concept-werbeagentur-gmbh
• Instagraminstagram.com/livingconcept.de
• Xx.com/livingconcept

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Living Concept