What Automobile Propre does

Automobile Propre is a French online editorial platform dedicated exclusively to electric and hybrid vehicles, providing news coverage, expert and user-generated vehicle reviews, buying guides, and a community forum for both individual consumers and business fleet managers. The site is published by SAABRE SAS, a Strasbourg-based company that is a subsidiary of the Brakson media group, alongside sister platforms Chargemap, Cleanrider, Révolution Energétique, and Mister EV. Founded in 2008, the platform claims the #1 position in France for electric and hybrid vehicle information.

The product is built on standard web content management and community platform technology, centered on a long-running editorial archive and complemented by a suite of interactive decision-support tools: a TCO calculator, charging cost/time/range simulators, a vehicle comparator, an insurance comparator, a charging station map, and a comprehensive searchable vehicle catalog. Community engagement is supported through a dedicated forum and a verified user review system that authenticates ownership via license plate numbers. The platform also facilitates transactions through test drive booking, leasing aggregations, a dedicated social leasing portal (Leasing social 2026), and a used vehicle marketplace.

The business model is freemium with all content, tools, and community features free to access. Revenue is generated through three streams: (1) display advertising and sponsored content managed via the Admovia sales house, (2) affiliate and referral revenue from insurance, leasing, charging infrastructure installation, and financing partners, and (3) program partnerships such as Advenir for charging installer referrals. Distribution is exclusively digital, primarily through the company's own French-language website and mobile web app, with supporting channels including a YouTube channel, email newsletters (consumer and professional tracks), and social media presence across Facebook, X, Instagram, LinkedIn, and Google News.

Name

Automobile Propre

Legal name

SAABRE SAS

Website

https://automobile-propre.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Automobile Propre is a French online editorial platform and tool suite covering electric and hybrid vehicles, providing news, reviews, buying guides, and interactive calculators (TCO, charging, range, insurance) to French consumers and fleet managers. Monetized through advertising and affiliate referrals.

Ownership category

akta.pro rank

Headquarters

HQ city

Strasbourg

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising and sponsorship: The site monetizes its large audience through sponsored content (partner announcements) and display advertising. Pages include 'Annonce partenaire' (partner announcement) sections and references to an advertising team ('Régie').
2. Affiliate and referral services: The site generates referral revenue through partnerships with service providers including insurance comparison, leasing offers, charging infrastructure installers, and financing services.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Automobile Propre is a French-language online editorial platform dedicated exclusively to electric and hybrid vehicles, providing news, expert and user-generated reviews, buying guides, comparison tools (TCO, charging cost, charging time, range, insurance, vehicle specifications), a charging station map, a used vehicle classifieds section, test drive booking facilitation, and a community forum. The platform is published by SAABRE SAS as part of the Brakson group.

Product overview

Automobile Propre is a comprehensive French online editorial platform and decision-enabling tool for electric and hybrid vehicle adoption. The core offering consists of editorial content including news articles, vehicle reviews, user testimonials, and expert buying guides covering all aspects of electric and hybrid mobility. This editorial foundation is complemented by a suite of interactive web-based tools: the Simulateur TCO (TCO Calculator) for total cost of ownership analysis, Simulateur de coût de recharge (Recharge Cost Simulator), Simulateur de temps de recharge (Recharge Time Simulator), Simulateur d'autonomie (Range Simulator), Comparateur de voitures (Vehicle Comparison Tool), Comparateur d'assurance auto (Car Insurance Comparator), and the Carte des bornes de recharge (Charging Station Map). The platform also facilitates practical transactions through test drive reservations (Essai-auto), leasing aggregations (Offres de leasing, Leasing social 2026), and a used vehicle marketplace (Annonces d'occasion). Community engagement is supported via the Forums and user-generated vehicle reviews (Avis véhicules). The platform serves both individual consumers and business fleet managers, operating under Saabre SAS as publisher.

Differentiator

Problem solved

Functional benefit

Products and services

• Automobile Propre (core editorial platform) French online editorial platform providing news, reviews, tests, buying guides, and comparison tools for electric and hybrid vehicles, serving both individual consumers and business fleets.
• Simulateur TCO (TCO Calculator) Online tool for calculating and comparing the total cost of ownership of electric vehicles against traditional combustion vehicles.
• Simulateur de coût de recharge (Recharge Cost Simulator) Online calculator for estimating the cost of recharging an electric vehicle based on vehicle model, energy prices, and charging patterns.
• Simulateur de temps de recharge (Recharge Time Simulator) Tool for estimating charging duration for electric vehicles to help users anticipate stops during long-distance travel.
• Simulateur d'autonomie (Range Simulator) Calculator for estimating electric vehicle range based on driving conditions, vehicle characteristics, and environmental factors.
• Comparateur de voitures (Vehicle Comparison Tool) Interactive tool allowing users to compare multiple electric and hybrid vehicle models across specifications, features, and pricing.
• Comparateur d'assurance auto (Car Insurance Comparator) Web-based insurance comparison tool helping users find the best insurance rates for their electric vehicle via partner providers.
• Catalogue véhicules (Vehicle Catalog) Comprehensive searchable database of all available electric and hybrid vehicle models in France with specifications, pricing, and availability.
• Carte des bornes de recharge (Charging Station Map) Interactive map application for locating public electric vehicle charging stations across France and Europe.
• Essai-auto (Test Drive Reservation) Service facilitating test drive reservations at dealerships for electric and hybrid vehicles near the user's location (consumer and commercial vehicle versions).
• Offres de leasing (Leasing Offers Aggregator) Aggregator platform listing leasing deals for electric and hybrid vehicles from partner providers.
• Leasing social 2026 Dedicated portal for France's social leasing program enabling affordable electric vehicle rentals starting from €130/month for eligible individuals and families.
• Automobile Propre Forums Community discussion platform enabling users to exchange experiences, ask questions, and share feedback about electric and hybrid vehicles.
• Avis véhicules (Verified User Vehicle Reviews) Verified user review system where owners share authentic experiences and ratings for electric and hybrid vehicle models, validated via license plate numbers and curated by the editorial team.
• Annonces d'occasion (Used Vehicle Listings) Classifieds section for used electric and hybrid vehicles connecting private sellers and buyers, integrating partner content from Saabre.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• ChargemapminorOthersChargemap is referenced as a related platform under the same corporate group (Brakson/Saabre). It is a European electric vehicle charging point map and badge subscription service, cross-promoted on Automobile Propre for charging infrastructure content and badge offers. The recruitment page references working at Chargemap as part of the group's ecosystem.
• CleanriderminorOthersCleanrider is a sister platform in the Brakson group ecosystem, focused on electric mobility for two-wheelers (electric bikes, scooters, motorcycles). Referenced as part of the group's multi-platform media approach.
• Révolution EnergétiqueminorOthersRévolution Energétique is a sister platform in the Brakson group, focused on energy transition topics. Referenced as part of the corporate group's multi-platform media ecosystem.
• Mister EVminorOthersMister EV is a related platform within the Brakson group's media ecosystem, focused on electric vehicle topics. Referenced as a sister site.
• SaabrecoreOthersSaabre SAS is the legal publisher and operator of Automobile Propre. It is a SAS company with capital of €15,000, registered at RCS Strasbourg (no. 521 881 201), and is a subsidiary of Brakson group. Saabre operates the classifieds/used car listing infrastructure referenced on the site.
• BraksoncoreOthersBrakson is the parent group of Saabre SAS, the company that publishes Automobile Propre. The group's ecosystem includes multiple electric mobility and energy transition media platforms.
• Advenir programme partners (charging infrastructure installers)minorChannel Partner/ Reseller/ DistributorAutomobile Propre references the Advenir programme for charging station subsidies. The programme has certified over 3,000 IRVE-qualified installers whose offers are pre-validated by the programme, enabling readers to find approved installers through the site.
• Admovia (advertising sales house)minorChannel Partner/ Reseller/ DistributorThe site's advertising inventory is managed through Admovia, referenced as the commercial team for advertising enquiries on the footer of the site.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/Auto_Propre
• YouTubeyoutube.com/user/AutomobilePropre
• Facebookfacebook.com/automobile.propre
• LinkedInlinkedin.com/company/automobile-propre
• Instagraminstagram.com/automobile_propre

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automobile Propre