Brakson
- Company typePrivate
- Founded2018
- HeadquartersStrasbourg, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
Brakson firmographics
Firmographics- Name
- Brakson
- Legal name
- BRAKSON
- Website
- https://brakson.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Brakson industry classification
Industry- Product category
- Electric Vehicle Charging Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- E-Mobility Chargers & Charging Docks (Consumer) (CRACASAJ)
Keywords
Where Brakson is headquartered
LocationHeadquarters
- HQ city
- Strasbourg
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Brakson business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- Chargemap Pass / Subscription: The Chargemap Pass enables drivers to access a wide network of public charging stations with a single card/account, generating recurring revenue from subscriptions or transaction fees per charging session. This is the primary consumer revenue stream for the flagship brand.
- Chargemap Business - Fleet Management SaaS: B2B SaaS solution for enterprise fleet charging management. Companies pay for access to the platform managing their EV fleet charging, including access to public charging networks, site supervision, and employee home reimbursement. Revenue from enterprise subscriptions (per seat or flat fee).
- Mister EV - EV Charging Hardware Sales: Sale of EV charging cables, wall boxes/charging stations, accessories, and connected devices through an e-commerce platform and partner installer network. Primarily one-time hardware purchase revenue, supplemented by ongoing accessory sales.
- Devis Borne de Recharge - Marketplace Commission: Online platform connecting EV charging station buyers (individuals and professionals) with IRVE-certified installers. Revenue likely comes from lead generation fees or referral commissions from installers.
- Admovia - Advertising Services: Advertising agency connecting brands with environmentally conscious audiences across Brakson's media outlets (Automobile Propre, Cleanrider, Révolution Énergétique, Chargemap). Delivers display, video, audio, and performance campaigns. Regular advertisers number 50+. Revenue from advertising contracts and campaign fees.
- Shaolyn - Online Training Platform: Free online training platform for EV and energy transition education. Content is freely accessible; revenue model may involve corporate training partnerships, sponsorship, or brand integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free consumer mobile app |
| Subscription | Annual | Lead DevOps Engineer |
| Subscription | Annual | Customer Success Manager Business |
| Subscription | Annual | Head of Product |
| Subscription | Annual | Project Engineer - EV Infrastructure |
| Subscription | Annual | Responsable Commercial @Mister EV |
| Subscription | Annual | Country Manager Belgium and Luxembourg |
| Subscription | Annual | International Marketing Manager |
| Unit Pricing | Monthly | Employee EV Fleet Program |
Go-to-market motion5 records
Distribution channels9 records
Marketing channels11 records
Brakson product offering
Product offeringCore offering
Brakson is a French holding company that operates a portfolio of brands covering the entire electric vehicle charging value chain, including a consumer mobile app with subscription payment card (Chargemap), a B2B fleet charging SaaS platform (Chargemap Business), tools for charging network operators (Chargemap Partners), EV charging hardware e-commerce (Mister EV), and an installer marketplace (Devis Borne de Recharge). It also owns three sustainable mobility media brands, an advertising agency (Admovia), and an online training platform (Shaolyn).
Product overview
Brakson operates as a diversified group focused on sustainable energy and mobility, comprising multiple brands across the electric vehicle charging ecosystem and related media. The portfolio includes Chargemap (consumer EV charging app and network access), Chargemap Business (B2B fleet management platform), Chargemap Partners (network operator tools), and Mister EV (charging hardware retail), which together form an integrated charging solution covering driver discovery, payment, fleet management, and hardware. Supporting these core products are Devis Borne de Recharge (installation marketplace), media brands (Automobile Propre, Révolution Énergétique, Cleanrider), training platform Shaolyn, and advertising network Admovia.
Differentiator
Problem solved
Functional benefit
Brands
- Chargemap: Leading app and online service for finding EV charging stations in Europe, with over 1 million drivers and 20+ million charging sessions.
- Chargemap Business
- Chargemap Partners
- Mister EV
- Devis Borne de Recharge
- Admovia
- Shaolyn
- Automobile Propre
- Révolution Énergétique
- Cleanrider
Products and services
- Chargemap
Quantifiable outcome
- 950,000+ public charging points accessible through a single Chargemap Pass across Europe
- +5 more outcomes
Companies that use Brakson
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles5 records
Brakson technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Brakson partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Welcome To The JungleminorWelcome To The Jungle is a recruitment platform used by Brakson for processing job applications. Listed as a subcontractor for job application data management in Brakson's privacy policy. Job postings are visible on the WtJ platform and applications are processed through it.
- IRVE-Certified Installers NetworkcoreDevis Borne de Recharge and Mister EV partner with 700+ IRVE-certified (Infrastructure for Rechargeable Electric Vehicles) installers across France. These installers are vetted, qualified professionals who install EV charging stations for end customers. Mister EV provides dedicated partnership programs with preferential rates, qualified leads, and business support. This network is critical to the group's ability to serve the full EV charging value chain from hardware to installation.
- Charging Network Operators (Chargemap Partners Ecosystem)coreChargemap Partners integrates with 2,000+ charging network operators who connect their stations to the Chargemap platform. Networks benefit from visibility to 600,000+ Chargemap Pass users, network management tools, and user feedback systems (70,000 monthly reviews). This ecosystem creates the largest interoperable charging network in Europe with 950,000+ accessible charging points.
- Electric Vehicle Manufacturers (OEMs)minorBrakson maintains relationships with EV OEMs through its fleet programs. The company recently added an Alpine A290 (Renault Group/Alpine brand) to its employee fleet alongside Tesla Model 3 and BYD Seal vehicles, demonstrating partnerships with multiple major EV manufacturers. These relationships support the group's understanding of the evolving EV landscape and enable cross-promotional opportunities.
- External DevOps/Cloud ConsultantminorAn external DevOps consultant (Jérôme) is referenced as providing expertise and historical knowledge of Chargemap's AWS infrastructure. The Lead DevOps hire is expected to work closely with this external consultant to build progressively toward an internal, autonomous DevOps organization.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Brakson competitors and assessment
Company assessmentDirect peers
- Wallbox: Wallbox designs and sells EV charging hardware (wall boxes, cables) and energy management software for residential and commercial customers, mirroring Mister EV's hardware focus and Chargemap Business's charger management capabilities. Comparable go-to-market targeting EV owners and fleet operators.
- Plugsurfing: Plugsurfing is a European EV charging service aggregator offering a single app and roaming card across multiple networks, similar to Chargemap's consumer app and Pass. Direct functional peer for cross-network charging access, route planning, and subscription management in Europe.
- EVBox: EVBox is a European EV charging hardware manufacturer with a management platform (Everon) and partnerships across Europe. Comparable to Brakson on the hardware + software side of EV charging infrastructure, with a strong European footprint.
- Electra: Electra operates a fast-growing EV charging network in France and Europe, combining proprietary hardware with a consumer app and B2B partnerships. Overlaps with Brakson across B2C charging access, B2B fleet solutions, and the French/European EV charging value chain.
- Virta: Virta provides a digital EV charging SaaS platform for Charge Point Operators, fleets, and retailers, with a global roaming service similar to Chargemap Pass. Direct peer in B2B charging management software and cross-network payment orchestration.
Broad incumbents
- Allego: Allego operates a pan-European public EV charging network with its own charging management platform and roaming partnerships. Similar to Brakson in providing cross-network charging access and operator-side tooling, but operates owned infrastructure and is publicly listed.
- ChargePoint: ChargePoint operates one of the largest EV charging networks in North America and Europe, with a network management SaaS platform for site hosts and a consumer driver app. Comparable to Brakson as a vertically integrated EV charging platform combining networking, payment, and software, though much larger and publicly listed.
- Ionity: Ionity is a high-power EV charging network jointly owned by BMW, Mercedes, Ford, Volkswagen, and Hyundai. Comparable to Brakson on the European charging-network side; Brakson distributes Ionity's points through Chargemap while Ionity is a partner rather than a direct competitor.
- NewMotion (Shell Recharge): NewMotion, now Shell Recharge, is one of Europe's largest EV charging networks with both B2C driver subscriptions and B2B fleet solutions. Direct competitor in cross-network charging access and fleet management, but operating backed by Shell's energy infrastructure.
Regional players
- Freshmile: Freshmile is a French EV charging network operator and roaming platform provider, comparable to Brakson on the French market with overlapping B2B services for charge point operators and roaming interoperability. Closest France-centric direct competitor to Chargemap Partners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Brakson social profiles
Digital presenceBrakson compliance and trust
Trust signalCompliance1 record
Brakson financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brakson leadership team
Management profileNumber of profiles
Profiles9 records
Brakson subsidiaries and ownership
Company hierarchySubsidiaries10 records
Brakson funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brakson M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brakson
What does Brakson do?
Brakson is a French holding company that operates a portfolio of brands covering the entire electric vehicle charging value chain, including a consumer mobile app with subscription payment card (Chargemap), a B2B fleet charging SaaS platform (Chargemap Business), tools for charging network operators (Chargemap Partners), EV charging hardware e-commerce (Mister EV), and an installer marketplace (Devis Borne de Recharge). It also owns three sustainable mobility media brands, an advertising agency (Admovia), and an online training platform (Shaolyn).
Is Brakson a public or private company?
Brakson is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brakson founded?
Brakson was founded in 2018. It employs 1 to 10 people.
Where is Brakson based?
Brakson is headquartered in Strasbourg, France, in the Europe region.
How does Brakson make money?
Six revenue lines are on record. Chargemap Pass / Subscription is the primary driver. The others are chargemap Business - Fleet Management SaaS, mister EV - EV Charging Hardware Sales, devis Borne de Recharge - Marketplace Commission, admovia - Advertising Services and shaolyn - Online Training Platform.
Who are Brakson's main competitors?
Direct peers on record are Wallbox, Plugsurfing, EVBox, Electra and Virta. Broad incumbents are Allego, ChargePoint, Ionity and NewMotion (Shell Recharge). Freshmile is listed as a regional player.
Does Brakson have an API?
No public API is recorded for Brakson.
What industry is Brakson in?
Brakson's product category is Electric Vehicle Charging Services. Its primary akta.pro industry code is CRACASAJ, E-Mobility Chargers & Charging Docks (Consumer). Its NAICS code is 54181 and its SIC code is 7311.