What Mister EV does

Mister EV is a French online retailer specializing exclusively in multi-brand AC EV charging solutions, operating as a direct-to-consumer e-commerce platform headquartered in Strasbourg under the Brakson group. Its product portfolio covers the full private and professional AC charging stack: wall-mounted and pedestal bornes (wallboxes) at 7kW, 11kW, and 22kW; Mode 3 charging cables in Type 1, Type 2, and Type 3C variants up to 22kW and 15m lengths; portable mobile chargers from 2.3kW to 22kW; reinforced Green'Up and CEE17 outlets; V2L and NRGkick adapters; NF C 15-100 compliant electrical protection kits; and supporting accessories (cable storage, wall mounts, MID-certified energy meters). The company does not sell DC fast charging (CHAdeMO or CCS Combo), positioning itself on the home/workplace segment that covers 99% of private and professional use cases across all major European EV brands.

The business is a Shopify-hosted multi-language storefront (French, German, English) shipping across Europe with free point-relay delivery on orders above €100 and payment-in-installments from €200. Pricing is unit-based across categories ranging from €9 accessories to €960 premium 22kW wallboxes, with an Installer Partner Program offering discounted rates to IRVE-certified electricians. Revenue is generated almost entirely through one-time hardware sales, supplemented by referral lead generation to an external IRVE electrician platform (devis-borne-de-recharge.com) and B2B/enterprise quote-based procurement for fleet operators, companies, and public collectivities. Customer segments are split between a primary base of individual EV and plug-in hybrid owners, a secondary B2B/fleet channel, and an installer channel for certified electricians.

Mister EV's go-to-market combines a content-led SEO strategy (buying guides and 100+ vehicle-specific landing pages), an active organic social presence across six platforms, email/newsletter marketing with a white paper lead magnet, and trust signals built on 1,805 verified reviews averaging 4.7/5 stars. The company sits inside the broader Brakson group ecosystem alongside Chargemap, Automobile Propre, CleanRider, Révolution Énergétique, and devis-borne-de-recharge.com, generating intra-group traffic and content synergies. The team is small (1–10 employees) and the company is privately held with no disclosed funding, revenue, or ownership structure beyond its Brakson parent.

Name

Mister EV

Legal name

Mister EV

Website

https://mister-ev.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mister EV is a French online retailer specializing exclusively in multi-brand AC EV charging hardware (cables, wallboxes, mobile chargers, adapters, accessories), serving individual EV owners, B2B fleets, and IRVE-certified installers across Europe via a Shopify storefront and intra-group Brakson ecosystem.

Ownership category

akta.pro rank

Product category

EV Charging Equipment

NAICS

Current-Carrying Wiring Device Manufacturing (335931)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

EV Fleet Management & Charging Solutions (THADAKAJ)

akta.pro secondary industry

EV Charging Hardware Manufacturing (AC/DC Chargers/Dispensers) (IMACACAE)

Keywords

• EV charging equipment
• EV charging cables
• Wallbox charging stations
• Mobile EV chargers
• Electric vehicle charging

Headquarters

HQ city

Strasbourg, Grand Est

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales - Charging Hardware: Primary revenue stream from direct sales of EV charging hardware including wallboxes/wall-mounted charging stations (7kW, 11kW, 22kW), Mode 3 charging cables (Type 2, Type 1, Type 3C), mobile chargers (2.3kW to 22kW), reinforced plugs (Green'Up), electrical protection kits, and accessories (cable supports, storage bags, cleaning kits, protective roofs, energy meters). Products are sold at fixed per-unit prices across multiple brands (Wallbox, Autel, Legrand, V2C, NRGkick, Duosida, etc.) as well as Mister EV's own branded cables. A gift card product (e-carte cadeau) is also sold in denominations from €25 to €1,000.
2. Installation Services (Referral): Mister EV generates leads for certified IRVE electricians through its installation quote request page, redirecting customers to an external partner (devis-borne-de-recharge.com) for installation services. The company also offers an installer partner program (Espace Installateurs) where certified electricians can purchase equipment at partner rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mister EV is a French online retailer specializing exclusively in AC EV charging solutions, selling a multi-brand catalog of charging cables (Mode 3, Type 2/Type 1/Type 3C), wall-mounted charging stations (7kW, 11kW, 22kW), portable mobile chargers (2.3–22kW), reinforced outlets (Green'Up, CEE17), adapters (V2L, NRGkick), and supporting accessories directly to individual EV owners, businesses, and certified installers across Europe. The company complements its hardware sales with expert phone consultation, vehicle-specific compatibility guidance, and a referral channel connecting customers to IRVE-certified installers.

Product overview

Mister EV is a 100% French online retailer specializing in multi-brand EV charging solutions for homes, businesses, and professionals. The product portfolio centers on a complete charging ecosystem: charging stations (bornes/wallbox) in 7kW-22kW capacities, Mode 3 charging cables in Type 2/Type 1/Type 3C variants, reinforced charging outlets (Green'Up/P17), portable mobile chargers (2.3-22kW), V2L and NRGkick adapters, pre-configured electrical protection kits (NF C 15-100 compliant), and accessories including storage bags, wall mounts, and MID-certified energy meters. The offering is complemented by lifestyle merchandise and e-gift cards. Mister EV exclusively sells AC charging solutions compatible with 99% of private and professional use cases, covering all major EV brands (Tesla, Renault, Peugeot, Audi, BMW, etc.) through Type 2/Type 1/Type 3C connectors, excluding CHAdeMO and CCS Combo which are reserved for DC fast charging stations.

Differentiator

Problem solved

Functional benefit

Products and services

• EV Charging Stations (Bornes de recharge / Wallbox) Wall-mounted and pedestal AC EV charging stations available in 7kW, 11kW, and 22kW power ratings with Type 2 connectors, sold to individual EV owners, businesses, and certified installers across Europe for home, workplace, and light-commercial charging use.
• EV Charging Cables (Câbles de recharge) Mode 3 charging cables sold in Type 2/Type 2, Type 2/Type 1, and Type 3C variants, ranging from 2.3kW to 22kW and 5 to 15 meters in length, for connecting electric and plug-in hybrid vehicles to AC charging stations.
• Reinforced Charging Outlets (Prises de recharge renforcées) Reinforced electrical outlets including Green'Up and P17 (CEE17) variants rated up to 3.7kW, sold for safe extended AC charging sessions at home or in small workplace installations.
• Mobile EV Chargers (Chargeurs mobiles) Portable EV chargers with adjustable power output from 2.3kW to 22kW and built-in control boxes, sold to travelers and multi-property owners for flexible AC charging from any compatible outlet.
• EV Charging Adapters (Adaptateurs) V2L (Vehicle-to-Load) and NRGkick-compatible adapters enabling AC charging from various outlet types including domestic Schuko, Green'Up, and P17 reinforced sockets.
• Electrical Protection Kits (Protections électriques) Pre-configured electrical protection kits including circuit breakers and residual current devices (RCDs) designed for AC charging station installations and compliant with NF C 15-100 standards, sold in 7kW and 22kW configurations.
• Installation Referral Service Referral service connecting customers purchasing Mister EV charging hardware with IRVE-certified electricians through the partner platform devis-borne-de-recharge.com for professional charging-station installation, with free quote requests.

Quantifiable outcome

• Up to 10x faster charging compared to standard domestic outlet (2.3kW)
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• ChargemapminorGTM or Marketing PartnerChargemap is a partner brand under the same parent group (Brakson). Mister EV cross-promotes Chargemap (a charging station map and pass service) and accepts Chargemap Business-compatible products (e.g., NRGkick Chargemap Business compatible charger). The relationship appears to be intra-group co-marketing and product cross-promotion.
• Automobile PropreminorGTM or Marketing PartnerAutomobile Propre is a partner brand within the Brakson group. The companies cross-promote each other, and Automobile Propre branded lifestyle products (mugs, caps, t-shirts) are sold through the Mister EV store. The relationship is intra-group co-marketing and product distribution.
• CleanRiderminorGTM or Marketing PartnerCleanRider is a partner brand in the Brakson group focused on electric mobility news. Cross-promotional links appear on the Mister EV website footer, indicating intra-group synergies in the electric mobility ecosystem.
• Révolution ÉnergétiqueminorGTM or Marketing PartnerPartner brand in the Brakson group covering energy transition topics. Listed in the Mister EV footer as part of the group's ecosystem of electric mobility brands.
• devis-borne-de-recharge.comcoreChannel Partner/ Reseller/ DistributorExternal installation quote platform that connects Mister EV customers (and general consumers) with certified IRVE electricians for charging station installation. Mister EV actively promotes this service on its installation page and product pages where installation is recommended. This is a critical referral partnership enabling post-purchase installation services.

Scale indicators2 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• EVBox: EVBox is a European EV charging hardware and software provider serving residential, commercial, and fleet customers. It competes with Mister EV's value chain by selling AC chargers directly to installers and end customers across Europe.
• Alfen: Alfen is a Dutch manufacturer of EV charging stations and energy storage systems with strong European residential and commercial presence. It competes with Mister EV for European buyers through its own sales channels and OEM partnerships.
• Wallbox: Wallbox is a major EV charging hardware manufacturer selling directly to European consumers and installers. It is both a brand Mister EV resells and a direct competitor capturing end customers through its own DTC channel, making it the most directly comparable peer.
• Pod Point: Pod Point is a UK-based EV charging hardware and network provider serving residential and commercial customers. Although UK-focused, it operates in the same European home/work charging category as Mister EV and competes for similar buyer segments.
• NRGkick: NRGkick is an Austrian manufacturer of premium mobile EV chargers with smart functionality. It is a Mister EV supplier and partner (NRGkick Chargemap Business compatible products) and a partial competitor in the premium portable charging segment.
• Easee: Easee is a Norwegian manufacturer of smart EV charging hardware with a strong European direct-to-consumer presence. It competes with Mister EV for European home charging buyers via its own e-commerce channel.

Broad incumbents

• Schneider Electric: Schneider Electric is a global energy management and automation incumbent offering EVlink EV charging solutions for residential, commercial, and fleet use. It competes broadly in the same end markets as Mister EV through its own installer and direct sales channels.
• Legrand: Legrand is a global electrical and digital building infrastructure incumbent with an EV charging product line. It is simultaneously a Mister EV supplier (Mister EV resells Legrand wallboxes and protections) and a competitor selling through its own distribution channels.
• Webasto: Webasto is a German automotive supplier with a charging solutions portfolio spanning AC wallboxes and DC fast chargers for residential, fleet, and commercial customers. It competes in Mister EV's category through direct sales and OEM partnerships across Europe.
• Hager: Hager is a European electrical installation products incumbent offering the Witty EV wallbox line. Mister EV resells Hager Witty chargers while Hager also sells directly via its own channels and installer networks across Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Mister_EV_com
• YouTubeyoutube.com/channel/UCggxjTCKcGR0qnLdV2fbT9w
• Facebookfacebook.com/mister.ev.shop
• LinkedInlinkedin.com/company/mister-ev
• Instagraminstagram.com/misterev_shop
• Pinterestpin.it/3FnCHfRJs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mister EV