Maxi Cab
- Company typePrivate
- Founded-
- HeadquartersDocklands, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Maxi Cab does
Maxi Cab Melbourne, trading as Maxi Melbourne Pty Ltd, is an owner-operated taxi and maxi cab service headquartered at 747 Collins Street, Docklands, Melbourne. The company has been operating for more than 15 years, providing group and individual passenger transport across 200+ suburbs within a 100km radius of Melbourne's CBD, including Geelong, Yarra Valley, Sunbury, and the Mornington Peninsula. Service runs 24 hours a day, 365 days a year, with the owner (not a franchise or call centre) personally answering the phone in under 30 seconds.
The fleet spans 1-4 passenger sedan taxis (Mercedes), 10-seat Toyota HiAce maxi cabs, 13-seat extended HiAce vans, 7-seat Mercedes V-Class luxury vans, 20-seat Toyota Coaster buses, and wheelchair-accessible vehicles fitted with hydraulic lifts or ramps. Core technology is an integrated booking, dispatch, and real-time flight tracking system that automatically adjusts airport pickups for delays and provides up to 60 minutes of free waiting time; the company also publishes a taxi fare calculator and 200+ suburb-specific landing pages as SEO distribution infrastructure. There is no mobile app, no public API, and no SDK.
Revenue is generated through per-ride fixed fares quoted upfront at booking (no surge pricing), with surcharges for child restraints ($15-$25 per seat), corporate monthly invoicing, and pass-through of a 5% card surcharge to banks. The customer base is fragmented across airport travelers, group transport (5-20 passengers), mobility/wheelchair passengers (including NDIS-funded rides), wedding parties, families with children, school runs, and corporate accounts, with primary segments being airport transfers, group transport, and mobility-accessible transport. Distribution is fully direct via phone, online booking form, and WhatsApp; no funding rounds, institutional investors, subsidiaries, parent entities, or M&A activity have been disclosed.
Maxi Cab firmographics
Firmographics- Name
- Maxi Cab
- Legal name
- Maxi Melbourne Pty Ltd
- Website
- https://maximelbourne.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Maxi Cab industry classification
Industry- Product category
- Taxi and Ground Transportation Services
- NAICS
- Taxi and Ridesharing Services (485310), Limousine Service (485320)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- Intercity / Long-Distance Taxi & Chauffeur (THADAEAH)
Keywords
Where Maxi Cab is headquartered
LocationHeadquarters
- HQ city
- Docklands
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Maxi Cab business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Per-Ride Fares: Transaction-based revenue from individual taxi and maxi cab rides. Fixed fares quoted upfront at booking, covering airport transfers, suburban trips, tours, and event transport. Prices vary by distance, vehicle type, and time of day but never include surge pricing.
- Child Restraint Add-on: Additional charges for child seats and baby capsules at $15-$25 per seat depending on restraint type. Requested at booking with 24-hour notice required.
- Corporate Account Billing: Monthly invoicing available for corporate clients. Accepts cash, credit cards, EFTPOS, and bank transfers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Sedan Taxi - Most economical option for 1-4 passengers |
| Transaction based/ take rate | Pay-as-you-go | Maxi Cab (10 Seater) - Up to 10 passengers with large boot |
| Transaction based/ take rate | Pay-as-you-go | Special Maxi Van (13 Seater) - Extended Toyota HiAce for larger groups |
| Transaction based/ take rate | Pay-as-you-go | Mercedes V-Class Luxury Van - Up to 7 passengers |
| Transaction based/ take rate | Pay-as-you-go | Toyota Coaster Bus (20 Seater) - Mini bus for weddings and events |
| Transaction based/ take rate | Pay-as-you-go | Wheelchair Taxi - Wheelchair accessible vehicles |
| Unit Pricing | Pay-as-you-go | Child/Baby Seat Add-on |
| Transaction based/ take rate | Pay-as-you-go | Melbourne Airport to CBD Transfer |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Maxi Cab product offering
Product offeringCore offering
Maxi Cab Melbourne operates a fleet of sedans, Toyota HiAce maxi cabs (10- and 13-seater), Mercedes V-Class vans, Toyota Coaster 20-seat minibuses, and wheelchair-accessible vehicles to provide passenger ground transportation across Greater Melbourne and surrounding regions within a 100km radius of the CBD. Its service portfolio centers on fixed-fare airport transfers to Tullamarine, Avalon, Essendon, and Moorabbin airports, supplemented by group transport, wedding transfers, school runs, corporate accounts, and customized day tours. Bookings are taken by phone, online form, and WhatsApp, with prices quoted upfront and most pickups dispatched within 15-20 minutes.
Product overview
Maxi Cab Melbourne is an owner-operated taxi and maxi cab service based in Melbourne's southeast, providing group transport across Greater Melbourne. The core offering consists of a fleet ranging from sedan taxis (1-4 passengers) through maxi cabs (10-seater Toyota HiAce), luxury vans (Mercedes V-Class), special maxi vans (13-seater), and Toyota Coaster buses (20-seater), plus dedicated wheelchair-accessible vehicles. The service portfolio includes airport transfers (fixed-fare to Tullamarine, Avalon, Essendon, Moorabbin), school runs, wedding transport, corporate transfers, and customized day tours. Booking is available by phone, online form, or WhatsApp, with fixed pricing quoted upfront and most pickups within 15-20 minutes.
Differentiator
Problem solved
Functional benefit
Products and services
- Sedan Taxi Economical 4-seat sedan taxi service for 1-4 passengers; the most budget-friendly option in the fleet.
- Maxi Cab (10 Seater) Toyota HiAce maxi cab seating up to 10 passengers with a large boot; the most popular group transport option, accommodating 8-10 large suitcases plus carry-on bags.
- Luxury Van (Mercedes V-Class) Seven-passenger Mercedes V-Class with leather interior, primarily used for corporate airport pickups and executive travel.
- Wheelchair Taxi Melbourne Wheelchair-accessible taxi service using vans fitted with hydraulic lifts or ramps, operated by certified drivers trained in safe boarding and securing of passengers.
- Special Maxi Van (13 Seater) Extended Toyota HiAce accommodating up to 13 passengers for larger groups that exceed standard maxi cab capacity.
- Toyota Coaster Bus (20 Seater) 20-seat mini bus configured for weddings, events, and large groups that cannot be served by vans.
- Airport Transfer Service Fixed-fare airport transfers to Tullamarine, Avalon, Essendon, and Moorabbin airports with real-time flight tracking, driver waiting at arrivals with a name board, and up to 60 minutes of free waiting time for delayed flights.
- School Run Service School drop-off and pickup service using marked and unmarked cabs with drivers holding Working With Children Check cards and WorkSafe approval; consistent driver assignment where possible.
- Wedding Transport Wedding ground transport including Mercedes S-Class and Porsche Cayenne for the couple, and white HiAce vans for moving the bridal party and guests between ceremony, photo locations, and reception.
- Day Tours Customized sightseeing day tours from Melbourne covering Great Ocean Road, Phillip Island, Yarra Valley wineries, Mornington Peninsula, Grampians, ski tours, Peninsula Hot Springs, Sovereign Hill, and Melbourne city tours, plus Australian Open and Grand Prix event tours.
- Corporate Transport Business transportation with monthly invoicing accounts and executive airport pickups using luxury vehicles such as the Mercedes V-Class.
- Child Seat / Baby Capsule Add-on Child restraints including infant capsules, rear-facing baby seats, forward-facing child seats with harness, and booster seats, available on request with 24-hour notice for family airport transfers at $15-$25 per seat.
Quantifiable outcome
- Phone answered in under 30 seconds with no hold music
- +3 more outcomes
Companies that use Maxi Cab
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles3 records
Maxi Cab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Maxi Cab partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Maxi Cab competitors and assessment
Company assessmentDirect peers
- 13cabs: Australia's largest taxi network operating across major cities including Melbourne with sedan, maxi, and wheelchair-accessible vehicles. Competes head-to-head with Maxi Cab Melbourne in the same taxi and group-transport category with a mobile-app booking layer.
- Black & White Cabs: Long-established taxi operator in Melbourne and Sydney with maxi-cab, sedan, and wheelchair-accessible fleet. Closely comparable taxi-service model, fleet mix, and local Melbourne service area.
- Silver Service: Melbourne-based premium taxi and chauffeur service offering sedans, SUVs, and maxi vans for airport, corporate, and event work. Directly comparable to Maxi Cab's airport-transfer and corporate-vertical offerings.
- Silver Top Taxis Melbourne: Melbourne taxi cooperative operating sedans, maxi taxis, and accessible vehicles with both app and phone booking. Overlaps directly with Maxi Cab on suburban, airport, and group transport in the same city.
- Carey Australia: Premium chauffeur and executive ground transport provider in Australian capitals with luxury sedans, SUVs, and vans. Comparable to Maxi Cab's Mercedes V-Class/S-Class corporate and airport vertical.
- Yellow Cabs Melbourne: Melbourne taxi brand offering standard and maxi cab services through phone and app channels. Competes in the same Melbourne taxi and airport-transfer category as Maxi Cab Melbourne.
Broad incumbents
- Uber Australia: Global rideshare platform with dominant share in Melbourne covering UberX, UberXL, Comfort, and assistive options. Represents the structural competitive backdrop against which Maxi Cab's fixed-price and niche-service positioning must hold share.
Emerging players
- Didi Australia: Rideshare operator active in Melbourne with on-demand sedans and larger-vehicle options. Adjacent competitor that captures demand Maxi Cab addresses but through an app-only model without fixed-price or accessibility focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Maxi Cab social profiles
Digital presenceMaxi Cab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maxi Cab leadership team
Management profileNumber of profiles
Maxi Cab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maxi Cab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maxi Cab
What does Maxi Cab do?
Maxi Cab Melbourne operates a fleet of sedans, Toyota HiAce maxi cabs (10- and 13-seater), Mercedes V-Class vans, Toyota Coaster 20-seat minibuses, and wheelchair-accessible vehicles to provide passenger ground transportation across Greater Melbourne and surrounding regions within a 100km radius of the CBD. Its service portfolio centers on fixed-fare airport transfers to Tullamarine, Avalon, Essendon, and Moorabbin airports, supplemented by group transport, wedding transfers, school runs, corporate accounts, and customized day tours. Bookings are taken by phone, online form, and WhatsApp, with prices quoted upfront and most pickups dispatched within 15-20 minutes.
Is Maxi Cab a public or private company?
Maxi Cab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Maxi Cab founded?
Maxi Cab was founded in -1. It employs 11 to 50 people.
Where is Maxi Cab based?
Maxi Cab is headquartered in Docklands, Australia, in the Oceania region.
How does Maxi Cab make money?
Three revenue lines are on record. Per-Ride Fares are the primary driver. The others are child Restraint Add-on and corporate Account Billing.
Who are Maxi Cab's main competitors?
Direct peers on record are 13cabs, Black & White Cabs, Silver Service, Silver Top Taxis Melbourne, Carey Australia and Yellow Cabs Melbourne. Uber Australia is listed as a broad incumbent. Didi Australia is listed as an emerging player.
Does Maxi Cab have an API?
No public API is recorded for Maxi Cab.
What industry is Maxi Cab in?
Maxi Cab's product category is Taxi and Ground Transportation Services. Its primary akta.pro industry code is THADAEAH, Intercity / Long-Distance Taxi & Chauffeur. Its NAICS code is 485310 and its SIC code is 4100.