Silver Top
- Company typePrivate
- Founded1936
- HeadquartersCollingwood, Australia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
Silver Top firmographics
Firmographics- Name
- Silver Top
- Legal name
- Silver Top Taxi Service Pty Ltd
- Website
- https://silvertop.com.au
- Company type
- Private
- Founded year
- 1936
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Silver Top industry classification
Industry- Product category
- Taxi and Ground Passenger Transportation
- NAICS
- Taxi and Ridesharing Services (485310), Limousine Service (48532)
- akta.pro primary industry
- E-Hailing Taxi Aggregators (Licensed Taxi Dispatch Platforms) (THADADAC)
- akta.pro secondary industries
- Dispatch / Call Center Taxi Services (THADAEAB), Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis) (TLAFAIAD), Premium Black Car Services (THADAEAL)
Keywords
Where Silver Top is headquartered
LocationHeadquarters
- HQ city
- Collingwood
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Silver Top business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Taxi Fare Revenue: Silver Top operates as a taxi booking service provider, facilitating connections between passengers and registered taxi drivers. The company earns revenue through commissions and fees from the taxi fare transactions processed through their platform. Drivers receive the full fare with Silver Top taking a service fee.
- Premium Service Upcharges: Additional fees for premium service tiers including Silver Service (luxury vehicles) at $11 extra, and Maxi Taxi services at $14-$17.80 extra per trip depending on city.
- Corporate Account Services: Business accounts providing centralized transport management for corporate customers with no lock-in contracts, generating recurring transaction volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Standard Taxi - Base metered fare service |
| Usage-based | Pay-as-you-go | Silver Service - Luxury vehicle premium tier |
| Unit Pricing | Pay-as-you-go | Maxi Taxi - Large group transport |
| Usage-based | Pay-as-you-go | Wagon/SUV - Extra luggage capacity |
| Unit Pricing | Pay-as-you-go | Sydney Airport Fixed Fare Trial |
| Usage-based | Pay-as-you-go | Parcel Delivery Service |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
Silver Top product offering
Product offeringCore offering
Silver Top operates a taxi booking and dispatch platform that connects passengers with thousands of accredited taxi drivers across Melbourne, Sydney, and Ballarat. Bookings are accepted via a proprietary mobile app (iOS/Android), 24/7 phone line, online web portal, and a dedicated corporate eCabcall business system. The platform supports multiple vehicle categories including standard taxis, Silver Service luxury vehicles, Maxi Taxis for groups of up to 10, SUVs/Wagons, and wheelchair accessible vehicles, alongside same-day parcel delivery and managed corporate travel accounts.
Product overview
Silver Top Taxi operates as a multi-service taxi booking platform comprising the main Silver Top brand serving Melbourne, Sydney, and Ballarat, alongside subsidiary fleets including Premier Silver Top Taxi (Sydney), West Suburban Taxis, and Frankston Taxis. The core offering centers on a passenger mobile app enabling one-touch Quick Hail bookings, live GPS tracking, and in-app payments via credit card or PayPal. Service tiers include standard taxis, Silver/Prestige Service luxury vehicles ($11 surcharge), SUVs/Wagons for extra luggage space, Maxi Taxis for groups up to 10 passengers ($14-$17.80 surcharge), and Wheelchair Accessible Taxis. Additional services include same-day parcel delivery, corporate business accounts with budget monitoring, and driver/operator portals for fleet management. The company operates 24/7 with thousands of accredited drivers and positions itself against rideshare by emphasizing no surge pricing, regulated fares, and full fare payment to drivers.
Differentiator
Problem solved
Functional benefit
Brands
- Silver Service: Premium luxury taxi service with professional drivers who call when en route, notify of arrival, and text when at the pickup location. Additional $11 fee.
- Silver Top Wagons
- Maxi Cabs
Products and services
- Silver Top Taxi (Main Service)
- Silver Top Passenger App
- Silver Service (Luxury Taxi)
- Parcel Delivery Service
- Maxi Taxi Service
- SUV / Wagon Taxi Service
- Wheelchair Accessible Taxi Service
- eCabcall Corporate Booking System
- Silver Top Corporate Business Portal
- Online Booking (Web Portal)
- Sydney Airport Fixed Fare Service
- Premier Silver Top Taxi (Sydney)
- West Suburban Taxis
- Frankston Taxis
Quantifiable outcome
- No surge pricing unlike rideshare competitors
- +2 more outcomes
Companies that use Silver Top
Customer profileSegments5 records
Ideal customer profiles5 records
Silver Top technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
Silver Top partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- PayPalcorePayPal integration enables cashless in-app payments for taxi fares. Partnership allows passengers to pay using PayPal balance or linked payment methods without entering card details. Particularly valued by international tourists and customers concerned about security.
- SilvercommcoreEquipment installation and service provider for taxi meters, security cameras, EFTPOS systems, and dispatch equipment across Victoria. Located at 110 Rupert Street Collingwood with 40+ years experience in taxi industry communications.
- Premier Communications SydneycoreSydney-based installation and servicing partner for in-vehicle equipment including taxi dispatch systems, meters, security cameras, roof signs, and EFTPOS. Authorized dealers for Streamax and GM cameras, Cab Charge meters and EFTPOS.
- Cab ChargecoreMajor EFTPOS payment provider for taxi industry, enabling card payment processing across the Silver Top fleet. Silver Top is an authorized Cab Charge dealer.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Silver Top competitors and assessment
Company assessmentDirect peers
- Ola Australia: International rideshare operator with Australian presence. Competes with Silver Top for on-demand passenger trips via an app-based platform serving similar urban and airport demand.
- DiDi Australia: Global rideshare platform active in Australian metros. Comparable as a rideshare substitute offering app-based on-demand passenger transport in the same Melbourne and Sydney corridors.
- Yellow Cabs: Australian taxi brand operating across multiple states with dispatch, app and corporate services. Comparable to Silver Top in product mix (metered fares, app booking, corporate accounts) and licensed taxi model.
- Black & White Cabs: Long-established Melbourne taxi fleet and dispatch operator. Comparable to Silver Top as a Melbourne-headquartered licensed taxi network competing for the same airport, corporate and consumer trip volume.
- Uber Australia: Largest rideshare platform in Australia operating in Melbourne, Sydney and beyond. Directly substitutes for Silver Top's on-demand rides, with app-based booking, dynamic pricing and broader driver supply.
- 13cabs: Australia's largest taxi booking network operating across major cities with phone, app and online dispatch. Most directly comparable to Silver Top as another licensed taxi aggregator with multi-city coverage and corporate accounts.
Emerging players
- GoCatch: Australian app-based taxi and rideshare booking platform. Comparable as an Australian booking app targeting similar consumer and corporate ride-hail demand with a lighter network than global rideshare.
- Shebah: Australian women-focused rideshare platform. Comparable as a niche on-demand passenger transport app competing for safety-conscious and corporate female-traveler segments where Silver Top also competes.
Broad incumbents
- ComfortDelGro: Singapore-listed global land transport group with taxi and corporate mobility operations including Australian exposure. Comparable as a broad incumbent in regulated taxi and corporate ground transport.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Silver Top social profiles
Digital presenceSilver Top financial estimates
Financial estimateRevenue estimate
Valuation estimate
Silver Top leadership team
Management profileNumber of profiles
Silver Top subsidiaries and ownership
Company hierarchySubsidiaries3 records
Silver Top funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Silver Top M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Silver Top
What does Silver Top do?
Silver Top operates a taxi booking and dispatch platform that connects passengers with thousands of accredited taxi drivers across Melbourne, Sydney, and Ballarat. Bookings are accepted via a proprietary mobile app (iOS/Android), 24/7 phone line, online web portal, and a dedicated corporate eCabcall business system. The platform supports multiple vehicle categories including standard taxis, Silver Service luxury vehicles, Maxi Taxis for groups of up to 10, SUVs/Wagons, and wheelchair accessible vehicles, alongside same-day parcel delivery and managed corporate travel accounts.
Is Silver Top a public or private company?
Silver Top is a private company. It is classified as unknown and is currently operating.
When was Silver Top founded?
Silver Top was founded in 1936. It employs 101 to 250 people.
Where is Silver Top based?
Silver Top is headquartered in Collingwood, Australia, in the Oceania region.
How does Silver Top make money?
Three revenue lines are on record. Taxi Fare Revenue is the primary driver. The others are premium Service Upcharges and corporate Account Services.
Who are Silver Top's main competitors?
Direct peers on record are Ola Australia, DiDi Australia, Yellow Cabs, Black & White Cabs, Uber Australia and 13cabs. Emerging players are GoCatch and Shebah. ComfortDelGro is listed as a broad incumbent.
Does Silver Top have an API?
No public API is recorded for Silver Top.
What industry is Silver Top in?
Silver Top's product category is Taxi and Ground Passenger Transportation. Its primary akta.pro industry code is THADADAC, E-Hailing Taxi Aggregators (Licensed Taxi Dispatch Platforms), with a secondary code of THADAEAB, Dispatch / Call Center Taxi Services. Its NAICS code is 485310.