G Element
- Company typePrivate
- Founded2001
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
G Element firmographics
Firmographics- Name
- G Element
- Legal name
- G Element Pte Ltd
- Website
- https://gelement.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
G Element industry classification
Industry- Product category
- Smart Building Digital Twin Software
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center) (BPABAGAG)
- akta.pro secondary industry
- Building Connectivity Infrastructure (Wired/Wireless, Gateways, Edge) (HSAPAPAN)
Keywords
Where G Element is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
G Element business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Senfi Platform Subscriptions: SaaS-based subscription model for the Senfi digital twin platform deployed via cloud, on-premise, or hybrid models. Accessed via web dashboard (app.senfi.io/twin) and partner portal (exchange.gelement.com).
- Professional Services: Implementation, customization, and deployment services for digital twin solutions across smart buildings, cities, healthcare, and other vertical deployments. Includes training programs for partners and end users.
- Licensing and Platform Access: Platform licensing for enterprise deployments across commercial, government, education, and healthcare sectors in Asia. May include white-label or embedded deployment options through OEM partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Senfi Cloud Platform - Quote-based subscription |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
G Element product offering
Product offeringCore offering
G Element develops and sells Senfi, an Open Digital Twin Platform that unifies 3D visualization with real-time IoT sensor data, video feeds, and operational data streams for smart buildings and cities. The platform acts as multi-protocol middleware supporting BACnet, Modbus, ONVIF, MQTT and other OT/IT integrations, enabling operators to monitor, control and analyze building and infrastructure systems through a single dashboard. It also delivers AI-driven predictive maintenance, ESG/sustainability reporting, and autonomous workflow orchestration across diverse facility types.
Product overview
G Element offers a portfolio of smart building and city solutions centered around its Open Digital Twin Platform. The core product is Senfi (5th generation), a cloud-based digital twin platform that unifies 3D visualization with real-time IoT sensor data, video feeds, and operational analytics. The platform includes modules for autonomous intelligence (no-code/low-code AI workflow editors), ESG reporting, and AI-powered predictive analytics. Senfi serves as a multi-protocol middleware supporting BACnet, Modbus, ONVIF, and MQTT integrations. The company's legacy product was NUCLEUS, a 3D Emergency Management Dashboard that has been succeeded by Senfi. Solutions span smart buildings, healthcare, manufacturing, campuses, and data centers across commercial, government, and educational sectors in Asia.
Differentiator
Problem solved
Functional benefit
Brands
- Senfi: Fifth-generation autonomous intelligence cloud platform for smart buildings and cities, providing digital twin solutions with AI-driven analytics, IoT integration, and ESG reporting capabilities.
- NUCLEUS
Products and services
- Senfi
- NUCLEUS
Quantifiable outcome
- Improved energy efficiency through automated HVAC and lighting control based on occupancy patterns
- +3 more outcomes
Companies that use G Element
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles2 records
G Element technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability8 records
Feature7 records
G Element partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered regional and core.
- CLIXLogicregionalMOU partnership to bring Digital Twin and IoT integration to the Philippines. CLIXLogic serves as a regional channel partner distributing G Element's Senfi platform in the Philippine market.
- RoviSys AsiacoreMOU partnership to revolutionize smart building management. RoviSys Asia serves as a system integrator partner deploying G Element's Senfi digital twin platform for building management solutions.
- SUTD (Singapore University of Technology and Design)coreMOU signed July 2025 to advance 3D digital twin technology through research, innovation, and talent development. Partnership focuses on co-developing digital twin capabilities and nurturing talent in the field.
- Savills Facilities ManagementcoreMOU partnership to revolutionize smart facility management. Savills integrates G Element's Senfi digital twin platform into its facilities management offerings for enhanced operational efficiency.
- Republic Polytechnic (RP)coreMOU signed February 2025 to bridge academia and industry for sustainable future. G Element and RP jointly develop courses integrating sustainability principles with digital twin technology, offering students hands-on learning opportunities in smart city planning, energy management, and sustainable environment development.
- Hangzhou Hikvision Digital Technology Co. Ltd.coreMOU signed February 2025 to develop digital twin solutions for enhanced safety and security. Partnership aims to leverage G Element's digital twin technology and real-time analytics with Hikvision's advanced security systems to create an intelligent Physical Security Information Management (PSIM) platform for unified command and control operations.
- Daikin Airconditioning (Singapore) Pte. Ltd.coreMOU signed in February 2025 to collaborate on digital twin smart building solutions with advanced cooling systems. The partnership aims to develop smart building management solutions integrating G Element's Senfi platform with Daikin's VRV cooling systems for enhanced energy efficiency and building operations.
- HIKVISION TPP EcosystemcoreG Element is an official listed partner of Hikvision TPP (Technology Partnership Program) ecosystem. Supports Hikvision products including network cameras and HikCentral. Listed in Hikvision Partners Listing.
- KONEcoreSenfi natively integrated with KONE Cloud API enabling users to visualize live elevator information, receive elevator event notifications/alarms, and create people-flow based autonomous workflows. Featured at KONE Digital Xperience event. Enables smart hospitality and cleaning robot workflows through elevator coordination.
- AdvantechcoreG Element showcased Smart Building Services Cloud solution at Advantech IoT Co-Creation Partner Conference. Advantech IoT platform integration enabling sensor data aggregation and analysis for centralized automated building monitoring.
- Eco-partners (Aptiv8, Vi Dimension, Hiverlab, Niftie)regionalG Element's eco-partner ecosystem includes Aptiv8 (GUARDapp & FaceID facial solution), Vi Dimension, Hiverlab (AR/VR solution), and Niftie. Partners showcase smart building/city solutions at G Element seminars in Jakarta and Bangkok.
- Huawei International Pte LtdcoreMoU signing in January 2019 at Huawei Singapore OpenLab. G Element awarded Joint Development Fund by Huawei Southern Pacific OpenLab during Huawei Connect 2019. The partnership certifies successful integration with Huawei technologies for smart cities solutions.
- Axis CommunicationsregionalAxis serves as technology partner with joint exhibition at IFSEC Southeast Asia. NUCLEUS integrates with Axis network cameras for video analytics in smart building deployments.
- Milestone SystemsregionalNUCLEUS verified product partner with Milestone. Collaboration at Milestone Community Events in Asia and Middle East. NUCLEUS integrates with Milestone's video management platform.
- 1RWave and AIT1RWave and AIT partnered with G Element at Patient Care Asia 2013 to showcase NUCLEUS and Conveno solutions for patient care in healthcare facilities.
- TycoregionalNUCLEUS showcased by Tyco at China Public Security Expo 2013. Tyco served as channel partner distributing G Element's NUCLEUS platform in China market.
- Digital China HoldingsregionalNUCLEUS deployed in Digital China Holdings demo room in Shenzhen, China. Demonstrates CCTV integration with 3D building models for command center situational awareness.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
G Element competitors and assessment
Company assessmentBroad incumbents
- Honeywell Forge: Honeywell Forge is a building management and digital twin platform serving commercial buildings, healthcare, and industrial sites globally. Directly comparable to Senfi's building operations and predictive analytics scope, with much larger R&D and enterprise customer base.
- Siemens Smart Infrastructure: Siemens offers Xcelerator and MindSphere for building digital twins and IoT, with global reach across commercial real estate, hospitals, and smart cities. Competes with G Element on integrated digital twin/building management but at vastly larger scale and as part of a broader automation portfolio.
- Schneider Electric EcoStruxure: EcoStruxure is Schneider Electric's IoT-enabled architecture for buildings, data centers, and grids, with digital twin capabilities. Comparable digital twin and BMS functionality to Senfi, plus deep presence in Southeast Asia including Singapore.
- Bentley Systems iTwin: iTwin is Bentley Systems' infrastructure digital twin platform serving buildings, transportation, and utilities. Overlaps with G Element's smart building and smart city scope but with broader infrastructure focus and stronger civil engineering presence.
- Hitachi Vantara Lumada: Lumada is Hitachi Vantara's IoT and digital twin platform with deployments in smart buildings, manufacturing, and cities. Comparable digital twin and analytics capabilities to Senfi, with substantially larger enterprise resources and Asia-Pacific presence.
- Johnson Controls OpenBlue: OpenBlue is Johnson Controls' digital twin platform for smart buildings, combining HVAC, security, and operations data. Direct overlap with Senfi on building digital twin, energy optimization, and ESG reporting.
Direct peers
- Facilio: Facilio is a SaaS platform for building operations and portfolio optimization, offering IoT-based monitoring, energy analytics, and ESG reporting for commercial real estate. Closest pure-play SaaS peer to Senfi on building-focused operations, energy, and sustainability analytics.
- Willow: Willow is a digital twin platform purpose-built for smart buildings and portfolios, serving commercial real estate owners and operators in Australia and globally. Closest direct competitor to Senfi given its twin focus on buildings-as-a-vertical and SaaS delivery model.
Emerging players
- PTC ThingWorx: ThingWorx is PTC's industrial IoT and digital twin platform for connected assets and operations. Comparable to Senfi on IoT middleware and AI-driven operational insights, particularly in manufacturing and smart building adjacencies.
Regional players
- RoviSys: RoviSys is a North American-focused systems integrator for industrial automation and building management, with an Asia presence (RoviSys Asia is a G Element MOU partner). Comparable on building management systems integration work but as a SI rather than platform owner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
G Element social profiles
Digital presenceG Element financial estimates
Financial estimateRevenue estimate
Valuation estimate
G Element leadership team
Management profileNumber of profiles
Profiles3 records
G Element subsidiaries and ownership
Company hierarchySubsidiaries1 record
G Element funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
G Element M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about G Element
What does G Element do?
G Element develops and sells Senfi, an Open Digital Twin Platform that unifies 3D visualization with real-time IoT sensor data, video feeds, and operational data streams for smart buildings and cities. The platform acts as multi-protocol middleware supporting BACnet, Modbus, ONVIF, MQTT and other OT/IT integrations, enabling operators to monitor, control and analyze building and infrastructure systems through a single dashboard. It also delivers AI-driven predictive maintenance, ESG/sustainability reporting, and autonomous workflow orchestration across diverse facility types.
Is G Element a public or private company?
G Element is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was G Element founded?
G Element was founded in 2001. It employs 11 to 50 people.
Where is G Element based?
G Element is headquartered in Singapore, Singapore, in the Asia region.
How does G Element make money?
Three revenue lines are on record. Senfi Platform Subscriptions are the primary driver. The others are professional Services and licensing and Platform Access.
Who are G Element's main competitors?
Broad incumbents on record are Honeywell Forge, Siemens Smart Infrastructure, Schneider Electric EcoStruxure, Bentley Systems iTwin, Hitachi Vantara Lumada and Johnson Controls OpenBlue. Direct peers are Facilio and Willow. PTC ThingWorx is listed as an emerging player. RoviSys is listed as a regional player.
Does G Element have an API?
Yes. Senfi provides an Open Digital Twin Platform with open APIs that enable systems to interact without needing full integration. The platform supports multi-protocol middleware integration (BACnet, Modbus, ONVIF, MQTT) and integrates with external systems for seamless data exchange, monitoring, and control. Developer documentation is at www.senfi.io/docs/V2/Main.
What industry is G Element in?
G Element's product category is Smart Building Digital Twin Software. Its primary akta.pro industry code is BPABAGAG, Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center), with a secondary code of HSAPAPAN, Building Connectivity Infrastructure (Wired/Wireless, Gateways, Edge). Its NAICS code is 54151 and its SIC code is 7373.