Certified
Tokyo-based direct-to-consumer smartphone app (株式会社CERTIFIED / Certified) that lets individuals store digital certificates for COVID-19 negative test results and vaccination records, plus other infectious-disease certificates, on a freemium model with paid repeat use for negative certificates.
- Company typePrivate
- Founded2021
- HeadquartersTokyo, Japan
- Headcount—
- GTM typeB2C
- OfferingSoftware
What Certified does
Certified (株式会社CERTIFIED / 株式会社サティファイド) is a Tokyo-based Japanese startup founded in February 2021 that operates a smartphone-based digital certificate platform for infectious-disease records, officially launched on July 1, 2021. The core product, accessed via the certified.jp smartphone app, lets individual users store digital certificates for COVID-19 negative test results, COVID-19 vaccination records, and other infectious disease certificates — explicitly positioned for personal and community use rather than as an official government or travel document. Distribution is direct-to-consumer and self-serve, with no disclosed B2B channel, enterprise integration, or institutional partnership.
The business runs on a freemium pricing model. Storage of vaccination records is offered completely free, the first negative test certificate is issued free of charge, and only subsequent negative test certificates are paid — a structure designed to monetize repeat verification behavior rather than the broad base of one-time users. There are no disclosed revenue figures, paying-user counts, contract values, or average revenue per user benchmarks.
The company is privately held and founder-led by Representative Director Tajima Nanato (田島七斗), with no disclosed investors, funding rounds, headcount, patents, partnerships, or named customers. The legal entity lists five additional business lines beyond the certificate platform — system development, marketing support, advertising agency services, intellectual property management, and research reagent import and sales — indicating the certificate product is one operation within a multi-purpose corporate vehicle rather than the sole focus of a dedicated venture-backed company.
Certified firmographics
Firmographics- Name
- Certified
- Legal name
- 株式会社CERTIFIED
- Website
- https://certified.co.jp
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Short description
- Tokyo-based direct-to-consumer smartphone app (株式会社CERTIFIED / Certified) that lets individuals store digital certificates for COVID-19 negative test results and vaccination records, plus other infectious-disease certificates, on a freemium model with paid repeat use for negative certificates.
- Ownership category
- akta.pro rank
Certified industry classification
Industry- Product category
- Digital Health Credentials Platform
- akta.pro primary industry
- Consent, Documentation & Certification (Records/Passports/Proof of Vaccination) (HLAJAHAM)
Keywords
Where Certified is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Certified business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- COVID-19 Negative Certificate Storage Service: The negative certificate storage service is provided free for first-time use and charged on a subscription or per-use basis thereafter. Revenue is generated from users who need to store and access their negative test certificates digitally on an ongoing basis.
- COVID-19 Vaccination Record Storage Service: Vaccination record storage service is provided free of charge. This service serves as a complementary offering to the negative certificate service, likely serving as a customer acquisition channel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | First-time use is free; subsequent uses are charged |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Certified product offering
Product offeringCore offering
Certified operates a smartphone-based digital certificate authentication, storage, and display platform that allows individuals to upload, verify, and carry COVID-19 negative test certificates, COVID-19 vaccination records, and other infectious disease test certificates on their mobile devices. The service is positioned for voluntary, personal-community health status verification rather than for official travel or government certification.
Product overview
Certified operates a unified digital health certificate platform consisting of three related services: (1) the COVID-19 Negative Test Certificate Storage Service, (2) the COVID-19 Vaccination Record Storage Service, and (3) Other Infectious Disease Negative Certificate services. Users upload, authenticate, store, and display their certificates via smartphone. The first two services were launched together in July 2021, while other infectious disease certificate support was part of the initial product roadmap. Services are accessible at certified.jp and are designed for personal/community use rather than official travel documentation.
Differentiator
Problem solved
Functional benefit
Products and services
- COVID-19 Negative Test Certificate Storage Service (新型コロナウィルス陰性証明書保管サービス) A digital service that lets users upload, authenticate, store, and display COVID-19 negative test certificates on their smartphones, enabling voluntary health status sharing for personal community gatherings. First use is free; subsequent uses are paid.
- COVID-19 Vaccination Record Storage Service (新型コロナワクチン接種記録保管サービス) A free digital service that allows users to upload, authenticate, store, and display their COVID-19 vaccination records on smartphones for portable proof of vaccination status during personal community interactions.
- Other Infectious Disease Negative Certificate Authentication, Storage, and Display Service (その他感染症陰性証明認証、保管、表示) Feature extending the platform's authentication, storage, and display capabilities to negative test certificates for other infectious diseases, allowing users to digitally carry and share various health certificates.
Companies that use Certified
Customer profileSegments1 record
Ideal customer profiles1 record
Certified technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Certified partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Expansion highlights2 records
Certified competitors and assessment
Company assessmentDirect peers
- CommonPass (CommonTrust Network): CommonPass, run by the Commons Project Foundation, was a COVID-era health credential wallet letting users present lab results and vaccination records at borders and venues. It competes directly with Certified in the digital health credential storage category, with a stronger focus on verified cross-border workflows.
- Healthvana: Healthvana delivers digital vaccine record storage and patient communication tools, including COVID-19 vaccination records sent directly to patients' phones. It overlaps with Certified's vaccination record storage service for consumer-side health credential portability in the US market.
- SITA Health Pass: SITA Health Pass was a COVID-era mobile credential wallet from air transport IT vendor SITA, used by airlines and airports to verify traveler health status. It directly parallels Certified's smartphone-based test/vaccine record storage and display functionality, with a stronger anchor in aviation.
- CLEAR: CLEAR operates a digital identity platform that, via its Health Pass product, lets users store and present COVID-19 test results and vaccination records for travel, venues, and workplaces. It directly overlaps with Certified's smartphone-based health credential storage and display model, though CLEAR serves enterprise-verified use cases while Certified targets personal community use.
- VeriFLY (Daon): VeriFLY, built by identity-verification vendor Daon, was a widely adopted COVID-era health passport app that authenticated and stored negative test and vaccination records for travelers. It is directly comparable to Certified as a digital certificate wallet for health credentials, though VeriFLY focused on verified airline/travel workflows.
- VaxYes (GoMeyra): VaxYes, built by GoMeyra, is a digital vaccine card platform that lets individuals generate, store, and share verifiable COVID-19 vaccination records. It is directly comparable to Certified's vaccination record storage service and addresses similar consumer-side credential portability needs.
- IATA Travel Pass: IATA Travel Pass was the International Air Transport Association's mobile app for storing and verifying COVID-19 test and vaccination credentials for international travel. It directly parallels Certified's certificate-storage and display functionality but is positioned for official cross-border use.
Regional players
- Excelsior Pass (New York State): Excelsior Pass was New York State's digital COVID-19 health credential platform for storing and presenting test and vaccination records at venues. It is comparable to Certified as a state-sponsored health credential wallet, but operates in a different geography and in a verified, venue-facing context.
- Japan Government COVID-19 Vaccination Certificate App: Japan's Digital Agency released an official smartphone app for issuing and displaying digital COVID-19 vaccination certificates to residents. It competes with Certified in the same Japanese market for the same certificate storage use case, but is government-issued and serves official domestic/international travel contexts.
Broad incumbents
- IBM Digital Health Pass: IBM Digital Health Pass was an enterprise-grade health credential wallet built on IBM's blockchain platform for venues, employers, and airlines. It is broadly comparable to Certified as a health credential storage product but sits within IBM's larger portfolio and serves verified enterprise workflows rather than personal community use.
Market position
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Certified social profiles
Digital presenceCertified financial estimates
Financial estimateRevenue estimate
Valuation estimate
Certified leadership team
Management profileNumber of profiles
Profiles1 record
Certified funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Certified M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Certified
What does Certified do?
Certified operates a smartphone-based digital certificate authentication, storage, and display platform that allows individuals to upload, verify, and carry COVID-19 negative test certificates, COVID-19 vaccination records, and other infectious disease test certificates on their mobile devices. The service is positioned for voluntary, personal-community health status verification rather than for official travel or government certification.
Is Certified a public or private company?
Certified is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Certified founded?
Certified was founded in 2021.
Where is Certified based?
Certified is headquartered in Tokyo, Japan, in the Asia region.
How does Certified make money?
Two revenue lines are on record. COVID-19 Negative Certificate Storage Service is the primary driver. The others are COVID-19 Vaccination Record Storage Service.
Who are Certified's main competitors?
Direct peers on record are CommonPass (CommonTrust Network), Healthvana, SITA Health Pass, CLEAR, VeriFLY (Daon), VaxYes (GoMeyra) and IATA Travel Pass. Regional players are Excelsior Pass (New York State) and Japan Government COVID-19 Vaccination Certificate App. IBM Digital Health Pass is listed as a broad incumbent.
Does Certified have an API?
No public API is recorded for Certified.
What industry is Certified in?
Certified's product category is Digital Health Credentials Platform. Its primary akta.pro industry code is HLAJAHAM, Consent, Documentation & Certification (Records/Passports/Proof of Vaccination).