What Cabinet Now does

CabinetNow (operating as "Cabinet Now") is a U.S. e-commerce manufacturer and retailer of custom handcrafted cabinetry, founded in 2008 and headquartered in San Francisco, California, with U.S.-based production. The company sells made-to-spec cabinet doors, drawer fronts, drawer boxes, cabinet boxes (framed, frameless, and RTA), built-ins, kitchen islands, bathroom vanities, floating shelves, range hoods, and accessories, offered across more than 160 materials and finishes with a stated 1/16-inch size tolerance and a 5–7 business day standard production lead time. A distinguishing specialization is the manufacture of replacement doors and drawer fronts engineered to fit IKEA Sektion, Besta, Akurum, and Godmorgon cabinet systems, positioning the company in the cabinet refacing and upgrade niche rather than full kitchen replacement.

The platform is built on BigCommerce storefront infrastructure and centered on a self-serve e-commerce model, supplemented by phone-based sales support (1-855-669-5222, Mon–Fri 6am–6pm PST) and a dedicated trade program for cabinet shops, contractors, interior designers, and builders. The QuickQuote product — accepting CSV/Excel measurement files, IKEA Kitchen Planner PDFs, measurement sheet images, and kitchen photos for automated analysis and instant pricing — is the primary technical differentiator, with the photo upload flow described as AI-powered for transformation visualization. Pricing is transactional, unit-based per square foot for doors and drawer fronts ($22.74–$74.34/Sq.Ft.) and unit-based for boxes and accessories ($15–$250+), with free shipping on orders over $1,500. The company also offers free design consultation, sample ordering, and gift certificates.

CabinetNow operates as a private, for-profit entity with no disclosed funding, ownership, or revenue figures. The website footer references "A Homize Website," implying a corporate relationship with Homize that is not further specified in the source data. The customer base is dominated by individual homeowners, IKEA kitchen owners undertaking refacing, and trade professionals, with institutional reference logos spanning healthcare (Mayo Clinic, NIH), federal government (DOJ, Argonne National Laboratory), higher education (Stanford, Columbia, ASU, UC Berkeley, Georgetown), hospitality (Westin, Marriott), and real estate (Alterra Property Group). Marketing combines content, organic social (Facebook, Instagram, Pinterest, TikTok, YouTube), PR earned media (Better Homes & Gardens, This Old House, The Kitchn, Family Handyman, Realtor.com, Livingetc, Food Republic, Parade Home & Garden, House Logic), influencer collaborations, and email. Operations are U.S.-only, with Alaska and Hawaii served via freight surcharge only.

Name

Cabinet Now

Legal name

CabinetNow

Website

https://cabinetnow.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

CabinetNow is a U.S. e-commerce manufacturer of custom handcrafted cabinet doors, drawer fronts, boxes, and built-ins, serving DIY homeowners, IKEA cabinet owners, trade professionals, and select institutional clients with made-to-spec production and instant online quoting.

Ownership category

akta.pro rank

Product category

Custom Cabinetry & Cabinet Doors

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (337110), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Miscellaneous Furniture & Fixtures (2590), Household Furniture (2510)

akta.pro primary industry

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

Keywords

• Custom cabinet doors
• Drawer boxes
• Cabinet boxes
• IKEA cabinet refacing
• Made-to-order cabinetry

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Cabinet Door Sales: Direct-to-consumer and trade sales of custom cabinet doors manufactured to customer specifications. Revenue generated per square foot with pricing varying by material, style, and finish.
2. Custom Drawer Front Sales: Sale of matching drawer fronts for cabinet projects. Unit-based pricing per square foot.
3. Cabinet Box Sales: Sale of ready-to-assemble (RTA) and fully assembled cabinet boxes including framed, frameless, and specialty configurations.
4. Drawer Box Sales: Premium drawer boxes with dovetail construction available in multiple wood species including birch, maple, aspen, and walnut.
5. Custom Built-In Projects: Custom project services for built-ins, kitchen islands, bathroom vanities, and specialty cabinetry through design consultation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Cabinet Now manufactures and retails made-to-order custom cabinet doors, drawer fronts, drawer boxes, and cabinet boxes, including replacement doors engineered to fit IKEA Sektion, Besta, Akurum, and Godmorgon cabinet systems. Products are offered across 160+ materials and finishes with 1/16-inch tolerance precision and 5–7 business day production. Orders are placed online via QuickQuote (instant pricing from CSV/Excel, IKEA PDF, measurement sheet, or photo uploads) or with free design consultation.

Product overview

CabinetNow is a custom cabinetry platform offering made-to-order products with 5-7 business day production times. The core product portfolio consists of custom cabinet doors (MDF, wood, RTF Thermofoil, Modern TFL, painted, glass, and shaker styles), drawer fronts, drawer boxes (dovetail construction in birch, aspen, maple, walnut), and cabinet boxes (framed, frameless, RTA). Specializes in replacement doors for IKEA Sektion, Besta, Akurum, and Godmorgon cabinets. Offers QuickQuote, an instant pricing tool accepting CSV/Excel, IKEA PDF, and image uploads for real-time quotes. Extended offerings include built-ins, custom kitchen islands, bathroom vanities, and complete custom projects. Services include free design consultation, sample ordering, and a trade program for professionals. Products are manufactured in the USA with over 10 years of experience and 2000+ 5-star reviews.

Differentiator

Problem solved

Functional benefit

Products and services

• Cabinet Doors Handcrafted custom cabinet doors made to order in the USA in MDF, multiple wood species, RTF Thermofoil, Modern TFL Laminate, painted, and glass finishes, in styles including Shaker, Slim Shaker, Slab, Raised Panel, Flat Panel, and Glass. Manufactured to 1/16-inch tolerance, 5–7 business day production, with an integrated IKEA Sektion/Besta/Akurum/Godmorgon replacement-door offering. For homeowners, kitchen remodelers, and trade professionals.
• Drawer Fronts Custom drawer fronts manufactured to match cabinet doors in matching styles and materials, available in 5-piece, solid, routed, mitered, veneer, thermofoil, MDF, painted, clear-coat finished, and pre-primed variants. Designed to complement the cabinet door offering and to fit IKEA drawer systems.
• Drawer Boxes Custom drawer boxes crafted in the USA with dovetail construction. Available in 9-ply prefinished birch, aspen, maple, and walnut, with dovetail and doweled joinery options.
• Cabinet Boxes Custom-cut premium plywood cabinet boxes offered as framed, frameless, or ready-to-assemble (RTA) configurations. Configured to pair with custom drawers and doors, with fast shipping.
• Built-Ins & Custom Projects Custom cabinetry project services covering custom kitchen cabinets, kitchen islands, built-ins, bathroom vanities, bookcases and libraries, home offices and desks, custom bars and coffee nooks, media walls, mudrooms, laundry rooms, and custom storage solutions for awkward spaces. Delivered via professional design consultation.
• Cabinet Accessories Complementary cabinet accessories including floating shelves (wood and veneer), range hoods (painted and wood), wood accessories (fillers, moldings, valances), laminate accessories, touch-up products, and flooring designed to pair with cabinet doors, drawer fronts, and cabinet boxes.
• Free Design Consultation Free professional cabinet designer assistance: a designer contacts the customer within 24 hours of request to discuss project details and assist with specifying custom cabinetry.
• Sample Door Ordering Sample cabinet doors and swatch booklets available for order so customers can evaluate materials and finishes before purchasing.
• Trade Program Professional program for cabinet shops, woodworking companies, interior designers, contractors, and builders offering dedicated support and trade pricing on custom cabinetry purchases.

Quantifiable outcome

• 5-7 business day production time for standard orders
• +1 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• IKEAcoreTechnology or IntegrationCabinet doors and drawer fronts designed specifically to fit IKEA cabinet systems including Sektion, Besta, Akurum, and Godmorgon. Products are marketed as compatible alternatives for IKEA kitchen owners seeking custom finishes and styles. Note: IKEA is a registered trademark not affiliated with CabinetNow.com.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CliqStudios: CliqStudios is an online retailer of custom semi-custom kitchen cabinets with online design tools and made-to-order production. Direct peer in the online custom cabinetry category, competing for similar kitchen renovation customers.
• Cabinet Joint: Cabinet Joint offers custom cabinet doors, drawer fronts, and refacing products online with made-to-order manufacturing. Direct peer to CabinetNow in custom cabinet component e-commerce.
• Semihandmade: Semihandmade sells custom cabinet doors, drawer fronts, and panels designed to fit IKEA Sektion, Besta, and other systems. Direct competitor to CabinetNow's core IKEA-compatible replacement door offering, with a similar DTC e-commerce model.
• Decoraisers: Decoraisers offers custom frontals (doors and drawer fronts) for IKEA Sektion, Besta, Pax, and Godmorgon systems. Closest direct peer to CabinetNow's IKEA refacing business, operating on a comparable custom e-commerce model.
• The Door Stop: The Door Stop sells custom cabinet doors, drawer fronts, and refacing products direct to homeowners and contractors. Comparable custom-to-order cabinet component retailer with overlapping SKUs and end customers.

Broad incumbents

• MasterBrand Cabinets: MasterBrand is the parent company of multiple cabinet brands including KraftMaid and Semihandmade, spanning both dealer-led custom cabinetry and DTC IKEA-compatible fronts. Broad incumbent and now direct competitive parent to one of CabinetNow's key rivals.
• KraftMaid: KraftMaid is a large established semi-custom cabinet manufacturer sold through kitchen and bath dealers. Broad incumbent competing in the same custom kitchen cabinet category but via a dealer-led, not DTC e-commerce, channel.
• Omega Cabinetry: Omega Cabinetry is a large semi-custom and custom cabinet manufacturer distributed through dealers. Broad incumbent in the custom cabinetry space with a wider product portfolio than CabinetNow's component-focused offering.

Others

• Wayfair (kitchen and bath category): Wayfair is a large online home goods retailer that sells kitchen cabinets, cabinet hardware, and storage products. Not a direct custom-door competitor, but a major online channel where customers comparison shop for kitchen renovation purchases.
• IKEA (kitchen systems only): IKEA is the manufacturer of the Sektion, Besta, Akurum, and Godmorgon systems that CabinetNow's replacement doors are designed to fit. Not a direct competitor (IKEA does not sell custom aftermarket doors in the same form), but a critical ecosystem participant whose spec decisions shape CabinetNow's market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/CabinetNow
• Facebookfacebook.com/CabinetNow
• Instagraminstagram.com/cabinet_now
• Pinterestpinterest.com/cabinetnow
• TikToktiktok.com/@cabnow
• Xx.com/cabinetnow
• LinkedInlinkedin.com/company/center-for-torture-and-trauma-survivors-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cabinet Now