Physio Wellness

What Physio Wellness does

Physio Wellness (legally Physiotherapy Wellness Inst) is a multidisciplinary physiotherapy and rehabilitation clinic founded in 1989 in Etobicoke, Ontario, Canada. It operates from a single physical location at 6620 Finch Ave W, Unit 9, with a team of 11-50 staff including chiropractors, physiotherapists, registered massage therapists, acupuncturists, and kinesiologists who collaborate from shared patient files on a single integrated treatment plan. The clinic has treated more than 5,000 patients cumulatively and maintains a 4.4-star Google rating across 59 reviews, drawing patients primarily from Etobicoke and West Toronto via direct-to-consumer channels, local SEO, patient testimonials, and word-of-mouth referrals.

The clinic delivers core clinical services (chiropractic, physiotherapy, registered massage therapy, acupuncture, kinesiology) alongside specialized treatments including spinal decompression therapy and shockwave therapy, and dispenses medical products such as custom orthotics ($495), Bauerfeind orthopaedic braces (from $300), compression stockings (from $150), and TENS units ($400). It addresses 30 listed musculoskeletal conditions, including sciatica, arthritis, plantar fasciitis, frozen shoulder, tennis elbow, rotator cuff injuries, and post-surgical rehabilitation, using modalities such as ultrasound, IFC, TENS, and laser therapy. The clinic offers multilingual service (English, Farsi, Hindi, Gujarati) and provides wheelchair-accessible facilities, free parking, and same-week appointment availability.

Revenue is generated predominantly through fee-for-service transactions with initial PT or chiropractic assessments priced at $120 and follow-up visits at $80. The clinic operates direct-billing relationships with seven major Canadian extended health insurers (Sun Life, Manulife, Canada Life, Green Shield Canada, Great-West Life, Desjardins, Pacific Blue Cross), enabling most patients to pay $0 at the point of service. It is also an approved WSIB workplace-injury provider and is registered with Ontario's HCAI system for direct billing to auto insurers for motor vehicle accident claims under the Statutory Accident Benefits Schedule. Pricing, services, and insurance relationships are publicly disclosed on the clinic's website; specific revenue figures are not.

Name

Physio Wellness

Legal name

Physiotherapy Wellness Inst

Website

https://physiowell.ca

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Physio Wellness is a multidisciplinary physiotherapy and rehabilitation clinic in Etobicoke, Ontario, founded in 1989, treating individual patients with chiropractic care, physiotherapy, massage therapy, spinal decompression, shockwave therapy, and clinician-fitted medical products via direct billing to major Canadian insurers and WSIB.

Ownership category

akta.pro rank

Product category

Physiotherapy and Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Chiropractors (62131), Offices of Other Health Practitioners (6213)

SIC

Services-Health Services (8000), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

akta.pro secondary industry

Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG)

Keywords

• Physiotherapy services
• Chiropractic care
• Rehabilitation therapy
• Orthopaedic bracing
• Massage therapy

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Physiotherapy Services: Fee-for-service physiotherapy including initial assessments ($120) and follow-up visits ($80). Direct-billed to extended health insurance plans. Revenue is transaction-based per visit.
2. Chiropractic Services: Fee-for-service chiropractic care including initial assessment and treatment ($120) and follow-up visits ($80). Direct-billed to insurance. Revenue is transaction-based per visit.
3. Registered Massage Therapy: Massage therapy sessions at $75 (30 min), $99 (45 min), and $120 (60 min). Direct-billed to extended health plans.
4. Specialized Therapies and Products: Shockwave therapy sessions ($100), custom orthotics ($495), orthopaedic braces (from $300), compression stockings (from $150), and TENS units ($400). Products may be covered under insurance as medical equipment.
5. MVA (Motor Vehicle Accident) Billing: Physiotherapy, chiropractic, and massage therapy for car accident injuries billed directly to auto insurers through HCAI system. Treatment covered under Ontario's Statutory Accident Benefits Schedule (SABS). Includes minimum $400 supplementary goods benefit.
6. WSIB Workplace Injury Billing: Direct billing to WSIB (Workplace Safety and Insurance Board) for approved workplace injuries. Covers full rehabilitation including physiotherapy, chiropractic, RMT, and kinesiology at no cost to eligible workers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Physio Wellness is a multi-disciplinary physiotherapy and rehabilitation clinic providing physiotherapy, chiropractic care, registered massage therapy, spinal decompression, shockwave therapy, acupuncture, and kinesiology. The clinic also prescribes and fits medical products including custom orthotics, Bauerfeind orthopaedic braces, compression stockings, and TENS units, and handles direct insurance billing to extended health plans, WSIB, and auto insurers (MVA/HCAI).

Product overview

Physio Wellness (Physiotherapy Wellness Inst) is a multi-disciplinary physiotherapy and rehabilitation clinic offering a coordinated care model with services organized into core clinical services and specialized treatments. The core services include Chiropractic, Physiotherapy, Registered Massage Therapy, Acupuncture, and Kinesiology. These are delivered by licensed practitioners (DC, PT, RMT) working from shared patient files under one coordinated treatment plan. Specialized treatments include Spinal Decompression and Shockwave Therapy, which are available under the same roof and can be layered into physiotherapy or chiropractic plans without requiring external referrals. Medical products including Custom Orthotics, Orthopaedic Braces (Bauerfeind product line), Compression Stockings, and TENS Units are prescribed, fitted, and billed through the clinic. The clinic also handles insurance billing (direct billing to extended health plans, WSIB, and MVA/SABS) and documentation as part of its service offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Physiotherapy focuses on exercise rehabilitation, manual therapy, and progressive loading to rebuild strength and range of motion. Treats musculoskeletal, post-surgical, and neurological conditions using techniques including ultrasound, IFC, TENS, shockwave, and laser.
• Chiropractic Chiropractic care focuses on spinal and joint adjustments to restore alignment and mobility. Treatments include manual assessment, joint mobilization, and spinal manipulation for conditions such as arthritis, stenosis, disc issues, sciatica, and shoulder injuries.
• Registered Massage Therapy Therapeutic massage targeting specific areas of tension, pain, or muscle tightness. CMTO-registered therapists provide soft tissue treatment for occupational muscle and tendon injuries, releasing paraspinal muscle guarding and supporting nervous system recovery.
• Spinal Decompression Computer-controlled spinal traction that gently takes pressure off discs and nerve roots. Used for disc-related and nerve pain including herniated discs, bulging discs, and sciatica caused by disc compression.
• Shockwave Therapy Non-invasive treatment using acoustic waves to promote healing, reduce chronic pain, and improve recovery for stubborn tendon and soft tissue injuries including calcific tendinitis, tennis elbow, and Achilles tendinopathy.
• Custom Orthotics Individually designed orthotic inserts created to improve foot alignment, reduce pain, enhance comfort, and support proper movement and posture. Used for conditions including plantar fasciitis, Morton's neuroma, hallux rigidus, and general foot biomechanics issues.
• Orthopaedic Braces Medical-grade Bauerfeind braces including knee braces (GenuTrain, GenuTrain A3, OA Unloader), lumbar supports (LumboTrain, LumboLoc), shoulder braces (OmoTrain), elbow braces (EpiTrain), wrist splints (ManuTrain), and ankle supports (MalleoTrain, AirLoc). Clinician-fitted with insurance documentation.
• Compression Stockings Graduated compression garments in Class 1 (15-20 mmHg), Class 2 (20-30 mmHg), and Class 3 (30-40 mmHg) designed to improve circulation, reduce swelling, and manage conditions including varicose veins, chronic venous insufficiency, DVT prevention, and lymphoedema.
• TENS Units Portable electrical stimulation devices for at-home pain management. Used for chronic back pain, neck pain, knee pain, and post-surgical pain. Clinician-programmed with parameters appropriate for each condition and patient education on safe home use.
• Acupuncture Traditional acupuncture using targeted needling to reduce inflammation and trigger the body's natural pain relief. Layered into treatment plans for conditions including sciatica, migraine headaches, and acute injury recovery.
• Kinesiology Functional reconditioning and return-to-work rehabilitation services. Progressive loading, work simulation, and ergonomic assessment tailored to specific occupational demands, particularly for workers with physically demanding jobs.

Quantifiable outcome

• Most routine soft tissue or joint issues resolve in 4-6 sessions
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core.

• Sun Life FinancialcoreOthersMajor Canadian extended health insurer with direct billing relationship. Clinic submits claims electronically on behalf of patients for physiotherapy, chiropractic, massage therapy, and other covered services.
• ManulifecoreOthersMajor Canadian extended health insurer with direct billing relationship. Electronic claim submission for covered healthcare services.
• Canada LifecoreOthersMajor Canadian extended health insurer with direct billing relationship. Patients typically pay $0 at the desk for covered services.
• Green Shield CanadacoreOthersExtended health insurer with direct billing relationship for covered healthcare services at the clinic.
• Great-West LifecoreOthersExtended health insurer with direct billing relationship for covered healthcare services.
• Desjardins InsurancecoreOthersQuebec-based insurer with national extended health coverage. Direct billing available for clinic services.
• Pacific Blue CrosscoreOthersWestern Canadian extended health insurer with direct billing relationship.
• WSIB (Workplace Safety and Insurance Board)coreOthersOntario government workplace insurance board. Approved WSIB healthcare provider with direct billing for workplace injury rehabilitation. Covers full cost of physiotherapy, chiropractic, RMT, and kinesiology for eligible workers. Handles Form 6/Form 7 documentation and return-to-work coordination.
• HCAI (Health Claims for Auto Insurance)coreTechnology or IntegrationOntario digital system for submitting motor vehicle accident insurance claims. Clinic bills auto insurers directly through HCAI for MVA rehabilitation services. OCF-1, OCF-23, and related documentation submitted electronically.
• BauerfeindcoreOthersGerman medical device manufacturer of Bauerfeind-branded orthopaedic braces and compression products. Clinic purchases and supplies medical-grade bracing products (GenuTrain, LumboTrain, OmoTrain, MalleoTrain, etc.) with clinician fitting and insurance documentation.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• CBI Health: National Canadian network of physiotherapy and rehabilitation clinics offering multidisciplinary care including orthopaedic rehab, MVA, and WSIB services. Operates the same patient-acquisition channels (physician referral, direct billing, WSIB/MVA approvals) as Physio Wellness.
• pt Health: Canadian physiotherapy chain offering physiotherapy, chiropractic, massage therapy, and orthotics with direct billing to insurers. Closely mirrors Physio Wellness' service portfolio and patient segments across multiple provinces.
• FYZICAL Therapy & Balance Centers: Franchise model of independently owned PT clinics offering orthopaedic rehab, vestibular/balance therapy, and wellness services. Strong franchise-template parallel to how Physio Wellness could scale through additional locations.
• Lifemark Health Group: One of Canada's largest physiotherapy and rehabilitation clinic chains with hundreds of locations. Directly comparable multi-disciplinary service mix (PT, chiropractic, massage therapy) and direct-billing model serving similar musculoskeletal and MVA/WSIB patient segments.

Others

• Orthotics & prosthetics retailers (e.g., Kintec): Canadian specialty retailer of custom orthotics and footwear. Adjacent provider serving similar patients (plantar fasciitis, biomechanics issues) through a different distribution channel (retail storefront vs. clinician-fitted in clinic).
• Bauerfeind (AG): German medical-grade orthopaedic brace and compression product manufacturer that supplies Physio Wellness. Functions as an upstream product partner rather than a direct competitor, but its brand recognition enhances the clinic's credibility and product offering.

Regional players

• Massage Addict: Canadian chain of registered massage therapy clinics with direct billing to insurers. Overlaps with Physio Wellness' RMT offering and patient demographic, though narrower scope (massage only).

Broad incumbents

• Cleveland Clinic Canada: Canadian outpatient clinic of Cleveland Clinic offering sports medicine, physiatry, and rehabilitation. Competes for premium orthopedic and sports injury patients in the Toronto market with deeper specialty resources.
• Athletico / BAYADA Physical Therapy: Large North American outpatient PT/rehab operators offering orthopaedic, sports, and workers' comp rehab at scale. Comparable clinical model with broader geographic and corporate footprint than Physio Wellness.

Emerging players

• Therapia: Canadian in-home and virtual physiotherapy platform with similar multidisciplinary focus on MSK conditions. Adjacent delivery model (in-home vs. clinic) but competes for the same patient pool seeking rehab and pain management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Physiowell.ca
• LinkedInlinkedin.com/company/physiotherapy-wellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Physio Wellness