BIGSUN
BIGSUN is a privately-held Vietnamese importer and distributor (Ho Chi Minh City) selling branded kitchen, cooling, water, personal care, and lighting household appliances through hypermarkets, authorized dealers, online marketplaces, and its own e-commerce site, serving primarily individual Vietnamese consumers.
- Company typePrivate
- Founded2008
- HeadquartersHo Chi Minh City, Vietnam
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What BIGSUN does
BIGSUN (legal name: Công Ty Cổ Phần BigSun Việt Nam) is a privately-held Vietnamese joint stock company headquartered in Ho Chi Minh City that imports and distributes a broad portfolio of household electrical appliances under the BIGSUN / Gia Dụng BigSun brand. Founded in 2008 and operating with 11-50 employees, the company sells kitchen appliances (rice cookers, air fryers, induction and infrared cooktops, gas stoves, electric kettles, blenders, juicers, egg beaters, pressure cookers), climate control devices (evaporative air coolers with Kraft paper cooling pads, electric fans), water solutions (hot/cold water dispensers, ultrafiltration water purifiers), personal care items (hair dryers), and lighting products (LED bulbs and rechargeable lamps) across price points from 12,000 VND to 10,000,000 VND.
The company's underlying technology centers on evaporative cooling using chemical-free Kraft paper cooling pads (sourced from pine needles in a honeycomb structure), 100% pure copper core motors for energy efficiency, negative ion air purification, 3D heating architecture in rice cookers, and hybrid induction/infrared cooktop designs. Products are imported from 'globally reputable manufacturers' (consistent with an OEM/private-label distribution model rather than in-house manufacturing) and differentiated through durability, energy savings, and after-sales support.
BIGSUN makes money through one-time hardware sales distributed via a multi-channel GTM: physical retail (Lotte Mart, Emart, Satra, Mega Mart, CoopXtra hypermarkets and supermarkets), a nationwide authorized dealer network, its own e-commerce website (bigsun.com.vn), and official stores on four Vietnamese online marketplaces (Lazada, Tiki, Shopee, TikTok Shop). Customer segments are primarily individual Vietnamese household consumers, with a secondary small business / café segment for commercial-grade SKUs. The company offers a standard 12-month warranty (extendable to 36 months during promotions) and has begun a small cross-border expansion into Cambodia via Olympic Shopping Center in Phnompenh.
BIGSUN firmographics
Firmographics- Name
- BIGSUN
- Legal name
- Công Ty Cổ Phần BigSun Việt Nam
- Website
- https://bigsun.com.vn
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BIGSUN is a privately-held Vietnamese importer and distributor (Ho Chi Minh City) selling branded kitchen, cooling, water, personal care, and lighting household appliances through hypermarkets, authorized dealers, online marketplaces, and its own e-commerce site, serving primarily individual Vietnamese consumers.
- Ownership category
- akta.pro rank
BIGSUN industry classification
Industry- Product category
- Household Electrical Appliances
- NAICS
- Electronics and Appliance Retailers (4492), Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers (42362)
- SIC
- Electric Housewares & Fans (3634), Wholesale-Electrical Appliances, Tv & Radio Sets (5064)
- akta.pro primary industry
- Big-Box Electronics + Major Appliances Retail (CRACAAAB)
- akta.pro secondary industry
- General Big-Box Consumer Electronics Retail (CRACAAAA)
Keywords
Where BIGSUN is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices3 records
Markets served
BIGSUN business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Consumer Appliance Hardware Sales: One-time sale of physical electrical household appliances including rice cookers, blenders, air coolers, induction cooktops, LED bulbs, and accessories. Products are imported from reputable global manufacturers and sold through retail and online channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level small appliances |
| One time/ perpetual license | Pay-as-you-go | Mid-range appliances |
| One time/ perpetual license | Pay-as-you-go | Premium and industrial appliances |
| One time/ perpetual license | Pay-as-you-go | Water dispensers and water purifiers |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
BIGSUN product offering
Product offeringCore offering
BIGSUN (Công Ty CP BigSun Việt Nam) imports and distributes a comprehensive range of branded household electrical appliances under the BIGSUN brand, including evaporative air coolers, rice cookers, air fryers, induction/infrared cooktops, gas stoves, electric kettles, blenders, hair dryers, water dispensers, water purifiers, electric fans, pressure cookers, LED bulbs, and rechargeable lamps. The company sells through its own e-commerce storefront, major Vietnamese online marketplaces (Lazada, Tiki, Shopee, TikTok Shop), and physical retail chains (Lotte Mart, Satra, Mega Mart, CoopXtra, Emart).
Product overview
BIGSUN (Công Ty CP BigSun Việt Nam) is a Vietnamese household electrical appliances company that imports and distributes a comprehensive portfolio of branded products. The portfolio centers on water air coolers (evaporative air conditioners), rice cookers, air fryers, induction/infrared cooktops, gas stoves, electric kettles, blenders, juicers, egg beaters, hair dryers, hot/cold water dispensers, water purifiers, electric fans, pressure cookers, LED light bulbs, and rechargeable lamps. Products are sold under the BIGSUN brand with various model series (BAC, BR, BAF, BI/BIF/BEH, BGC, KB/BK, BB, BJ, BD, BW, BF) spanning kitchen cooking appliances, climate control devices, personal care items, and lighting solutions. The company distributes through its own e-commerce platform, major Vietnamese e-commerce marketplaces (Lazada, Shopee, Tiki, TikTok Shop), and retail chains including Lotte, Satra, Mega Market, Co.opxtra, and Emart supermarkets.
Differentiator
Problem solved
Functional benefit
Products and services
- Evaporative Air Coolers (Quạt Hơi Nước BAC Series)
Quantifiable outcome
- LED bulbs save up to 80% energy compared to filament bulbs
- +2 more outcomes
Companies that use BIGSUN
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
BIGSUN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
BIGSUN partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Lotte Mart VietnamcoreLotte Mart is a major Korean retail chain operating hypermarkets across Vietnam. BIGSUN products are distributed through Lotte Mart stores nationwide.
- SatracoreSatra is an authorized distribution partner for BIGSUN products, contributing to the company's nationwide retail distribution network.
- Mega MartcoreMega Mart is an authorized distribution partner for BIGSUN household appliances, supporting physical retail presence.
- CoopXtracoreCoopXtra is a supermarket chain partner distributing BIGSUN products as part of its household appliance category.
- Emart VietnamcoreKorean hypermarket chain with three locations in Ho Chi Minh City (Phan Văn Trị and Phan Huy Ích in Gò Vấp; Sala in Quận 2). BIGSUN products are sold at Emart stores and featured in promotional campaigns.
- Lazada VietnamcoreOfficial BIGSUN storefront on Lazada marketplace (gia-dung-bigsun), enabling online sales across Vietnam with integrated logistics.
- Tiki VietnamcoreOfficial BIGSUN store on Tiki marketplace (dien-gia-dung-bigsun) for online retail distribution.
- Shopee VietnamcoreOfficial BIGSUN shop on Shopee (giadungbigsun) covering all major product categories for online sales.
- TikTok Shop VietnamcoreOfficial BIGSUN store on TikTok Shop (@giadungbigsun) enabling live commerce and short-form video shopping.
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
BIGSUN competitors and assessment
Company assessmentBroad incumbents
- Sharp Vietnam: Global electronics/appliance brand with established Vietnam distribution, overlapping with BIGSUN in air treatment, kitchen, and lighting segments.
- Panasonic Vietnam: Global major appliance and consumer electronics brand with a large Vietnam presence. Competes broadly with BIGSUN across rice cookers, fans, lighting, and personal care.
- Philips Vietnam: Global consumer electronics and personal care brand competing in hair dryers, lighting, blenders, and air treatment categories where BIGSUN also operates.
- Midea: Global appliance manufacturer with growing presence in Southeast Asia across cooking and small appliances — competing with BIGSUN on price-tier and channel coverage.
- Electrolux Vietnam: Global major and small appliance manufacturer with Vietnam sales — competing with BIGSUN in fans, kitchen appliances, and home care.
Direct peers
- Sunhouse: Leading Vietnamese household appliance brand offering rice cookers, cooktops, fans, water dispensers and similar product categories. Directly competes with BIGSUN in the same Vietnamese mass-market appliance segment.
- Goldsun: Vietnamese household appliance brand offering induction cookers, rice cookers, fans, kettles, and water dispensers. Closely comparable mid-tier domestic competitor to BIGSUN.
- Kangaroo: Vietnamese appliance brand with a broad small/major appliance portfolio including water purifiers, cooktops, blenders, and fans — overlapping directly with BIGSUN's product range and channels.
Emerging players
- Aqua Vietnam: Appliance brand active in Vietnam (affiliated with Haier) competing in washing machines, refrigerators, and small appliances — partial overlap with BIGSUN's home appliance portfolio.
- Hawonkoo: Vietnamese premium-positioned appliance brand focusing on blenders, air fryers, and kitchen devices. Comparable product mix and target audience to BIGSUN's kitchen category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
BIGSUN social profiles
Digital presenceBIGSUN compliance and trust
Trust signalCompliance1 record
BIGSUN financial estimates
Financial estimateRevenue estimate
Valuation estimate
BIGSUN leadership team
Management profileNumber of profiles
Profiles1 record
BIGSUN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BIGSUN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BIGSUN
What does BIGSUN do?
BIGSUN (Công Ty CP BigSun Việt Nam) imports and distributes a comprehensive range of branded household electrical appliances under the BIGSUN brand, including evaporative air coolers, rice cookers, air fryers, induction/infrared cooktops, gas stoves, electric kettles, blenders, hair dryers, water dispensers, water purifiers, electric fans, pressure cookers, LED bulbs, and rechargeable lamps. The company sells through its own e-commerce storefront, major Vietnamese online marketplaces (Lazada, Tiki, Shopee, TikTok Shop), and physical retail chains (Lotte Mart, Satra, Mega Mart, CoopXtra, Emart).
Is BIGSUN a public or private company?
BIGSUN is a private company. It is classified as unknown and is currently operating.
When was BIGSUN founded?
BIGSUN was founded in 2008. It employs 11 to 50 people.
Where is BIGSUN based?
BIGSUN is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does BIGSUN make money?
One revenue line is on record: consumer Appliance Hardware Sales.
Who are BIGSUN's main competitors?
Broad incumbents on record are Sharp Vietnam, Panasonic Vietnam, Philips Vietnam, Midea and Electrolux Vietnam. Direct peers are Sunhouse, Goldsun and Kangaroo. Emerging players are Aqua Vietnam and Hawonkoo.
Does BIGSUN have an API?
No public API is recorded for BIGSUN.
What industry is BIGSUN in?
BIGSUN's product category is Household Electrical Appliances. Its primary akta.pro industry code is CRACAAAB, Big-Box Electronics + Major Appliances Retail, with a secondary code of CRACAAAA, General Big-Box Consumer Electronics Retail. Its NAICS code is 4492 and its SIC code is 3634.